Enterprise ThinkingEnterprise Thinking

NYU 2006 SpringNYU 2006 Spring

HSHSApril 1April 1st, st, 20072007

IntroductionIntroduction

2/2006 Decided to move to New York as a Product Specialist in the Collaboration team

After 10 years in Reuters Israel, I decided that I need a change

result

Start my PhD in Political Communication

Start a new career in Politics

What has happened to me since What has happened to me since I’m here?I’m here?

I do havefriends

Re united with my love

Improved my English

skills

Improved my knowledge of Marketing

made new friends

Have new hobbies

Fell in love with

NYC

Gained International Experience within the Business world

S1S1 Original Statement of Original Statement of Challenge (SOC)Challenge (SOC)

““I’m not challenged in my job and I I’m not challenged in my job and I would like to make a career change would like to make a career change (and follow my dream) from the (and follow my dream) from the business world to the political business world to the political environment” environment”

Test the Statement of Test the Statement of ChallengeChallenge

CRITERIACRITERIAColumn 1Column 1Column 2Column 2

1. Is the SOC in the present or past tense?1. Is the SOC in the present or past tense?PresentPresentPresentPresent

2. Is the SOC a problem or a solution?2. Is the SOC a problem or a solution?ProblemProblemProblemProblem

3. Is the SOC a fact or assumption?3. Is the SOC a fact or assumption?FactFactFactFact

4. Is the SOC one issue?4. Is the SOC one issue?One IssueOne IssueMore than More than 1 Issue1 Issue

5. Is the SOC in line with the guiding 5. Is the SOC in line with the guiding principal?principal?

YesYesNoNo

6. Is the SOC a problem that could be caused 6. Is the SOC a problem that could be caused by another problem?by another problem?

ProblemProblemAnother Another ProblemProblem

S2S2 Redefining Redefining

►““I would like to make a career move and I would like to make a career move and start a career in Politics – working as a start a career in Politics – working as a planner for an advertising agencies planner for an advertising agencies specialized in politics ”specialized in politics ”

► ““I should start looking for opportunities I should start looking for opportunities within Politics”within Politics”

► ““I should not stay within a position that does I should not stay within a position that does not make me feel fulfilled”not make me feel fulfilled”

► What should it take to make a career moveWhat should it take to make a career move??

S3S3 WWIT - What Would it WWIT - What Would it taketake??

Optional Scan

Face my fearFace my fear……

What ifWhat if??

►Staying in New Staying in New YorkYork

What ifWhat if??

►Going back to Going back to IsraelIsrael

What ifWhat if??

►Setting up strategy for both locationsSetting up strategy for both locations

►My SOC:My SOC:

“I would like to make a career move “I would like to make a career move and start a career in Politics – working and start a career in Politics – working as a planner for an advertising as a planner for an advertising agencies specialized in politics ”agencies specialized in politics ”

Reframe Statement of ChallengeReframe Statement of Challenge

CRITERIACRITERIAColumn Column 11

1. Does it create a vision?1. Does it create a vision?YesYes

2. “Why” It doesn’t matter2. “Why” It doesn’t matterYesYes

3. “What” is forward thinking?3. “What” is forward thinking?YesYes

My Ultimate endMy Ultimate end

► ““In 5 years I would like In 5 years I would like to be an executive to be an executive Planner in Israel, Planner in Israel, working for advertising working for advertising agencies that agencies that specialized in Politics” specialized in Politics”

Staying in NYC – what do I need to doStaying in NYC – what do I need to do??

► Find out the Visa process?Find out the Visa process?► Find out what would be the level of payment Find out what would be the level of payment

with Zero experience, can I afford it?with Zero experience, can I afford it?► Learn about American Politics – How much Learn about American Politics – How much

time do I need to dedicate?time do I need to dedicate?► What network connections do I need to make?What network connections do I need to make?► How do I network?How do I network?► Do I need to update my resume? Does it fit to Do I need to update my resume? Does it fit to

the US Market?the US Market?► How do I prepare myself for an interview? How do I prepare myself for an interview?

Possible solutionsPossible solutions►Sign up for PhD – expend my Sign up for PhD – expend my

knowledgeknowledge►Ask friends about recruiters that Ask friends about recruiters that

specialize in that marketspecialize in that market►Outsource my resume to a professionalOutsource my resume to a professional►Take a course in Interview skillsTake a course in Interview skills►Create a time and a cost management Create a time and a cost management

system – where is my deadline? How system – where is my deadline? How much will it cost?much will it cost?

►Find out what would be the Visa Find out what would be the Visa Process on the webProcess on the web

Set CriteriaSet Criteria

►Time - Within 5 years I would like to be Time - Within 5 years I would like to be a player in the Political Communication a player in the Political Communication environmentenvironment

►Money – I have a limited budget for Money – I have a limited budget for studiesstudies

►Effect - How it will effect my life (%)Effect - How it will effect my life (%)

Does it match my visionDoes it match my vision??

► ““In 5 years I In 5 years I would like to be would like to be an active player an active player in the ‘Political in the ‘Political Communication’ Communication’ environment in environment in IsraelIsrael””

Does it match my visionDoes it match my vision??

100,000$

5Y

0

Asking friend

s

Visa

Outsourcing CV

Interview skills

PhDStarting a

family

S4 List solutions from scanning process that can turned to AHAS

►PhD too long and too expensive PhD too long and too expensive

►Taking classes + self learningTaking classes + self learning►Outsourcing my C.V. – Costs money Outsourcing my C.V. – Costs money

and timeand time►

Searching online for examplesSearching online for examples

S5S5 Test Solution (Small Scale) Test Solution (Small Scale)

► Asking FriendsAsking Friends► Searching the web for visa proceduresSearching the web for visa procedures► Searching the web for C.V. formatSearching the web for C.V. format► Searching for information on the US marketSearching for information on the US market

S5 Test Solutions (Large Scale)

► Signing up for classes on US Political Signing up for classes on US Political marketmarket

► Volunteer for a Political organizationVolunteer for a Political organization

Time ManagementTime ManagementActivityActivityTaskTaskDescDescTimeTime

(Weeks)(Weeks)

Research: Asking Friends \ Research: Asking Friends \ surf the netsurf the net

AA44

Finding out the Visa ProcessFinding out the Visa ProcessBB44

Outsourcing my CVOutsourcing my CVCCAA1212

Sending out CVSending out CVDDCC1212

Learning about the US MarketLearning about the US MarketEE--1212

Interview Course Interview Course FFAA1212

Starting The Visa processStarting The Visa processGGBB1212

InterviewInterviewHHF,E,DF,E,D3636

Working in Ad agencyWorking in Ad agencyIIH,GH,G

Max Time: 42 weeksMax Time: 42 weeksMin Time: 64 WeeksMin Time: 64 Weeks

((Critical PatchCritical Patch))

My own Time management My own Time management solutionsolution

Fear of change

Asking FriendsNet

Prep to intw

Visa

CV

Volunteer

Interview

Achilles heel

CPMCPM

A: Research Research

Asking FriendsAsking Friends\ surf the net\ surf the net

4 weeks4 weeksC:C:

Outsourcing my CV Outsourcing my CV 12 weeks12 weeks

B:B:Finding out theFinding out the

Visa ProcessVisa Process4 weeks4 weeks

F: Interview CourseInterview Course

12 weeks12 weeks

E: Learning about the US MarketLearning about the US Market

12 weeks12 weeks

G:G: Starting The Starting The Visa processVisa process

12 weeks12 weeks

D:D:Sending out CVSending out CV

12 weeks12 weeks

H: Interview Interview 36 weeks36 weeks

Planner in advertising agencyworks for politics

ES: 0EF: 4

ES: 0EF: 4

ES: 28EF: 40

ES: 4EF: 16

ES: 16EF: 28

ES: 4EF: 16

ES: 16EF: 28

ES: 28EF: 64

Golden Rule - 2 projects at the Golden Rule - 2 projects at the timetime

A,B

4 Weeks

F,C

12 Weeks

16

D,E

12 Weeks

G,H

36 Weeks

4 2864

0

AlliancesAlliances

Friends - US Friends - US friends familiar friends familiar with recruiterswith recruitersAd HocAd HocShort TermShort TermMinimum Minimum

ResourcesResources

School, School, VolunteerVolunteer

Project Joint Project Joint VentureVentureShort TermShort TermMedium Medium

ResourcesResources

RecruitersRecruitersJoint Joint VentureVentureLong TermLong TermHigh ResourcesHigh Resources

FamilyFamilyMergerMergerLong TermLong TermHigh ResourcesHigh Resources