QUALITATIVE RESEARCH METHOD

Methodology is the process of constructing and justifying knowledge of reality and also justifies a researcher approach to collect data about a phenomenon (Williams, 2007).

Everything in the research process need to be pre-determined. The process determines the extent of problems, issues or phenomenon.

Analysis and comparisons are used

Detailed information about implementation, to identify the nuances of subjective understanding that motivate various participants in a setting.

Usually responsive to local situation conditions and stakeholder

Kaan Aydın Ataoglu14123053

TRANSATA international Logistics co.- Lack of Transport performance- Lack of Operational Performance- Competitive Advance

Some theoretical approaches which have logistical and organizational performance in a SME in Public Sctr.

Sector: TRANSPORTATIONLecturer : ARDAVAN AMINI

LITERATURE REVIEW

Today's intensely competitive logistics services environment requires that providers respond more quickly to rate request and with professional proposal that will helps them win and retain important customer relationship(Pontius, 2013) .

Logistics is increasingly playing an important role in everyday business, and becoming a major factor of differentiation in the market, as referred to by Bowers ox et, al. (2002)

Six sigma DMAIC methodology is used to improve process that are not performing to target or not meeting customer expectation by Vella et, al. ( 2009), and is to improve or redefine the inadequate business processes.

According to the Thompson(2006), better understand the role of Trident model in gaining competitive advantage, as a model that consist of three perspectives: marketing mix, organizational learning, and customer group`s viewpoint, firms need to learn more about their customers’ needs faster and more efficiently to improve the logistics performance

The leverage of information and communication technologies can potentially increase the return on investments over time in the knowledge economy(Benjamin, 2010).

CONCEPTUAL TRANSFORMATION MODEL

DEFINEPerformance

Target

Collaborative Logistics

MEASURELead time

ANALYZEMultimodal Transport

IMPROVELogistics

Complexity

CONTROLTime

Process

DMAIC

• Solutions• Information• Value• Access

Marketing Mix

• Processes• Logistics

Organizational Learning

• Internal Customer• External Customer

Customer Group

Figure 1: Six Sigma DMAIC improvement cycle process(Luiz, 2012).

Figure 2: Trident enterprise transformation model. Thompson, et al., (2006)

SUMMARY

TRANSFORMATIO

N

MODEL Summary Analysis/proritize

Process Six Sigma DMAIC • Improving components of transport• Making process of transport faster

and better

• Can create new process, or improve existing process by providing incremental changes to particular segments of enterprise

Technology processLogistics` ICT model (Information and communication technologies model for enterprise)

• High-technological devices will be effective on having knowledge and providing better logistics service in order to fulfil customer`s expectation

• Investment on ICT, increase speed and fluidity of physical and information flows, E-business (CA)

• Can provide available the right information, at the right time and at the right place

PeopleTrident enterprise transformation model

• SIVA Solution of logistics• Customer Group Warehouses( Internal Customer) Delivering to the final point of External Customer

• Understand changes in the market, recognize new opportunities in order to deliver new customer services.

• Adapt their business rapidly to meet and exceed customer`s expectations.

• TETM feedback information can be used to improve service delivery more effectively and efficiently

REFERENCES

• Williams, C. 2011, Research methods. Journal of Business & Economics Research (JBER), 5(3).• Pontius, N. 2013, Logistics Strategies for Business: 19 Experts Share Tips on How to Develop a Winning Logistics

Strategy, E-learning, Cleveland. • Bowersox, D.J.,Closs, D.J. & Cooper, M.B. 2002, Supply Chain Logistics Management, McGraw-Hill press co, New

York.• Vella, R., Chattopadhyay, S. & P.T, J. 2009, "Six Sigma Driven Enterprise Model Transformation", International

Journal of Engineering Business Management, vol. 1, pp. 1-8.• Thompson SH, Shirish C. Srivastava, and Choo Kian Ho, 2006, "The trident model for customer-centric enterprise

systems at Transportation." MIS Quarterly Executive 5.3 (2006): 109-124.• Benjamin J K Yeo 2010, "Driving the Knowledge Economy: Explaining the Impact of Regional Innovation Capacity

on Economic Performance", Contemporary Management Research, vol. 6, no. 1, pp. 71.• Luiz, W., 2012, “The vision of Lean Six Sigma to reduce costs in logistics practices by modal shift”, 23rd Annual

POMS Conference, Chicago, vol. 1, pp. 5-18.• Thompson, S, H., Shirish, C, Srivastava and Choo, K, H., (2006), Trident Model for Customer Centric Enterprise

Systems at comfort Transportation. 5(3), 104 – 124.