enterprise social networking : social media week presentation
DESCRIPTION
The What, Why and How of Enterprise Social Media.TRANSCRIPT
Enterprise Social Networking…
Socialize your Enterprise
make IT network!
Peter van Hees?
“Enterprise Social Networking Strategy,
Collaboration Architecture, New World of Work
Advice, Entrepreneur, IT Trend Watcher, Passionate
Speaker and a Microsoft MVP”
~ @MrPetrovic
the #What …
Yammer
JiveCh
atte
r
IBM
Microsoft SocialCast
Connections
VMW
areSa
lesf
orce
SocialText
Convo
KalturaBl
ueKi
wi
SocialEnterprise Social Networking is …
+ Consumerization
& potentially “Big Data”
(in the Social Enterprise)
the #Why …
Onboarding.Use Case One …
theYear
‘98
“I have never been lost, but I will
admit to being confused for
several weeks.”
~ Daniel Boone
“As people are walking all the time, in
the same spot, a path appears.”
~ John Locke
“An investment in knowledge
pays the best interest.”
~ Benjamin Franklin
Communication.Use Case Two …
“...a wealth of information
creates a poverty of
attention...”
~ Herbert A. Simon
It’s ‘Sort of Like the Weather’
TIMEHow Much …
Quiz?
25 %
105
125
2011 2015
Electronic Mail.(d)Evolution of
4
Video (Business Practices That Refuse To Die: Email Trees)http://www.youtube.com/watch?v=QIqA_YKeboc
“Knowledge is was power!”~ original quote by Francis Bacon
“By 2014, Enterprise Social Networking services will replace e-mail as the primary
vehicle for interpersonal communications for 20 percent of business users.”
~ Gartner (Feb 2010)
4 “Don't wait. The time will
never be just right.”
~ Napoleon Hill
Video (Sending a Message: blueKiwi vs email)http://www.youtube.com/watch?v=LBSY4RgB7fY
“And now, excuse me
while I interrupt myself.”
~ Murray Walker
PHONE
1900s
1990s
MANY
-to-
MANY
ESN
2000s
ONE
-to-
MANY
ONE
-to-
ONE
“We are the facilitators of our
own creative evolution.”
~ Bill Hicks
Many-Many.The #1st difference …
MAIL ESN (YAMMER)
Central(ized).The #2nd difference …
Push vs Pull
MAIL ESN
Pull.The #3rd difference …
SERVICESELF
Knowledge
Sharing.
Use Case Three …
“There's always a new challenge to
keep you motivated.”
~ Sean Connery
“Be water my friend.”
~ Bruce Lee
“It is better of course to know useless things
than to know nothing.”
~ Tom Stoppard
“Learn from yesterday, live for today, hope for tomorrow.
The important thing is not to stop questioning.”
~ Albert Einstein
“Now! No different, only different in your mind.
You must unlearn what you have learned.”~ Yoda
“SMobile“
(Social & Mobile)
“Just Do It.”
“If you ask the right question.
The answers will flow!”
~ Anonymous
Ideation.Use Case Four…
“A person with a new idea is a crank
until the idea succeeds.”
~ Mark Twain
Texting is fingered speech. Now we
can write the way we talk.
~John McWhorter
“Don’t fear failure… In great attempts it
is glorious even to fail!”~ Bruce Lee
IDEABOXThe …
Use Cases?Any Other …
“Too many people today know the price of
everything and the value of nothing.”~ Ann Landers
the #How …
70%of organizations are implementing
employee social collaboration ~ Gartner
I8% Productivity
I2% Profitability
Absenteeism27%
Turnover51%
55%easier to
Collaborate
47%easier to
Generate Ideas
62%easier to
Find Information
~ Avanade
90%Failure Rate
~ Gartner
“Do or do not... there is no try.”~ Yoda
Challenge.The…
“If you do not change direction,
you may end up where you are heading.”
~ Lao Tzu
4
MICROBLOGGING + FOLLOWING + ACTIVITY STREAMS
Social Networking.The email replacement features of …
Change.Show me the …
Change.Show me the …
MiddleThe squeeze of …
Management.
“The world hates change, yet it is the only thing that has brought progress.”
~ Charles Kettering
Strategy.The…
Step #one…
Value(top-down)
What’s in it for the organization? &
What’s in it for the employees?
Step #two…
Adoption(bottom-out)
A substantial amount of effort
is required to drive the User Adoption!
Step #three…
Culture(middle-out)
Enterprise Social is a mix of
20% technology and 80% culture!