Andrew ShotlandCEO, LOCALSEOGUIDE.COM

SEO IS ALWAYS THE LOWEST PRIORITY…UNTIL IT’S NOT 😜

MNSearch Summit 2016MINNEAPOLIS, MN06.24.16

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarMY STORY

THE ORIGIN OF LOCAL SEO GUIDE

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarMY STORY

WHAT DO SEO CONSULTANTS DO ANYWAY?

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarMY STORY

WHAT DO IN-HOUSE SEOS DO ANYWAY?

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● BLOCKED ROBOTS.TXT FILE

I HAVE PUT MY KIDS THROUGH COLLEGE ON THIS EASY-TO-AVOID ERROR

DISALLOW: /

http://www.localseoguide.com/robotstxt-file-disallowing-entire-site-seo-death/

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● DEV SERVER | IP ADDRESSES INDEXED

SITE:STAGING.SHITE.COM

http://www.localseoguide.com/dev-server-seo-death/

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● FACETED SEARCH

/restaurants+romantic+cheap+eggs+delis+expensive+XL

http://www.localseoguide.com/faceted-search-seo-death/

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

SEO DEATH ● GEOTARGETING LOCATION BY IP ADDRESS

WHY IS MY SITE ALWAYS LOCATED IN MOUNTAIN VIEW, CA?

http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● VIRTUAL CANONICAL LOOPS

A GOOD WAY TO GET GOOGLEBOT TO PUKE IN YOUR LAP

www.site.com www.site.com/

<link rel=“canonical” href=“http://www.site.com/” />

301

🖕http://www.localseoguide.com/virtual-canonical-loops-seo-death/

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● INSECURITY

BUT GOOGLE SAID HTTPS IS CRITICAL…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● INSECURITY

BUT GOOGLE SAID HTTPS IS CRITICAL…

http profile https profile

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● INSECURITY

DON’T JUMP TO CONCLUSIONS…

https profile

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● INSANITY

DETAILED RELEASE NOTES MIGHT BE A GOOD IDEA…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● PANIC AT THE DISCO

MAKE SURE YOU HAVE THE WHOLE PICTURE…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● TRADE OFFS

BUT THE GOOGLE GUY SAID RESPONSIVE WAS THE WAY TO GO…

INDEXED M. URLS % WE CAN MAP TO WWW

2,335,546 <10%

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● TRADE OFFS

HERE’S WHAT HE DIDN’T SAY…

INDEXED M. URLS

% WE MAP TO WWW

BEST GUESS OUTCOME

2,335,546 100% Should be OK2,335,546 <10% SimplyHired.com

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● TRADE OFFS

A PICTURE IS WORTH A THOUSAND UNEMPLOYMENT CHECKS…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

SEO DEATH ● BLACKLISTING GOOGLEBOT

UhOh…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● BIG IT CONSULTANTS

WE JUST CHARGED YOU $10MM TO REDO YOUR SITE. HOW ABOUT SOME SEO?

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● TAXONOMY CHANGES

ALL THOSE PAGES THAT RANKED REALLY WELL DON’T FIT OUR BRAND ANYMORE…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● NO TAXONOMY CHANGES

NOTHING COMES BETWEEN ME & MY KATES

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● SITE REDESIGNS

THE DIAMOND-CUTTING OF SEO

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● DOMAIN REBRANDS

THE OTHER DIAMOND-CUTTING OF SEO

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● ACQUISITIONS

GREED IS NOT GOOD IF SEO IS BAD

http://searchengineland.com/the-seo-risks-rewards-of-buying-multi-location-companies-248970

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarSEO DEATH ● SEO COWBOYS

I HEARD ON TWITTER THIS WAS BIG…

<Old Title>”Keyword + Modifier”</>

<New Title>”Keyword + Hot New Modifier + Modifier”</>

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS

IF YOU CAN’T DO SEO, DO LOCAL SEO

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS

IF YOU CAN’T DO SEO, DO LOCAL SEO

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS

THE PAGE TWO BUMP

http://thenextcorner.net/technical-seo/ http://www.localseoguide.com/the-page-2-bump/

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS

THE DIRTY SITEMAP

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS

BRINGING PARTNER SITES BACK FROM THE DEAD…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarIN CLOSING

BRINGING PARTNER SITES BACK FROM THE DEAD…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarDEEP THOUGHTS

2 KEYS TO LAUNCH THE NUKES…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarDEEP THOUGHTS

EDUCATION IS THE ONLY WAY TO STOP THE MADNESS…

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarDEEP THOUGHTS

SHOW THEM THE MONEY…

http://www.slideshare.net/SearchMarketingExpo/enterprise-seo-the-world-is-in-your-hands-by-garth-obrien

SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

Blocked Robots.txt – SEO RadarIN CLOSING

ALWAYS REMEMBER…

THANK YOU!

@localseoguideandrew-at-localseoguide.com