Business Bulletinrecipe for success: people, ideas & investment. The successful community of tomorrow will be an innovative, dynamic economic engine with a vibrant, culturally rich central core. It will oer diversity of experience both personal and profes-sional. It will, above all else, be a people place. That is why our regions economic development plan is focused on the building blocks of success for both communities and business. In the simplest terms our strategy is to demonstrate that

Saint John is a community where people, ideas and investment come and stay.

Attracting new investment

Grand Bay-Westeld Quispamsis Rothesay St. Martins Saint John

During the months of July and August, Enterprise Saint John hosted 5 domestic and international investment clients in ICT, manufacturing and retail. While investment attraction is a long term activity, some of the specic activities we routinely undertake include: Developing and delivering executive briengs for key targeted prospects; hosting familiarization tours for qualied investment prospects; helping potential investors navigate jurisdictional and regulatory approvals; undertaking appropriate media and public relations activities to position our community as open for business; maintaining our website to service the basic information needs of prospective investors and pique their interest; producing relevant promotional materials for specic opportunities; and nally, attending appropriate conferences, conventions and events.

Getting the most out of GoogleIn August, local young entrepreneur and SEED client, Jacques Desjardins spoke to a group of 18 entrepreneurs about how to instantly get more business leads from Google. He covered topics such as increasing visibility, claiming small business places and using Google Adwords to maximize exposure. This workshop lled within 24 hours and is being reoered on September 19th at the Business Resource Centre.

Inspiring newcomers and immigrant investors

J U L Y / A U G U S T 2 0 1 1 A C T I V I T Y U P D A T E Inspiring people, ideas & investment

Our inspired entrepreneur: Ian McCarthy

It all began with a call in the spring of 2010 to our past Board Chair, Bob Manning. On the other end of the line was Ian McCarthy, with the Manchester Millrats, a basketball team in the US Premier Basketball League. He was looking for a new home for his team and Enterprise Saint John answered the call. It took a combination of

business negotiations and a personal touch. We provided recruiters with the information they needed to design a winning pitch and worked with senior members of the Millrats to give them personalized tours of our community and ensure they connected with the right key inuencers. Entering their fth year of professional basketball, their second

in Saint John, the Saint John Mill Rats are now also a proud founding franchise in the National Basketball League of Canada.

We wanted a basketball home team; the team was looking for a welcoming home. This is a great example of private sector investment that enhances life in a modern city. You could say, it was a slam dunk.

Thanks for putting on another great workshop. What I learned will help me and my husband increase the online visibility of our businesses. Lisa Hrabluk, writer, editor and inspired entrepreneur

Enterprise Saint John was instrumental in the Mill Rats landing in Saint John, and their resources continue to make doing business in Saint John easy. Ian McCarty is an inspired president and general manager of the Saint John Mill Rats

Social media training for young entrepreneursEnterprise Saint John conducted a breakfast workshop Social Media for Your Small Business to help 20 young entrepreneurs embrace the power of social media. Participants looked at case studies of entrepre-neurs who have successfully mastered the art of using social media to promote their small business. Using local examples, they learned the ins-and-outs of marketing tools like Twitter, Facebook, and blogs. Best practices were shared on how to grow a readership/fan base by engaging and interacting with followers in an interesting, relevant and non-invasive way.

It provided great information on how to and the need for further work to improve our social media prole. Peter Smit, happinez

In July and August, Enterprise Saint John hosted 25 potential immigrant investors from Korea, China, Vietnam and Iran. We also met with an immigration consultant who works with clients from Korea and China to discuss proposed changes to regulations for immigration and the impact on the number of new immigrants to the province.

In partnership with the NB Population Growth Immigration Division, our workforce team held an information exchange session in July with a delegation from the Canadian Embassy in France and employment agencies from France, Belgium and Tunisia. Three employers: Horizon Health, WorksafeNB and Ganong attended to learn more about recruiting skilled francophone workers from abroad.

BUSINESS IMMIGRANT MENTORSHIP PROGRAM ~ FREE information sessions are being hosted for mentors at noon and mentees at 10 am, Business Resource Centre.

LEARINING THE IMMIGRATION PROCESS ~ This worship helps business owners and HR professionals learn the ner points of hiring skilled workers from abroad, Business Resource Centre.

HOW TO GET MORE BUSINESS LEADS FROM GOOGLE ~ Attention all young entrepreneurs. Discover the art of online marketing from some of the best in the biz at the Business Resource Centre.

SAINT JOHN CONTACT CENTRE ROUNDTABLE ~ Senior executives in the contact centre industry are invited to discuss the health of this important industry, contact gorourke@enterprisesj.com.

Enterprise Saint John40 King StreetSaint John, NB E2L 1G3

phone 506-658-2877toll tree 1-800-561-2877e-mail info@enterprisesj.comwww.enterprisesj.comwww.saintjohnlifeonyourterms.ca

Join our distribution list info@enterprisesj.comJoin our HR e-letter list gorourke@enterprisesj.com

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Upcoming events

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Recruitment open house exceeds expectationEnterprise Saint John partnered with J.D. Irving Ltd. Woodlands Division to host 17 community stakeholders for a luncheon on July 20 and promote a job fair on July 25 & 26 at Lily Lake Pavilion. In total, J.D. Irving was looking to hire 200 people 82 for the Saint John region alone. Enterprise Saint John sta secured media interviews for J.D. Irving on CBC radio, CHSJ, the Telegraph-Journal and promoted the job fair through our business networks, e-mail, the corporate web site, Facebook and Twitter. No previous job experience was required as training would be provided. The results far exceeded expectation: 375 people attended, 271 scheduled for interviews, 193 interviewed, 8 hired and in training and 2 are currently working. Fifty are also in the 2nd round and dozens are expected to be hired in the coming weeks and months.

Throughout the 2-year process to develop PlanSJ, the Citys new municipal plan, Steve Carson, CEO of Enterprise Saint John has been an active and engaged member of the PlanSJ Steering Committee. Our Board members and sta have also contrib-uted to each of the 9 open houses and other community engagement sessions. Earlier in the summer, a Board committee was struck to review the near-nal PlanSJ DRAFT. Following a thorough internal review, a letter of response was drafted which reected our overall support of the Plan, with only a few enhancements suggested. We were pleased that a number of our suggestions were reected in the updated July 22 document.

Inspiring people, ideas & investmentJ U L Y / A U G U S T 2 0 1 1 A C T I V I T Y U P D A T E

Grand Bay-Westeld Quispamsis Rothesay St. Martins Saint John

ICT ecosystem

Inspiring entrepreneurshipThese are some of the activities Enterprise Saint John undertook in July and August to support entrepreneurship:

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PlanSJ: the recipe for building a vibrant anddiversied workforce

Rothesay CouncilOn July 11, Enterprise Saint Johns Board Chair, Tony Gogan and CEO, Steve Carson presented activities and strategic priorities for 2011 in open session to Rothesay Mayor and Council. Feedback was positive and we were thanked for our most recent eorts. The presentation was covered on July 12 by the Telegraph-Journal i&DPOPNJD EFWFMPQNFOU BU IFBSUPGDPVODJMNFFUJOHw

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Qplex host to Enterprise Saint Johns BoardEnterprise Saint Johns board had the pleasure of experiencing the qplex, the Towns new LEED gold certied recreation and conference centre during the August board meeting. Special thanks to Quispamsis Mayor Murray Driscoll for conducting the very informative behind-the-scenes facilities tour.

Most sincere thanks for all your help. Your eorts and guidance were a huge part of making this our most successful event to date. Robert Fawcett, J.D. Irving Woodlands Division

Good partners, working together! Jim Ketterling, J.D. Irving Woodlands Division

Business development workshops for creative entrepreneursThe Emerging Entrepreneurs program held a three-week business development workshop series for artists and creative entrepreneurs. The workshops were all about turning art into business and providing the necessary entrepreneurial skills for artists to take that step. The rst two sessions covered essential business skills, nancing and marketing, and the last workshop featured Vanessa Moeller, with ArtsNB, on grant writing skills. A dozen creative entrepreneurs attended the rst two sessions and 15 attended the third on grant writing.