enterprise marketing · hubspot insightly infusionsoft ... value theory analysis ... lifetime value...
TRANSCRIPT
Search Engine Marketing● Keyword Research● Search Advertising (PPC)● Search Engine Optimization● Competitive Research
Learning resources: https://moz.com/learn/seohttp://searchengineland.com
Tools & Technologies
● AdWords, Bing etc.● Webmaster Tools● Moz & Ranking Trackers● SpyFu & Competitive Intel● Wordstream & PPC Automation● Kissmetrics & Behavioral Profiling● Raven Tools & Reports Automation
Search Engine Strategies● Brand Search Campaigns● General Campaigns● Category Campaigns● Product/Model Campaigns● Competitor Campaigns● Local Campaigns● Programmatic Campaigns
Display Marketing● Media Buying Platforms● Premium● Demand Side Platforms● Ad Exchanges● Ad Networks● Ad Servers● Mobile Platforms● TV & Video Platforms● And a LOT LOT more...
Tools & Technologies
● Display Planners● Double Click & Ad Exchanges● Marin Software & Omni-Channel Tools● Appnexus & Demand Side Platforms● Sizmek & Programmatic Creatives● Steelhouse & Dynamic Segmentation
Display Strategies● Brand Awareness Campaigns● Launch & Hype Campaigns● Community Campaigns● Direct Display● Satisfaction Campaigns● Lead Generation
Social Media Marketing● Social Media Platforms● Social Advertising● Social Support & Customer Care● Social Media Monitoring● Social Agenda Schedulers● Product Sets (Catalogues)
Learning Resources:Lynda.com
Tools & Technologies
● Buffer, Hootsuite & Social Agendas● Sprout Social & Agora Pulse● Social Bakers & SMM Analytics● Buzz Sumo & Trend Monitoring● BOTs & Follower Automation● Salesforce & Marketo
Social Strategies● STEPPS Framework & Viral Content● Social Agenda● Community Engagement Campaigns● Event Promotions● Lead Generation● Direct Conversion Campaigns● Branding & Awareness● Influencer Marketing
Remarketing● Display Remarketing● Social Remarketing● Email Remarketing● App & Mobile● TV● Feeds...
Learning Resources:Lynda.com
Remarketing Strategies● Dynamic Remarketing● Brand Recollection● Product Features & Stories● Upselling● Advocacy Collection● Customer Journey Remarketing
E-Mail Marketing● SPAM● Newsletters● List Management● Autoresponders● Segmentation● Automation● 1:1 Personalization
Learning Resources:Lynda.com
Tools & Technologies
● Mailchimp, Mailjet● Robly● Constant Contact● Get Response, Campaign Monitor● Aweber● Marketo & Salesforce
E-Mail Strategies● Lead Bait & List Building● Launch Campaigns● Upselling & Promotions● Newsletters & Updates● Customer Journey Emails
Content Marketing● Websites
● Infographics
● Videos
● Webinars & Podcasts
● Research & Reports
● Ebooks
● Event Speeches
● Whitepapers
● Presentations & Lectures
● Case Studies
Tracking Infrastructures● Clickstream & Pixels● Event Tracking● CRM Integration● Ecommerce Tracking● Session Recording● Form Tracking● Funnels● Heatmaps
Tools & Technologies
● Google Analytics, Facebook Pixel● Hotjar, Yandex Metrica● Google Tag Manager● Mixpanel & Event Based Analytics● KissMetrics & User Based Analytics● Clicktale
Tracking Strategies● Custom Events● Business KPIs Based● Customer Journey Based● Automated Reporting● Intelligence Events● Integrations
A/B & MVT Testing● Experiments & A/B Tests● Landing Pages & MVT Testing● Content Impact Testing● Segmented Testing● Dynamic Parameters Testing● Automated Tests with Integration● Testing Automation● Testing in Marketing Campaigns.
Tools & Technologies
● Visual Website Optimizer● Optimizely● Unbounce● Kiss Metrics● Analytics & Adwords
Additional Information:https://vwo.com/ab-testing/
A/B & MVT Testing● Experiments & A/B Tests● Landing Pages & MVT Testing● Content Impact Testing● Segmented Testing● Dynamic Parameters Testing● Automated Tests with Integration● Testing Automation● Testing in Marketing Campaigns.
User Experience & VOC● Eye Tracking● Live Chat● Video Feedback Buying● Surveys● Review & Feedback Collection● Phone & Social Support
Tools & Technologies
● Zopim, Zendesk● Concept Feedback & User Testing● Survey Monkey● Yotpo & Review Collection● Buffer, Hootsuite● Salesforce
1:1 Personalization● Content Prediction● Personalized Communication● Personalized Advertising● Rich CRM● Geolocation● Big Data Insight Mining● Unique Experiences● Customer Journeys
Tools & Technologies
● Visual Website Optimizer● Optimizely● Unbounce● Kiss Metrics● Analytics & Adwords● Clicktale
The Almighty CRM● All Customer Data in 1 Place● Center of Integration● The Core of Automation● Interactions Vault● Contact List● Content Pipeline Safehouse
Tools & Technologies
● Hubspot● Insightly● Infusionsoft● Agile CRM● Salesforce
Important note! Always use cloud CRM!
CRM Strategies● Integrations● Integrations● Integrations● Event Recording● Sales Recording● CRM Segmentation● Automatic Activation
Running A Business With Tech● Communication● Task Management● Project Management● Support & Customer Service● Logistics & Fulfilment● Finance & Accounting● Human Resources● Documents & Invoicing
Tools & Technologies
● Teamwork, Asana, Trello● Skype, Slack● ADP, Peoplesoft● Salesforce, Microsoft Dynamics, SAP,
NetSuite, Oracle
And many many more...
Analytical Practices
● Business KPIs● Automated Reports● Bottleneck Discovery● Segmentation● Working with incomplete data● Data Driven Decisions
Channel Attribution
● Attribution Models
● Attribution Distribution
● Multi Channel Funnels
● Which channels make or lose money
● Which campaigns have positive ROI
● Micro Moments Analysis & CJs
Predictive Modeling● Value Theory Analysis● Who buys and how can we reach more of em.● Lifetime Value Modeling● Customer Prioritization● Action Prioritization● Media Planning● Purchase Intent Signals● Micro Conversion Focus
Marketing & Love● Think about them
● Spend time with them
● Talk to them
● Show them you care
● Do unexpected illogical acts of kindness
● Go beyond what is reasonable
● Have fun with them
● Make them feel good
● Give a LOT more than you take
● Play hard to get, let them invest time● Help them become a better person● Always Look good● Be mysterious● Make memories & magic moments● Have a broken heart when you lose them
● Make it personal, keep it personal● Write songs and poetry for them● Keep them interested
Marketing & Love