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OFF IC IAL SHOW D IRECTORY

Enterprise IT’s Three Highest-Impact Trends

S O A | V i r t u a l i z a t i o n | D a t a S e r v i c e s

JUNE 23-24, 2008NEW YORK, NY

www.soaworld2008.comwww.virtualizationconference.com

www.dataservicesworld.sys-con.com

— PRODUCED BY —

— SPONSORED BY —

EVENTS.SYS-CON.COM

JUNE 23-24, 2008 NEW YORK, NYOFFICIAL SHOW DIRECTORY

INTEGRITY®: the only secure operating system

www.ghs.com ▲ ph 805.965.6044 ▲ [email protected] © 2008 Green Hills Software, Inc. Green Hills, the Green Hills logo, and INTEGRITY are trademarks of Green Hills Software, Inc.

in the U.S. and/or internationally. All other trademarks are the property of their respective owners.


Welcome LetterSCHEDULE OVERVIEW

A Warm New York Welcome to All Delegates

Jeremy GeelanConference Chair

Greetings and welcome to Summer in NYC!This month’s Conference is another great milestone for SYS-CON Events, or rather a set of milestones. It is the 13th time we have held our SOA World event, the 3rd time we have held our Virtualization Conference & Expo, and the fi rst time that we’ve held a DataServices World Summit.

Virtualization, like SOA before it, has quickly becoming a staple new concept for enterprise IT. At this year’s event we have exceptional speakers with high-quality use cases not only of how virtualization maximizes the use of resources and thus saves companies money, but also of how it is fundamentally altering the way that businesses run IT.

We have top SOA practitioners speaking too, and now that traditional middleware sys-tems are generally acknowledged not to meet modern IT and business requirements, they will leave you in no doubt that SOA’s time has truly come...and why.

With our DataServices Summit the focus is architectures and technologies for access-ing data from heterogenous data sources and providing that data to consumers such as components, services and applications.

Through the next two, content-packed days the emphasis will be on value and on confl uences, with a rich array of sessions about the business and technical value of the service-oriented approach (SOA World), the businesss and technical value of vir-tualization (Virtualization Conference), and the fast-emerging confl uence of databases, data warehousing, business intelligence, enterprise computing and Internet computing (Data Services World).

Whatever your background, we hope to widen your IT worldview over the coming days; plus we hope to inspire in you a sense of perspective and excitement about the future.

Please enjoy the event - and remember: that future is yours to seize!

Warm regards,

MONDAY, June 23 7:00am - 7:30am Registration 7:30am - 8:15am Opening Keynote: Service Oriented Architecture: Making the Leap By Richard Mark Soley 8:20am - 9:05am The Opening of Virtualization By Brian Stevens 9:10am - 9:55am Technical Sessions 10:00am - 12:00pm Coffee Break on the Expo Floor Sponsored by DataDirect Technologies11:00am - 11:30am The Art & Science of SOA: How Governance Enables Adoption By Johan Nordin 11:35am - 12:05pm Effective Planning for Virtual Infrastructure Growth By John Stetic 12:10pm - 1:10pm Lunch 1:15pm - 2:05pm Virtualization – Path to Predictive Enterprise By Prasad Rampalli 2:10pm - 2:55pm Technical Sessions 3:00pm - 3:45pm Technical Sessions 3:30pm - 5:30pm Break on the Expo Floor Sponsored by DataDirect Technologies 5:00pm - 5:30pm Introducing Automated Business Process Discovery: Step #1 to Process Improvement By Keith Swenson 5:35pm - 6:20pm Technical Sessions 6:25pm - 7:10pm Technical Sessions 7:15pm - 8:30pm Welcome Reception on the Expo Floor Sponsored by Intel 7:30pm - 8:00pm Power Panel: The Convergence of B2B, SOA, and BPM Jeremy Geelan, Moderator, & Miko Matsumura, Rich Schreiber, Pierre Fricke, Kyle Gabhart, Keith Swenson, and Paul Fremantle 8:00pm - 8:30pm Power Panel: Virtualization 2008-2012: Where’s It All Headed? Jeremy Geelan, Moderator, & Donato Buccella, Allen Stewart and Andrew Conte

TUESDAY, June 24 7:00am - 7:45am Technical Sessions 7:50am - 8:35am Opening Keynote: Using Virtualization to Transform Your Data Center By Stephen Herrod 8:40am - 9:25am IT Security in a Hostile World By David Kleidermacher 9:30am - 10:15am Technical Sessions 10:00am - 12:20pm Coffee Break on the Expo Floor Sponsored by DataDirect Technologies12:20pm - 12:50pm Workspace Virtualization: A Low-Cost, High-Performance Approach to Deploying Enterprise Computing By Dror Gill 1:00pm - 2:00pm Lunch 1:00pm - 1:30pm Power Panel: Virtualization Question and Answer 2:00pm - 2:45pm The “Practical SOA” Approach By Max Yankelevic 2:50pm - 3:35pm Technical Sessions 3:30pm - 5:00pm Break on the Expo Floor Sponsored by DataDirect Technologies 4:30pm - 5:25pm Power Panel - The Importance of Middleware and Data Services Ken North, Moderator, & John Goodson, Nikita Ogievetsky, John Senor, Andy Astor, Mark Hapner and Dr. Bill O’Connell 5:30pm - 6:15pm Technical Sessions 6:20pm - 7:05pm Technical Sessions


Sponsors

DataDirect TechnologiesDataDirect Technologies is the software industry’s only comprehensive provider of software for connecting the world’s most critical business applications to data and services, running on any platform, using proven and emerging standards. Developers worldwide depend on DataDirect® products to connect their applications to an unparalleled range of data sources using stan-

dards-based interfaces such as ODBC, JDBCTM and ADO.NET, XQuery and SOAP. More than 300 leading independent software vendors and thousands of enterprises rely on DataDirect Technologies to simplify and streamline data connectivity for distributed systems and to reduce the complexity of mainframe integration. DataDirect Technologies is an operat-ing company of Progress Software Corporation (Nasdaq: PRGS). For more information about Data Direct, visit www.datadirect.com/

DIAMOND SPONSOR

PLATINUM SPONSORS

Green Hills SoftwareFounded in 1982, Green Hills Software is a highly successful software company special-izing in virtualization and security.Green Hills Software’s INTEGRITY® is the fi rst operating system or virtualization technology to be accepted for EAL 6+ Common Criteria IT Security evaluation; the level required to protect assets from hostile and well-funded attacks.Green Hills’ INTEGRITY PC technology, us-ing the unique Padded CellTM virtualization architecture, enables IT organizations and equipment manufacturers the ability to deploy completely secure systems while supporting environments such as Windows and Linux.Green Hills’ products are used in desktop, server, and mobile computer systems. See http://www.ghs.com/products/rtos/integritypc.html for more information.

IntelWelcome to a new era of respon-siveness. Intel, the world leader in silicon in-novation, develops technologies, products and initiatives to continually advance how people work and live. At this year’s Virtualization Expo

event, learn how Intel’s latest virtualization tech-nology advancements are designed to increase performance while simplifying IT management, reduce the number of physical servers and bal-ance compute workloads on virtual machines. Maximize the fl exibility of your assets and get more from every system. All without costly data-center expansion. To learn more, please attend Intel’s general session to see why great comput-ing starts with Intel inside. For more information, please visit: http://www.intel.com/go/intelsolu-tionservices

Red HatRed Hat is the world’s most trusted open source provider. Ranked fi rst for value in enterprise software for four consecu-tive years in the CIO Insight Magazine Vendor Value study. We offer enterprise customers a long-term plan for building infrastructures on the quality and innovation of open source. Combin-ing the leading open source operating system platform, Red Hat Enterprise Linux, together with applications, management, and Services Oriented Architecture (SOA) solutions, including the JBoss Enterprise Middleware Suite. We also offer support, training, and consulting services worldwide to help enterprises take full advan-

tage of the value of open source technology. For more information, please visit www.redhat.com/

JBoss /Freedom OSSJBoss, a division of Red Hat, is the global leader in open source middleware software, combining JBoss Enterprise Middleware software with the industry’s leading services and tools to provide a better way to transform your business with service-oriented architecture (SOA). Freedom OSS brings an elaborate expertise in SOA to the partnership with JBoss. As a services organiza-tion, they collaborate with customers to design an SOA blueprint to fi t the customer’s needs. When you have an SOA problem, Freedom OSS is the top choice for your complete solu-tion. Freedom OSS is a professional services organization focused on the practical implemen-tation of the JBoss/Red Hat family of products. Their architects and engineers are committed to building stable, scalable, and blazingly fast systems. Freedom OSS includes 150 skilled technical resource professionals who are strategically organized around various Centers of Excellence. For more information, please visit www.jboss.com.

CeedoTechnologiesCeedo Technologies has developed pat-ent-pending virtualization technology that takes a suite of standard off-the-shelf Windows® applications, and virtualizes them in real-time, creating a portable virtual desktop, which launches on any Win-dows® host PC with no need to pre-install

any software, drivers or agents. Ceedo’s portable virtual desktop runs on top of and leverages the existing Windows® OS on the host PC, thus eliminating the licensing costs, footprint and performance penalty of a full virtualized OS, and works fully in user mode, enabling operation on locked-down PCs. Ceedo’s technology enables the most cost-effective solutions for many enterprise

scenarios such as remote access, disaster recovery, and creating a managed enter-prise “island” on employee-owned and subcontractor-owned PCs. Ceedo provides the Enterprise IT with tools to fully custom-ize the user interface, remotely deploy new applications, and update existing appli-cations. For more information see www.ceedo.com

GOLD SPONSORS


FujitsuRanked by Gartner as a leader in the Application Infrastructure Software market, Fujitsu helps companies build SOA-enabled BPM applications that can be shared across the enterprise to lower oper-ating costs, accelerate business processes, and react quickly to changing market requirements. Fujitsu’s industry-leading BPM Suite, Interstage Business Process Manager, brings business and IT professionals togeth-er to design, simulate, automate, analyze, and optimize business processes. Together with CentraSite, Fujitsu’s standards-based SOA registry and repository, we help com-panies take a process-driven approach to SOA. This top-down approach allows for collaboration on translating real business models into optimized, executable business processes while letting an organization reuse their existing Visio process maps, IT infra-structure and other SOA assets to reduce operational costs and maximize business ef-fi ciencies. With operations across the globe, annual revenues in excess of $40 billion, and

156,000 employees in 100 countries, Fujitsu is the third largest IT company in the world and continues to deliver customer-focused business solutions. For more information about Fujitsu Interstage, visit www.fujitsu.com/interstage

PlateSpinPlateSpin provides a unified suite of solu-tions to help enterprises adopt, manage and extend their use of server virtualization in the data center. PlateSpin’s patent-pending workload profiling and portabil-ity technology liberates software from hardware and streams server workloads (data, applications and operating systems) over the network between physical and virtual infrastructures. The freedom to drag and drop workloads onto the physical or virtual hosts where they will run most ef-ficiently ensures the best fit between server resource supply and application workload demands. Global 2000 companies use PlateSpin solutions to lower costs, boost operational efficiencies and solve today’s

most pressing data center challenges including server consolidation, hardware migration and disaster recovery. For more information about PlateSpin, visit www.platespin.com

Software AGSoftware AG is the world’s largest independent provider of Business Infrastructure Software. Our 4,000 global customers achieve measurable business results by modernizing and automating their IT systems and rapidly building new systems and processes to meet growing business de-mands. Our industry-leading product portfolio includes best-in-class solutions for managing data, enabling service oriented architec-ture, and improving business processes. By combining proven technology with industry expertise and best practices, our customers improve and differentiate their businesses - faster. Software AG - Get There Faster For more information about Software AG, visit www.softwareag.com/

GOLD SPONSORS

3PAR 3PAR® is the leading global provider of utility storage, a category of highly-virtualized, tightly-clustered, and dy-namically-tiered storage arrays built for utility computing. Organizations use utility comput-ing to build cost-effective virtualized IT infra-structures for fl exible workload consolidation. 3PAR Utility Storage gives customers an alternative to traditional arrays by delivering resilient infrastructure with increased agility at a lower total cost to meet their rapidly chang-ing business needs. As a pioneer of thin provisioning – a green technology developed to address storage underutilization and inef-fi ciencies – 3PAR offers products designed to minimize power consumption and promote environmental responsibility. With 3PAR, cus-tomers have reduced the costs of allocated storage capacity, administration, and SAN infrastructure while increasing adaptability and resiliency. 3PAR Utility Storage is built to

meet the demands of open systems consoli-dation, integrated data lifecycle management, and performance-intensive applications.

APCIn February 2007, APC and MGE UPS Systems combined to form a $3.5 billion ( 2.4 billion) Critical Power and Cooling Services business unit of Schneider Electric. The Critical Power and Cooling Services division offers the industry’s most compre-hensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. The company’s solutions include APC’s InfraStruXure® data center architecture, the industry’s most comprehen-sive integrated power, cooling, and manage-ment solution. The company’s products also include APC and MGE-brand uninterruptible power supplies (UPS), along with APC-brand precision cooling units, racks, and design

and management software. Backed by the industry’s broadest service organization and an industry leading R&D investment, the company’s 12,000 employees help custom-ers confront today’s unprecedented power, cooling and management challenges. Sch-neider Electric, with 112,000 employees and operations in 190 countries, had 2007 annual sales of $25 billion ( 17.3 billion). For more in-formation about APC, visit www.apc.com All trademarks are the property of their owners.

CerteonCerteon’s S-Series Application Acceleration Appliances provide the industry’s only solu-tion with Application Intelligent Networking to deliver application acceleration, security and scalability from the desktop to the data center. Certeon’s patent-pending S-Series appliances accelerate all WAN traffi c and are optimized for distributed content delivery and collaboration applications such as: enterprise

SILVER SPONSORS


content management, work fl ow and process management, Web portals and search. S-Series appliances are the only solution to securely accelerate encrypted traffi c (SSL) with the same performance improvements as unencrypted traffi c. The appliances minimize network traffi c to signifi cantly improve ap-plication response times, while maintaining end-to-end security. The result is the highest productivity possible for all remote branch offi ce employees. For more information visit http://www.certeon.com

StonewareHeadquartered in Indianapolis, Stoneware is a privately held corporation providing innovative software that delivers “Universal Web Access” to all of an organization’s web, Windows, and hosted ap-plications through a ‘Virtualized Web Desktop’ interface. Based on Web 2.0 technology, Stoneware’s webOS is a unique offering in the virtualization market, focusing on the rapid growth of web applications and the shift from client/server to cloud computing. The company services various sectors including education, manufacturing, medical, and legal industries. For more information about Stone-ware and Stoneware products, visit www.stonewarewebos.com or call 888-473-9485.

Web Age SolutionsWeb Age Solutions is a leading provider of technology mentor-ing and education to the Fortune 500. Our “Preferred Vendor” status with these global leaders is a result of our highly progressive approach to knowledge transfer and relentless pursuit of customer satisfac-

tion. While many of our competitors are just now getting their feet wet with SOA, we have been delivering SOA training and mentoring since 2003. Moving well beyond theoretical discussions of SOA, we have a deep library of practical SOA curriculum backed by hands-on experience. Web Age understands that unique business processes are integrated into every IT strategy. We have the expertise to deliver knowledge transfer programs that are tailored to your organization’s approach to SOA. Your business is unique. Your adop-tion of SOA is unique. Your SOA education program should be too. For more information about Web Age Solutions, visit www.webag-esolutions.com

WSO2WSO2 is an open source middleware compa-ny founded by pioneers in Web services and of members of the Apache Software Founda-tion Web services community. We deliver a new, entirely open source middleware stack that is optimized for Web services and SOA and built on Apache Axis2. WSO2’s fi rst prod-ucts are the WSO2 Web Services Application Server (WSAS) and WSO2 Enterprise Service Bus (ESB), which are built on the WSO2 Web Services Framework. The company main-tains operations in the United States, United Kingdom and Sri Lanka. For more information about WSO2, visit http://wso2.com/

RackspaceA recognized leader in global IT, Rackspace Hosting delivers a diverse suite of enterprise-class hosted IT services to businesses of all siz-es. Customers choose Rackspace for its host-ing specialization and expertise, backed by the

company’s award-winning Fanatical Support®. Customers can receive benefi ts such as higher quality, lower cost and better performance from Rackspace’s vast knowledge of industry best-practices. By integrating the industry’s best technologies, Rackspace serves as an exten-sion of its customers’ IT departments. Because Rackspace removes the burden of IT systems maintenance and management, customers can focus on key areas that differentiate their busi-ness. Rackspace’s portfolio of hosted services includes managed hosting, email hosting, and cloud hosting. Rackspace is recognized as one of FORTUNE Magazine’s 100 Best companies to work for, ranking number 32 on the 2008 list. For more information on our services, please stop by the Rackspace booth, visit www.rack-space.com or call 800-961-2888.

Apptricity Corporation Apptricity Corporation is a pioneer provider of enterprise software applications for the com-mercial marketplace and federal sector. Since 1999, Apptricity has provided next-genera-tion, web-based enterprise software applica-tions for supply chain, fi nance and workforce management. Apptricity’s advanced service-oriented architecture (SOA) applications offer dynamic adaptability that deploys rapidly, and dramatically reduces total cost of ownership (TCO). Apptricity serves industry-leading com-mercial enterprises such as Wal-Mart Stores, AT&T Inc., Cingular Wireless, TXU Corp., Cameron International Corporation, H.E. Butt Grocery Stores, Southwire Company and DAK Americas as well as Federal organiza-tions such as the United States Department of Defense

SILVER SPONSORS

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Astaro

Astaro Corporation (www.astaro.com) is a leading provider of Unifi ed

Threat Management security solutions. Its fl agship product, the award-

winning Astaro Security Gateway, simplifi es Email, Web & Network

Security and protects over 30,000 networks in 60 countries.

Using the proven quality of a hardened Linux platform, the Astaro portfolio

integrates leading open source and commercial security products, power-

ful management and reporting facilities, and is rounded off with a front

end that has unparalleled ease of use.

Astaro’s product offering is available as a software ISO, hardware

appliance or virtual appliance and provides the fl exibility to meet any

deployment scenario. Astaro combines complete protection, best of breed

applications, and enterprise level performance into a single, award-win-

ning security appliance that offers the best total cost of ownership.

Highly regarded as the premier supplier of Unifi ed Threat Management

(UTM) solutions in the world, over 100,000 IT administrators entrust their

network with security appliances from Astaro. For more information about

Astaro Corporation, visit www.astaro.com.

Composite Software, Inc

Composite Software, Inc. provides a virtual approach to data integration.

Hundreds of enterprises including fi ve of the top six U.S. investment

banks as well several Government agencies, such as the Offi ce of

Secretary of Defense and Intelligence, and software vendors including

Cognos, Informatica and BMC, rely on the Composite Information Server

to virtualize, abstract and federate data from multiple, disparate sources

and deliver this real-time information to their applications. Composite

Software’s technology fulfi lls real-time information requirements,

enabling enterprises to respond faster to business requests, reduce

their data integration costs, and keep pace with ever-changing business

needs. Founded in 2002, Composite Software is a privately held, venture-

funded corporation based in Silicon Valley. For more information, please

visit http://www.compositesw.com

Grid Dynamics

Grid Dynamics is a fast growing consulting company headquartered in

Silicon Valley. We advise and engineer systems and solutions of “extreme”

performance, scale and reliability. Our clients — leading fi nancial,

technology, Internet, communication and entertainment companies such

as eBay or Bank of America — rely on Grid Dynamics to architect, design,

prototype, build, or tune their business-critical grid systems. We work

with the latest technologies, platforms and tools, right on — or beyond

— the bleeding edge of mainstream computing. Our staff consists of elite

scientists and engineers, experts in performance computing.

Grid Dynamics offers a full range of consulting and engineering services

that cover the entire project lifecycle, with on-site, off-site, and hybrid

service fulfi llment and deliver results even in the most challenging as-

signments with the best “IQ/dollar value” in the industry. Our customers

gain real and measurable business improvements when adopting our

“extreme” applications and network systems solutions. Visit us at http://

www.griddynamics.com/ or contact us at [email protected]

InstallFree

InstallFree, a privately-held company with headquarters in Stamford,

CT, is a leading provider of application and desktop virtualization solu-

tions. We enable corporate IT departments to centrally deploy software

applications and complete desktops to employees at any location

enabling corporations to lower their Total Cost of Ownership, improve the

manageability of applications and desktops, and improve the end-user’s

productivity. The company has leveraged its patent-pending virtualiza-

tion technology to provide comprehensive solutions that focus on IT

operational effi ciency and end-users’ experience. Our products allow IT

departments to virtualize any application and/or complete desktop and

deliver it for local processing on any XP or Vista based PC as well as 64bit

and server-based solutions such as Citrix Presentation Server, Windows

Terminal Server and Windows-based virtual machines. The implementa-

tion does not require any software to be installed on the host PC enabling

full functionality and complete user autonomy in all environments includ-

ing locked-down computers. For more information about InstallFree, visit

http://installfree.com/

JNetDirect

JNetDirect is an innovative leader in software products for improving our

customer’s connectivity, integration, management and security to their

data resources. Products include JDBC drivers, Business Intelligence, Da-

tabase Management, Disaster Recovery/Backup solutions and Password

Management applications. Below is a brief overview of some of these

software applications.

JDBC Drivers – Since 1999, JNetDirect database drivers have set the

industry standard for performance and stability. Our JDBC drivers are

deployed worldwide –– in virtually every conceivable Java confi guration

– giving organizations unparalleled connectivity to their critical data

sources.

Business Intelligence – Elixir Repertoire takes Business Intelligence to the

next level of open interoperability by fully embracing the Service–Oriented

Architecture (SOA), making available Business Intelligence capabilities

as Web Services.

Database Management – SQL Farm Combine is a powerful development,

change management, and code deployment tool designed to automate

the database code release process in small, mid–size, and up to very

large SQL Server environments. Visit www.jnetdirect.com

Layer 7 Technologies

Layer 7 Technologies is a leading provider of SOA security and

governance infrastructure for next generation service oriented and Web

oriented integrations. The SecureSpanTM family of XML appliances and

gateway software addresses the security, performance management and

operational governance issues associated with deploying and maintaining

production Web services. To learn more please visit www.layer7tech.com

Managed Methods

Managed Methods develops and sells versatile and cost-effective

solutions products for monitoring Web services and managing service-

oriented architectures. Our focus is providing practical tools that enable

visibility and management of Web services operations in the production

environment. As an organization, we offer the following value:

• IT Operations Monitoring Experience

• Focus on Product Flexibility and Value

• Customization

• Customer-driven

• Flexible Licensing

No matter where you are in the adoption of Web services and

implementation of service-oriented architectures, we can help you

achieve your goals and grow with you. For more information visit www.

managedmethods.com

MQSoftware

MQSoftware delivers business transaction assurance, business ser-

vice monitoring, middleware management applications, and enterprise

application integration products to help customers align IT operations

and investments with their business applications. Working with BEA

, BMC Software, HP, IBM, Oracle, and TIBCO Software, MQSoftware

solutions provide a complete range of real-time transaction assurance

and application services performance and availability management

backed by comprehensive reporting and supported with powerful

tools built for multiplatform infrastructures enabling precision control

of customer service and cost-control. MQSoftware’s recognized

expertise in implementing and managing SOA solutions adds value

through real-time monitoring of business applications including the

supporting infrastructure. Customers in vertical industries such as

banking, insurance, healthcare, manufacturing, retail, and government

are better enabled to focus IT priorities on maintaining revenue-gen-

erating services using existing technologies to deliver high levels of

customer service, reducing operating cost, and optimizing business

processes. For more information visit www.mqsoftware.com

Nastel

Nastel is a recognized market leader in providing solutions for

application performance monitoring and management. Nastel’s

solutions empower IT teams to consistently assure high performance

and availability of business applications. Nastel’s AutoPilot Suite of

software rapidly identifi es, resolves and prevents costly performance

bottlenecks and failures by providing visibility into performance of

critical business processes relying on SOA and middleware infra-

structure. Through Nastel’s AutoPilot suite and a vast array of plug-ins

(ranging from Java applications, WebSphere MQ and WMB, TIBCO

EMS, ESB and J2EE platforms, such as WebSphere Application Server,

WebLogic, JBoss, Oracle 10g, etc.), IT and Application Support teams

can control and see performance bottlenecks in parts of the SOA and

EAI infrastructure that they can’t ordinarily see. Our clients include

some of the world’s largest banks, fi nancial institutions, retail chains

and insurance providers. Nastel, founded in 1994, is headquartered in

New York, has offi ces in the U.S. and Europe and a growing network of

resellers and partners around the world. For more information about

Nastel, visit www.nastel.com

Nexaweb

Nexaweb’s Enterprise Web 2.0 solutions enable enterprises to rapidly

deploy Richer, Thinner, Faster applications over the Web. Specifi cally,

applications built with Nexaweb deliver the high performance and robust

functionality of client/server software with the universal reach, no-install

deployment and centralized management of browser-based applications.

With Nexaweb, building enterprise-strength RIA solutions using AJAX

and Java UI applications that access legacy and service-oriented data

systems is simple. And because it’s done in a unifi ed declarative XML

development environment, it doesn’t require re-writing code. Only

Nexaweb’s comprehensive Enterprise Web 2.0 solutions are backed by

an established methodology and reference architecture proven by more

than 5,000 successful global deployments. For more information about

Nexaweb, visit www.nexaweb.com

Refl ex Security

Reflex Security, the first to market with the Reflex Virtual Security

Appliance (VSA) in 2006, is the industry leader in virtual security.

Reflex VSA creates a virtualized security appliance and virtual

security infrastructure inside a physical host machine. Reflex

employs high-performance deep packet inspection to combine

firewall, intrusion prevention (IPS), anomaly detection, network

access control (NAC) and anti–spyware capabilities for securing

virtual and physical networks. Reflex’s VSA runs on multiple

virtualization platforms, and provides the industry’s tightest

integration with VMware virtualization technology. Reflex Security

is headquartered in Atlanta, GA. For more information, please visit

www.reflexsecurity.com

Exhibitors


Skytap

Skytap is the leading provider of cloud-based virtualization solu-

tions available as secure, on-demand services over the Web. Skytap

solutions enable IT and development teams to rapidly develop,

test, deploy and manage applications in a virtual environment,

dramatically increasing their ability to respond to business needs

and shorten time to market, while reducing overhead and cost.

Skytap users have access to virtually unlimited computing capacity

which can augment on-site infrastructure for short-term needs or

eliminate the need for it entirely. Skytap’s virtual infrastructure and

software platform provides services such as virtual infrastructure

provisioning, monitoring & management, security, remote access

and collaboration, storage management, and reporting. Skytap

Virtual Lab is an automated virtual lab management solution

available as a service. Skytap’s Virtual Lab offers organizations

the ability to provision virtual labs in minutes, automate the set-up

and tear-down of complex, multi-tiered environments, and better

collaborate across globally distributed teams using shared virtual

infrastructure. Visit www.skytap.com

Splunk

Splunk is a Silicon Valley company inventing large-scale, high-

speed indexing and search technology for IT infrastructures.

The company’s freely downloadable software indexes makes it

possible to search and navigate data from any application, server

or network device in real time. Logs, configurations, messages,

traps and alerts, scripts and metrics. If a machine can generate

it - Splunk can eat it. It’s easy to download, install and use,

and is very powerful. More than 450 enterprises, government

organizations, and service providers and more than 125,000

users achieve higher availability, investigate security incidents in

record time, and meet compliance requirements at lower costs

with Splunk. Download your own free copy at www.splunk.com.

For more information about Splunk, visit http://www.splunk.com/

AppStream: Now Part of Symantec

The award–winning streaming technology of AppStream, now part

of Symantec, reduces administrative overhead, costs, maintenance,

and security concerns associated with managing applications and

software on multiple endpoints. Its pull–based, on–demand software

distribution platform combines the benefits of server-based comput-

ing (self–service access and centralized management and control)

and distributed PC computing (disconnected application use and

distributed processing), providing a ‘best of both worlds’ solution.

Software deployment and management via streaming is perfect for

remote delivery because it only provides the application functions

that an end-user needs, when those functions are needed, rather

than delivering the entire application unnecessarily in advance.

Applications become highly portable between machines and do not

conflict with each other or with pre–existing, conventionally–installed

software. For more information, visit www.appstream.com

SYS-CON TV

SYS-CON TV is your complete resource for LIVE i-Technology News and

Views about the latest trends

Xsigo Systems

Xsigo Systems is the technology leader in data center I/O

virtualization, a solution that dramatically reduces IT expense by

changing the way that servers are connected to networks and

storage. The Xsigo I/O Director delivers the following benefits

and more:

• 70% fewer cables, cards, switch ports

• 50% less capital cost

• 100x greater agility

• Centralized, remote control of I/O resources

For more information, please visit www.xsigo.com.

Exhibitors

3PAR customers can buy half the storage capacity required with traditional storage arrays, reducing energy consumption and the related toxic impact on the environment.

With Carbon Neutral Storage, 3PAR purchases carbon offsets for the disk capacity sold with Thin Provisioning. So far this program has offset nearly 11,000 metric tons of carbon emissions — equivalent to taking 2,100 cars off the road for a year.

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Speakers Koen Aers - Red Hat/JBoss

A Lightweight Approach to SOA and BPM in Java Using jBPMKoen Aers is a senior software developer at JBoss. He is currently driving the Eclipse support for the JBoss jBPM project. He has been part of the jBPM team since April 2004 and became a JBoss employee when the jBPM project joined JBoss. Koen graduated as a civil engineer from the Belgian Royal Military Academy and obtained a Master’s degree in infor-mation technology at the Brussels Free University. Before joining JBoss, he worked respectively in the IT department of the Belgian Army and as a software consultant, fi rst for Unisys and as an independent afterwards.

Al Aghili - Managed MethodsSOA Management Fundamentals and Best PracticesAl Aghili is the CTO and Founder of Managed Methods. Al is a veteran of the performance monitoring industry. Prior to founding Managed Methods, he was Vice President of Engineering at Newmerix. He has also been Director of Technology for Mercury Interactive responsible for all aspects of design, architecture, and release of the performance monitoring software product Mercury obtained through its acquisition of Freshwater Software, where Al was a Senior Software Engineer. He has also held senior software engineering positions at OneRealm Software, Parexel Corp and Rogue Wave Software.

Andy Astor - EnterpriseDB Power Panel: The Importance of Middleware and Data Services Andy Astor is founder and chief executive offi cer of EnterpriseDB, the world’s leading enterprise open source database company. Andy has championed the support of independent open source communities and hybrid open source business models since the company’s inception in 2004. This year, Andy was named one of the “Top Leaders in Open Source Business” by LinuxWorld Magazine.

Tom Bishop - BMC SoftwareTransforming the Enterprise: Where Virtualization Meets AutomationTom Bishop is the Chief Technology Offi cer of BMC Software, a leading provider of enterprise management solutions that empower companies to manage IT from a business perspective. Bishop joined BMC in 2005 from VIEO. For more than 20 years, he has served in senior technology and strategy roles at leading organizations including UNIX International, Tandem Computers and CompuCare Management Systems. Previously, Tom was Chief Technology Offi cer and General Manager for IBM Tivoli’s Embedded Solutions business unit. Tom received Bachelor of Science and Master of Science degrees, both in computer science, from Cornell University in Ithaca, N.Y.

Etay Bogner - NeocleusVirtualizing End Points - A Closer Look at This Game Changing ArchitectureEtay Bogner is the co-founder and chief technology offi cer of Neocleus. He is responsible for executing against the company’s product vision and for setting the technology vision. Neocleus is Etay’s second entrepreneurial venture. The fi rst, Sofaware Technologies Ltd., was ultimately acquired by Check Point Software Technologies Ltd. (Nasdaq: CHKP). Etay has presented at several technical and industry conferences in Israel and the United States including the annual conference for The 451 Group and Xen Summit. In January 2008, he will be presenting at the WTSA quarterly meeting.

Gregory Brail - Sonoa SystemsWeb Service Virtualization for SOA Runtime Governance and ControlPrior to Sonoa, Gregory led the architecture of BEA’s microServiceArchi-tecture and WebLogic JMS projects. Over the past 15 years in the IT industry, he has worked as a developer, architect, consultant and SE for Citibank, Transarc, IBM and TransactPlus. Greg has presented at EclipseCon, JavaOne, BEA World, the High Performance Transaction Systems workshop and elsewhere.

Donato Buccella - CerteonPower Panel: Virtualization 2008-2012: Where’s It All Headed? Donato Buccella brings more than 20 years of software industry experi-ence having successfully brought to market several commercial products in multiple verticals including security, infrastructure management and electronic data capture. Prior to coming to Certeon, Donato was a founder and Chief Architect at Verdasys. He has also lead product teams at Sy-mantec Corporation and Phase Forward in addition to consulting to several Fortune 500 companies. He holds a number of patents and received a B.S. in electrical engineering from Boston University.

Dr. Michael Carey - BEAData Services Modeling: Data Modeling in the SOA Age –Data Access and Data Services WorkshopMichael J. Carey is a Senior Engineering Director on the AquaLogic side of BEA Systems. Dr. Carey is currently the chief architect for BEA’s AquaLogic Data Services Platform product. Prior to joining BEA in 2001, Dr. Carey spent a dozen years on the University of Wisconsin-Madison computer science faculty, fi ve years as an IBM Almaden database researcher and research manager and a year and a half leading the data team at an e-commerce infrastructure software startup, Propel Software. Dr. Carey is an ACM Fellow, a member of the National Academy of Engineering, and a past recipient of the ACM SIGMOD Edgar F. Codd Innovations Award and the ACM SIGMOD Contributions Award. He has co-authored over one hundred conference and journal articles on topics related to database management systems and middleware and has extensive experience speaking at technical conferences.

Alan Chhabra - Egenera Business Resiliency in Blended Physical/Virtual Environments Alan Chhabra has over 15 years of experience assisting enterprises in solving complex IT problems. Over the last fi ve years, Chhabra has served as the consulting principal on Egenera’s Technical Program Management Team, where he works with clients on designing their application and infrastructure requirements for high availability, server consolidation, on-demand capacity, scalability and operations readiness.

Ariel Cohen - Xsigo SystemsI/O Virtualization: Approaches and ApplicationsAriel Cohen is the CTO of Xsigo Systems. Previously, he was at Topspin Communications (acquired by Cisco). His areas of expertise are network-ing and I/O. He holds a PhD from UCSD, he authored papers and patents in the areas of storage systems, I/O virtualization, Web switching, and RDMA protocols.

Andrew Conte - APC

Maximize Your Virtualization Payoff: There’s More Than You ThinkAndrew Conte, Jr. is a Territory Accounts Manager for APC. As a Territory Accounts Manager, Andrew is responsible for assisting mid-market corporations within the New York City area improve their enterprise IT infrastructure availability. Prior to his role as Territory Accounts Manager, Andrew held multiple positions with APC including Channel Manager, Pre-ferred Accounts Manager, Preferred Accounts Sales Team Manager - West Coat, and District Manager (NY Metro). Andrew holds a B.A. in Psychology and English from Providence College.

Simon Crosby - CitrixHow the Delivery of Virtualization Is ChangingSimon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix. Previously, Simon was a principal engineer at Intel where he led strategic research in distributed autonomic computing,

platform security and trust. He was the founder of CPlane Inc., a network optimization software vendor, where he held a variety of executive roles. Prior to CPlane, Simon was a tenured faculty member at the University of Cambridge, UK, where he led research on network performance and con-trol, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance. In 2007, Simon was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs.

Dr. Stefanos Damianakis - Netrics Mathematical Innovations for Heterogeneous Data Access Stefanos “Stef” Damianakis, president and CEO of Netrics, is a visionary in intelligent data matching technologies with more than 20 years of experience in scientifi c research and business management. An entrepreneur since his undergraduate days at McGill University in Montreal, Stef has leveraged his unique managerial experience and strong academic base to found and grow Netrics through the burst of the Dot-Com Bubble, inarguably the modern technology industry’s most volatile and tremulous period.

Kurt Daniel - Parallels The Virtualized Datacenter Kurt Daniel currently leads product marketing, web properties, and corporate communications for Parallels, a leading virtualization and automation software provider for consumers, businesses and service providers. Prior to joining the company in 2004, he spent several years at Microsoft, leading a product management and business strategy team for SQL Server. Daniel helped grow the business past $1 billion and helped launch SQL Server 2000, Reporting Services, SQL Mobile, and Notifi cation Services. Daniel began his career as an Operations Analyst at Capital One. He holds a B.A. in Economics from the University of Virginia and an M.B.A from Harvard University.

Glen Daniels - WSO2A Social Registry - Bridging Technology and Community for SOAGlen has over 20 years of industry experience, writing code, leading teams and building standards. He has been deeply involved with Web Services since 2000, and spearheaded Apache’s Axis project. He serves as WSO2’s Director of Java Platforms and VP, Web Services at the Apache Software Foundation.

Paul Fremantle - WSO2Power Panel: The Convergence of B2B, SOA, and BPMPaul Fremantle is CTO for WSO2, the open source SOA company, where he leads the technical vision and strategy for the company which iscreating the most innovative software in enterprise middleware today. Paul also chairs the Apache Synapse project, and is a committer and Member of the Apache Foundation. Previously Paul was a Senior Technical Staff Member at IBM where he created the IBM Web Services Gateway, and led the team that developed and shipped it as part of the WebSphere Application Server.

Sean Derrington - Symantec CorporationManaging Storage in the Virtual EnterpriseSean Derrington is director of storage management and CDP/R in Symantec Corporation’s Data Center Management Group and is responsible for product marketing, product strategy, and outbound marketing for Veritas Storage Foundation and Storage Management products. Sean joined Symantec through the company’s merger with Veritas software. Prior to joining Veritas, Sean was senior program director of META Group’s Server Infrastructure Strategies. He earned a bachelor’s degree in material science and engineering and a bachelor’s degree in engineering and public policy from Carnegie Mellon University.


Kevin Epstein - Scalent SystemsInfrastructure Virtualization - Dead Bare Metal to Live Connected Servers in Five Minutes or LessKevin Epstein is the VP of Products for Scalent Systems with a degree in high-energy nuclear physics and a Stanford MBA, several technology patents in his name, founding experience at three successful ventures, and more than 15 subsequent years of experience in guerrilla marketing tactics at such software industry high-fl yers as Netscape, RealNetworks, Inktomi and VMware.

Yakov Fain - Farata SystemsFacelift Your SOA with Rich Internet ApplicationsYakov Fain is a managing principal of Farata Systems, a consulting, training and product company. He’s authored several Java books and dozens of technical articles. The latest book he co-authored is “Rich Internet Applications with Adobe Flex and Java: Secrets of the Masters.” Sun Microsystems has nominated and awarded Yakov with the title Java Champion. He leads the Princeton Java Users Group.

Pierre Fricke - Red HatOpen Source Penetration and Use in SOA Deployments –Power Panel: The Convergence B2B, SOA and BPM Pierre Fricke is director of product line management for Red Hat’s JBoss Portal and SOA products. Starting with JBoss Portal and jBPM in 2005, he led the product strategy and management expansion into the integration and SOA market with JBoss Rules, Messaging and Enterprise Service Bus. Today, these products are the unit volume market leader or emerging strong challengers to long-time incumbents. He started working on UNIX at IBM in 1983 as one of the fi rst AIX developers, building experience in data management, operating systems, communication programs, development processes and customer support. After holding several software development management positions and completing his MBA at the University of Texas in Austin, he became one of the leading strategists and marketing leaders in IBM focusing on interoperability, integration, WebSphere, Windows NT, UNIX, as well as Linux and open source. He led the creation of IBM’s “Compete, Leverage, and Interoperate” Windows NT strategy after OS/2 was discontinued and was one of the eight original leaders on the team that lead IBM into Linux and open source in 1998 and 1999. In 2000, Pierre joined D. H. Brown Associates, a research analyst fi rm, as VP of application and integration infrastructure.

Shai Fultheim - ScaleMPVirtualization for High-End ComputingShai architected the ScaleMP technology. Before ScaleMP, he was CTO of BRM Capital, a fi rst-tier Israeli VC fi rm. He served in the Israeli Defense Force central intelligence unit, where he led a large IT organization. He holds a bachelor of technology and applied science from the Jerusalem College of Technology.

Kyle Gabhart - Web Age SolutionsPower Panel: The Convergence of B2B, SOA and BPM –A Composable Service Is a Good ServiceKyle Gabhart is a subject matter expert specializing in service-oriented technologies and currently serves as the SOA Solutions Director for Web Age Solutions, a premier provider of technology education and mentoring. Since 2001 he has contributed extensively to the SOA community as an author, speaker, consultant and open source contributor.

Jeremy Geelan, Moderator - SYS-CON MediaPower Panel: Virtualization 2008-2012: Where’s It All Headed?

Virtualization Question & Answer Panel –Power Panel: The Convergence of B2B, SOA, and BPMJeremy Geelan is Sr. Vice-President of SYS-CON Media & Events. He is Conference Chair of the AJAXWorld Conference & Expo series, SOA World Conference & Expo and Virtualization Conference & Expo. He is also the founder of Web 2.0 Journal. From 2000-6, as fi rst editorial director and then group publisher of SYS-CON Media, he was responsible for the development of all new titles and i-Technology portals for the fi rm, and regularly repre-sents SYS-CON at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of “Power Panels with Jeremy Geelan” on SYS-CON.TV.

Rick German - Stoneware Virtualization Question & Answer Panel Rick German is co-founder, CEO and chief technology offi cer of Stoneware, Inc. and has been the company’s President and CEO since its inception. Rick is one of the key architects of Stoneware’s webOS and is heavily involved in the company’s efforts to move Web Desktop Virtualization into the “cloud” computing space. Prior to founding Stoneware in 2000, Rick was the Vice President of System Engineering for Cornerstone Systems. He has a Bachelor of Science in Information Systems from the University of Iowa.

Dror Gill - CeedoWorkspace Virtualization: A Low-Cost, High-Performance Approach to Deploying Enterprise ComputingDror Gill, Chief Strategy Offi cer at Ceedo, is an industry executive with more than 20 years of experience in communications, multimedia and consumer devices. Prior to joining Ceedo, Mr. Gill was an independent consultant on mobile multimedia technologies advising leading fi rms such as NEC, Samsung, Comverse, Radvision and Zoran. Mr. Gill also served as Entrepreneur in Residence at Giza Venture Capital in the fi elds of digital home and fi xed-mobile convergence. Previously, Mr. Gill was Chief Technology Of-fi cer of Emblaze Semiconductor (now Zoran), and a project manager at IBM Research in Israel, where he pioneered the fi elds of Voice over IP and Internet video streaming. Mr. Gill holds a Bachelor of Science with honors in Electrical Engineering from the Technion Institute of Technology.

John Goodson - DataDirect TechnologiesPower Panel: The Importance of Middleware and Data Services –Keynote: Frontiers in Data Access: The Coming Wave in Data Services John Goodson is the executive leader of DataDirect Technologies. He is responsible for daily operations, business development, product direction and long-term corporate strategy. John brings signifi cant technical and business leadership to the company. Joining DataDirect in 1992 as an engineer, he has since held positions of increasing responsibility in research and development, technical support and marketing. John is a well known and respected indus-try luminary and data connectivity expert. For more than 10 years, he has worked closely with Sun and Microsoft on the development and evolution of database connectivity standards including J2EE, JDBC, .NET, ODBC and ADO. John has been involved with the ANSI H2 Committee, which is responsible for building the SQL standard and the SQL Access Group, which has been responsible for building call level interfaces into relational databases. He is now actively involved in Java standards committees, including the JDBC Expert Group and Java Rowsets. This active leadership has helped his team develop the most technically advanced data connectivity technologies. John holds a Bachelor of Science in computer science from Virginia Tech.

Michael Gorman - Whitemarsh Information Systems CorporationData Access and Data Services WorkshopMichael M. Gorman is the founder of Whitemarsh Information Systems

Corporation. Mike has been Secretary of the ANSI Database Committee for 30 years and he co-authored all the SQL standards. He has delivered data management consulting and training to a number of Fortune 100 companies, as well as state and local governments. Mike has authored numerous books, contributed to The Data Administration Newsletter, and taught at a number of universities, at Data Management Association (DMA) chapters, and at International DMA conferences.

Ravi Gururaj - VMLogixLeveraging Virtualization for Software Testing & DevelopmentRavi Gururaj is currently the founder and CTO of VMLogix. Ravi has over seventeen years of product development, management and marketing experi-ence, having held position at companies including Trilogy, UberWorks and Dia-logic, and having founded two software start-ups. Ravi received his MBA from Harvard, and his BSE in CS & Engineering and B.Sc. in Finance from Penn.

Mark Hapner - Sun MicrosystemsPower Panel: The Importance of Middleware and Data Services –WADL, URIs as Database Types, Tricks of the Architect’s TradeMark Hapner is a Sun Distinguished Engineer and is currently SOA Strategist for Sun Software. He helps formulate Sun’s SOA and composite application strategy spanning Java Standards, Web Service Standards and Sun products. He is also Sun’s WS-I Board Member. Mark was previously lead architect for Java EE and was responsible for guiding the overall architecture of J2EE 1.2, 1.3 and 1.4. Earlier he was co spec lead of the Enterprise JavaBeans specifi cation and spec lead of the Java Message Service specifi cation.

Stephen Herrod - VMwareKeynote: Using Virtualization to Transform Your DatacenterStephen Herrod is responsible for VMware’s new technologies and technology collaborations with customers, partners and standards groups. He has led the VMware ESX group through numerous successful releases. Prior to joining VMware, Stephen was Senior Director of Software at Transmeta Corporation co-leading development of their “Code Morphing” technology. Stephen holds a Ph.D. and a Masters degree in computer sci-ence from Stanford University where he worked with VMware’s founders on the SimOS machine simulation project.

Gordon Hunt - Real-Time InnovationsImplementing a Highly Distributed, Real-time Data-Critical SOA ApplicationGordon’s technical expertise spans embedded systems, distributed real-time systems, robotics and controls. He is recognized as RTI’s Open Architecture expert and principal consultant for distributed system architectures. He routinely provides advanced designs and training to RTI customers and is an active member in the standards communities. Gordon joined RTI in 1999. He is a Commander select in the U.S. Naval Reserves and is a qualifi ed Engineer-ing Duty Offi cer. His Navy involvement has included working for both NAVSEA and SPAWAR commands in a wide variety of robotic hardware and software integration efforts. Currently, Gordon is working with ONR/NRL supporting the ex-USS SHADWELL, a decommissioned United States Navy Landing Ship Dock that serves as the Navy’s full-scale damage control research, development, test and evaluation platform. Gordon holds an MS from Stanford University and a BS from Purdue University in aerospace engineering.

Dr. Carlo Innocenti - DataDirect TechnologiesData Access and Data Services WorkshopAs senior XML program manager at DataDirect, Dr. Carlo Innocenti (Minollo) is responsible for the overall strategy and direction of the XML products group including DataDirect XQuery, DataDirect XML Converters and Stylus Studio. Prior to joining DataDirect Technologies, Minollo served as principal software architect of Stylus Studio at Progress Software and eXcelon Corporation. While at eXcelon Corporation, Minollo managed an engineering group responsible for the overall tools strategy of the XML


database division, overseeing product design and development. Prior to that, he served as development manager for tools at Object Design, Inc., an object database company. Minollo began his software development career at ViVi Software, an Italian company he co-founded.

Maneesh Jain - 3PAR Virtualization Question & Answer Panel Maneesh Jain is a Storage Architect at 3PAR where he focuses primarily on developing server virtualization technologies. Maneesh came to 3PAR in 2007 from NetApp, where he was a Technical Marketing Engineer. Prior to NetApp, Maneesh also held Engineering and Systems Administrator roles at Terraspring and Bay Networks. He holds a BS in Computer Sci-ence from the Calfornia State University of the East Bay.

David Kleidermacher - Green Hills SoftwareSecure Virtualization and Its Emerging Applications –IT Security in a Hostile World –Virtualization Question & Answer Panel David Kleidermacher is Chief Technology Offi cer at Green Hills Software where he has been designing operating systems, virtualization, and security solutions for the past seventeen years. David is responsible for the company’s product planning, development, deployment, and technical support. David holds a bachelor of science in computer science from Cornell University and is a frequent writer and speaker on technology subjects.

Jacek Kruszelnicki - Numatica CorporationAvoiding a SOA Fiasco: An Ounce of Prevention Is Worth a Pound of CureJacek Kruszelnicki is the founder and president of Numatica Corporation. Jacek’s holistic approach stresses planned software ecosystem design, risk minimization, usability and interoperability to provide outstanding value to clients. His approach and interest in the business and IT align-ment correspond well with the service oriented architecture (SOA) high-level objectives. Jacek co-authored several patent-pending solutions and published numerous technical and business papers and articles (“ISource Business”, “JavaWorld”). His work in the area of high-end transactional environments was acknowledged in the book “Transaction Processing” by J. Gray, A. Reuter. Jacek enjoys mentoring and public speaking (MIT, ACM WebTech Chapter, numerous client seminars). Jacek earned his Master’s Degree in computer science from Northeastern University in Boston, MA and is an Adjunct Professor at Northeastern. Jacek is member of the MIT Enterprise Forum, Association for Computing Machinery and the founder and past president of the New England BEA WebLogic User Group.

Rich Lechner - IBM CorporationThe Green Data Center, More than CSRRich Lechner is vice president of IBM’s IT Optimization business unit in 2007. Rich oversees an extensive portfolio of solutions that combine hardware, software and IBM services to help customers simplify, better manage and do more with their existing infrastructures. He is responsible for IBM’s virtualization, grid and platform management offerings.

Paul Lipton - CA Inc.New Perspectives on Governance, Management, and Industry Standards in the Service-Oriented EnterprisePaul Lipton is an Advisor and Senior Architect in the CA Intellectual Property and Industry Standards Group where he plays a leadership role in industry standards, open source, and emerging technology. Paul has been an architect and developer of enterprise systems for over 20 years and has also focused on SOA, virtualization, social computing, and innovation. He has participated in many standards organizations such as OASIS and

the W3C, is a founding member of the CA Council for Technical Excellence where he chairs the Emerging Technology Committee and leads a project focused on Web 2.0 and research collaboration. Paul is also a Microsoft Most Valuable Professional and a Sun Java Champion. He is a highly sought-after author and speaker covering such topics as Enterprise Architecture, SOA, management/security, governance, autonomic comput-ing, Web 2.0, and more.

Victoria Livschitz - Grid DynamicsBridging the Paradigms: Convergence of Enterprise Compute and Data GridsVictoria Livschitz is a founder and CEO of Grid Dynamics, a premiere engineering and consulting fi rm specializing in the “extreme” applica-tions and network system. Victoria has an impressive track record as a technical innovator, visionary and leader. She is a renowned expert in the fi elds of grid computing and programming languages. Prior to founding Grid Dynamics, Victoria spent 10 years at Sun Microsystems in a variety of senior technical roles, including Principal Architect in the Sun Grid division and chief architect for the fi nancial services industry. In the Java community, Victoria is well-known for her candid writings and interviews on the escalating complexity of software engineering and her original research into next-generation programming languages and paradigms, including her new programming language, Metaphors.

Bob Lozano - AppistryApplication VirtualizationBob Lozano is a technology industry veteran, serial entrepreneur, and co-founder and chief strategist of Appistry, a software company pioneering the convergence of grid computing, virtualization and service-oriented architecture. Bob founded and led successful companies PaylinX and Tapestry Computing. He holds a BS in electrical engineering from the University of Missouri and an MS in electrical engineering from Stanford University.

Peter Manca - EgeneraBeyond Virtual Machines: What’s Next for Virtualization?Peter J. Manca is currently the chief technology offi cer and executive vice president of engineering at Egenera. Peter formerly served as Egenera’s senior vice president of engineering, having spent the past fi ve years guiding all aspects of product development, product management and program management. He has more than 20 years’ experience in enterprise computing.

Andi Mann - Enterprise Management AssociatesThe Business Drivers for VirtualizationAndi comes to EMA with over 20 years experience, across 4 continents, with large-scale enterprise systems software on mainframe, midrange, server and desktop systems. He has worked within the IT departments of various global corporations, and with several enterprise software vendors, leading diverse technical, sales and marketing teams. Andi has extensive industry and presentation experience. Over more than 10 years, he has presented to many technical and executive audiences, including enterprise and vendor audiences.

Brian Martin - IBMVirtualization of Web ApplicationsBrian Martin is a senior technical staff member and lead architect of the WebSphere Extended Deployment Operations Optimizer Product. Prior to his role in WebSphere XD, Brian was an architect with the WebSphere Technology Institute and led several performance optimization projects primarily focused on Web caching. As one of the original engineers on the WebSphere Application Server, Brian led the development of classloaders, caching, and other runtime services. Brian holds a dozen US patents and has another 20 patents pending with the patent offi ce. Brian received a Bachelor of Science degree in computer engineering from Virginia Tech in 1991.

Miko Matsumura - Software AGPower Panel: The Convergence of B2B, SOA and BPM –SOA and the Internet: An Architectural ViewMiko Matsumura is vice president and deputy CTO, SOA products at Software AG webMethods. Miko is chair of the OASIS SOA Adoption Blueprints Technical Committee. He is well recognized for his work at The Middleware Company, Systinet, and as Chief Java Evangelist for Sun Microsystems. He has an MBA from San Francisco State University and a Masters in neuroscience from Yale University.

Joe McKendrick - WebServices.orgWhere We Are and Where We Need to Be with SOAJoe McKendrick is a nationally published author and consultant with deep knowledge and insights regarding trends and developments in the technology industry. He is a contributing editor to a number of national and international publications and Websites including Database Trends & Applications, Webservices.Org, ENT Online and Enterprise Systems. He also serves as analyst for Evans Data Corp., for which he coauthors Evans’ Web services survey reports, and is lead analyst for Evans’ enterprise development management issues and database development surveys.

Jerry Melnick - Marathon TechnologiesAre You Applications vAvailable?Jerry has held positions at PPGx, Inc., Belmont Research and Digital Equipment Corporation, where he led a variety of system and product development efforts in areas of OS, network communication and database systems. He holds a BS in chemistry from Beloit College and graduate work at Boston University.

Mark Milligan - VirtualLogixReal-Time VirtualizationTM for the Connected World: From Back-End Datacenters to Front-End DevicesAs Vice President of Marketing, Mark Milligan drives VirtualLogix’s product marketing, market communications and partner programs. Mark has more than 16 years of executive marketing and management experience in semiconductor and system software. He most recently served as vice president of marketing for CoWare, Inc. Additionally, Mark was the president of the Open SystemC Initiative (OSCI). He has held executive positions at Synopsys, Viewlogic, and HPL Technologies (two companies that were acquired by Synopsys). He holds a Bachelor of Science degree in engineering physics from the University of Colorado at Boulder.

Hezi Moore - Refl ex SecurityHypervisor Breaches: Myths vs. RealityHezi Moore is the founder of Refl ex Security and pioneer of the automated network intrusion response system. He has more than 15 years of experi-ence in the IT security and networking industry. Prior to Refl ex, Hezi was president of MicroTech Systems and holds a B.S. in computer engineering from the Georgia Institute of Technology.

JP Morgenthal - AvorcorThe Business Imperative for Service-Oriented Supply-Chain ManagementJP is a widely-respected author, speaker and thought-leader on the use of emerging technologies. His work in the fi eld of XML, Java, EAI and SOA is the foundation upon which many of the modern Web concepts are now built. As CTO of XMLSolutions, he was responsible for ground-breaking technology at companies like Ikimbo and Software AG. JP provided key thought leadership in the industry for using XML for SOA, Web Services and B2B communications. Most recently, JP authored Enterprise Informa-tion Integration: A Pragmatic Approach which details the use of SOA for building information hubs.


Phil Morris - Sun MicrosystemsTaking Virtualization to the Next Level: The Virtualized Data Center AudiencePhil has been a Technical Director and Chief Technologist at a Sun Microsystems since September 2001 and brings a tremendous amount of business and fi nancial knowledge in addition to his solid base of technol-ogy and management expertise. He has been an acknowledged leader within the company for over 8 years, and has won the President’s Award for his contributions to the Sun/SAP Competency Centers and SunPS SAP Practice. Phil’s current specialty is around Eco Data Centers, including facilities planning, architecture, and analysis, cooling and airfl ow analysis and power effi ciencies utilizing consolidation, virtualization, and overall power savings and reduction of the carbon footprint.

Eric Newcomer - IONA TechnologiesThe End of Middleware As You Know ItAs chief technology offi cer at IONA, Eric Newcomer is responsible for IONA’s technology strategy and participation in standards bodies. Eric joined IONA in November 1999 as the company’s transaction processing architect, after nearly 16 years at Digital/Compaq, and also served as IONA’s vice president of engineering, Web services integration products. Eric is the author of many journal articles and three books: Understanding Web Services (published in May 2002 by Addison-Wesley), co-author with Phil Bernstein of Principles of Transaction Processing (published in January 1997 by Morgan Kaufman), and co-author with Greg Lomow of Understanding SOA with Web Services (published by Addison Wesley in December 2004).

Johan Nordin - Software AG The Art & Science of SOA: How Governance Enables Adoption Johan Nordin is CIO, reporting directly to the CEO, and is also a member of Volvofi nans Executive Leading Group, responsible for the delivery of both tac-tical and strategic support to Volvofi nans and all the Volvodealers in Sweden regarding fi nancial solutions. For a number of years he has been dedicated to developing the IT-department to be a state-of-the-art function regarding both stability/fl exibility and security/accessibility.

Ken North - Ken North Computing, LLCData Services World Welcome Address –Power Panel: The Importance of Middleware and Data ServicesKen North is a consultant, software developer, author, speaker, industry analyst and company founder. His software technology expertise has spanned the mainframe, minicomputer, microcomputer and Internet eras. Ken teaches Expert Series seminars and is the publisher of SQLSummit.com, WebServicesSummit.com and GridSummit.com. Ken was Contributing Editor for Internet Computing, Web Techniques and Dr. Dobb’s Journal. He wrote the “Database Developer” column for Web Techniques and Dr. Dobb’s Sourcebook and was XML and Web Services Editor for Dr. Dobbs Journal. Ken has consulted, spoken at conferences and taught seminars in North America, South America, Asia and Europe. He’s served as conference chair for LinkedData Planet, NextWare and the XML DevCon conferences in Europe and North America. He has pro-grammed conference content for Penton Media, Jupitermedia, SIGS, 101 Communications, Giga Information Group and Camelot Communications. Prior to founding Resource Group, Inc. in 1981, Ken held management and software engineering positions with TRW and Computer Sciences Corporation. He founded Ken North Computing (www.kncomputing.com) in 1997.Ken wrote Database Magic with Ken North (Prentice Hall) and Windows Multi-DBMS Programming (John Wiley & Sons). He developed APIBench, the SQL API benchmarking suite and contributed to Dr. Dobb’s Database Development: Tools and Techniques (R&D Books). He was a technical reviewer of JDBC Database Access with Java (Addison-Wes-ley) and JDBC API Tutorial and Reference: Second Edition (Addison-Wes-ley). Ken’s articles have appeared in dozens of publications including Dr. Dobb’s Journal, Software Times, Database Trends and Applications, Intelligent Enterprise, SQL Server, DB2, Business Integration Journal, XML, XML-Journal, Web Techniques, The Data Administration Newslet-

ter, SearchDatabase, Java Pro, Software Development, DBMS, Byte, PC Week, Windows NT, Network Computing, Windows NT Systems, Windows Tech Journal.

Dr. Bill O’Connell - IBMDatabase Architecture for SOA, Business Intelligence and Data Warehousing Dr. Bill O’Connell, IBM Distinguished Engineer, is the CTO for Business Intelligence (BI) for IBM Information Management. Bill is responsible for the BI architecture and technical strategy across both the DB2 and BI Organizations. In this role, Bill owns the BI integration and technical directions for DB2, Data Warehouse Edition, Balanced Confi guration Unit as well as the BI vertical market technical solutions. Prior to joining IBM, Bill was an Architect on NCR’s Teradata Database System.

Nikita Ogievetsky - Morgan StanleyPower Panel: The Importance of Middleware and Data ServicesNikita Ogievetsky is head of Common Business Components at Morgan Stanley Global Wealth Management Group. Prior to joining Morgan Stanley, Nikita advised top Finance, Publishing and Manufacturing companies as an expert in Information Architecture, Data Modeling and Knowledge Sharing and Visualization. He leads the community in fi nding simple solutions for real life problems on the enterprise scale. Nikita contributed to the XTM 1.0 specifi cation and is a founding member of TopicMaps.Org. He is a regular presenter on international XML and Knowledge Technology conferences, and has numerous publications on the subjects of XML, XSLT, Knowledge Technologies, and general computer science.

Parviz Peiravi - Intel CorporationEvergreen Datacenter, From Concept to ImplementationParviz Peiravi is a Principal Architect with Intel Corporation responsible for Enterprise Infrastructure solutions and design. He is the worldwide enterprise lead for Virtualization at Intel and is primarily responsible for designing and driving development of Service Oriented Architecture, Virtualized Infrastructure and computing architectures in support of Intel’s focus areas within Enterprise Computing. Parviz joined Intel in 1997 and holds a degree in Computer and Electrical Engineering.

Geva Perry - GigaSpaces TechnologiesThe Missing Piece in Cloud Computing: Middleware VirtualizationAs Chief Marketing Offi cer, Geva Perry is responsible for all marketing and business development activities at GigaSpaces, including strategy and positioning, product marketing, analyst/media relations and strategic alliances. Previously, Geva was GigaSpaces’ EVP Business Development. Prior to joining GigaSpaces, Geva was Chief Operating Offi cer at SeeRun, a developer of real-time business activity monitoring software. In 1999, Geva co-founded and became General Partner of Synergy Ventures, a New York-based venture capital fund focused on enterprise software start-ups. Prior to founding Synergy, Geva worked at Earthweb, an online publisher of content for the developer community, before, during and after its highly successful IPO in 1998. Geva received a Bachelor’s degree from Hebrew University. He holds an MS from the Columbia Graduate School of Journal-ism and an MBA from Columbia Business School.

Harry Petty - Brocade Communications SystemsHigh Intensity Virtualization – Taking Your Virtualization Strategy to the Next LevelHarry Petty brings more than 20 years experience in planning and strate-gic-partnership management to his role as Director of Server Virtualization for the Server Division at Brocade Communications. In this position, Mr. Petty is responsible for virtualization strategy development within Brocade and with its OEM and ecosystem partners. Prior to joining Brocade, Mr. Petty served as Vice President with Silverback Systems, which was later acquired by Brocade. He has also worked for Chips and Systems, Philips Electronics, NEC, and ZDS. Harry Petty holds a bachelor of science in

mathematics from the University of Dayton, Ohio; and a master of busi-ness administration from the University of Chicago.

Mike Pizzo - MicrosoftLINQ, Entity Framework and ADO.NET Data Services for the Web –Data Access and Data Services Workshop Michael Pizzo is a Principal Architect in the Data Programmability Team at Microsoft. He has been at the forefront of Data Access for the last 17 of his 20 years at Microsoft, including contributing to ODBC, OLEDB, ADO, ADO.NET and now the Entity Framework. Michael has been a member of the ANSI X3H2 Database Standards Group and a US representative in the ISO meeting that approved the SQLCLI as an extension to SQL92.

Stephen Pollack - NovellVirtualization’s Missing Link: Data Center AutomationStephen is a seasoned IT veteran, now in a senior business development role with Novell. Prior to Novell, Stephen was founder and CEO of Plate-Spin and led the long-term business strategy for the company. PlateSpin was recently acquired by Novell. Stephen is a graduate of Queen’s University, where he studied both Math and Computing Science and more recently completed business leadership training at the Ivey School of Business in London, Ontario.

George Pradel - VizioncoreThe Future of VirtualizationBefore coming to Vizioncore, George Pradel was previously a Senior Systems Engineer for VMWare. In 2006, George received the honor of “SE of The Year” and was voted into this award by his manager and his peers. George has more than 20 years of experience in the computer industry, with roots running deep starting with nearly seven years at Citrix Systems and two years at VMWare. George has presented to thousands at Iforum, and worked with customers at VMWorld evangelizing the benefi ts of vir-tualization. George was a key member of the VMWorld Lab team at a past event. George continues to be heavily involved in the virtualization com-munity and is well known for his use of analogies to transform complex technical concepts into readily understandable and usable knowledge.

Bob Quinn - 3Leaf SystemsThe Next Generation Coherent NetworkBefore founding 3Leaf, Bob Quinn was founder and CEO of Network Virtual Systems (NVS) and founder and chairman of iMODL. Bob has served as chairman of TransEDA and has held senior management positions at Unisys, Trilogy, Arix and Exxon. He received an honors BSEE degree from University College, Cork, Ireland.

Prasad Rampalli -Intel Virtualization – Path to Predictive Enterprise Prasad L. Rampalli is the vice president of the Digital Enterprise Group and director of End-User Platform Integration for Intel Corporation. Rampalli is a 25 year Intel veteran and has led signifi cant transformational roles in manufacturing, information technology and platform business units. Prior to this, Rampalli spent twelve years in Intel’s Information technology group and led most of IT’s major technology transitions including client/server standardization on Windows, ERP (SAP) worldwide rollout, 100% eCorp build out and service oriented architectures (SOA).

Bill Scarborough - VMware How to Build a Cost-Effective Bulletproof Remote Virtual Desktop Infrastructure William Scarborough is the VDI Specialist for VMware based in New Jersey. Prior to VMware, he spent 13 years with Dow Jones in roles that include


Desktop Engineering Supervisor (Global Technology Services), End User Computing Engineering Supervisor (Global Network Services) and Global Remote Access Service Manager (Global Technology Services).

Rich Schreiber - Nastel TechnologiesCEP - The Secret Weapon for SOA Application Performance Management

–Power Panel: The Convergence of B2B, SOA and BPM Rich Schreiber has over 30 years experience selling and marketing complex software and system solutions to senior management in Global 2000 com-panies to help them meet their business challenges and goals. He also has extensive expertise creating and selling integrated infrastructure solutions such as SOA, EAI and the emerging application performance management, as well as messaging, middleware systems and data security. He has been an executive leading hardware and software companies including DEC, Data General, Prime and RAD/componentized application pioneer Seer Technolo-gies. He founded and led a start-up focused on Business Activity Monitoring (BAM), and ran a U.S. distributorship for a leading international security solu-tions provider. Rich is a recognized middleware expert who has been deeply involved in complex customer solutions using IBM WebSphere MQ since IBM brought it into the market as MQ Series in 1993. He is a sought after speaker and published author of books on the use and value of middleware infrastructures and messaging with MQ.

John Senor - iWay SoftwarePower Panel: The Importance of Middleware and Data ServicesJohn G. Senor III is president and chief operating officer of iWay Software - an Information Builders company and market leader in middleware that accelerates business integration. With facilities to integrate systems in real time, near-real time, or on a scheduled basis, iWay provides a complete reusable infrastructure for EAI, B2B, e-commerce, and mobile business to over thousands of customers worldwide. Most recently, Mr. Senor held the position of group vice president and general manager of Information Builders’ Middleware Technology Group, responsible for the overall strategy and develop-ment of Information Builders’ comprehensive line of middleware software products. He is a frequent speaker at technology trade shows and a highly published author on integration topics. In 1991, Mr. Senor founded the EDA Division and the EDA/SQL middleware product line as a new business venture for Information Builders, and quickly became one of the leading players in the evolution of the middleware software industry. Mr. Senor joined Information Builders in 1988 as director of marketing, before founding the Company’s middleware business. During his twenty-eight year career in the industry, he has held senior management positions with the IBM Corporation, Informatics General Corporation, Applied Data Research, and Cullinet Software. He is a 1970 graduate of the United States Military Academy at West Point, New York and holds a Bachelor of Science degree in engineering.

Chris Shayan - Ashna SamaneService Oriented Unifi ed ProcessChris Shayan has authored three books which are on Flash ActionScript, UML and RUP. In addition, he has developed two open source frameworks which are Paradise RAD and AOJF. Also, Chris has participated in various open source projects such as Hibernate, Struts, Liferay, etc. He has been a Java EE architect for about 3 years and he is CTO of Ashna Samane company.

Richard Mark Soley - OMGKeynote: Service Oriented Architecture: Making the LeapDr. Richard Mark Soley is chairman and chief executive offi cer of the Object Management Group, Inc. (OMG®) and executive director of the SOA Consortium. As chairman and CEO of the OMG, Dr. Soley is responsible for the vision and direction of the world’s largest consortium of its type. Dr. Soley joined the nascent OMG as Technical Director in 1989, leading

the development of OMG’s world-leading standardization process and the original CORBA® specifi cation. In 1996, he led the effort to move into vertical market standards (starting with healthcare, fi nance, telecom-munications and manufacturing) and modeling, leading fi rst to the Unifi ed Modeling Language (UML®) and later the Model Driven Architecture (MDA®). He also led the effort to establish the SOA Consortium in January 2007. Previously, Dr. Soley was a cofounder and former chairman/CEO of A. I. Architects, Inc., maker of the 386 HummingBoard and other PC and workstation hardware and software. Prior to that, he consulted for various technology companies and venture fi rms on matters pertaining to software investment opportunities. Dr. Soley has also consulted for IBM, Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others. He began his professional life at Honeywell Computer Systems working on the Multics operating system.

John Stetic - PlateSpin/Novell Consolidated Disaster Recovery Using Virtualization –Effective Planning for Virtual Infrastructure Growth –Best Practices for Multi-site Data Center Relocation and Consolidation John Stetic is responsible for setting the strategic vision and future road-map for the PlateSpin product line. John has a broad range of experience with innovative emerging software products and projects ranging from wireless application servers to data center management solutions. He holds an Engineering degree from Queen’s University.

Brian Stevens -Red Hat The Opening of Virtualization Brian Stevens, CTO and Vice President of Engineering at Red Hat, has over 20 years of enterprise engineering experience in UNIX and Linux technolo-gies, including work as a developer on the fi rst commercial release of the X Window System. Since joining Red Hat’s senior management team in 2001, Stevens has been critical to the company’s enterprise operating system, storage and clustering strategies. He now leads the Emerging Technologies group.

Robert Steward - DataDirect TechnologiesDon’t Let Ineffi cient Data Access Undermine Your Virtualization GoalsRob Steward is vice president of research and development for DataDirect Technologies, the world leader in data connectivity and mainframe integration and an operating company of Progress Software (Nasdaq: PRGS). He is responsible for all aspects of the development, strategy and oversight of the company’s data connectivity products including the Shadow mainframe integration suite and the industry-leading Connect family of database drivers and data providers: Connect for ODBC, Connect for JDBC and Connect for ADO.NET. Rob has spent more than 14 years developing database access middleware, including .NET data providers, ODBC drivers, JDBC drivers and OLE DB providers.

Allen Stewart - Microsoft Power Panel: Virtualization 2008-2012: Where’s It All Headed? Allen Stewart is a Principal Program Manager in the Windows Server Division Customer Advisory team, which focuses on key Windows Server technologies. Allen focuses on Microsoft virtualization technologies, such as hardware virtualization, virtualization management, and application vir-tualization. Allen has over 15 years of IT experience in the Transportation, Financial Services and Software Industry. Allen has held various positions as a Systems Programmer, Systems Manager, Architect, and Consultant. Allen is a Microsoft Certifi ed Architect, and he is on the board of directors of the Microsoft Certifi ed Architect Program.

Keith Swenson - FujitsuMaking Sense of the BPM & SOA Standards Alphabet Soup – Introducing Automated Business Process Discovery: Step #1 to Process Improvement –Power Panel: The Convergence of B2B, SOA and BPM Keith Swenson is Vice President of Research and Development at Fujitsu Computer Systems Corporation for the Interstage family of products. He is known for having been a pioneer in Web services, and has helped the development of standards such as WfMC Interface 2, OMG Workfl ow Interface, SWAP, Wf-XML, AWSP, WSCI, and is currently working on standards such as XPDL and ASAP. He is currently the Chairman of the Technical Committee of the Workfl ow Management Coalition. In 2004 he was awarded the Marvin L. Manheim Award for outstanding contributions in the fi eld of workfl ow. Prior to returning to Fujitsu Software Corporation, Keith was Director of Engineering at MS2, where he was responsible for developing Accelerate, a distributed enterprise scaled system. Keith holds both a Master’s degree in computer science and a Bachelor’s degree in physics from the University of California, San Diego.

Ian Thain - Sybase On the Wireless Fringes of SOAIan Thain is a senior technical evangelist / software engineer in the World-wide Marketing Organization of Sybase. For over six years, he has worked with many engineering teams, including the Sybase WorkSpace product, and is a dedicated technical expert, continually working with Sybase’s key partners and clients to enhance the capabilities of the solutions that Sybase can offer to its customers. Ian regularly addresses technical audiences all over the world, providing technical knowledge. He also writes whitepapers, demos and articles for various Sybase products and is published in journals such as PowerBuilder Developer’s Journal from SYS-CON Media. Ian also blogs at http://ianthain.pbdjmagazine.com/, http://ianthain.wsj2.com/, and http://blogs.sybase.com/bloggers/IanThain.aspx.

Paul Vasquez - VMware The Future of Virtualization Paul Vasquez is a Senior Technical Alliance Manager within VMware Global Technical Alliances Organization. He is responsible for working with VMware Backup and Availability Technology Alliance partners to deliver value-add, joint solutions to solve critical business problems. Prior to VMware, Paul was a Product Manager for High Availability and Disaster Recovery solutions on the Windows platform at the Symantec Corporation. For the last 8 years he has focused on data protection, high availability and disaster recovery solutions and has been directly involved with many cross platform HA/DR implementa-tions. His Microsoft application focus includes Exchange Server, SQL Server and SharePoint in virtual or physical environments. He holds certifi cation from Microsoft, VERITAS and the Storage Network Industry Association (SNIA).

Matt Waxman - EMC Corporation Essential Requirements for Storage Virtualization: Availability, Performance, and Data Integrity Matt Waxman is the Chief Architect and Director of Engineering for EMC Invista. Matt’s responsible for the development and architecture for the Invista product line. Since joining EMC in 2000, Matt has been part of sev-eral projects developing host and network-based software. Prior to joining EMC, Matt was a software engineer at DEC/Compaq working on the Tru64 UNIX kernel. Matt has a Bachelors degree in Computer Science from Clark University and an MBA from Northeastern University.

Julian Weinstock - DesktoneThe Future of Virtual Desktops: Turning Rich Desktops into a Ubiquitous ServiceJulian Weinstock is responsible for Desktone’s product strategy and execu-


tion. The products under Julian’s direction enable the delivery of virtual desk-tops as a managed service, simplifying IT and reducing the cost of delivering enterprise desktops in medium to large organizations. Julian joined Desktone in 2007 from Microsoft. For two decades he has served in senior product strategy and technology roles at high-tech companies, including Softricity, OpenMarket and KLA-Tencor, with a track record of bringing innovative prod-ucts to the market. Previously, Julian led SoftGrid application virtualization product. He holds an MBA from MIT Sloan School of Management and a B.S. in EE/CS from the Technion, Israel Institute of Technology.

Chris Wiborg - Cisco SOA and Virtualization: Friend or Foe? Chris Wiborg helps drive understanding and adoption of Cisco’s Service-Oriented Network Architecture (SONA), with broad practical experience de-rived from more than 13 years as a practitioner in the IT and applications world. Most recently, Chris worked within Cisco’s Applications-Oriented Networking team where he was a key contributor to initial AON product concepts, developed vertical solution architectures and established key strategic partnerships.

Ron Williams - Tivoli Software, IBM CorporationDigital Identity and Service-Oriented Architecture - Hope and GloryAs part of the Security Group for IBM Tivoli Software, Ron is lead

architect responsible for the architecture and design of Tivoli Access Manager family of products focusing on the application of standards based security technologies to both product and client solution archi-tectures. A graduate of the University of California - Santa Barbara, Ron is a Security Architect, System Designer and frequent speaker on Information Security. He has been principal investigator and co-author of numerous patents pertaining to secure web authentication, autho-rization and session management systems. He also has developed security infrastructures for healthcare and for global financial institu-tions. He developed his foundation in Healthcare Security and Privacy as a security architect for Kaiser Permanente’s national strategic plan-ning staff afterward, joining the DASCOM, the Authorization Authority as an Enterprise Architect in 1999.

Max Yankelevic - Freedom OSS The “Practical SOA” Approach Max Yankelevich is responsible for Strategic Technology Direction and Business Development at Freedom OSS. Mr. Yankelevich is a seasoned Architect with over 15 years of hands-on experience in large scale, distributed applications, Service-Oriented Architecture and Enterprise Integration. Prior to joining Freedom OSS, Mr. Yankelevich provided architectural guidance to Fortune 500 companies, such as JP Morgan Chase, Credit Suisse, AIG, Deutsche Bank, ADP and Amerada Hess. Mr. Yankelevich holds a BA in Computer Science from Massachusetts Institute of Technology.

Hubert Yoshida - Hitachi Data SystemsStorage Virtualization, the Key to Unlock Tomorrow’s Data CenterHu Yoshida is vice president/CTO of Hitachi Data Systems. He was instrumental in evangelizing Hitachi’s unique approach to storage virtualization. He is a graduate of the University of California at Berkeley with a degree in mathematics. He was a Marine Corps Platoon Commander during the Vietnam War and was discharged with the rank of Captain.

Kurt Ziegler - SIMtone Corp.Virtual Computing in the Cloud – How a Universal Dialtone Will Change the Way We Work and PlayKurt Ziegler is Executive Vice President, High Performance Computing (HPC) Division at SIMtone Corporation. Previously, Kurt served as CEO of the application acceleration software provider ASPEED Software, which was acquired by SIMtone in early 2008. Prior to ASPEED, Kurt was the founder and CEO of eBSure, Inc.; Executive Vice President at CA Security Solutions, and Founder, Chairman & CEO of Abirnet. He also worked with IBM as Director, Business Development, DSD. Kurt received his MSTM from American University in Washington, DC and his BSc from Arizona State.


A Composable Service Is a Good ServiceKYLE GABHART

Designing services well requires intentional application of design strat-egies and consistent utilization of service oriented principles. In this talk, Kyle Gabhart will explore one such principle of service orientation – the composable nature of services. One thing that distinguishes services from other distributed components is the ability to compose solutions. Service oriented solutions support this by aggregating ser-vice calls underneath higher-level services and orchestrating services into business processes. Although most service oriented practitioners will readily admit this is a goal, few realize this goal due to poor service design. This session explores the subject of service composition and provides practical guidance regarding how to design and work with composable services.

A Lightweight Approach to SOA and BPM in Java Using jBPMKOEN AERS

SOA is mostly associated with technologies such as BPEL, SCA and Web Services. But does SOA really imply these technologies? In this session we will show how you can use the service oriented approach while staying inside the Java world. jBPM is a powerful lightweight framework that can be used to orchestrate services in the broadest sense. It is highly extendable, very versatile and can be easily embedded in client and/or server applications. Attendees will learn how jBPM can be used in a pure workfl ow scenario as well as in a situation involving automated business steps.

A Social Registry - Bridging Technology and Community for SOAGLEN DANIELS

SOA is about people as much as technology. This talk will demonstrate how adding a layer of social (or “Web 2.0”) features - things like tags, comments and syndication feeds - to your SOA infrastructure can provide fertile ground to help grow a vibrant and connected community of developers, businesspeople and technologists. We’ll show you how a social registry/repository can enable both grass-roots development and CIO-pleasing governance, all with standard REST interfaces. And because we can directly connect SOA components and metadata with the human community creating them, the relationships of both the software and the people can be enriched.

Application VirtualizationBOB LOZANO

This session will focus on Application Virtualization with particular focus on achieving Web-scale. The session will compare and contrast external cloud deployment to internal deployment on commodity infrastructure.

Are You Applications vAvailable?JERRY MELNICK

At Marathon Technologies, we service a range of industries that must have their applications up and running at all times, or as we call it: vAvailable. vAvailable is the integration of virtualization and high availability technolo-gies to create a cost-effective solution that ensures applications won’t go down. With virtualization technologies, high availability has now launched well between today’s alternative solutions such as clustering.This session will defi ne vAvailable and this is a huge step between today’s alternatives. Mr. Melnick will discuss a new standard for application avail-ability using virtualization technology that embraces Windows and business process applications.

Avoiding a SOA Fiasco: An Ounce of Prevention Is Worth a Pound of CureJACEK KRUSZELNICKI

While SOA can deliver dramatic cost reduction of an organization’s business operations, it is a complex, multidisciplinary undertaking, and therefore introduces signifi cant risk. This session presents a list of the most important risk factors and ways to mitigate them BEFORE it is too late. The session will be of interest to anyone planning an SOA initative, primarily CIOs, Technical Managers, Project Directors and Technical Architects.

Best Practices for Multi-Site Data Center Relocation and ConsolidationJOHN STETIC

A common mandate in large organizations is to shrink the total number of data center sites in order to achieve new effi ciencies and economies of scale. Rapid growth, globalization, mergers and acquisitions often necessitate physical data center relocations or consolidations. The ability to effectively analyze, plan and execute multi-site data center relocations or consolidations is vital to large enterprises. Attendees will learn how the ability to decouple server workloads from the underlying hardware and move them over the WAN between any physical or virtual infrastructure enables fast and easy server and data center relocation and consolidation. Topics will include rapidly provisioning new servers, running new and old data center sites in parallel, and the importance of testing.

Beyond Virtual Machines: What’s Next for Virtualization?PETER MANCA

Virtualization has taken hold in the data center, addressing some of the most pressing issues customers face including excessive power and cooling, and low server utilization. But this is only the fi rst wave of virtualization and only addresses the server. What’s next? Enter “Virtualization 2.0,” where the benefi ts extend from capital cost reduction to lower operational expenses, improved service levels, agility and IT simplicity. This next wave virtualizes beyond the server, encompassing data center infrastructure (storage, networking and processing) to unbind applications from servers and create a fully agile data center. This session explores Virtualization 2.0 and what it will mean for bottom line business.

Bridging the Paradigms: Convergence of Enterprise Compute and Data GridsVICTORIA LIVSCHITZ

As computer grids are becoming more wide spread in commercial data centers, the bottlenecks in application performance move from raw processing to searching, storing and retrieving the data. In-Memory Data Grid (IMDG) technology solves this fundamental problem by acting as super-effi cient application accelerator, taking advantage of unused resources readily available on the grid – disk, memory, IO – to put the data in memory of the same computer that performs the calculations. The talk will explore how IMDG can be easily integrated with existing enterprise grids to create data-aware grid applications and provide application performance acceleration while improving application scal-ability and reliability.

Business Resiliency in Blended Physical/Virtual EnvironmentsALAN CHHABRA

While virtual machines continue to proliferate in enterprise data centers with great results, high-powered physical servers aren’t going away. Most enter-prise data centers are in fact “blended environments,” with some applica-tion services running on VMs, while often more mission-critical applications continue to run on physical servers. This session will explore approaches to manage both virtual AND physical servers in exactly the same fashion – creating truly resilient environments regardless of platform.

CEP - the Secret Weapon for SOA Application Performance ManagementRICH SCHREIBER

Service Oriented Architectures (SOA) can deliver tremendous value in fl ex-ibility, adaptability and cost savings. But SOA environments are complex by defi nition, with lots of loosely coupled components and a potentially vast combination of platforms, software, databases, applications and networks. One of the biggest challenges inherent in realizing the benefi ts of SOA is effectively managing all of these diverse components to ensure the high availability and performance of the applications running in them to meet crucial Service Level Agreements (SLAs). This session will explore Complex Event Processing (CEP) engines and offer practical insights into how CEP can be leveraged to enable rapid real-time problem cor-rection and predictive problem prevention that is vital to successful SOA implementations.

Consolidated Disaster Recovery Using VirtualizationJOHN STETIC

Traditional recovery infrastructures have failed to keep pace with requirements for recovery speed and integrity at a reasonable cost. Learn why organizations are now leveraging server virtualization to protect servers in their network that have commonly been left under-protected. Find out how workload protection technologies enable organizations to implement a disaster recovery plan that is more affordable and fl exible than traditional options, while improving testing and recovery time and point objectives (RTO and RPO).

Data Access and Data Services WorkshopMICHAEL GORMAN, DR. CARLO INNOCENTI, MIKE PIZZO, AND DR. MICHAEL CAREY

The workshop is a hands-on session focusing on data access and data services issues, problems and solutions. It’s an opportunity for audience members to view and discuss problems with a panel of experts. The goal of the session is to engage the audience using walk throughs, examples, and a question and answer (Q&A) session. The operative principles are interactivity and dialogue.

Data Services Modeling: Data Modeling in the SOA AgeDR. MICHAEL CAREY

Once upon a time data modeling played a central role in the process of devel-oping applications. Thus far in the SOA era, there has been a heavy emphasis on process, and data has all-too-often been lost in the SOA shuffl e. In this talk, we present a data model for SOA - i.e., a service-oriented data model. This model formalizes the notion of a data service, modeling data in SOA as a layer of interrelated data services. We explain the key components of this model, including a taxonomy of data service operation types, a mechanism for capturing the entities that the data services are “about”, and an approach to modeling relationships in SOA. The content of this talk is based on the data services model embodied in the BEA AquaLogic Data Services Platform (ALDSP), and the approach is based on lessons learned over a period of several years of working with data services and customer use cases.

Data Services World Welcome AddressKEN NORTH

Conference Chair Ken North will open the DataServices World program with an explanation of key concepts and issues that helped shape the focus of the event. He will provide a perspective on information retrieval, structured and unstructured data, SQL and XML, service-oriented architecture (SOA), data access, middleware and data integration. Ken will discuss important trends and technologies, such as software-as-a-service, rich Internet appli-cations, information servers, cloud computing, data services and integration services. He will also provide an update on the Mustang Index.

Database Architecture for SOA, Business Inteligence and Data WarehousingDR. BILL O’CONNELL

This presentation discusses the role of databases in a service-oriented architecture. The speaker will discuss a scalable architecture for databases that are at the core of: • Enterprise applications (including online transaction processing, data warehousing, business intelligence• Internet applications (including eBusiness)• Service-oriented architecture (SOA) and services.

Digital Identity and Service-Oriented Architecture - Hope and GloryRON WILLIAMS

Adoption of federated identity technology has been slower than the hype might indicate, despite the maturity of standards such as SAML 2.0 and Web Services Security. This presentation examines the distinct business and technical identity management issues in both the commercial and user-cen-tric spheres, and important catalysts to drive successful deployment.

Don’t Let Ineffi cient Data Access Undermine Your Virtualization GoalsROBERT STEWARD

Data center architects naturally seek to employ server virtualization to

Sessions


maximize the use of their hardware systems. An often overlooked factor that can undermine this goal is data connectivity. 75 to 95 percent of the response time now associated with database access can often be attributed to the data connectivity layer — and that’s using traditional, non-virtualized servers. Running multiple virtual servers on a single machine can introduce additional complications involving data access. This presentation will examine the importance of data connectivity in a virtualized environment, and the need to take an intelligent approach to data access in order to truly reap the benefi t of a virtualization strategy.

Effective Planning for Virtual Infrastructure GrowthJOHN STETIC

As the adoption of virtualization technology in the data center increases, organizations are encountering new challenges associated with planning and managing rapid growth in virtual infrastructure. Without effective plan-ning and forecasting, organizations often fail to realize the full benefi ts of virtualization and achieve a sub par return on investment. After investing in virtualization, some organizations learn the hard way that they have merely replaced their physical server sprawl with a virtual sprawl. This session will discuss the important role of ongoing capacity and workload planning, forecasting and reporting in helping organizations successfully manage

future growth.

IT Security in a Hostile WorldDAVID KLEIDERMACHER

Computer systems manage and protect increasingly high value informa-tion and assets across the enterprise. Meanwhile, hackers grow in number and resourcefulness. Commercial virtualization solutions add to the already fertile attack surface of enterprise operating systems. Green Hills discusses the state of enterprise security threats and presents a secure operating environment that can guarantee the security of the world’s critical infrastructure, fi nancial systems, medical records, and corporate intellectual property. This solution uses technology adopted in the military and intelligence community to protect sensitive national secrets.

Essential Requirements for Storage Virtualization: Availability, Performance, and Data IntegrityMATT WAXMAN

Storage virtualization introduces a level of abstraction that sits between application servers and physical storage resources to provide centralized volume management and non-disruptive data mobility. These capabilities help storage managers improve productivity, capacity-utilization and service levels. Its unique position between application servers and storage resources demands the highest levels of availability, performance and data integrity. This session will review the benefi ts of virtualization and how it im-proves productivity, capacity utilization and service levels. It will also discuss how second generation, network based storage virtualization can be used to meet the demands imposed by its central position in the I/O stack.

Evergreen Datacenter, From Concept to ImplementationPARVIZ PEIRAVI

Most enterprises today are facing the challenges of datacenter space, power, and performance. With increasing demand for “more” while paying “less”, the IT industry is looking for new technologies, best methods, and practices to fi nd solution to this problem. The Evergreen Datacenter framework is an architectural framework that formulates the best practices and methodologies along with latest technologies that allow enterprises to design an infrastructure with maximum space and power effi ciencies. These effi ciencies result in 2x the performance while maintaining or reducing the power envelope. Virtualization, high performance, power effi cient server platforms are core components of Evergreen Datacenter framework. This discussion will examine the best practices in designing and implementing the Evergreen Datacenter. This session will demonstrate the use of the latest virtualization technology from both a hardware and software perspective, in addition to providing the methodology for developing a virtual infrastructure. The audience will walk away with the following key messages:• Understanding challenges and benefi ts of Evergreen Datacenter deployment

• Best practices for designing and implementing this virtual infrastructure• Introduction to hardware virtualization and server platform technologies• Understanding of Virtualization Solution Services, an offering on how to design, deploy, and maintain virtual infrastructures, offered by TCS and Intel.

Facelift Your SOA with Rich Internet ApplicationsYAKOV FAIN

We are entering an era of Rich Internet Applications (RIA) and enhancing the user experience of consumers of the services becomes an important part in designing and implementing SOA. But if you decide to develop rich clients, you’ll be facing the dilemma - which way to go - remain with tried and true Java or .NET or experiment with such newcomers as AJAX, Flex, Silverlight, or JavaFX. While the Internet brings a lot of noise where “it’s cool” is the most popular defi nition, this presentation is an overview of what’s out there on the enterprise RIA market. We’ll talk about the pros and cons of using various techniques and technologies for the development of the front end for complex SOA distributed systems.

Frontiers in Data Access: The Coming Wave in Data ServicesJOHN GOODSON

As SOA rapidly becomes the standard for enterprise architectures, the need for robust technologies for data access and data integration has become more critical then ever before. Due to the vital role that data plays both in business and systems operations, database architectures, information specialists, data integration experts, and anyone responsible for data per-sistence in an organization are increasingly being called upon to contribute to their organization’s SOA initiatives — whether or not this was intended at the onset. In this presentation, we will review the technologies, best practices, and patterns that are shaping the way we utilize enterprise data.

High Intensity Virtualization – Taking Your Virtualization Strategy to the Next LevelHARRY PETTY

With the rapid deployment of server virtualization technology in the data center, IT management is actively looking at optimizing their SAN storage architecture to reap the full benefi ts of their virtualization investment, such as workload mobility and disaster recovery, without running into I/O bottlenecks and unpredictable utilization of SAN resources that comes with a much more dynamic environment. This session will explore how Data Center Fabric enables virtual servers and physical servers to stand on an equal footing. It will also discuss capabilities specifi cally designed to support virtualized environments such as VMware ESX, Microsoft Hyper-V and Xen.

How the Delivery of Virtualization Is ChangingSIMON CROSBY

As virtualization becomes more widely deployed, and enterprises look for new ways to leverage this revolutionary technology, the consumption and delivery of this technology is changing. It is no longer one-size-fi ts-all and confi ned to a specifi c area of the data center, but instead is proliferating within the data center and out to the user via the desktop and applica-tions. This session will provide IT organizations with a short - and long - term roadmap by focusing on the new delivery models for virtualization (including embedded hypervisors and managed services), what’s available today and what can be expected in the future, and best practices for deployment.

How to Build a Cost-Effective Bulletproof Remote Virtual Desktop InfrastructureBILL SCARBOROUGH

With a remote workforce, either through offshoring business processes or remote home workers, it is essential to keep the data safe while providing the most fl exible computing experience. This session will discuss the strategies and pitfalls when building a Virtual Desktop Infrastructure (VDI). It will discuss cost issues and help customers build a compelling Retrun On Investment through determinig the Total Cost of Ownership of a VDI imple-mentation. This session will also cover the strategic architecture and how to build a VDI Solution that will allow an Organization to reap the benefi ts of a remote workforce.

Hypervisor Breaches: Myths vs. RealityHEZI MOORE

There has been much speculation about the security posture of virtualized environments. One identifi ed vulnerability is the “hypervisor” threat in which a hacker can break out of a guest OS and onto the host OS of a server. How great a danger is the hypervisor threat? What security barriers should IT erect before and after they implement their virtual environment? Virtual security expert Hezi Moore will help attendees separate the virtualized wheat from the real chaff.

I/O Virtualization: Approaches and ApplicationsARIEL COHEN

I/O is a key element of server architecture, but its virtualization is only now starting to be addressed. Without I/O virtualization, the amount, type and physical connectivity of server I/O are all fi xed. In order to achieve true fl exibility in server usage, these fi xed resources must become dynamic. This enables an on-demand usage model for non-virtualized servers, including failover with shared spares, and server pool scaling. It is also an important complement to virtual machine technology, providing fl exible dedicated I/O pipes for virtual machines. This presentation will compare different ap-proaches to I/O virtualization and discuss the applications of the technology.

Implementing a Highly Distributed, Real-time Data-Critical SOA ApplicationGORDON HUNT

SOA implementations are increasingly reliant on streams of data that are time-critical, reliably delivered and sourced from mixed infrastructures in a highly distributed environment. Data formats, delivery mechanisms, fault tolerance capabilities and stateful semantics embedded in data are often inadequately considered when architecting and implementing large scale real-time SOA applications. This talk will introduce several real-time data-centric technologies that specifi cally address the challenges of wide-scale, real-time data distribution, as well as how these technologies seamlessly in-tegrate into existing SOA frameworks. Examples will be drawn from military and aerospace applications that are already seeing success with real-time, highly distributed SOA applications.

Infrastructure Virtualization - Dead Bare Metal to Live Connected Servers in Five Minutes or LessKEVIN EPSTEIN

Join us for an interactive discussion presented by Scalent Systems, as we address the big three challenges facing server failover – software con-fi guration, network connectivity and storage access – and contrast several different approaches, from traditional backup to the use of virtual machines, to the next generation of infrastructure virtualization and management.

Introducing Automated Business Process Discovery: Step #1 to Process ImprovementKEITH SWENSON

In a recent study, CIOs ranked “improving business processes” as their #1 prior-ity for 2008. But the big question has always been - How does one get started with a BPM initiative? The traditional approach has been to engage external consultants and to dedicate signifi cant time and resources to map out how a company does business. Very often, the outcome is delayed and riddled with inaccuracies. Keith Swenson, Fujitsu’s Chief Architect, talks about Fujitsu’s new Automated Business Process Discovery Offering, that helps companies: • Quickly visualize existing business processes – in less than two weeks • Identify process bottlenecks, steps that get repeated, and “loop-backs” in processes • Pin point areas to focus your process improvement initiative on to demonstrate quick ROI

Leveraging Virtualization for Software Testing & DevelopmentRAVI GURURAJ

As more and more enterprises and ISVs seek additional ways to leverage virtualization technology, virtual lab automation (VLA) has emerged as an innovative solution for streamlining software development and automating the entire development and test environment setup while utilizing existing server virtualization infrastructure. Additionally, VLA improves resource


utilization and effi ciency while pushing products to market faster. This presentation will review the virtual test and development infrastructure and provide best practice recommendations for how VLA can add signifi cant value to developers, testers and IT operations staff and help drive business growth and employee productivity.

LINQ, Entity Framework and ADO.NET Data Services for the WebMIKE PIZZO

The new wave of Web applications are built on technologies such as AJAX and Microsoft Silverlight, which enable developers to build better, richer user experiences. These technologies bring a shift in how applications are organized, including a stronger separation of presentation from data. Technologies such as Language Integrated Query (LINQ) and ADO.NET En-tity Framework and Data Services simplify the job of developers. The ADO.NET Entity Framework raises the level of abstraction for data program-ming. It is the evolution of ADO.NET that allows developers to program in terms of the standard ADO.NET abstraction or in terms of persistent objects (ORM) and is built upon the standard ADO.NET Provider model. The Entity Framework introduces a set of services around the Entity Data Mod-el (EDM) (a medium for defi ning domain models for an application). The goal of ADO.NET Data Services is to enable applications to expose data as a REST-based data service that can be consumed by Web clients within a corporate network and across the Internet. The data service is reachable over HTTP, and URIs are used to identify the various pieces of information available through the service. Interactions with the data service happens in terms of HTTP verbs, such as GET, POST, PUT, and DELETE, and the data exchanged in those interactions is represented in simple formats, such as AtomPub and JavaScript Object Notation (JSON).

Making Sense of the BPM & SOA Standards Alphabet SoupKEITH SWENSON

What is BPEL? What is XPDL? How are they different? What is the best use for each? What is BPMN, and why should I care? Which of these are primarily designed to help IT at a technical level, and which help an organization at a business level? Amongst the fl urry of BPM and Web services standards that appear to overlap at times, there is a central core of important ones. This session, led by Keith Swenson, Fujitsu’s Chief Architect and Co-Chair of the Workfl ow Management Coalition Technical Committee (WfMC), is aimed at lending clarity to the fuzzy world of BPM and Web services standards and at explaining the benefi ts of investing in standards-driven solutions.

Managing Storage in the Virtual EnterpriseSEAN DERRINGTON

It’s no secret that data centers are faced with exponential storage growth, increasing operational costs, power and cooling limitations, and the need to provision and bring new applications online more rapidly to support critical business needs, many customers look to virtualization strategies to ease the management burden. SRM technology can address the demands and man-agement complexities that virtualization presents. Virtualization, by defi nition, can apply to operating systems, applications and storage arrays. This session will identify and elaborate on the various virtualization categories, and talk about how SRM technology can enable IT organizations to manage storage in the virtual enterprise.

Mathematical Innovations for Heterogeneous Data AccessDR. STEFANOS DAMIANAKIS

Working to achieve uniform data access across heterogeneous systems can be enormously challenging, and one particular problem that is often not identifi ed until a later stage is dealing with the natural variations and discrepancies that occur within the actual data. These data issues already exist in each individual data source and are magnifi ed when many heterogeneous (or even homogenous) sources are involved. Traditional solutions to the problem include using manual rules, probabilistic rules and even large amounts of meta data. But these traditional approaches are compute- and labor-intensive and require signifi cant guesswork and a-priori knowledge to implement. Mathematical modeling brings much-needed innovation to this problem by eliminating the guesswork and manual labor

of the traditional approaches. Those who attend this presentation will gain an understanding of: • How enterprises can leverage mathematical modeling to address their data access needs and get the most out of their corporate data• How mathematical modeling is different from traditional approaches and why it delivers higher accuracy, scalability and computational effi ciency that result in better decision-making abilities for organizations • Several real-world case histories of organizations that used mathematical modeling to solve their data access problems - after attempting rules-based solutions that failed them

Maximize Your Virtualization Payoff: There’s More Than You ThinkANDREW CONTE

Businesses that virtualize can increase effi ciency and reduce costs by eliminating low-performance/low-effi ciency servers. Less well-known, but equally important, is the parallel advantage of streamlining the legacy power and cooling systems that support virtualized environ-ments. This presentation will discuss how new power and cooling technologies and effective data center planning and design are saving additional electrical costs, sometimes even more than the original savings from virtualization. Learn how to help manage the complexities of a virtualized environment by answering the not-so-obvious questions “Where should I locate my next server?” and “Where should I migrate my applications to maximize effi ciency?

New Perspectives on Governance, Management, and Industry Standards in the Service-Oriented EnterprisePAUL LIPTON

Popular assumptions can often be dangerous. We will start by considering how the many unique architectural characteristics of SOA, such as loose-coupling, can actually be a two-edged sword affecting the requirements, nature and success of many important aspects of the architecture, especially runtime governance. In fact, the success of any SOA requires that one must gain an understanding of the true nature, performance characteristics and availability of the business transactions that fl ows in real-time through these highly distributed services and their supporting IT infrastructure. Although one may support these critical SOA functions using many different technologies and standards, there is no doubt that for most users today the popular WS-* standards will play a central role. We will conclude by considering how all of these standards might best work together to solve these real-world problems in your SOA. In the process, we will speculate upon some the strengths and weaknesses in the current Web services stack, the nature of the standards process and what trends might be most relevant to your own future success.

On the Wireless Fringes of SOAIAN THAIN

This session will investigate what is happening out there in the world of Mobility that uses Services, some are calling this MOA (Mobile Oriented Architecture). We will also discuss architectures, application design & considerations for mobility.

Open Source Penetration and Use in SOA DeploymentsPIERRE FRICKE

Open source has made signfi cant inroads into middleware deployments in the enterprise. More and more, open source is being used to deliver the benefi ts of SOA and open source to the enterprise. There are many custom Enterprise Service Bus deployments waiting to be upgraded to a simple, open and affordable SOA integration platform. This session explores where open source is getting the most traction in SOA deployments, with a focus on ESB, and illustrates this by describing some of the customer SOA solu-

tions the speaker sees at Red Hat.

Power Panel: The Convergence of B2B, SOA, and BPMJEREMY GEELAN, MODERATOR & MIKO MATSUMURA, RICH SCHREIBER, PIERRE

FRICKE, KYLE GABHART, KEITH SWENSON AND PAUL FREMANTLE

Is the system integrators’ vision of “business without borders” becoming a

reality? This panel will examine the 3-way coalescence of Business-to-Business, SOA, and Business Process Management in the direction of a more fl exible enterprise.

Power Panel: Virtualization 2008-2012: Where It’s All HeadedJEREMY GEELAN, MODERATOR, & DONATO BUCCELLA,

ALLEN STEWART AND ANDREW CONTE

Does the rise of virtualization mean the death of the Operating System? Has virtualization become just another buzzword used in the attempt by software vendors to get organizations to “sign a check”? This high-level discussion will center on current and future technical and business issues, including next-generation virtualization and the trajectory that the distinguished panelists anticipate for what Gartner is calling “the high-est-impact IT trend through 2012” - including all layers of virtualization, present and future.

Power Panel: The Importance of Middleware and Data ServicesKEN NORTH, MODERATOR, & MARK HAPNER, JOHN SENOR, JOHN GOODSON,

NIKITA OGIEVETSKY, ANDY ASTOR, AND DR. BILL O’CONNELL

A panel of experts and executives from organizations that are leading providers and consumers of technology will discuss trends and important technologies for enterprise and Internet computing. The experts will discuss the role of databases and database technology trends that enhance SOA and web development. The session will also focus on preferred solutions for architecture and middleware to enable applications and services to access data from SQL and other data sources.

Power Panel: Virtualization Question & Answer PanelJEREMY GEELAN, MODERATOR, MANEESH JAIN, RICK GERMAN, AND

DAVID KLEIDERMACHER

How is Hyper-V different from the Virtual Server type experience? How come it doesn’t feel like a hypervisor based virtualization solution? Is File Virtual-ization the next great wave? Do database applications running on individual physical servers represent a large consolidation opportunity? Is “sprawl” more likely in the virtual world? These and a host of other virtualization technology-related issues will be the focus of this Power Panel featuring some of the industry’s leading executives and practitioners.

Real-Time VirtualizationTM for the Connected World: From Back-End Datacenters to Front-End DevicesMARK MILLIGAN

Today, many organizations hear the term virtualization and still only think of the technology used in a datacenter. While this might be where virtualization started and has received a lot of attention, the next wave of virtualization is happening in connected devices through embedded technologies. When applied, virtualization allows organizations and developers working with front-end connected devices such as mobile phones, set-top boxes and WiMax base stations, to experience business benefi ts such as reduced bill-of-material costs, faster time-to-market and richer, more functional designs that feature reduced power, improved security and greater reliability. One of the strongest business drivers for virtualization in the embedded space is connectivity - the more devices converge and require connection to something else, the more virtualization becomes an ideal solution. As a new frontier in virtualization, however, many questions still surround its application in embedded systems and the specifi c business benefi ts companies can expect to gain. This session will discuss the similarities and distinct differences of real-time virtualization for connected devices and traditional virtualization; look at the key benefi ts real-time virtualization brings to the embedded space, including high perfor-mance with a small memory footprint; and examine the biggest challenges companies face when implementing real-time virtualization and some best practices for overcoming them, including real world examples.

OPENING KEYNOTE: Service Oriented Architecture: Making the LeapRICHARD MARK SOLEY

It seems that Service Oriented Architecture (SOA) continues to be this year’s hot buzzword, rather than a well-defi ned, meaningful and valuable

Sessions


part of the Enterprise Architecture landscape. Before the term fades away completely, perhaps we should agree what’s valuable about the move to SOA and how to make the leap, and make the leap valuable. OMG’s SOA Consortium is making great strides in defi ning SOA to be a valuable business strategy for business agility, taking advantage of Enterprise Archi-tecture, Business Process Management and other concepts; and the OMG itself is making headway on modeling standards for services (as opposed to yet another set of standards for moving bits around wires).Dr. Soley will introduce the SOA Consortium and give some context for OMG’s work in service modeling. He will also share some of the experience gained from the SOA Consortium’s Summit discussions with CIO’s, CTO’s and Chief Enterprise Architects who have results to share from refocusing their lines of business around recognizable, reusable and optimizable business processes

Secure Virtualization and Its Emerging ApplicationsDAVID KLEIDERMACHER

The motivations for system virtualization technology in the data center are well known, including resource optimization and improved service avail-ability. But virtualization technology has broader applications throughout the enterprise, including security-enabled mobile devices, virtual appliances, secure servers, personal/corporate shared use laptops, and more. The se-curity requirements for some applications exceed that provided by general purpose virtualization solutions designed for the server environment. Our presentation will provide an overview of hypervisor architectures and how they affect the security and practicality of system virtualization in a broad range of compelling applications.

Service Oriented Unifi ed ProcessCHRIS SHAYAN

Service orientation is one of the most popular trends of these recent years, but there are not any metrics on it. Hence you can not consume SOA in a project with a specifi c measuring. On the other side, Unifi ed Process (espe-cially RUP) has powerful abilities on such developments. In our discussion Chris Shayan is going to demonstrate that we can combine SOA and RUP with each other and fi nally make a Service Oriented Unifi ed Process.

SOA and the Internet: An Architectural ViewMIKO MATSUMURA

Exploring the boundaries between the Enterprise and the Internet, this talk focuses on Architectual approaches from the service pattern, process pattern and event pattern to help SOA practitioners understand topics such as Web 2.0, AJAX, SaaS, Social Networks and how they connect with the Enterprise. The emerging patterns of architecture can enable the savvy architect to empower their IT to embrace an accelerating vision of the network economy.

SOA and Virtualization: Friend or Foe?CHRIS WIBORG

Depending on your perspective, SOA and virtualization are either synergistic or threaten increased complexity. This session will explain how implement-ing the right network architecture can make the most of both, promoting agility and reducing complexity. “Service virtualization” takes functionality that is common across applications and generalizes and leverages it across the business. Capabilities like multicast, encryption, load balancing and data caching – traditionally applications on dedicated servers – have migrated into the network, where they can be virtualized and shared by multiple applications delivered to end users across multiple devices. Attendees will learn how the right network architecture can support strategies like Web 2.0 and SOA, and how the network can reduce complexity and management costs, enhance system resiliency and fl exibility, and improve usage and effi ciency of networked assets and applications.

SOA Management Fundamentals and Best PracticesAL AGHILI

Development of service-oriented environments is an evolutionary process for organizations of all sizes. The architecture and design decisions made by system architects and developers will impact manageability and fl exibility of service infrastructures. Effi cient management of loosely-coupled services requires implementing practices to enable visibility, fl exibility and automa-tion of service operations. Questions to be answered in this session:

• What architectures are common for service deployment and integration?• How can services be built for manageablility?• Why is operational visibility essential for SOA management?• How does SOA Management fi t into SOA Governance?

Storage Virtualization, the Key to Unlock Tomorrow’s Data CenterHUBERT YOSHIDA

As data growth rates continue to climb and business requirements further evolve, customers are feeling the pressure to realign their storage infra-structure to better meet the needs of their business. Mr. Yoshida will discuss how storage virtualization is the key enabler towards the storage-based services required to deliver substantial breakthroughs in effi ciency and business agility across the entire enterprise. He will discuss how storage-based services such as thin provisioning, content and fi le management and dynamic data migration, enabled via controller-based Virtualization, are paving the way for the Dynamic Data Center of tomorrow.

Taking Virtualization to the Next Level: The Virtualized Data Center AudiencePHIL MORRIS

Today, it is not uncommon to narrow the general defi nition of virtualization down to just servers or possibly servers and storage. In this session learn how a total virtualization solution should encompass a much larger range of capabilities and entities. The ultimate goal of virtualization is to increase the utilization and effi ciency of your current infrastructure. To that end, one should consider virtualizing the entire data center, including the traditional servers and storage, but also bringing in networking, cable management, power manage-ment, cooling/airfl ow capabilities, etc. This allows for extreme fl exibility and agility in terms of managing the infrastructure to the point of being able to roll in and out entire racks of equipment without needing an electrician to add power outlets, without adjusting tile placement for airfl ow, without pulling extra cable runs, etc ... basically roll it in, plug it in, connect the network/FC cables, power up and go, all within 30-45 minutes. Additionally, effi ciency and power savings are very critical in the design and architecture phases, making sure to provide as much power to the IT equipment and as little to the supporting infrastructure as possible. By utilizing a management framework based upon ITIL, and having the proper expertise with ISV applications, security, H/A and BC/DR, one can manage these new capabilities with greater ease and better cost control.

The Art & Science of SOA: How Governance Enables AdoptionJOHAN NORDIN

Melding a stable enterprise architecture with the right level of technical and organization transparency involves two different perspectives. An architect can lay a SOA foundation that enables development teams to build new functional-ity leveraging Web Services. However, without a librarian’s perspective, the interaction between service providers and consumers sharing SOA assets can lead to your SOA projects stagnating. In this session, you’ll learn how Volvofi -nans brought together these two perspectives to accelerate SOA adoption.

The “Practical SOA” ApproachMAX YANKELEVIC

In this presentation we will look at some examples of leveraging the JBoss product suite in Enterprise Service-Oriented Architecture implementations. We will examine real-life case studies to clearly understand the full lifecycle of an Enterprise SOA, as well as what it takes to have the “Practical SOA” approach.

The Business Drivers for VirtualizationANDI MANN

There is plenty of discussion about virtualization, but who does it really benefi t? How can enterprises adopt virtualization technologies to address real business problems? Is virtualization just another consolidation technol-ogy? How are other businesses using virtualization? Is there more that it can do to drive competitive advantage, business effi ciency, security and compliance? Drawing on the industry’s most in-depth independent research into virtualization to date, Andi Mann, senior analyst from Enterprise Man-agement Associates, will help you to understand what are the key business drivers for virtualization, where to expect signifi cant benefi ts and how to make sure that virtualization delivers strategic advantages.

The Business Imperative for Service-Oriented Supply-Chain ManagementJP MORGENTHAL

This session will illustrate how service-orientation brings about the ability for organizations to see changes in business processes refl ected quickly in their business systems by discussing real-world applications of SOA as applied to supply-chain management.

The End of Middleware As You Know ItERIC NEWCOMER

Dramatic industry changes - including vendor consolidation, outsourcing and the growth of open source - highlight the need for a better way. When a SOA implementation costs too much, the culprit is often the old-fashioned, proprietary and expensive server or hub-based middleware. A better, distributed approach to SOA infrastructure can help reduce cost and increase the benefi t of SOA imple-mentation. This presentation includes an overview of the industry trends driving us toward SOA and explains why traditional middleware systems do not meet modern requirements as well as a distributed approach to SOA infrastructure.

The Future of Virtual Desktops: Turning Rich Desktops into a Ubiquitous ServiceJULIAN WEINSTOCK

Does virtualization matter? Can virtual desktops go beyond the sum of the virtual parts? What is the business value and at what price? As server virtualization continues to gain deeper traction and provide benefi ts beyond server consolida-tion, desktop virtualization is widely expected to follow a similar trajectory and address many of the challenges associated with enterprise desktops. Virtual desktops hold the promise of increased business agility at reduced complexity and cost, while providing high fi delity user experience at a lower carbon foot-print. How is this promise delivered? This session explores the current technol-ogy trends, business scenarios and economic imperatives that are shaping the future of virtual desktops, enabling new delivery and consumption models.

The Future of VirtualizationGEORGE PRADEL AND PAUL VASQUEZ

As virtualization platform vendors strengthen and expand the feature sets of their respective offerings, it is almost a certainty that the data center in the future will include a heterogeneous mix of virtualization platforms as well as physical platforms. For organizations that are moving to virtualization, choosing the correct platform for their needs is only the start. For certain, organizations also will need to obtain a set of virtualization utilities to assist in moving to, and managing, one or more virtual platforms in their data centers. These utilities must not simply be “repurposed” tools from the physical world, but should also be specifi cally designed to leverage the effi ciencies and unique characteristics of the virtual platform. Virtualization utilities will be required for converting P2V, V2V, monitoring and optimizing performance of VMs, enabling backup and disaster recovery strategies, and reducing the costs of backup storage. The solutions needed to perform these tasks must not only be feature-rich and easy-to-use, they must also be multi-platform in order to support effi ciencies in the data center and promote the highest ROI for virtualization projects.

The Green Data Center, More than CSRRICH LECHNER

As governments and corporations intensify their focus on reducing energy demands and greenhouse gas emissions, pressure to improve data center energy effi ciency will continue to grow. We believe that the following four Rs must play an essential role in the development of any initiative to create a green data center:• Regain power and cooling capacity• Recapture resiliency• Reduce energy costs• Recycle end-of-of-life equipmentSuccessful organizations will make these four Rs their mantra. And in doing so, their ongoing efforts to think green will help keep their companies operating in the black.

The Missing Piece in Cloud Computing: Middleware VirtualizationGEVA PERRY

To achieve the full potential of “cloud computing” we need a broader defi nition of virtualization, and that is the complete de-coupling of the logical


Sessions components of an application (represented by the software stack) and the physical resources. In the case of middleware, whether it is data access, messaging or the business logic, the physical location of the resources should not matter to the developer and to the end user. This is not a trivial thing to do, especially when it comes to data-intensive, stateful (transac-tional or otherwise) applications and services. In this session we will explore the challenges and propose a solution, including a live demo.

The Next Generation Coherent NetworkBOB QUINN

While the next-generation data center has begun to take shape, the promise of true dynamic computing has so far eluded today’s resource, bandwidth and power constrained enterprises. Now however, key advancements in network and processor technologies are converging to lift the remaining barriers and enable truly dynamic computing. In this presentation, IT professionals will learn why this convergence enables the Coherent Network, turning an Enterprise Data Center into a single dynamic resource pool of compute cores, memory, and I/O.

The Opening of VirtualizationBRIAN STEVENS

Open Source. Open Standards. Open Collaboration. For the past 15 years, Linux has served as the benchmark of a successful global open source project. The impact has been far reaching: today it powers the Internet, a signifi cant portion of the datacenter, is the emerging market choice for the desktop, and soon will likely be on your phone. Over the last 5 years, this open community has turned its attention to virtualization. This talk will discuss what has been achieved and what is under development, and most importantly why open source is critical when building integrated infrastructure solutions

The Virtualized DatacenterKURT DANIEL

The last 10 years has seen a remarkable evolution in virtualization. First generation virtualization centered on Development & Testing and was largely confi ned to desktop computers and test servers. Second generation technology focused on Server Consolidation to lower hardware costs and saw the rise of hypervisor-powered hardware virtualization solutions. Now, we’re entering the third generation of virtualization, where Optimizing IT Infrastructure in the datacenter is critical. This next step forward will involve large-scale virtual-ized datacenter deployments that are heterogeneous, cross-platform, and include operating system and hypervisor-based virtualization for servers and workstations. This session will explore options and best practices not only on virtualization itself, but also on the management and automation tools required to support virtualized servers, such as provisioning virtual servers databases and applications, enabling departments to self-provision resources, enabling chargeback, improving availability of all IT services.

Transforming the Enterprise: Where Virtualization Meets AutomationTOM BISHOP

Virtualization is the future of IT management, but what exactly does that mean to your organization? CIOs around the world recognize that virtualization could be the answer to combating skyrocketing costs associated with managing their IT infrastructure; however, many are still left wondering how to implement a long-term, substainable virtualization strategy. In this session, BMC Software CTO, Tom Bishop, will explain how IT organizations can realize the full value of virtualization through aligning IT with business priorities and automating IT processes.

OPENING KEYNOTE:Using Virtualization to Transform Your DatacenterSTEPHEN HERROD

How can virtualization help transform your IT environment into a dynamic datacenter? In this Virtualization Keynote, Dr Stephen Herrod will explore how a virtualized IT infrastructure gives any organization a sustainable competi-tive advantage. We have reached a point in time, Herrod believes, when the industry is shifting and the true power of virtualization is being unleashed, allowing for reduced costs, more effi cient use of resources, increased avail-ability of applications and faster responsiveness to business needs.

Virtual Computing in the Cloud – How a Universal Dialtone Will Change the Way We Work and Play

KURT ZIEGLER

Virtual Cloud Computing represents the next wave of virtualization and offers signifi cant market opportunities by providing a new, simpler, and much more pervasive platform for on-demand, desktop and application service delivery. While server-side virtualization helps enterprises optimize data center resources, the use of a universal dialtone technology offers a signifi cantly larger market for desktop users in both commercial and consumer segments. The key to virtual cloud computing is in the universal dialtone which securely links users to desktop applications and content resources, on demand, via any device.

Virtualization - Path to Predictive EnterprisePRASAD RAMPALLI

Success in business increasingly relies on proactively harnessing the power of advanced technologies to manage processes, information, and relationships. Today’s IT intensive enterprise must always be on the lookout for the latest in innovation that allow businesses to run with fewer resources while providing the infrastructure to meet today’s and future customer needs. Virtualization technologies are driving a top to bottom overhaul of the computing industry. The growing awareness of the advantages provided by agile virtualized environments is brought about by economic factors of scarce resources, government regulation, and more competition. Many leading corporations are embarking on virtualization initiatives on their path to predictive enterprise. This keynote explores the following aspects: • Top CIO issues facing today’s IT environment • Understanding key trends and challenges facing virtualization adoption across the enterprise • Examine industry requirements to enable and accelerate the virtualization journey • Intel’s platform innovation/strategy and eco system partnerships addressing the challenges

Virtualization for High-End ComputingSHAI FULTHEIM

The session will describe the use of system aggregation, a revolutionary virtualization technology that allows end-users to get access to a large shared memory system built using multiple off-the-shelf x86 systems. Aggregation provides organizations with better price/performance compared to traditional symmetric multiprocessor (SMP) systems, and lowers the Total Cost of Ownership (TCO) compared to clusters. This new virtualization technology for high-end computing takes advantage of the traditional SMP operating model such as ease of installation and management, as well as large memory, while maintaining the cost structure of x86 clusters.

Virtualization of Web ApplicationsBRIAN MARTIN

This presentation will compare and constrast Web application virtualiza-tion solutions such as WebSphere Extended Deployment and hardware virtualization solutions. Particular emphasis will be provided on how the two solutions can be combined to provide the most fl exible Web application hosting environment.

Virtualization’s Missing Link: Data Center AutomationSTEPHEN POLLACK

Virtualization is not a new story; its technologies allow companies to meet new business needs and say goodbye to underutilized hardware platforms, power consumption, server sprawl and spiraling IT costs. The technology is here and the benefi ts are already proving to be fruitful. However, these benefi ts are only possible if effective management tools are in place. This ses-sion will discuss virtualization’s missing link – data center automation – and how organizations can use it to create an agile, policy-based environment to automate and orchestrate virtual machine lifecycle management. For without proper management, companies only have a piece of the virtualization puzzle.

Virtualizing End Points - A Closer Look at This Game Changing ArchitectureETAY BOGNER

The need for a way to more effectively manage and reduce the complexity of end points has never been greater. While virtualization technologies offer a breakthrough approach to reduce the complexities of managing end points, there are different ways organizations are leveraging this technology.

This session discusses the distinct differences between how organizations are approaching virtualizing end points and the benefi ts each implementa-tion offers for gaining the performance, security and control needed to manage end points for today’s dispersed organizations.

WADL, URIs as Database Types, Tricks of the Architect’s TradeMARK HAPNER

URIs are the lingua franca of the web. They are in every Web page and every HTTP request. In a practical sense, they represent the realization of the Web. Without them, the Web would cease to exist. The situation is very different in the world of the RDBMS. Here, URIs are interlopers. Some RDBMS have provided basic support for URIs via their object extension facilities; however, URIs are still not considered a formal part of RDBMS schema design. This talk explores how URI could evolve to become as important to RDBMS Schemas as it is to the Web. One aspect of URI ‘types’ this presentation will cover is the use of Web Applica-tion Description Language (WADL). WADL has been described as SQL Schema meets REST. WADL is metadata describes the functional and structural aspects of a URI ‘type’ that a Web site or other provider offers through HTTP.

Web Service Virtualization for SOA Runtime Governance and ControlGREGORY BRAIL

Managing Web Services in production is no easy task. Ensuring that services follow corporate security and SOA governance requirements, monitoring compliance with individual SLAs, preventing one client from degrading the performance of others and ensuring services built today will work in the future are a few of the challenges. Web service virtualization provides a separate layer that isolates business and operational rules, enabling you to quickly confi gure virtual Web services while enforcing busi-ness and operational policies. This services layer augments Web services management (WSM) tools and registries, making all the services in the enterprise more effi cient and consistent.

Where We Are and Where We Need to Be with SOAJOE MCKENDRICK

The success of SOA runs two ways. SOA serves as the catalyst for organizational change, yet an organization must be ready to embrace these new dimensions opened up by SOA. The latest survey data shows most organizations are just starting on their SOA journeys. Why do enterprises set out to build a Service Oriented Architecture, but end up with a “Service Averse Architecture”? There are many promises being made about the potential of SOA these days, followed by disillusionment as these promises don’t pan out. However, SOA is more than a single IT project or even a series of implementations. Rather, SOA represents a long-term change in thinking and management of all aspects of the enterprise. SOA not only decomposes technology into loosely coupled systems, but also decomposes organizations into “loosely coupled businesses.” This session will look at the latest survey data on ways organizations are embracing service oriented architecture, and how far along the road most are from full-functioning SOA.

Workspace Virtualization: A Low-Cost, High-Perfor-mance Approach to Deploying Enterprise ComputingDROR GILL

Desktop and application virtualization technologies are increasingly being used throughout the enterprise to improve manageability and ease deploy-ment of corporate environments on PCs. While application virtualization solutions are typically limited to a single application, desktop virtualization solutions enable deployment of a full desktop environment. The inclusion of a full operating system in the virtualized desktop image creates solutions with high licensing costs, large footprint and deteriorated performance on end users’ PCs. Workspace Virtualization takes a suite of standard Windows® applications, and creates a virtualized application workspace on top of an existing Windows® OS installation. Workspace Virtualization creates a seam-less separation between the application workspace and the OS, optimizing the manageability, performance and deployment aspects of the enterprise environment. In this session, we will examine the technical features of Workspace Virtualization, and it application to diverse enterprise deployment scenarios such as remote access, disaster recovery, and creating a managed enterprise “island” on employee-owned and subcontractor-owned PCs.


The next evolutionin virtual desktop computing

Virtualized Web Desktop that provides access to all of your web, Windows and hosted applications.

Stoneware webOSVirtualized Web Desktop™

To schedule a web demo, call (888) 473.9485 or email [email protected]

Stoneware, Inc. • 14300 Clay Terrace Blvd • Suite 240 • Carmel, IN 46032 • www.stone-ware.com

• Virtual Web Desktop built on Web 2.0 technology.

• Virtual Windows features such as navigation, desktop icons, system tray, taskbar, resizable windows, quick launch, wallpaper, etc.

• Complete “drag and drop” file system access including “Online Editing”.

• Integrates Windows, web, and hosted applications in a single virtual desktop.

• Single Sign-on for Web, Windows, and hosted applications provides simplified application access for all end users.

• Control application access by user, group, organizational role, time, date, IP address, subnet, browser, or operating system.


asp.netPROwww.aspnetpro.com

asp.netPRO is the premier information resource for the ASP.NET developer commu-

nity. It teaches by example. By showing valuable programming techniques in action

- through real-world apps and code - we help professional software developers

build, debug, deploy, and run the next generation of dynamic, distributed Web

applications quickly and easily.

Augitalywww.augitaly.com/fl exgala

Augitaly is the website dedicated to one of the most active

Italian usergroups in the fi eld of Adobe-related software. The website has a special

permanent section called FlexGala (www.augitaly.com/fl exgala) dedicated to the

diffusion and exchange of knowledge and experiences in the use of Adobe Flex,

Adobe AIR and in the world of the Rich Internet Applications in general. The edito-

rial effort behind this site is strong and targeted at presenting not only conventional

articles but also innovative contents in form of videotutorials and live presentations

over Adobe Connect. Marco Casario (http://casario.blogs.com), the founder of the

portal, gives a permanet contribution to the site’s table of contents.

BZmediawww.bzmedia.com

BZmedia LLC is a privately held, high-tech media company based in Huntington NY

on Long Island’s beautiful north shore. BZ Media was founded in 1999 by veterans

from Miller Freeman, CMP, IDG, Newsday and Ziff-Davis.

Conference Guruwww.conferenceguru.com

We track hundreds of technology conferences around the

world to help our Members fi nd the right conferences...to get in front of the right

people...at the right price.

The Data Center Journalhttp://datacenterjournal.com/

TThe Data Center Journal was formed in 2003 and proudly serves as the only por-

tal to the data center industry. The Data Center Journal provides information and

services for the three groups that help make a data center successful; Information

Technology, Facilities and Design. The Data Center Journal articles are delivered to

our readers every week through our online print (www.datacenterjournal.com) and

printed four times yearly for our readers worldwide. In addition, we offer continuing

education programs and consulting on data center issues.

For more information about us, how to submit articles or advertising please contact

us at 678-762-9366 or email: [email protected].

Extension Mediawww.extensionmedia.com

Extension Media publishes 20+ resource catalogs, websites and email newsletters

for IT professionals and software developers covering the industry’s important

platforms and technology areas. Publications include resource catalogs covering

Security, Grid and Cluster, IBM Information Management, Storage, VoIP and IP

Telephony, Enterprise Linux, Windows® Server and Business Intelligence. Visit

www.techguideonline.com. ITtoolbox:

ITtoolboxwww.ittoolbox.com

ITtoolbox is an online community, enabling peers to share professional

knowledge about information technology. Since 1998, ITtoolbox has helped

professionals make IT decisions and stay current in the rapidly changing IT market

through peer collaboration. The ITtoolbox platform incorporates blogs, discussion

groups, and a wiki, facilitating targeted community interaction that IT advertis-

ers can participate in through a proprietary contextual matching system. This

combination of community and advertising value has made ITtoolbox a leading

destination for professionals and a leader in online advertising, performing for over

520 clients including Microsoft, IBM, Oracle, Dell, and HP.

OASIS

OASIS (Organization for the Advancement of Structured Information Standards)

is a not-for-profi t, international consortium that drives the development,

convergence, and adoption of e-business standards. The consortium produces

more Web services standards than any other organization along with standards

for security, e-business, and standardization efforts in the public sector and

for application-specifi c markets. Founded in 1993, OASIS has more than 5,000

participants representing over 600 organizations and individual members in

100 countries.

SD Timeswww.sdtimes.com

SD Times is the only IT trade newspaper specifi cally written for the software

development manager. The broad-based IT newsweeklies abandoned this reader a

decade ago. Now you can reach them directly, effi ciently and inexpensively in SD

Times. SOAWorld Magazine:

SOAWorld Magazinehttp://webservices.sys-con.com/

SOAWorld Magazine is the premier publication addressing the technical and

strategic depth of Web Services. Its target audience is anyone who wishes to

design, administer, sell, or use Web Services - from the developer, to the ISV, to the

CTO, and to the end user. It is for anyone who wishes to apply the new model for

creating and using distributed applications across the Internet, utilizing common

interfaces for effi cient communication and high level interoperability. SYS-CON TV:

SYS-CON TVhttp://www.sys-con.tv/

SYS-CON TV is your complete resource for LIVE i-Technology News and Views

about the latest trends. Ulitzer

Ulitzerhttp://www.ulitzer.com/

Ulitzer.com is the leading original content Website covering more than 2,000

topics, from AJAX to Zebra. Ulitzer.com has 5,500 authors and 600,000 original

articles, published in more than 5,000 topic-specifi c online journals. Each journal

offers up to 14 content-specifi c sections, written by the world?s most-respected

authors, who are experts in their particular fi elds. UserMatter(s):

UserMatter(s)www.usermatter.com

UserMatter(s) is a magazine focused on creativity and user experience topics

made by user experience professionals, rich internet application developers, and

creative designers. The magazine can be read in different format: downloading

the PDF version, browsing the articles over the web site or consuming the articles

on mobile devices (thanks to MobyMobile application www.mobybmobile.com).

Webgrrls International:

Webgrrlshttp://www.webgrrls.com/

Webgrrls International is a networking organization of profes-

sional women who are in or interested in the Internet and technology. Our mission

is to encourage women to embrace the Internet and technology and leverage them

as tools to help propel their careers forward and help them succeed. Webgrrls is a

forum that is local, regional, national and international where women can gather

online and offl ine. Our purpose for gathering is to share information, ideas, and

experiences, to learn new skills, to exchange job and business leads, to fi nd interns

or mentors, meet the right people with whom to network, to meet the appropriate

contacts to help form businesses and strategic alliances all with the goal to propel

our careers and businesses forward.

The Web Host Industry Reviewhttp://www.thewhir.com/

Since 2000, The Web Host Industry Review (www.thewhir.com) has

made a name for itself as the foremost authority of the Web host industry

providing reliable, insightful and comprehensive news, reviews and resources

to the hosting community. TheWHIR Blogs (www.thewhir.com/blogs) provides

a community of expert industry perspectives. The Web Host Industry Review

Magazine (www.thewhir.com/magazine) also offers a business-minded,

issue-driven perspective of interest to executives and decision-makers at both

large and small hosting companies as well as suppliers, resellers and web

hosting customers. The magazine offers the best in competitive intelligence and

provides insight into the thinking and strategy of web host industry leaders and

trendsetters.

Virtualization.com

Virtualization.com is the premier

resource on the web for independent news & event reports, insights and rumors

from the virtualization industry, a fast-growing niche market in information

technology involving players like VMware (EMC), Sun Microsystems, Microsoft,

Citrix-Xensource, etc. There are literally hundreds of companies, big and small,

involved in virtualization technology. The level of innovation is high, venture

capital is constantly fl owing into startups with high potential, new partnerships

are announced daily, and large mergers & acquisitions are happening almost on

a weekly basis. Virtualization.com is dedicated to providing independent news

reports, interesting case-studies and qualitative analysis of this vibrant industry

with blog posts, video & audio interviews, specials, etc.

The Virtualization.com blog also features a dedicated job board targeted

specifi cally at the virtualization market, an event calendar, an online resource

of relevant white papers and guides, as well as a constantly evolving company

index

Virtualization Journal

www.virtualization.sys-con.com

Virtualization Journal is the fi rst and only online source covering the booming market of Virtual-

ization for the enterprise, providing key decision makers with how-to articles to improve product

effi ciency and lower costs by leveraging network and computing resources.

Wileywww.witi.com

Founded in 1807, John Wiley & Sons, Inc., provides must-have content and

services to customers worldwide. Its core businesses include scientifi c, technical,

and medical journals, encyclopedias, books, and online products and services;

professional and consumer books and subscription services; and educational

materials for undergraduate and graduate students and lifelong learners. Wiley

has publishing, marketing, and distribution centers in the United States, Canada,

Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange

under the symbols JWa and JWb. Wiley’s Internet site can be accessed at www.

wiley.com

WITI - Women in Technology Internationalwww.witi.com

WITI started in 1989 by Carolyn Leighton, as The International Network of

Women in Technology and, in 2001, evolved into The WITI Professional As-

sociation, the nation’s leading trade association for tech-savvy women. Today,

WITI is the premiere global organization empowering women in business and

technology to achieve unimagined possibilities. With a global network of smart,

talented women and a market reach exceeding 2 million, WITI has powerful

programs and partnerships that provide connections, resources, opportunities

and a supportive environment of women committed to helping each other. Along

with its professional association of Networks throughout the U.S. and world-

wide, including Hong Kong, Great Britain, Australia, and Mexico, WITI delivers

value for individuals that work for a company, the government or academia, as

well as small business owners. WITI products and services include: Networking,

WITI Marketplace, Career Services/Search, National Conferences and Regional

Events, Publications and Resources, Small Business Programs, Research,

Bulletin Boards and more.

Media Sponsors


Red Hat Enterprise Linux has a built-in, fully integrated hypervisor that renders expensive third-party add-on virtualization solutions obsolete. Save thousands per server by eliminating unneeded virtualization soft-ware, and build an IT architecture normalized on open standards that allows you to run any application, in any environment, as it is needed. This means that running any application is now much more affordable, and you have one less vendor to worry about.

www.redhat.com/promo/virtualization/

SAVE REAL MONEY

Red Hat’s open source virtualization saves $20,000 per server.

© 2008 Red Hat Inc. All Rights Reserved. “Red Hat,” Red Hat Linux, Red Hat “Shadowman” logo and the products listed are trademarks or registered trademarks of Red Hat, Inc. in the U.S. and other countries. Linux is a registered trademark of Linus Torvalds.


MAKE YOUR DATA CENTER A LEAN, GREEN IT MACHINE.TODAY, EVERY DATA CENTER FACES THREE BIG CHALLENGES: SPACE, POWER, AND PERFORMANCE.And the pressure is on to deliver more for less. What’s the answer? The Evergreen Data Center Frameworkfrom Intel and Tata Consultancy Services (TCS). This proven collection of today’s newest technologies andbest practices can help you design a data center infrastructure that doubles your performance—withoutexpanding your power usage. It’s built on techniques like virtualization and high-performance, power-efficient server platforms that can work together to transform your data center from power guzzler to lean, green IT machine.

For the whole story, attend “Evergreen Data Center from Concept to Completion” (see program guide forlogistics) or contact Parviz Peiravi ([email protected]) or Sharad Isloor ([email protected]).

.Copyright © 2008 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

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