Enterprise Holdings Overview

Radius Travel 2015

Company History

Enterprise Rent-A-Car founded in 1957 by Jack Taylor

Named after USS Enterprise ship Opened in Europe in 1994 Acquired Alamo and National

brands in 2007 Enterprise Holdings name adopted

in 2009 Citer/Atesa acquired in 2012

Enterprise Ranks Highest

Enterprise Rent-A-Car ranked “Highest in Rental Car Customer Satisfaction” in the J.D. Power 2014 Rental Car Satisfaction Study

Surveyed leisure and business travelers who rented vehicles at North American airports

“We know how hard our employees work every day to put customers first. We also know that listening to feedback – positive as well as negative – is the key to long-term success. So we not only are honored by this recognition, but also grateful for the continued trust and confidence of our customers, clients and partners.~ Pam Nicholson, CEO and president of Enterprise Holdings

Enterprise received the highest numerical score among rental car companies in the proprietary J.D. Power 2014 North American Rental Car Satisfaction StudySM. Study based on 12,308 responses measuring 8 companies and measures opinions of business and leisure travelers who rented a vehicle at an airport location. Proprietary study results are based on experiences and perceptions of surveyed in September 2013 - August 2014. Your experiences may vary. Visit jdpower.com.

How Should Agents Sell Enterprise?

Personal, professional customer service Exceptionally low rates Convenient network of locations

How Should Agents Sell National?

Best choice for frequent renters

Emerald Club Benefits• Expedited rental service in 

12 Latin American countries and North America

• Choice of Frequent Traveler Miles or Points or Rental Credits toward free days at participating locations

How Should Agents Sell Alamo?

Leisure travel brand Competitive rates Self Service Kiosk On-Line Check In• Largest car rental provider to

international travelers visiting North America

• Official rental car of Walt Disney World® Resort and Disneyland® Resort

Travel Industry Revenue ListCompany Category Reported 2012 Revenue

AMR Corporation (American/US Airways) Airline $38.7 billion

United Continental Holdings Airline $37.1 billion

Delta Air Lines Airline $36.7 billion

Deutsche Lufthansa (Lufthansa Airlines) Airline $30.1 billion

Southwest Airlines Company Airline $17.1 billion

Enterprise Holdings Car Rental $15.4 billion

Carnival Corporation Cruise $15.4 billion

China Southern Airlines Co. Ltd Airline $14.5 billion

Walt Disney Parks & Resorts (travel segment) Hotel/Cruise $12.9 billion

Las Vegas Sands Corp. Hotel $11.1 billion

Hertz Global Holdings Inc Car Rental $9.0 billion

MGM Resorts International Hotel $8.8 billion

Royal Caribbean Cruises Ltd Cruise $7.7 billion

Avis Budget Group Inc Car Rental $7.4 billion