Enterprise Grows in Sustaining Efficiencyand Effectiveness

-2010 International Conference on the Development ofSmall and Medium-sized Enterprises

Editors: LI Renjun, Henry ZHANG, ZHAO Ruimei

Conference Sponsors:• Hainan University• Orient Academic Forum

Public Policy and SME DevelopmentInternal ManagementInformationization and Marketing ManagementCredit Assessment and Access to FinanceManufacturing Cluster and IntegrationInnovation and Competitive Advantage

ORIENT ACADEMIC

Sydney - Australia

Contents

Chapter One

Public Policy and SME Development

Obstacles and Countermeasures of China's Small and Medium-sized

Enterprises in Exploring International Market

WENGXunzhang .< : 3

Barriers to Migrant Workers into the City — Quanzhou Jinjiang City as an Example

LVYigao , 7

Component-based GIS for Economic Planning and Evaluation System

XIEChao, HUANG Tianming, MAHuijun, ZHANG Tao : 13

A Proposal on Chinese Small and Medium Manufacturers Approaching

Eastern Africa by Supply Loop

DAIZhengxiang, XIEShao'an.... „..;..: 18

Countermeasures to Develop Recycling Economy in SMEs

SHI Baojuan, ZHANG Ying 25

Analysis of the Reasons and Response Mechanism of China Travel

Agents'Tourism Crisis

ZHANG Xin 30

Study on Development Strategy of SMEs in Poverty-stricken Counties

ZHENG Zuting, ZHENG Fei 35

The Researches on the Tactics of SMEs Participate in Government Procurement

LIUZhihua ;...:.... •. : . 40

The Optimization of SME Accounting: Breakthrough and

Alternative from the Perspective of Anti-dumping

SUN Fangcheng, YANG Xinglong 45

The Development of Zhejiang Private Enterprises' Outward Foreign Direct

Investment Development and Its Countermeasures

ZHUQin 52

The Independent Research and Development, Technology Acquisition and

Innovation Achievements of Low-and-medium Technology

DUQunyang, TAN Xiao 57

Research on Government Procurement System Supporting Small and

Medium Enterprises : .

LIUZhichao, ZHANG Xiaojuan :..... .....62

Research on the Clean Production Technology of Furniture Enterprise

ZHANG Jijuan .,..: :-. : ..70

Research the Process of Urbanization Based on SME's Development

ZHOUXiuling, LIU Jianfang -. ...:-... 75

Formation Mechanism and Correspondence Principles of Modern Crisis

— Based on "Coupling-Embedded- Involution"

MEIXiao'an 80

Corporate Environmental Responsibility of Private Enterprises:

The Necessity and Countermeasures

CHEN Weihong, SUNJinxiu 85

Analysis on the Developing Status Quo of SMEs and Its Influence

Factors in Jiangxi Province

YINYahong ...89

Sustainable Development Strategy of SMEs After the Global Financial

Crisis in China ,

SHENYajun, WANG Ning ; 95

Research on the Mechanism of Enterprise Sustainable Growth Based on

Community Responsibility

LIUKe, WANGYujie 100

Latest Analysis of Japan Small-Medium Enterprises Financing Mode

Perspective Based on the Policy Support of JFC-Micro

JIANG Xuebing : ; '..'. 105

Study on Collective Construction Land Used for SMEs in China

ZHENG Wenjuan, JIA Shenghua ". '.'.'. \[ 113

Chapter Two

Internal Management :

Research of the Development and Countermeasure of Small and

Medium-sized Logistics Enterprise in China

YANG Juan, LIU Juanjuan, YANG Fan 121

Research on Methods of Training Transnational Operation Talent in Chinese SMEs

WANG Ting 126

Current Situation of Harmonious Enterprises and Research on the Dynamic

Power for Its Construction . . . . .

LIANG Jun, GUO Yuping, LI Guojun 132

The Study on the Internationalized Management Strategies of Chinese

Small and Medium-sized Enterprises

WANGYan, GAO He : 136

Research on the Relativity Between Chinese Corporate Social

Responsibility and the Financial Performance

WANG Baoqian, ZHANG Yi 142

Study on the Growth of Small and Medium-sized Symbiosis

LI Liangxian 147

Employees Development of Small and Medium Enterprises

— BUCOE Case Study

HEQin ." .'....' .'....' 153

m

The Defects and Reconstruction of Human Resource Management in

Small and Medium-Sized Family Enterprises ,

ZHAO Yingchuan 160

The Idiocrasy of Student Entrepreneur ship: Evidence from Southwestern ,

University of Finance and Economics in China .

TANGMingfeng 165

Study on HRM Outsourcing Optimization of SMEs

YANGWeizhi '. 171

Study on the Skilled Personnel Training of County Vocational Education in

Small and Medium-sized Enterprises (SMEs)

LI Mengqing, ZHANG Bizhu 176

Research on Evaluation of Private SMEs' Social Responsibilities on

Stakeholder Theory

XUYunhong,SHENBing... 182

The Research on the Influence of Perceived Organizational Support on

Work Performance

ZHENG Qiangguo, CHENG Peipei '187

Research on the Human Capital of Business Leaders in Small and

Medium-Sized Enterprises

LIUJingwen : \ : 193

Study on Loss of Human Resources of Starred Hotels in Linyi City

A Case of Yihe Hotel

HUXiaoping, ZHANG Xueqin 198

Talented Person Group Construction Research of Small and Medium-sized

Enterprise

CHEN Hongling 203

The Small and Medium-sized Enterprise Brand Communication Based on the

Influenza Virus Propagation Model

HAO Pengfei, LIUDonglei ..210

IV

Convertible Bond Financing Framework for Risk and Early Warning System•1-3

SUN Kexin, DI Mengyan : .: : 216

Trade-off and Optimization of Supply Chain Carbon Management

' WANGYunqi :: ...:..: •.-. :....:: 221

Research on Crisis Management of China's Food Enterprises

HANQinglin ; •. •. •}..:.:.... 227

The Analysis on SMEs Human Resource Management ..

ZHAOLingzhi : : •. : : •..'..'.: 232

The Research on Construction Project Risks of Engineering Service Enterprises

WUXinping .''. '.'.....••...•:.•..:..'...: 238

Chapter Three

Informationization and Marketing Management

Research on Cooperative Marketing Model of SME in China . .

LIXiling ..-..' 245

Empirical Analysis on SMEs' Informatization Based on Fuzzy

Comprehensive Evaluation

WANGLaixi 5 249

Employee Satisfaction Research of Commercial Retail Enterprises

LI Dong, LIU Caijuan 254

Research on the Moral Hazard of Modern Marketing Innovation in . . ,

Small and Medium-size Enterprises

LIU Chunyuan 259

On Courier Service Deregulation and Sustainable Development

TUShuli 264

Approaching the Management Strategy of Cause Related Marketing in SME

ZHOU Yong, HUANG Cheng 270

v

Study on ERP-Based Cost Control in SME

ZHANG Qingwei, LI Ziyao , 275

Board Governance and Corporate Growth: An Empirical Research of SMEs

CHENShenglan 280

Study on Adoption of E-commerce in SMEs .

ZHAOJian 286

Impact of Sport Sponsorship on Small Businesses in China

SHUJing. ....290

Business Intelligence Application and Research on Small and Medium

Enterprises Based on the SaaS Model

DENG Shan, ZHANG Yimin 295

The Empirical Study on the OTC Brand Assets Value Evaluation

SUN Wei : : Z.. 298

Offshore Service Outsourcing: A SWOT Analysis of SMEs in Jiangsu Province

FENG Yue, HAN Yu 303

The Study on How SMEs Prepare and Select the China Growth Enterprise Market

.WU Liming, WUXuemei : 309

The Effect and Influence of Information Technology on Enterprise

Competitive Strategies

DENGYuhua .315

How to Carry Out Internet Marketing for Small and Medium-Sized Enterprises

LIUXuehua, DONG Shuoling '. 320

Characteristics of Marketing Activities on Community Owners Forum and Its

Value to SEM' Development—Take Beijing for Example

YIN Fei, KONG Rui 325

The Overseas Marketing Strategy for Small and Medium-sized Chinese Enterprises

LIUBaiyu 331

VI

Chapter Four

Credit Assessment and Access to Finance

A Study of Supporting Methods and Effects of Public Financial Aid on

Agricultural Guarantee Agencies , : •

ZENGGuang 339

The Discussion of the Small and Medium-sized Enterprises Financing

Problems in Hebei Province

LI Xiaodong, ZHANG Ming , , 345

Research of Financing Obstacles and Strategies of Small and Medium-sized

Enterprises

ZHANGXiaoming, CHEN Jing .'..' ., .-. 351

A Conflict Prevention Team Building System and Its Partnership Disbanding

Parameter Design with Call Option — Based on Gradual and Deniable

Partnership Using Financial Derivatives .

FU Shichang, LIU Jiachen 356

The Research on Endogenous Financing of Small and Medium-Sized

Family Enterprise

WANGJinzhou 366

The Jot Loan Company's Effectiveness of Operation

LI Guoyi, ZHANG Fengna 370

An Analysis of the Undertaking Financing of Medium and Small-scale

Enterprises in Developed Countries

JINShuying, QIShu 376

The Risk Control of Accounts Receivable for SMEs

WANG Lixin, XIE Jiao 382

Study on Financing Channels Construction of Agro-related SMEs in China

LIRuifen, YUANXiaowei 392

VII

SMEs Credit Guarantee System Research of China

WANGMin 399

An Empirical Study of IPO Underpricing: Evidence from Small Medium-sized

Board in China

XIONGHoping, CAIJie.-. ; : 405

Pawn Financing: One of Viable Financing Channels For SMEs in China

ZHOU Liming.... -. ........410

The Researches on the Construction of Financing Channels of Chinese

Small-Medium Enterprises

ZHANG Huiping, GAO Mingfeng 416

Small Joint-stock Commercial Bank Lending to Small Business Risk Analysis

WANG Shuying, YAN Chao 421

Analysis into Contemporary Financial Services Offered to SMEs in

Beijing and Shanghai

FANGYan 426

Game Theory Analysis on SME Financing Under FTW

WANGLijuan,XUYe •. •. : 434

Study of Developing Relationship Financing for SMEs and

Bank-enterprise Relationship

XUKun 439

Study on the Financing Difficulties of the Rural SMEs and Countermeasures

MAOQiang 444

Study on the Correlation Between Capital Structure and Corporate

Performance of Small and Medium Enterprises in Hebei Province

XUYe, WANGLijuan •. ....450

Chapter Five

Manufacturing Cluster and Integration

VIII

The Research on the Dynamic Factors of the Mature Stage of SME

Cluster—Take Gaoyang Textile Cluster for Example .

YUShujiang, LIU Jingxia : ....459

On the Determination of Effect Factor Weights in the Evolution of

AHP-based.Manufacturing Logistics Organizations.

XIA Xunjia, LIAOXin : .- ........,..:.:..:.;:.;...;•. ..... -.-. 464

Coupling Development Analysis Between Small and Medium Sized Enterprises

Cluster and Supply Chain Alliance . . . . ' .

LIAN Yuanqiang .• ...:...... ..'.; 471

Information, Risk and Vertical Integration Choice An Empirical Study Based,on

Chinese Automobile Industry

XUZhihong, XUBin ; 476

American Southwest Airlines Winning in Markets Competition is the

Typical Case Analysis and Enlightenment

JIANG Wenqin, LI Songqing 483

Research on the Developing Circular Economy of YNCC -. .

LINXiuqun, TANGXiangyang 488.

Research on How the Small and Medium-sized Real Estate Companies

Cope with the Macro-control of Real Estate Industry .

ZHANG Zhang, ZHOUXinwang..... -....,..«...., 493

Study on Upgrading Mode and Path Choice of Small-Medium Enterprise Clusters

Based on Supply Chain Management

LIUZhenbin, MA Yihua 499

The Study of Enhancing the Logistics Coordination Operational

Capability of the SMEs , • • > • • • ' . • •

LITaoran .-.. 505

Research on Small and Medium-sized Enterprise Clusters.in Wuhan Optical Valley

XUNiya , , 510

Research on the Driving Logics of Alliances Forming and Circulation

IX

Management From Value Creating Perspective .:• , '

SONGLili •. : ;..,.., .....: : ......:.. 515

Discussion on the Development Strategies of Small and Medium • -

Construction Enterprises • . • ' , .

XUYuanyuan :. : ..=.... :......:.,... 520

Ways to Develop Industrial Cluster of Sports Product Manufacturing

Enterprises in Hebei Province5 : . • • • • : •

WANG Yukuo, PEI Yanli .' ,...:..:...:....:.,. 525

Study on SMEs Cluster Model Based on the Third-party EC Platform :

DENG Zhao, HUYuanlin ..: •..••„.: 530

Chapter Six

Innovation and Competitive Advantage

Predicament and Countermeasure of Leveraging the Innovation Capability of

SMEs in Fujian Province —A Study Based on the Theory of Total

Innovation Management

FANG Jincheng, ZHU Bin ; 537

Study on Science and Technology Enterprise Incubators Boosting

SMEs' Development

LI Lei, WANGXindong 542

The Technological Innovation Research Based on Knowledge Management

LIAOXin.XIAXunjia ...549

Restudy on the Relation Between Enterprise Size and R&D Input and Output:

Case Study of High-tech Enterprises in Shandong Province

YANGHuixin, WANG Song, JIN Jiayu ' : ....557

High-Technique Enterprise Growth Mechanism Based on Open Innovation

SUNShaofu '..! ....564

x

A Research on Technological Innovation of Small and Medium

Enterprises in Pingdingshan City . ..

SUNYahui ......... :..:....:.... : ;..:. 569

Analysis on Performance Appraisal Management System of Small Architectural

Design Firm

CAI Hong, JIANG Xilong 574

Study on the Core Competitiveness of Small and Medium-Sized Enterprises

SUiangwei 585

Study of Alliance Service Model for SMEs Management Innovation

Based on Government-enterprise Cooperation

ZHANG Litao, HAN Dali 590

Construct the Evaluation Index System of Technology Innovation

Capability of SMEs

CHEN Lin, LIU Hongbo, LIU Cheng 595

Enhance SME's Competitiveness Using BSC

LIU Nan, JIANG Taiyuan 603

Study on the Technology Innovation Issues in Small-and-medium

Enterprises in China

BAIAizheng 608

Empirical Study of Tacit Knowledge Management on Innovation

HEXujun, ZHANG Yong'an 616

The System Innovation for SMEs in Northern Part of Jiangsu Province

CHEN Mali 620

Comprehensive Evaluation on the Technological Innovation Capability of the

Small -and- Medium Enterprises Based on DEA

ZHAOHongmei 624

The Researches on the Evaluation Method of Service Enterprises'

Competitiveness Based on the Binary Semantic

PANG Mi, CHEN Lijun 628

XI

Protection of Intellectual Property Strategy for SMEs in China

LIUYuhui ...635

Legal Environment Construction and Protection of Intellectual Property

Rights for SMEs

DUAixia , 639

Small and Medium-sized Enterprise Management Innovation to

Strengthen the Necessity and Conditions

HU Yansong 646

XII