enterprise florida board meeting · 1/29/2016 · the seminole room – residence inn tallahassee...
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Enterprise Florida Board of Directors Meeting | January 29, 2016
Enterprise Florida Board Meeting
August B. Turnbull III – FSU Conference Center 555 West Pensacola Street, Tallahassee, Florida 32306; Phone: (850) 644-3801 January 29, 2016; 8:15 A.M. – 11:35 A.M.
TABLE OF CONTENTS ENTERPRISE FLORIDA BOARD EVENTS Tab 1 Agenda
Board Meeting Agenda
Tab 2 Let’s Keep Working Unemployment Chart – Dec 2015 Job Creation Chart – Dec 2015 Job Creator Award Recipients
Tab 3 Speaker Bios
Representative Jim Boyd Senator Nancy Detert Jeff Hendry – North Florida Economic
Development Partnership Cissy Proctor – Department of Economic
Opportunity George Burgess – Becker & Poliakoff, P.A. Diana Gonzalez – Enterprise Florida, Inc. Yukiko Kojima – Nossaman LLP
Tab 4 Minutes Draft Minutes: October 22, 2015
Tab 5 Action Items Consent Agenda
Renewal of Existing Investors Financial Statements VISITFLORIDA Board Recommendations New Company Representatives Legislative Agenda Enterprise Florida FY 15-16 Operations Plan
Tab 6 Marketing & Communications Twitter Report Facebook Report Zimmer Media Hits TQL Media Hits Showroom Logic Media Hits
Tab 7 Appendix Board Member Directory Enterprise Florida 2016 Events
THURSDAY: JANUARY 28, 2016
10:00 A.M. – 11:00 A.M. Florida International Trade Partnership Meeting
Room 201 – FSU Conference Center
10:30 A.M. – 11:30 A.M. FEDC Board Meeting
The Rattler Room – Residence Inn Tallahassee
11:00 A.M. – 12:00 P.M. Board Finance & Compensation Committee Meeting
The Seminole Room – Residence Inn Tallahassee
11:00 A.M. - 1:00 P.M. Stakeholder Council Lunch
Room 103 – FSU Conference Center
12:30 P.M. – 1:30 P.M. Board Legislative Policy Committee Meeting
Room 214 – FSU Conference Center
1:30 P.M. - 2:30 P.M. (Meeting Only) Board Executive Committee Meeting
Room 114 – FSU Conference Center
2:00 P.M. – 4:00 P.M. Stakeholder Council Meeting
Room 103 – FSU Conference Center
2:30 P.M. – 4:30 P.M. Space Florida Board Meeting Room 214 – FSU Conference Center
5:30 P.M. - 6:45 P.M.
Enterprise Florida Board Reception Governor’s Mansion
7:00 P.M. - 8:30 P.M.
Enterprise Florida Board Dinner Horizon Ballroom – Hotel Duval
FRIDAY: JANUARY 29, 2016
7:00 A.M. – 8:00 A.M. Board Education & Workforce Talent Task Force Meeting
The Seminole Room – Residence Inn Tallahassee
7:00 A.M. – 8:30 A.M. Enterprise Florida Board of Directors Breakfast
Atrium – FSU Conference Center
8:15 A.M. – 11:35 A.M. Enterprise Florida Board Meeting
Room 108 – FSU Conference Center
11:35 A.M. – 1:00 P.M. Enterprise Florida Board of Directors Luncheon &
Team Florida Marketing Presentation Room 108 – FSU Conference Center
Enterprise Florida Future Board & Stakeholder Meetings:
May 10 – 11, 2016: Naples*
September 28 – 29, 2016: Orlando November 29 – 30, 2016: Sandestin*
*Please note that these dates have changed and the meetings are being held on
Tuesday & Wednesday.
Enterprise Florida Board of Directors Meeting | January 29. 2016
Enterprise Florida Board of Directors Meeting January 29, 2016
DOCUMENTS LIST The following is a list of documents that will provide background and context for
board discussion and/or action.
Tab 1 – AGENDA
Agenda ...................................................................................................................................................................... 1
Tab 2 – LET’S KEEP WORKING
Unemployment Chart – Dec 2015 .............................................................................................................................. 2 Job Creation Chart – Dec 2015 ................................................................................................................................. 3 Job Creator Award Recipients ................................................................................................................................... 4
Tab 3 – SPEAKER BIOS
Representative Jim Boyd ........................................................................................................................................... 5 Senator Nancy Detert ................................................................................................................................................ 6 Jeff Hendry – North Florida Economic Development Partnership .............................................................................. 7 Cissy Proctor – Department of Economic Opportunity ............................................................................................... 8 George Burgess – Becker & Poliakoff, P.A. ............................................................................................................... 9 Diana Gonzalez – Enterprise Florida, Inc. ............................................................................................................... 10 Yukiko Kojima – Nossaman LLP .............................................................................................................................. 11
Tab 4 – MINUTES
Draft Meeting Minutes – October 22, 2015 .............................................................................................................. 12
Tab 5 – ACTION ITEMS
Consent Agenda ...................................................................................................................................................... 17 Renewal of Existing Investors ................................................................................................................... 18 New Board Investor ................................................................................................................................... 20 New Company Representatives ................................................................................................................ 21 Financial Statements ................................................................................................................................. 23 VISITFLORIDA Board Recommendations ................................................................................................. 26 Legislative Agenda .................................................................................................................................... 30 Enterprise Florida FY 15-16 Operations Plan ............................................................................................ 32
Tab 6 – MARKETING & COMMUNICATIONS
Twitter Report .......................................................................................................................................................... 50 Facebook Report ..................................................................................................................................................... 52 Zimmer Media Hits ................................................................................................................................................... 53 TQL Media Hits ........................................................................................................................................................ 54 Showroom Logic Media Hits .................................................................................................................................... 55
Tab 7 – APPENDIX
Board Member Directory .......................................................................................................................................... 56 Enterprise Florida 2016 Events ................................................................................................................................ 62
Outlook
Enterprise Florida Board of Directors Meeting | January 29, 2016
Enterprise Florida Board Meeting Agenda Augustus B. Turnbull - FSU Conference Center – Tallahassee, FL, Room 108
January 29, 2016 – 8:15 A.M. – 11:35 A.M.
Theme: Accountability & Competitiveness
AGENDA
8:15 a.m. Welcome and Roll Call……..…………………............……...….....Alan Becker, Vice Chair 8:30 a.m. Chairman’s Welcome……………………………….…..........………....Governor Rick Scott 8:35 a.m. Job Creator’s Award……………………………......…......…………….Governor Rick Scott 8:45 a.m. Finance & Compensation Committee Report………….......…..…..Marlin Hutchens, Chair 8:55 a.m. Audit Committee Report……….…......………………….......…...…...…..Brian Lamb, Chair 9:05 a.m. House Legislative Update.........................…......…….................Representative Jim Boyd 9:15 a.m. Senate Legislative Update.............…….......…................................Senator Nancy Detert 9:25 a.m. Regional Update…………….....….............…...................................................Jeff Hendry
North Florida Economic Development Partnership 9:35 a.m. President’s Update & Q&A…….............……..……….Bill Johnson, EFI President & CEO 10:00 a.m. Team Florida Marketing Partnership Update……..…….....……..…....Eric Silagy , Chair Joe Hice, Enterprise Florida, Inc. 10:30 a.m. DEO Update……………............…Cissy Proctor, Department of Economic Opportunity 10:35 a.m. Presentation: P3’s in Florida………......………….……...........………………Alan Becker George Burgess, Becker & Poliakoff, P.A. Diana Gonzalez, Enterprise Florida, Inc.
Yukiko Kojima, NOSSAMAN LLP 11:20 a.m. Action Items……………………………....…………………….......……………Alan Becker 11:30 a.m. Public Comment (Prior to Vote)…………...………………........……………..Alan Becker 11:35 a.m. Closing Remarks & Adjournment………………....…….......…….....Governor Rick Scott
Save the dates:
May 10 – 11, 2016: Naples* September 28 – 29, 2016: Orlando
November 29 – 30, 2016: Sandestin*
*Please note that these dates have changed and the meetings are being held on Tuesday & Wednesday.
CALL-IN NUMBER: (877) 402-9753
ACCESS CODE: 6423569#
Page 1 of 62
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Enterprise Florida Board of Directors Meeting | January 29, 2016
Job Creator Award Recipients
Page 4 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Speaker
Profession Partner/Shareholder at Boyd Insurance Group, Bradenton, FL State Representative, Florida House of Representatives, District 71
House Committee Assignments 2015 Appropriations Committee, Vice Chair Agricultural & Natural Resources Subcommittee Regulatory Affairs Committee Rules, Calendar & Ethics Committee
Local Public Service Member, Florida House of Representatives, 2010-Current Manatee Memorial Hospital Board of Governors Palmetto City Council, Councilman, Vice-Mayor and Mayor 1989-1993
Awards 2014 Champion for Agriculture Award 2014 Florida Chamber of Commerce Distinguished Advocate Award 2014 Florida Restaurant & Lodging Association Legislative Award 2014 Florida League of Cities Legislative Appreciation Award 2013 Florida State Association of Supervisors of Elections Leadership Award 2012 Florida Sheriff’s Association Legislative Champion Award 2012 FIC Outstanding Legislative Leadership Award 2012 Florida Chamber of Commerce Distinguished Advocate Award 2012 Associated Industries of Florida Champion for Business Award 2012 Hillsborough County Sheriff’s Office Leadership Award 2012 Champion of School Choice Award 2012 Florida Cemetery Cremation and Funeral Association’s Legislator of the Year Award 2011 Florida Chamber of Commerce Distinguished Advocate Award 2011 Port Manatee Maritime Service Award 2011 Friend of Free Enterprise Award
Affiliations Enterprise Florida Board of Directors First America Bank, Board of Directors, Executive Committee, Chair Florida Association of Insurance Agents, board member, 1994-1997, current member Manatee County Independent Insurance Agents Association, current member Manatee Memorial Hospital Board of Governors Manatee County Chamber of Commerce
Personal Born October 22, 1956, Bradenton, Florida Wife: Sandy Children: Austin and Ansley Religion: Christian Recreational interests: golf, quail hunting, reading, spending time in No. Carolina with family, travel
Education Manatee Community College, A.A., 1976 Florida State University, B.S., 1978
Representative Jim Boyd
Page 5 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Speaker
Education Attended, Sienna Heights College, 1962-1963 Political Experience Majority Whip, Florida State Senate, 2008-present Senator, Florida State Senate, 2008-present Candidate, United States House of Representatives, District 13, Florida, 2006 Representative, Florida State House of Representatives, 1998-2006 Member, Sarasota County School Board, 1988-1992 Current Legislative Committees • Administrative Procedures, Member • Appropriations Subcommittee on Education, Member • Appropriations Subcommittee on General Government, Member • Banking and Insurance, Member • Children, Families, and Elder Affairs, Member • Commerce and Tourism, Chair • Regulated Industries, Member Caucuses/Non-Legislative Committees Ex-Officio Member, Florida Commission on Tourism, 2009 Member, Department of Education: Commission on Leadership for High Needs Districts, 2009 Member, Education Committee, Venice Area Chamber of Commerce, 1998 Professional Experience Owner, Primary Creative Solutions, present Founder/President, Osprey Mortgage Company, 1983-2007 Organizations Board Member, Enterprise Florida, 2009 Legislative Chair, Florida Association of Mortgage Brokers, 1998 Vice President, Venice-Nokomis Federated Women's Club, 1998 President, Republican Women's Club, Sarasota, 1996 President, Florida Association of Mortgage Brokers, Suncoast Chapter, 1996 Board Member, Financial Services, National Conference of State Legislatures (NCSL) Vice President, National Conference of State Legislatures Women s Legislative Network
Senator Nancy Detert
Page 6 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Speaker
Jeff serves as the Executive Director for the John Scott Dailey Florida Institute of
Government at Florida State University (IOG). He has over 27 years of executive, organizational, and project leadership and management experience related to a myriad of Florida state and local government issues including economic and community development, leadership development, and community and organizational strategic planning, among others.
He has served in the Florida Institute of Government program since 1990 and was appointed in July 2005 as only the second Executive Director to lead the Institute. In March 2009 the IOG contracted with the North Florida Economic Development Partnership (NFEDP) to provide a full range of professional staff resources and economic development technical assistance services to the NFEDP and the fifteen counties comprising the North Central Florida region; in this capacity, Jeff serves as the Executive Director for the NFEDP.
Since 2009, over $150 million in private capital investment and projects have been secured for the region; over $50 million in federal and state grant program dollars have been received for local and regional projects; over 125 Scholarships totaling over $150,000 have been provided for regional leadership to attend economic development-focused professional development events; and the NFEDP has developed and hosted two regional site-location consultant events attracting 24 consultants to the region.
Jeff received his Bachelor of Arts Degree in Political Science (1985) and Masters of Public Administration (1990) from Florida Atlantic University. He has been married to his amazing wife Tim for 18 years and they are blessed with two wonderful children—Danielle who is 17 and Joshua who is 15.
Jeff Hendry Executive Director
North Florida Economic Development Partnership
Page 7 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Speaker
Cissy Proctor was appointed by Gov. Rick Scott as the Executive Director of the Florida Department of Economic Opportunity in January 2016. As director of DEO, Proctor coordinates and manages statewide workforce programs, community development opportunities, and economic development initiatives. Proctor oversees the department’s 1,600 employees and $1 billion budget.
Over the past three years, she has served the agency as Chief of Staff, Director of
the Division of Strategic Business Development, and Deputy Legislative Affairs Director. In that time, she has spearheaded the effort to streamline the state’s incentive process to attract more businesses to Florida and to promote the creation and expansion of businesses within the state. These economic development partnerships have helped generate economic prosperity for communities and cities across Florida.
Proctor has built relationships with Legislators, the business community, and
policy experts across the country to ensure the department is effectively serving businesses, communities, and individuals so that Florida is the best place to live, learn, play, work and do business.
Before joining the department, Proctor practiced law with the Tallahassee-based
firm Bryant Miller Olive, PA. She received her J.D. magna cum laude from the Florida State University College of Law and her bachelor’s degree in International Affairs from Florida State University.
Cissy Proctor Executive Director
Department of Economic Opportunity
Page 8 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Speaker
George Burgess is the Chief Operating Officer for Becker & Poliakoff, one of the largest law
Firms in South Florida with offices across Florida and in New York, New Jersey, Northern Virginia and Washington, D.C. He is responsible for oversight and guidance of the Firm’s business operations, including all administrative, financial, human resource, information technology, customer service and marketing activities. Mr. Burgess works closely with the Managing Shareholder and members of the Firm’s Management Committee to guide the overall operations of the Firm.
Mr. Burgess co-chairs the firm's Public Private Partnerships Practice (PPP) team. Governor
Rick Scott appointed Mr. Burgess to the Partnership for Public Facilities and Infrastructure Act Guidelines Task Force which will recommend guidelines for creating a uniform process for establishing public-private partnerships as directed by Florida’s P3 law which took effect in July, 2013.
His vast experience in the public sector and leadership in managing PPP projects for Miami
Dade County adds value and insights to clients seeking such opportunities. Prior to joining Becker & Poliakoff, in October 2011, Mr. Burgess was one of South Florida’s most experienced public administrators. He served as Miami-Dade County Manager from 2003 to 2011, one of the longest tenures in County history. In that capacity, he managed the day-to-day operations of one of the largest and most sophisticated metropolitan regional governments in the United States, with nearly 30,000 employees and a budget of over $7 billion and oversaw one of the country’s most diverse local and metropolitan government service product lines in America.
Under Mr. Burgess’ leadership the County experienced an unprecedented level of public
infrastructure improvements. Mr. Burgess was the driving force behind numerous signature projects including the launch of the new state-of-the-art retractable roof baseball stadium for the Florida Marlins in Little Havana, the Port of Miami tunnel, and completion of the internationally acclaimed Adrienne Arsht Center for the Performing Arts. He also conceived, developed and led the campaign to secure voter approval for of the $2.9 billion Building Better Communities General Obligation Bond Program, which has and will continue to fund literally hundreds of vital public infrastructure projects. Mr. Burgess also guided the development of the South and North Terminals at Miami International Airport, as well as the elevated people mover system and Metrorail extension connecting the airport to downtown Miami.
Prior to his appointment as County Manager, Mr. Burgess held senior roles with both the
County and Miami-Dade Public Schools, the fourth largest school district in the United States.
George Burgess Chief Operating Officer Becker & Poliakoff, P.A.
Page 9 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Speaker
Prior to joining Enterprise Florida, Diana Gonzalez was the president of DMG Consulting
Services, Inc. and The Consulting Group of South Florida, Inc. As a consultant, Diana provided outreach and coordination services to PortMiami for Foreign Trade Zone 281, coordinated the Military Miami-Dade program for the Beacon Council, and provided project management and strategic planning services to government agencies and non-profit organizations at all levels.
Prior to entering the private sector, Diana was employed by Miami-Dade County as the
Director of the Department of Development and Facilities Management. This agency provided central support services in the areas of real estate acquisition, leasing, and development, and facility management and building construction.
Diana received her B.A. from the University of Florida. She began her career with Metro-Dade
County immediately following the completion of her Master’s degree from Northeastern University in 1979. In 1989, she also attended the Senior Executive Program in State and Local Government at the John F. Kennedy School of Government.
Diana Gonzalez Senior Vice President
Entrepreneurship & Innovation Enterprise Florida, Inc.
Page 10 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Speaker
Yukiko Kojima offers clients unique experience with highly innovative alternative delivery
strategies for large-scale infrastructure projects in the United States because of her deep knowledge of national best practices as well as Canada’s mature P3 market. She primarily advises public agencies in the use of methods such as P3 and design-build, but also represents private-sector participants on select projects. She is Chambers-rated nationally in the field of P3s.
Ms. Kojima takes an active role in Nossaman’s P3 practice initiatives in the social
infrastructure area, and co-authored the Firm's model social infrastructure P3 legislation. Before joining Nossaman, she was a partner in the leading P3 practice of a Canadian law firm in Vancouver and Tokyo where she assisted successful and shortlisted bidders on numerous award-winning P3 projects in Canada.
Clients on major infrastructure projects also benefit from Ms. Kojima’s expertise in business
law. Prior to focusing on P3s, she practiced mergers and acquisitions as well as general corporate/commercial law at top-tier firms in the U.S. and Canada. She represented corporations and financial advisers in connection with high-value public and private business combination transactions, as well as national and multinational businesses on a broad range of corporate and lending matters.
Yukiko Kojima Partner
Nossaman, LLP
Page 11 of 62
MINUTES
DRAFT Minutes of a Regular Meeting of the Board of Directors of Enterprise Florida
A regular meeting of the Enterprise Florida, Inc. Board of Directors was held on October 22, 2015 at the Hyatt Regency in Orlando, Florida.
Members Present Gordon Bailey Alan Becker Jay Beyrouti Jesse Biter Jim Boyd Dominic Calabro Jeff Chamberlain Stan Connally Susan Connelly Andy Corty Brett Couch Marshall Criser Brian Curtin Doug Davidson Julius Davis Hayden Dempsey Neal Dunn Chris Flack
George Foyo Danny Gaekwad Lisa Gefen Sicilian Gordon Gillette Alex Glenn Mauricio Gonzalez Kevin Hyman Rob Johnson Belinda Keiser Gary Kretz Chris Kise Brian Lamb Harvey Massey Tom McCormick Brooke McKnight Joe Meterchick Luis Orbegoso Governor Rick Scott Eric Silagy
Jason Steele Commissioner Stewart Drew Weatherford Jim Weitzel Mark Wilson On the phone: Jim Shimberg Kent Ellert Staff Present: Frank DiBello Bill Johnson Al Latimer Louis Laubscher Noreen Levitt Simone Miller Will Seccombe
ENTERPRISE FLORIDA Agenda I. Welcome and Roll Call II. Orange County ED Update III. Regional Update IV. Success Story V. Presidents Update and Q&A VI. Team Florida Marketing Partnership Update VII. Chairman’s Welcome VIII. Job Creator’s Award IX. International Trade Development Discussion X. Action Items XI. Public Comment XII. Closing Remarks & Adjournment
A quorum being present, Vice Chair Alan Becker called the meeting to order at 8:30 a.m. Before proceeding with the agenda he took a moment to pay tribute to recently deceased board member Fred Leonhardt.
Vice Chairman’s Welcome, Remarks and Roll Call Alan Becker welcomed all members, and announced that the meeting had been publicly noticed. He then took a moment to discuss the purpose of the Incentives Escrow Account and underscore the fact that the
Page 12 of 62
____________________________________________________________________________________ Enterprise Florida Board of Directors Meeting Minutes October 22, 2015 2
money in it can only be applied to the contracted obligations of the companies the funds have been committed to. He also emphasized that state incentive money is only paid upon completion of certain benchmarks, and helps to bolster all aspects of Florida’s economy.
Orange County ED Update Mayor Teresa Jacobs recognized Central Florida as both a national and a statewide leader in economic growth. She noted that Orange County alone is larger than eleven other states and highlighted how quickly the municipal area had recovered from the Great Recession, even after experiencing a 25% decline in property tax revenue. She said that unemployment has dropped from 11% down to 4%; and that the County will continue to invest in economic development. Mayor Jacobs went on to discuss growth in the tourism industry, which is up 9% from last year, and indicated that tourist development tax dollars are essential to attracting and retaining businesses, maintaining quality of life, and growing jobs while also expanding Florida’s business identity.
Regional Update Rick Weddle, President & CEO, Orlando EDC, continued on the topic of expanding Florida’s business identity and detailed the Orlando regional branding campaign. He noted that Orlando is rarely understood as an ideal business location; but rather, considered mainly as a tourist destination. He highlighted that the fact that there is a lack of knowledge and misunderstanding of the city’s business advantages, even among Florida residents. Undertaking a focused education campaign with a clear message is essential in building better awareness both locally and nationally. Success Story Patrick Lavelle, President & CEO, Voxx International, said that the company’s success in the consumer electronic industry is due to its constant re-invention and growing portfolio of over thirty world-renowned brands. He stated that the automotive division, Voxx Hirschmann, delivers at tier one, two, and three three Original Equipment Manufacturer (OEM) levels and offers services across the globe, as well as in the United States. Lavelle stated that while researching where to expand Voxx International’s services operations, South Carolina posed tough competition for Florida; however, Florida’s regulatory climate, business-friendly attitude and quality of life won the company over in the end. The expansion to Lake Nona will result in approximately 260 jobs being both retained and created.
President’s Update and Q&A Bill Johnson, President & CEO, Enterprise Florida, Inc., told members that his remarks would update them on what is ahead for the coming year and overview some key strategies Enterprise Florida will employ to move our state forward. He began by sharing that Enterprise Florida will have an aggressive targeted business recruitment platform. With 268 projects in the pipeline the organization is off to a very good start this fiscal year. The projects are in diverse industries and are spread across the entire state. Johnson said that a second priority for this year was strengthening site selector relationships. The strategy is to use Florida’s roster of premier events that speak to the state’s impressive recreational and cultural offerings, to bring groups of professional site selectors to Florida for one-on-one meetings and networking with economic development organizations statewide. Johnson next discussed expanding public partnerships as an essential tool for leveraging resources to increase Florida’s chances of success when vying for projects. Increasing international trade to grow Florida’s economy and strengthen the state’s ties to the global market was the next priority Johnson addressed. To this end, Enterprise Florida will be participating in over forty trade promotion events, as well as international trade missions. Additionally, he stated that increased integration with Enterprise Florida’s fifteen foreign offices, as well as outreach to foreign
Page 13 of 62
____________________________________________________________________________________ Enterprise Florida Board of Directors Meeting Minutes October 22, 2015 3
consulates, chambers and trade organizations, will be essential to achieving the state’s economic development objectives. Johnson said that when it comes to expanding outreach to small businesses, it is important to remember that Enterprise Florida’s international program includes assisting small and midsize Florida companies do business in the global marketplace. Johnson concluded his update by introducing Enterprise Florida’s new Chief Marketing Officer, Joe Hice, and the organization’s new creative agency, St. John & Partners, who will work with the Team Florida Marketing Partnership to implement Florida’s new branding campaign.
Team Florida Marketing Partnership Update Eric Silagy welcomed Joe Hice and St. Johns & Partners. He reported that Hice and St. Johns & Partners will carry out a seventy day plan with a clear vision to create a branding campaign for both the state of Florida and Enterprise Florida for the upcoming year. He gave an overview of the draft marketing plan with details regarding the timeline, budget and key messages. Chairman’s Welcome Governor Scott said that Florida is headed in the right direction, and becoming increasingly more competitive in vying for job creation projects. Taxes have been cut fifty times, business regulations have been reduced, the permitting process has been streamlined andthe state has made strategic investments in our education system so students have the skills businesses need. Scott spoke about his visits to Pennsylvania, Kentucky, New York, Connecticut and California to promote Florida’s competitive advantages to businesses there. He emphasized that those states are not doing what Florida is doing to lower taxes, reduce regulations, speed up the permitting and improve the quality of its workforce. This is why Florida has created 941,000 jobs since 2010, which is best among the ten most populated states. But despite all of our success, we must continue to diversify the state’s industry base and maintain the state’s competitive advantages. To that end Scott announced that, he will propose four major reforms to the legislature. First, an increase to the Quick Action Closing Fund to $250 million; second, create the Florida Enterprise Fund, a trust fund that will remain untouched until companies under contract meet their job requirements. This new Fund will accrue more interest than is being accrued now. Third, increase legislative role in acquiring prospects by allowing incentive decisions of more than $1 million to be approved by the Governor, Speaker of the House and the Senate President; and fourth, reform the Return on Investment requirement on job creation projects to a mandated 10% annual return on any incentive money companies receive.
Job Creator’s Awards Governor Scott emphasized the importance of recognizing companies that add jobs to Florida’s economy. He presented a Job Creators’ Award to each of the following four companies: Voxx Hirschmann, Mitsubishi-Hitachi Power Systems and Total Quality Logistics.
International Trade Development Discussion Alan Becker explained that the United States explores approximately $1.9 billion per day; however, the slow process and high tariffs put the U.S. at a competitive disadvantage. He reported that although world trade is down overall, Enterprise Florida exports more than any other state, and that the majority of businesses involved in international export are small and medium sized businesses. Becker continued the discussion by asking board members the impact of foreign direct investment, international trade and service export. Regarding foreign direct investment, Mauricio Gonzalez of Odebrecht Construction stated that Florida provides a stable market and strong workforce. He also stated that having offices in South Florida allows them to have a strong presence both within the state and in
Page 14 of 62
____________________________________________________________________________________ Enterprise Florida Board of Directors Meeting Minutes October 22, 2015 4
Latin America as well. Tom McCormick of BMG Money noted that the Brazilian company has benefitted from Florida’s openness to importing intellectual capital and business processes. Similarly, Gary Kretz highlighted Florida’s skilled labor force, availability of land and facilities, pro-business climate and quality of life. With respect to international trade, Gary Mart of GlobalTech LED underscored the important role that Enterprise Florida has played in helping set up relationships in Peru to export his product line. Danny Gaekwad, Information Technology Company/Hotels, also discussed the impact that Enterprise Florida’s international offices have had on his business, allowing him to form connections easily across the globe. Neal Dunn of Summit Bank underscored Florida’s Great Northwest as not only a tourist destination, but also a hub for global trade, noting that investment in upgrading the railroad and building a new airport have paid off for both tourism and international business. In reference to service export, George Foyo of Baptist Health South Florida addressed the importance of medical tourism on Florida’s economy, noting that it generates a 5% annual growth rate. He also stated that they serve 10,000 patients in the Latin American and Caribbean regions, as well as in Europe, by creating partnerships with hospitals and medical schools to refer patients to the U.S. Belinda Keiser, Keiser University, reported that with international campuses in Nicaragua, China and Moldova, Keiser University is creating opportunities for the global talent pipeline as many students are pursuing MBA or STEM-related degrees. She stated that Keiser University is also the largest employer on the western coast of Nicaragua, and that 25% of the students there are American citizens who return to the U.S. Becker went on to introduce Joe Kulenovic, International Economic with the World Bank Group. Kulenovic discussed recent global economic trends and key issues in China, Vietnam and India, and Latin America. Regarding the slowing global economy, he noted that there is uncertainty about U.S. interest rates, and that uneven growth is forecast this year and next. He reported that China’s slowdown has been impacted by a fall in commodity prices, and that with currency volatility, there is potential for major instability. He also stated that China is shifting its economic model to drive up consumption and services versus cheap credit and investment in manufacturing and exports. Kulenovic reported that Vietnam and India are both thriving, and that India has expanded to become a manufacturing hub in addition to being a service industry center. He mentioned that while India is outpacing China, Japan and the Eurozone are experiencing sluggish growth and that Spain is recovering. Overall, growth is slow, but Asia is still the global leader.
Public Comment David Mealor, Mayor of Lake Mary, remarked that many of Lake Mary’s successes have come through partnering with Enterprise Florida. Although the city holds only one tenth of the region’s population 25% of all new jobs in the region are located on their quarter. He highlighted Verizon as a major impetus for change, noting that the 100,000 square foot facility has provided 2,000 new high-paying jobs in addition to internships with public schools. Mealor emphasized the importance of investment in business development now in order to positively impact Florida’s future.
Action Items Approval of Minutes
Stan Connally motioned to approve the minutes of the August 20, 2015, Board meeting, and Jesse Biter seconded. The motion was unanimously approved.
Consent Agenda
1. Audited Financial Statements for FY ending June 30, 2015 2. Renewal of Existing Investors
a. Bank of America, N.A. b. Brighthouse Networks, LLC c. Full Sail University
Page 15 of 62
____________________________________________________________________________________ Enterprise Florida Board of Directors Meeting Minutes October 22, 2015 5
d. JP Morgan Chase & Co. 3. New Company Representative
a. Tom McCormick, BMG Money, Inc. 4. Florida Opportunity Fund Appointments
a. Ken Wright – Partner with BakerHostetler b. Rick Rosen – Executive Managing Director with H.I.G. Capital
Stan Connally made a motion to approve the consent agenda; Jesse Biter seconded. The motion was unanimously approved.
Closing Remarks & Adjournment Alan Becker closed the meeting by reiterating the importance of communicating with legislators. Belinda Keiser motioned to adjourn the meeting, Danny Gaekwad seconded. The meeting was adjourned at 11:35 a.m.
Page 16 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
Enterprise Florida Board Meeting Consent Agenda
January 29, 2016
Board members should notify the Vice Chair of any item they wish to review more in-depth before voting on the Consent Agenda. These items will be pulled from the agenda to be discussed and voted on after the rest of the Consent Agenda has been approved. Board members are not allowed to vote on their own re-appointment or any issues for which they have a conflict of interest. Directors with an announced conflict of interest or are up for reelection will be considered recused from these votes. CONSENT AGENDA
1. Action Item Subsequent to board ratification, the following companies will continue as At-Large Members of the Enterprise Florida Board of Directors for a one-year term:
Becker & Poliakoff, P.A. PNC Bank Craig Technologies TD Bank Florida Power & Light Co. The St. Joe Company Kaplan, Inc. Walgreens – Orlando Odebrecht Construction, Inc. Walt Disney Parks & Resorts, US
2. Action Item
An affirmative vote on this issue will add the following new company as an At-Large member to the Enterprise Florida Board of Directors for a one-year term:
Florida Realtors – Bill Martin, Chief Executive Officer
3. Action Item Subject to an affirming vote by the board, Tom Pennekamp, City President and Government Relations Manager for SunTrust Bank; and Michael L. Dosal, Managing Director and Market Manager for JPMorgan Chase & Co. will become their respective company’s representatives on the Enterprise Florida Board.
4. Action Item Approve the 2nd quarter interim financial statements - ending December 31, 2015.
5. Action Item Confirm VISITFLORIDA’s recommendation of Toni Carracciolo, Vice President of Marketing & Sales, SeaWorld Parks & Resorts Orlando – SeaWorld, Discovery Cove and Aquatica, as well as, Samantha H. Padgett, General Counsel, Florida Retail Federation to its board of directors.
6. Action Item Ratify the decision made by the Executive Committee to adopt the legislative priorities as presented by the Legislative Policy Committee.
7. Action Item Adopt Enterprise Florida’s 2015/2016 Operations Plan.
Page 17 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
At-Large Membership Renewals
Craig Technologies Carol Craig Founder & CEO
Becker & Poliakoff, P.A. Alan Becker Attorney/Founding Shareholder
Florida Power & Light Co. Eric E. Silagy President & CEO
Kaplan, Inc.. Andy Rosen Chairman
Odebrecht Construction, Inc. Gilberto Neves President & CEO, USA
Page 18 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
At-Large Membership Renewals
TD Bank Ernie Diaz Regional President
PNC Bank Joe Meterchick Regional President - Florida
The St. Joe Company Jorge Gonzalez President & CEO
Walgreens - Orlando Marlin Hutchens Market Vice President
Walt Disney Parks & Resorts, U.S. Anthony Connelly SVP, Operations – Disney Cruise Line
Page 19 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
New Board Investor
Bill Martin, 61, former chief executive officer of Michigan Realtors® , has joined Florida
Realtors® as its new CEO. He holds the Realtor association Certified Executive (RCE)
designation, earning top recognition for specialized industry knowledge, association
achievements and experience.
Martin was CEO of the Michigan association for the past 14 years. His extensive resume
includes serving in the U.S. Army with the famed 101st Airborne Division, then as a trooper with
the Michigan State Police. In 1987, Martin was elected to the Michigan House of Representatives
serving Calhoun County; a position he held for four terms. In 1995, then-Michigan Governor John
Engler appointed him Commissioner of the Michigan State Lottery; and in 1999 appointed him
director and CEO of the state’s largest department, the Michigan Department of Corrections. In
that position, Martin managed 19,000 employees and oversaw a $1.7-billion budget.
Martin is a past board member of the Michigan Chamber of Commerce, Habitat for
Humanity and a Trustee Emeritus at Western Michigan University, his alma mater. In 2014,
Michigan Gov. Rick Snyder appointed him to the State Officers Compensation Commission. Also
in 2014, the National Association of Realtors® (NAR) honored Martin with the William R. Magel
Award of Excellence, which is a highly coveted award presented annually to an individual who
has truly excelled as an association executive.
He and his wife of 36 years, Denise, have two adult daughters, Haley and Brittany, and
three grandchildren. Martin said he’s certain that their new Florida home will be a welcome
destination for his family and friends, especially the grandkids.
Bill Martin CEO
Florida Realtors
Page 20 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
New Company Representative
Tom Pennekamp serves as Senior Vice President, Government Relations for
SunTrust Banks, Inc., and also serves as its City President in Tallahassee, Florida. In
these roles he is responsible for the enhancement and protection of the bank’s interest in
legislative and regulatory matters in Florida and South Carolina, and oversees SunTrust
Tallahassee’s commitment to its clients and the community.
Tom began his banking career in 1987 after serving as a Field Artillery Officer in
the United States Army. He joined SunTrust Bank in November, 1996, and has served
in his Government Relations position since 2000 and as City President since October
2007.
Tom serves on the Florida Bankers Association’s Board of Directors, Government
Relations Council and Political Action Committee, the South Carolina Bankers
Association Government Relations Council, and the Florida Chamber Political Institute
Advisory Council. Active in his community, Tom currently serves on the Boards of the
Tallahassee Economic Development Council and the United Way of the Big Bend. He
has served as Chairman of the Communities in Schools of Leon County, President of
Woodland Hall Academy, President of The Friends of Florida State Parks and board
member of the Make A Wish Foundation of South Florida.
Tom graduated from Florida State University in 1984 with a Bachelor of Science
degree in Political Science.
Tom Pennekamp Government Relations Manager
SunTrust Bank
Page 21 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
New Company Representative
Mike is the Manager of the Middle Market commercial banking group for the North Florida
region, encompassing Jacksonville, Orlando and Tampa Bay regions. He provides
accomplished local leadership and financial solutions to companies with revenues between $20
million and $500 million. Mike has over 30 years of banking experience in Florida and currently
resides in Tampa.
Mike started his career at SunBank where he was a graduate of the Management
Associate Program. He then became Vice President with particular emphasis on trade finance
programs at Eximbank and foreign reverse investment. In 1985, Mike joined Barnett Bank as
Manager for the International Department for the Central Florida region. This group was
responsible for providing international banking services to companies in Central Florida. In 1992
Mike assumed the role of Vice President of Domestic Corporate Banking.
In 1998, Mike re-joined SunTrust Bank as a Relationship Manager for the Commercial
Banking group and soon became the Senior Vice President and Commercial Banking Manager
for Metro Orlando. In this role, he managed a team of bankers with a portfolio of over 300
commercial clients with revenues from $5 to $100 million.
Mike has formally served on the board of the Metro Orlando EDC, Second Harvest Food
Bank, Boys & Girls Club of Central Florida and the Florida Community Loan Fund.
Mike graduated with a Bachelor of Arts degree in Economics from Davidson College in
North Carolina. He also holds a Master of Business Administration degree from Duke University,
The Fuqua School of Business in North Carolina.
Michael L. Dosal Managing Director/Market Manager
JP Morgan Chase & Co.
Page 22 of 62
Enterprise Florida Financial Report 6 Months Ended December 31, 2015 - Unaudited
The following financial information for the fiscal YTD period ending December 31, 2015 and 2014, is unaudited, and is derived from internally generated financial statements. This report is provided to the Board of Directors to assist in its understanding and analysis of EFI’s financial performance and accountability. These statements have been generated by management. Statement of Financial Position (Attachment A) The Statement of Financial Position provides a comparison of the assets, liabilities and net assets of EFI as of December 31, 2014 and 2015, and is presented in a combined format on Attachment A-1. Operating funds are those directly related to the Company’s agreement with the State of Florida Department of Economic Opportunity. Administered funds are those awarded by the State to various grantees, and subsequently administered by EFI. Corporate funding reflects investor activity and the related use of those funds. Restricted dollars represent funding earmarked for a specific purpose exclusively for programs such as Base Protection, Florida Defense Support Task Force, Small Business Technology Growth Fund, State Small Business Credit Initiative, Rural Strategic Marketing, and Technology related programs.
Statement of Activities (Attachment B) The Statement of Activities provides a comparison of EFI's revenues and expenses compared to the budget approved by the Board. Information for the prior year is also presented for comparative purposes. Information is presented for the 6 month period ending December 31, 2015 and 2014 on Attachment B-1. Revenues Revenues include state funding, investor contributions, program fees, and interest. The revenues are either collected or billed by year-end. For the period ending December 31, 2015, the second quarter revenue from the state has been recorded and is expected to be received during February, 2016. Corporate contributions were budgeted at $1,600,000 for FY 2015/16, which is equal to the amount budgeted for FY 2014/15. Contributions are budgeted on a straight-line basis throughout the fiscal year, with collections varying based on the anniversary dates of the investors.
Revenue earned and collected through the end of December, 2015 was slightly lower than budgeted ($775k v. $800k budget), as corporate contributions are billed and collected more in the third and fourth quarters based on the anniversary dates of the investors. Other Revenue is tracking $480k above budget YTD as a result of sports team license plate fees collected through the Florida Sports Foundation, $300k in excess of amounts budgeted. Other revenue lines are tracking at or near budgeted amounts, with minor differences attributable largely to timing. Expenses Through the end of 2015, EFI incurred expenses of $10.6 million compared to $10.3 million in 2014 and is under budget from a year-to-date perspective. Open positions at the start of the year have accounted for substantial savings in the Payroll and Related Costs line item, contributing to a favorable YTD variance of $700k. General And Administrative expenses are tracking favorably at $709k below budget; however, it is anticipated that timing of some trade shows and other events will diminish this variance over the remainder of the fiscal year. Most of the other expense categories are close to budget year-to-date, or only marginally over in large part again due to timing. Overall, Net Income is tracking favorably at $1.6mm in excess of budget.
For additional information, contact: Rodney Ownby, Vice President, Finance and Accounting, or Teresa Buckley, Director, Finance and Accounting T 407-956-5644 [email protected]; T 407-966-5623 [email protected]
Page 23 of 62
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Page 25 of 62
MEMORANDUM
VISIT FLORIDA 2540 W. Executive Center Circle
Suite 200 Tallahassee, Florida 32301
T (850) 488-5607
TO: Bill Johnson, President & CEO, Enterprise, Florida, Inc.
FROM: Will Seccombe, President/CEO, VISIT FLORIDA
SUBJECT: VISIT FLORIDA Board of Directors Appointments
DATE: January 13, 2016
The following names are being presented to Enterprise Florida, Inc. for appointment to serve on the VISIT FLORIDA board of directors. DEO has approved these recommendations. Terry Prather resigned from the board of directors as he retired from SeaWorld Parks & Entertainment. This has resulted in a vacancy for Seat 7, Region 3 which represents Brevard, Indian River, Lake, Okeechobee, Orange, Osceola, St. Lucie, Seminole, Sumter and Volusia Counties. The following name is being presented for appointment to serve on the VISIT FLORIDA board of directors with a term through June 30, 2018. Toni Caracciolo Vice President, Marketing and Sales SeaWorld Parks & Entertainment (Seat 7) Rick McAllister resigned from the board of directors as he retired from the Florida Retail Federation. This has resulted in a vacancy for Seat 23, dedicated to the statewide association - Retail. The following name is being presented for appointment to serve on the VISIT FLORIDA board of directors with a term through June 30, 2016. Samantha Padgett General Counsel Florida Retail Federation (Seat 23)
The Official Tourism Marketing Corporation for the State of Florida
Page 26 of 62
Page 27 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
VISIT FLORIDA Board Recommendation
Toni Caracciolo is Vice President, Marketing and Sales for SeaWorld Parks &
Entertainment’s (SEA) three Orlando Parks – SeaWorld, Discovery Cove and Aquatica. Her primary responsibilities include overseeing all advertising, sales, promotions, and partnership and publicity programs for the Orlando parks.
Caracciolo has more than 25 years’ experience in marketing and sales. She has
been with the SeaWorld parks since 1990. Prior to assuming her current role, Caracciolo was Vice President, Global Brand
Management for SEA. Her primary responsibilities included defining, deploying and increasing the value of the company’s brands both in long-term planning and marketing communications. Caracciolo led the company’s advertising efforts for all 10 SEA parks, including the core brands SeaWorld, Busch Gardens and Discovery Cove, providing strategic direction, creative development, resource allocation and media planning / buying for domestic and international markets.
Before joining the corporate team, Caracciolo served as Senior Director of Marketing
for Discovery Cove and Aquatica in Orlando and Adventure Island in Tampa, where she led the overall strategic marketing planning as well as guided the successful Aquatica park opening launch efforts.
Caracciolo is a member of several industry organizations, including 2014/2015 chair
of Visit Orlando’s global marketing committee, vice-chair of Visit Florida’s advertising and internet committee and serves on the Chairman’s Council for Ronald McDonald House Charities and on the Board of Directors for Harbor House of Central Florida as well chair of fundraising committee.
Caracciolo holds a bachelor’s degree in journalism and an executive master of
business degree from University of Central Florida.
Toni Caracciolo Vice President, Marketing and Sales SeaWorld Parks & Resorts Orlando -
SeaWorld, Discovery Cove and Aquatica
Page 28 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
VISIT FLORIDA Board Recommendation
Samantha serves as chief legal counsel to the Florida Retail Federation and its
brand divisions. She advises the Board of Directors and Executive Staff on legal matters pertaining to the Federation, including compliance with federal and state regulations. Samantha advocates on behalf of FRF and its members in front of Florida’s legislative and executive branches of government. Samantha manages the Sustainability Council, the Beauty Industry Council and the FRF Emergency Preparedness Network, and serves on the Board of Managers for FRF Benefits, LLC.
Prior to joining the FRF Team in 2007, Samantha was a member of the Florida
Attorney General’s Honors Program. During this two-year program, she practiced in the areas of civil appeals, antitrust, child support and administrative law. She graduated cum laude from the University of Florida College of Law in 2005 and received her BA from Emory University in 2001.
Samantha lives in Tallahassee with her husband Ryan, son Grayson, and
daughter Bradley.
Samantha H. Padgett, General Counsel
Florida Retail Federation
Page 29 of 62
Ec
on
om
ic
De
ve
lop
me
nt
Ap
pro
pri
ati
on
&
Pro
ces
s
In o
rder
to e
xpan
d an
d di
vers
ify th
e st
ate’
s ec
onom
y th
roug
h hi
gh w
age
job
crea
tion
and
mor
e ac
cura
tely
and
ade
quat
ely
fund
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sta
te’s
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om
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eve
lopm
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olk
it a
ch
an
ge t
o t
he c
urr
ent a
ppro
pria
tion
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tru
ctu
re is n
ecessa
ry. T
his
pro
po
sal
will
ensu
re s
tabi
lity
for b
usin
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s w
hich
are
due
pay
men
ts a
nd a
lso
offe
r a c
lear
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udge
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proc
ess
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egis
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tate
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urce
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follo
win
g ch
ange
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atin
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w F
lorid
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nter
pris
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nd a
nd d
edic
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time
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on to
repl
ace
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ck A
ctio
n C
losi
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w th
ose
mon
ies
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tay
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nd u
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re re
ache
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ture
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r an
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acc
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icat
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thos
e do
llars
to th
e Fl
orid
a E
nter
pris
e Fu
nd fo
r mor
e th
an a
fisc
al y
ear w
hich
allo
ws
Flor
ida
to b
e m
ore
com
petit
ive
on p
roje
cts.
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ngin
g th
e ap
prov
al p
roce
ss to
ens
ure
that
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Spea
ker o
f the
Hou
se a
nd P
resi
dent
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he S
enat
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gn o
ff on
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ls
over
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milli
on w
hile
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com
pani
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erta
inty
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five
day
timel
ine
to a
ppro
ve o
r rej
ect a
pro
ject
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a co
nsis
tent
pro
cess
for t
axpa
yer r
etur
n by
cha
ngin
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m a
5 to
1 re
turn
on
inve
stm
ent f
or C
losi
ng F
und
proj
ects
to a
full
retu
rn w
ithin
10
year
s, p
lus
a te
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rcen
t ann
ualiz
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te o
f ret
urn.
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FI
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pp
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co
no
mic
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rts t
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rno
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dg
et
rec
om
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nd
ati
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illi
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r th
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lori
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un
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sin
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ram
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ida
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stab
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d on
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arke
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cam
paig
n to
pro
mot
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ate
for b
usin
ess
recr
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nd e
xpan
sion
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h do
mes
tical
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nd in
tern
atio
nally
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key
audi
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s. A
201
2 C
ompe
titiv
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s S
tudy
sho
wed
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stat
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as a
t a s
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disa
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s a
bili
ty t
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om
pete
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eca
use n
o f
und
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lorida
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priva
te fu
nd
ra
isin
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itiat
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ise
seed
mon
ey fo
r thi
s ca
mpa
ign
and
wor
ked
with
eco
nom
ic d
evel
opm
ent p
artn
ers
to c
reat
e th
e Te
am F
lorid
a Pa
rtner
ship
to s
uppo
rt th
is in
itiat
ive.
For
the
first
tim
e, th
e Fl
orid
a le
gisl
atur
e fu
nded
this
pro
gram
dur
ing
Sess
ion
2015
. E
FI
su
pp
ort
s t
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tate
s a
pp
rop
ria
tio
n o
f $
8.5
mil
lio
n r
ec
urr
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an
d $
1.5
mil
lio
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on
rec
urr
ing
to
be s
et
as r
ec
urr
ing
in
ord
er
to
su
sta
in a
n o
ng
oin
g c
am
pa
ign
an
d m
ark
eti
ng
eff
ort
to
pro
mo
te t
he s
tate
fo
r b
usin
es
s.
2016
Flo
rida
Eco
nom
ic D
evel
opm
ent
LE
GIS
LA
TIV
E A
GE
ND
A
EN
TE
RP
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EF
LO
RID
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OM
Page 30 of 62
Flo
rid
a E
co
no
mic
Dev
elo
pm
en
t L
eg
isla
tiv
e A
gen
da
MM
&E
Sale
s a
nd
U
se T
ax
In 2
01
3 t
he L
eg
isla
ture
su
pp
ort
ed o
ne
of G
ove
rnor
Scott
’s to
p p
rioritie
s, re
mo
vin
g th
e s
ale
s a
nd
use
ta
x o
n m
anufa
ctu
rin
g
mac
hine
ry &
equ
ipm
ent.
How
ever
, the
rem
oval
was
onl
y fo
r a p
erio
d of
3 y
ears
. E
FI
su
pp
ort
s a
perm
an
en
t re
mo
va
l o
f th
e M
an
ufa
ctu
rin
g M
ach
inery
& E
qu
ipm
en
t (S
ale
s a
nd
Us
e T
ax (
MM
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).
QD
SC
R
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tho
rizati
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d D
efen
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pace
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tract
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ax R
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tabl
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6 an
d su
nset
in 2
015,
ser
ves
to
attra
ct n
ew h
igh
qual
ity, h
igh
wag
e jo
bs fo
r Flo
ridia
ns in
the
defe
nse
and
spac
e in
dust
ries.
Tax
refu
nds
are
mad
e to
qu
alify
ing,
pre
-app
rove
d bu
sine
sses
bid
ding
on
new
com
petit
ive
cont
ract
s or
con
solid
atin
g ex
istin
g de
fens
e or
spa
ce
cont
ract
s. T
he p
rogr
am h
as b
een
is a
n im
porta
nt in
cent
ive
in a
rapi
dly
grow
ing
sect
or.
EF
I s
up
po
rts
re
au
tho
riza
tio
n u
nti
l J
un
e 3
0,
202
0 f
or
the Q
DS
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rog
ram
; it
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th
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nly
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ns
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on
tra
cto
r in
ce
nti
ve
th
at
he
lps t
o r
eta
in jo
bs
.
VIS
IT F
lori
da
Flo
rida
’s t
ourism
indu
stry
rem
ains
an
impo
rtan
t a
sp
ect
of
Flo
rida
’s e
co
no
my,
su
pp
ort
for f
undi
ng V
ISIT
Flo
rida.
E
FI
su
pp
ort
s t
he f
ull f
un
din
g o
f V
isit
Flo
rid
a f
or
2016
-2017
Qu
ick R
esp
on
se
T
rain
ing
Gra
nts
Trai
ning
of w
orke
rs c
ontin
ues
to b
e a
criti
cal p
art o
f the
eco
nom
ic d
evel
opm
ent p
roce
ss a
nd fu
ll fu
ndin
g is
nee
ded.
Su
ppor
t for
fund
ing
of Q
RT
gran
ts.
EF
I s
up
po
rts
th
e f
ull f
un
din
g o
f Q
RT
gra
nts
fo
r C
are
erS
ou
rce
Flo
rid
a.
Sp
ac
e F
lori
da
Supp
ort o
f Sp
ace
Flo
rida’s
le
gis
lative
ag
end
a.
Bu
sin
es
s C
lim
ate
Supp
ort o
f leg
isla
tive
pro
posa
ls t
hat
adva
nce
Flo
rid
a’s
co
mp
etitive
ne
ss fro
m o
ur
busin
ess a
dvo
cate
s in
clu
din
g th
e F
lorid
a
Cha
mbe
r of C
omm
erce
, Flo
rida
Eco
nom
ic D
evel
opm
ent C
ounc
il, F
lorid
a C
ounc
il of
100
, Flo
rida
TaxW
atch
and
the
Man
ufac
ture
rs A
ssoc
iatio
n of
Flo
rida.
En
terp
ris
e F
lori
da
Leg
isla
tive
Aff
air
s T
eam
M
ike G
risso
m:
850-7
66-7
827
Jen
na S
imo
nett
i: 850-3
63-5
853
Page 31 of 62
1
OPERATIONS PLAN
FY 2015-16 ENTERPRISE FLORIDA, INC.
Mission of Enterprise Florida
the state’s lead economic development agency
EFI internal performance measures for management and staff
Facilitate job growth for Florida’s businesses and citizens leading to a vibrant statewide economy
Page 32 of 62
2
January 28, 2016 Table of Contents Enterprise Florida Operations Plan FY 2015-16
Introduction ................................................................................................................................................ 3
Background ............................................................................................................................................ 3 Funding .................................................................................................................................................. 3 Governance ........................................................................................................................................... 3
Guiding Principles ...................................................................................................................................... 4
Mission ................................................................................................................................................... 4 Vision ..................................................................................................................................................... 4 Operations (OPS) Plan .......................................................................................................................... 4
Leadershship Structure ............................................................................................................................. 5
Leadership Accountabilities .................................................................................................................... 6
Measures of Success ................................................................................................................................ 8
OPS Plan Strategies .............................................................................................................................. 8 OPS Plan: Customers, Outreach methods, Services provided, and Results ........................................... 9 OPS Plan Processes for customer services ......................................................................................... 10
Measures FY 2015-16 DEO/SBD Contract .............................................................................................. 12 EFI Measures per Operations (OPS) Plan strategies .............................................................................. 14
EFI Business Units for OPS Plan execution ......................................................................................... 15
FY 2015-16 Measures EFI OPS Plan ...................................................................................................... 16
Measures with Standards per unit ........................................................................................................ 17
Page 33 of 62
3
Enterprise Florida, Inc. FY 2015-16
INTRODUCTION
BACKGROUND
Enterprise Florida, Inc. has served as the lead economic development organization for the State of Florida since 1996. Established as a public-private partnership led by a Board of Directors, it uses the resources and leadership of both government and business for guidance. The organization was restructured in 2011, in order to coordinate all state-funded offices and agents that supported job creation:
The Florida Sports Foundation and the Minority Business Development Board were consolidated into EFI;
EFI’s appointed Board members were given the additional assignment of serving on the Space Florida Board;
VISIT FLORIDA was made a part of EFI as the Division of Tourism Marketing; and, Five program divisions were defined in law with additional reporting requirements.
Florida Statutes § 288.901. The 2011 changes established a new state agency, the Department of Economic
Opportunity to coordinate state services and resources that support economic development: business, workforce and land use. DEO has the responsibility of developing and writing a statewide Strategic Plan for Economic Development that guides and measures the DEO services.
FUNDING
EFI is funded by state appropriation, investments from private sector companies, sponsorships, and fees for services. The state funds are subject to a contract with DEO and its division of Strategic Business Development. This agreement is negotiated and executed on an annual basis and provides the legal mechanism for the drawdown of EFI’s annual appropriation.
GOVERNANCE
EFI is governed by a Board of Directors as laid out in legislation. The Board is composed of public and private sector leaders. Twelve private sector members are appointed by the Speaker of the House, President of the Senate and the Governor. Other private sector leaders are investors in EFI. The Governor is the Chairman of the Board and a business leader is the Vice Chair.
GUIG
Page 34 of 62
4
GUIDING PRINCIPLES
MISSION
Facilitate job growth for Florida’s businesses and citizens leading to a vibrant
statewide economy
VISION
Enterprise Florida serves its customers by stimulating job growth through aggressive marketing to recruit, retain and expand businesses and investment in Florida and by diversifying the economy. EFI seeks to grow Florida’s economy by adding high paying jobs throughout the state.
OPERATIONS PLAN
EFI has operated with a Board approved Operations plan since 2003. The purpose is to establish business operation and administration metrics for EFI in addition to those goals and deliverables laid out in the funding agreement between EFI and the State. The performance measures are used to measure staff performance, evaluate the organization’s leadership and, when appropriate, to award incentives for performance at all levels.
. Per F.S. 288.923 (5) Section 288.905 does not apply to the Florida Tourism Industry
Marketing Corporation for the award of bonus payments and is not in the OPS Plan. The 2015-2016 OPS Plan focuses on the primary mission: the creation and expansion of
jobs in Florida. The plan includes the development and use of programs and resources to support jobs development through the economic development process. Support resources are linked to the roles of the business units: national and international business recruitment; expansion of international trade for Florida businesses; global marketing of Florida’s business brand; capital resources for minority or small business financing; private sector investment for EFI; retention of the Federal defense investment; development of the sports industry; and administration of the EFI business.
The driver of success for each unit is customer service. Each unit has measures that are achieved with a “customer” as the focus of the services provided.
Page 35 of 62
5
LEADERSHSHIP STRUCTURE
Page 36 of 62
6
LEADERSHIP ACCOUNTABILITIES
Leadership Accountabilities reflect the key focus of each unit. The leaders of EFI are chosen to focus on job creation. Units that do not directly work on job development projects work on strengthening the organization in order to facilitate job creation activities.
EFI Board of Directors
Leadership and guidance Commitment to resource development for EFI and economic development Policy review and recommendation President and Chief Executive Officer (CEO)
Serve the Governor as Secretary of Commerce Leadership and coordination of EFI Board and programs Promote Enterprise Florida to legislative, business, and industry leaders Work to ensure that EFI has the financial and human resources to accomplish its mission Executive Vice President and Chief Operating Officer (COO)
Develop a competitive sales team with a commitment to customer service Oversee day to day operations that support core mission Organizational and tactical support for the CEO Senior Vice President, Marketing and Communication, Chief Marketing Officer (CMO)
Identify and market Florida to decision makers and influencers through media, events, and relationships to increase deal flow
Develop, coordinate and implement a statewide marketing plan for Florida brand recognition that creates awareness of state’s pro-business proposition
Develop and direct a statewide partnership program that supports cooperative marketing of the state for business
Direct media, key partner, and public relations as well as other strategic communications activities
Support the Secretary of Commerce in key communications to government leaders Senior Vice President, Business Development
Leadership and coordination of national and international business recruitment Manage national and international investment projects to increase capital investment and
jobs Facilitate the most effective use of business incentives Assist existing businesses to expand jobs and capital investment
Page 37 of 62
7
Senior Vice President, International Development
Manage international trade programs to expand number of Florida companies exporting Florida products and services.
Oversee international events for marketing and promotion of Florida trade and investment Manage key relationships to improve Florida’s international business and global
reputation Oversee EFI’s International Representation network
Senior Vice President, Florida Sports Development & CEO Florida Sports Foundation
Strengthen the economic impact of sports events through grants Identify business expansion or development opportunities linked to Sports development Develop, foster, and coordinate services and programs for Florida amateur sports. Develop and promote Florida’s participatory sports industry, including, but not limited to,
the fishing, boating, and golf industries. Senior Vice President, Strategic Partnerships
Retain and maximize opportunities to enhance Dept. of Defense investment in Florida through management of Defense grants programs, the Florida Defense Alliance and the Florida Defense Support Task Force activities
Maintain and enhance relationships with primary partners and stakeholders to strengthen support of economic development initiatives and increase job growth
Maintain and expand investor support and Board participation
Senior Vice President, Administration, and Minority and Small Business, Entrepreneurship, Capital (MaSBEC)
Manage effective accounting, reporting, contracts management, and internal audit programs
Administer EFI operation’s support services, i.e. HR, MIS, Offices, and Equipment Leadership and coordination of capital programs, i.e. FL Opportunity Fund, FDFC and
SSBCI Support programs for Minority Business growth and access to capital and markets
Senior Vice President, Entrepreneurship & Innovation
Develop and direct strategy to promote entrepreneurship throughout the state Manage programs and outreach to promote innovation and job growth in rural
communities Leadership and coordination with all departments, divisions and partners to execute EFI’s
commitment to providing resources and support to small businesses and entrepreneurs
Senior Vice President, External Affairs
Develop and execute strategy for advancing EFI’s legislative priorities. Manage media relations and government outreach for EFI and its partners.
Page 38 of 62
8
MEASURES OF SUCCESS
EFI has two standards for its measures of success. 1. State contract. Contract Measures are set in the contract that EFI executes with DEO at
the start of each fiscal year. The measures are linked with the economic development priorities in the State of Florida Job Creation Plan, State Strategic Plan for Economic Development i.e. SPED). These measures are written for the EFI Divisions defined in FS §288.92 (1).
2. Operations (OPS) Plan. These measures are set by the Board of Directors with their
annual approval of the OPS Plan. The measures of the OPS Plan address the business performance goals and management requirements of the organization. The OPS Plan includes the State Contract Measures referenced above, and the complementary unit measures from EFI management that are approved by the Board.
Each organizational Department or Division (“Unit”) and the Executive Office (“Executive”)
have 2-4 metrics that focus on their contribution to success of the OPS Plan. The incentive payments for all staff performance are based on achieved results of the Corporate Measures, their Unit’s measures, and their personal performance measures.
The OPS Plan recognizes that success is achieved through effective customer service and
that EFI has many customers and Stakeholders, to include Consultants, Clients, Partners, Staff, and Investors. Stakeholders have a stake in the success of EFI and include economic development organizations, military and defense-dependent communities and investors, board members, government leaders and legislators, and ultimately the citizens of Florida. Each unit focuses on success with their customers and stakeholders to ensure success of the organization.
OPS PLAN STRATEGIES
1. Position the state to retain jobs and aggressively compete for recruitment and expansion of private and public investment and job-generating projects.
2. Partner with Stakeholders to promote initiatives that positively impact job growth. 3. Aggressively market Florida and build a recognizable business brand that makes a
significant impression on business leaders and influencers. 4. Secure adequate, sustainable public and private-sector investment and participation to
promote Florida and create jobs. 5. Create a culture of customer service for professional economic development staff and
maintain business resources necessary to support the organization’s mission.
Page 39 of 62
9
OP
S P
LA
N:
CU
ST
OM
ER
S,
OU
TR
EA
CH
ME
TH
OD
S,
SE
RV
ICE
S P
RO
VID
ED
, A
ND
RE
SU
LT
S
E
xecu
tive
B
usi
nes
s D
evel
op
men
t In
tern
atio
nal
Tra
de
Mar
keti
ng
&
Co
mm
un
icat
ion
M
aSB
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F
lori
da
Sp
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trat
egic
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tner
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dm
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trat
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sto
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Le
gisl
ator
s
B
usin
ess
lead
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DO
Sta
keho
lder
s
C
orpo
rate
Dec
isio
n M
aker
s
N
atio
nal a
nd
inte
rnat
iona
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vest
men
t pro
ject
de
cisi
on m
aker
s
F
lorid
a bu
sine
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in
tere
sted
in
inte
rnat
iona
l tra
de.
C
omm
uniti
es s
eeki
ng
to e
xpan
d th
eir
expo
rt
base
.
F
orei
gn c
ompa
nies
in
tere
sted
in F
lorid
a pr
oduc
ts.
B
usin
ess
Dev
elop
men
t, In
tern
atio
nal T
rade
D
evel
opm
ent,
corp
orat
e si
te
sele
ctor
s, e
xpan
ding
F
L bu
sine
sses
M
inor
ity-le
d an
d sm
all b
usin
esse
s an
d en
trep
rene
urs.
F
lorid
a C
ount
ies
and
Spo
rts
–ser
vice
R
egio
ns
B
oard
mem
bers
; D
efen
se-
depe
nden
t co
mm
uniti
es a
nd
issu
e le
ader
s;
ED
O
Sta
keho
lder
s
E
FI s
taff
and
vend
ors
Ou
trea
ch
Met
ho
ds
A
ll co
mm
unic
atio
n ou
tlets
; inc
ludi
ng
face
to fa
ce,
spee
ches
, co
nfer
ence
s an
d bu
sine
ss m
eetin
gs
T
eam
Flo
rida
even
ts
C
onsu
ltant
eve
nts
S
ales
mis
sion
s
O
ther
sec
tor-
spec
ific
mar
ketin
g
B
i-wee
kly
e-ne
wsl
ette
r to
9,0
00+
Flo
rida
cont
acts
7
trad
e of
fices
st
atew
ide.
ED
O
part
ners
and
in
tern
atio
nal t
rade
as
soci
atio
ns.
G
loba
l par
tner
net
wor
k,
trad
e e
vent
s,
spec
ializ
ed p
ublic
atio
n.
w
ebsi
te; m
arke
ting;
re
latio
nshi
ps; p
ress
re
leas
es
C
o-sp
onso
r m
inor
ity/ b
usin
ess
even
ts; p
artn
er
with
sm
all b
usin
ess
orgs
.; M
anag
e lo
an
port
folio
M
eet w
ith S
port
’s
Nat
iona
l Gov
erni
ng
Bod
ies,
P
rofe
ss/A
mat
’r S
port
s G
roup
s , e
tc.
B
id o
n ev
ents
and
pr
ojec
ts th
at c
reat
e vi
sito
rs a
nd jo
bs.
D
efen
se g
rant
s,
FD
A
D
efen
se S
uppo
rt
Tas
k F
orce
.
B
oard
and
st
akeh
olde
r m
eetin
gs
In
tran
et
al
l sta
ff m
eetin
gs
d
irect
co
mm
unic
atio
n
Ser
vice
P
rovi
ded
P
rovi
de in
form
atio
n,
cont
acts
and
re
sour
ces
to
faci
litat
e th
e F
lorid
a de
cisi
on
E
xpla
in a
nd
prom
ote
the
valu
e of
EF
I
P
rom
ote
econ
omic
de
velo
pmen
t to
lead
ers
E
cono
mic
D
evel
opm
ent
proj
ect
man
agem
ent/
lead
ersh
ip
In
cent
ives
ne
gotia
tion
S
ecto
r-sp
ecifi
c le
ad g
ener
atio
n
O
ne-o
n-on
e co
nsul
tatio
ns to
co
mpa
nies
and
in
form
atio
n o
n fo
reig
n m
arke
ts, d
istr
ibut
e qu
alifi
ed e
xpor
t sa
les
lead
s
O
vers
eas
trad
e sh
ows/
m
issi
ons;
Gov
erno
r’s
Mis
sion
s; lo
cal t
rade
w
orks
hops
/sem
inar
s
D
evel
op m
arke
t di
vers
ifica
tion
supp
ort
and
gran
ts.
E
stab
lish
busi
ness
br
and
D
evel
op s
tate
wid
e pr
omot
iona
l net
wor
k
D
evel
op tr
affic
to
EF
I web
site
s an
d le
ads
for
Bus
ines
s D
evel
opm
ent.
R
espo
nd to
sm
all
busi
ness
req
uest
s,
coor
dina
te w
ith
othe
r or
gani
zatio
ns
to a
void
dup
licat
ion
of s
ervi
ces
R
esou
rces
that
in
clud
e ve
nue
optio
ns id
entif
y tr
ansp
orta
tion
optio
ns, p
erm
it ne
eds,
hou
sing
ne
eds
and
gran
t fu
ndin
g fo
r c
lient
s.
O
utre
ach
to
boar
d m
embe
rs
and
busi
ness
le
ader
s
S
uppo
rt
conn
ectio
ns w
ith
defe
nse
linke
d E
DO
s
S
tren
gthe
n lin
kage
s w
ith th
e D
efen
se
com
mun
ity
P
rovi
de
busi
ness
lo
catio
ns, t
ools
an
d re
sour
ces
for
staf
f to
impr
ove
thei
r pe
rfor
man
ce
and
supp
ort
the
goal
s of
E
FI
Res
ult
s
B
ette
r le
gisl
ativ
e,
busi
ness
and
st
atew
ide
supp
ort
and
coop
erat
ion
Jo
b cr
eatio
n/
inve
stm
ent f
rom
co
mpe
titiv
e re
tent
ion
expa
nsio
n/
impr
ovem
ent
proj
ects
E
xpor
t sal
es
H
igh
clie
nt s
atis
fact
ion
in e
nd o
f eve
nt r
epor
ts
and
annu
al c
usto
mer
sa
tisfa
ctio
n su
rvey
.
In
crea
se le
ads
and
proj
ects
due
to m
ore
inte
rest
in F
lorid
a as
a
busi
ness
loca
tion
B
ette
r re
sour
ces
for
min
ority
and
sm
all b
usin
esse
s,
incr
ease
ven
ture
ca
pita
l for
en
trep
rene
urs
G
ood
cust
omer
se
rvic
e re
sults
in
new
and
rep
eat
grou
ps (
even
ts)
choo
sing
Flo
rida
as
thei
r ho
st s
tate
.
In
crea
se in
Boa
rd
inve
stor
s, r
etai
n an
d ex
pand
DoD
in
vest
men
t in
FL,
su
ppor
t by
ED
O/p
artn
ers
B
ette
r w
ork
envi
ronm
ent,
equi
pmen
t,and
re
sour
ces
to
impr
ove
wor
k ou
tput
Page 40 of 62
10
OPS PLAN PROCESSES FOR CUSTOMER SERVICES
Competitive project customers. EFI competes with other states and countries to recruit national and international businesses. Their decisions to open offices in Florida increases the tax base, creates jobs for Florida citizens, and supports the development of new Florida businesses and the diversification of skills and wages for jobs. In developing good customer service, EFI markets to business leaders and decision makers. More than just placing an advertisement, this involves as many contacts as possible until a project is opened. Once a project is opened, a team of project managers works with the project leaders to demonstrate the value of a Florida location. This includes coordination with EFI’s local partners (communities) for business requirements and state agencies (Department of Economic Opportunity, CareerSource Florida, Department of Transportation, etc.) When successful this leads to an announcement of the business’ decision to locate or expand in Florida (Ex.1).
Exhibit 1.
Page 41 of 62
11
Facilitated business customers, including Services after the sale*. These customers are part of the facilitated job growth in Florida. All Florida businesses, whether long term, newly created, or recruited, are provided support that helps them to grow, create jobs and to stay in Florida. This support is another way that EFI facilitates job growth in Florida. These programs support existing businesses, or locations with strategic investments, like military and defense bases, or sports facilities. (Ex.2)
Exhibit 2
Some units at EFI are focused on customers that are not related to a recruitment and retention project. These units support the maintenance of the organization, assisting it with establishing and strengthening the structure and resources that enable other units to work with business clients. (Ex. 3)
Exhibit 3 – the business of EFI
Develop and distribute financial assistance to
minority and small businesses
Retain and expand Defense investment in
Florida
Expand national Sports presence
Increase tourism (VISIT FLORIDA)
Increase exports sales by FL businesses
Identify and recruit private sector leaders to Board
Establish and maintain stakeholder support
Maintain support of government leaders for business climate
Maintain EFI business infrastructure, human resources, financial stability and accountability
Facilitate client
growth
Page 42 of 62
12
MEASURES FY 2015-16 DEO CONTRACT
DEO’s Division of Strategic Business Development manages the contract between EFI and the state of Florida. With the development of the Statewide Strategic Plan for Economic Development , DEO established measures that link the Contract Measures and the Strategic Plan measures. They reflect measures for the Divisions of EFI as defined in FS §288.92 (1). These Contract measures are designed to direct EFI’s program outcomes in five (5) areas and measure the use of the state’s investment. At the same time EFI has the responsibility and authority to develop its resources to achieve these measures. The standards for FY 15-16 are linked to the priorities of the state’s strategic plan for economic development. Measures below with an asterisk are continued from previous state contract measures.
EFI Measures FY 2015-16 Standards
1. BUSINESS DEVELOPMENT – Proposed Job Creation
a. Total number of proposed jobs to be created by businesses assisted by Enterprise Florida 27,500
b. Number of proposed jobs to be created by businesses assisted by Enterprise Florida in rural communities (partial subset of a.)
800
c. Number of proposed jobs to be created by businesses assisted by Enterprise Florida in distressed urban communities (partial subset of a.)
2,300
d. Number of proposed jobs to be created by businesses assisted by Enterprise Florida by international businesses (partial subset of a.)
1,400
e. Number of proposed jobs to be created by businesses assisted by Enterprise Florida by small and/or minority businesses (partial subset of a.)
12,000
f. Number of proposed jobs to be created by businesses assisted by Enterprise Florida with incentives (partial subset of 1.a.) Incentives: QTI, CLOSE, HIPI, IIF, CITC, BROWN and RIF
18,000
2. INTERNATIONAL TRADE – International Trade Assistance
a. Number of Florida based businesses assisted by Enterprise Florida for international trade 2,250
b. Number of companies with export sales attributable to activities conducted by Enterprise Florida (partial subset of 2.a.)
215
c. Amount (US dollar value in millions) of projected export sales attributable to the activities conducted by Enterprises Florida
$ 675
Page 43 of 62
13
EFI Measures FY 2015-16 Standards
3.
MARKETING FLORIDA
a. Web traffic to EFI’s website – enterpriseflorida.com—overall traffic in visits 250,000
b. Positive media hits 500
c. Total Social Media followers 21,000
4. MINORITY and/or SMALL BUSINESS, ENTREPRENEURSHIP, CAPITAL (MaSBEC)
Investment in Small and/or Minority Business through financial assistance, venture capital and grants. a. Number of businesses that received financial assistance
45
b. Amount (US dollar value) of funds invested (in millions) $ 17.0
5. FLORIDA SPORTS (Division of Sports Industry Development, Enterprise Florida)
Florida Senior Games and Florida Sunshine State Games (In-State) a. Economic impact to communities as a result of Florida Sports Foundation hosting of Florida
Senior Games and Florida Sunshine State Games (in millions) $ 7.00
b. Number of participants (athletes and families) at the Florida Senior Games and Florida Sunshine State Games
40,000
Regional and Major Sporting Event Grants (Out-of-State) a. Economic impact to communities as a result of Florida Sports Foundation’s funding of
Regional and Major Grant Events (in millions) $ 200.0
b. Number of attendees at the Regional and Major Grant Events 300,000
6. ENTERPRISE FLORIDA – GENERAL
Satisfaction of businesses served with investment or trade assistance provided by EFI. 95%
Number of strategies in the Florida Statewide Strategic Plan for Economic Development being implemented by EFI.
11
Response rate for Business Development/International trade Development customer satisfaction survey.
30%
Page 44 of 62
14
EFI MEASURES PER OPERATIONS (OPS) PLAN STRATEGIES
The OPS Plan measures are designed to complement the corporate measures and provide metrics for all units of the organization. The EFI measures are accomplished at the Executive and Unit level. At the levels they are set so that staff understands that their personal measures link to their Unit measures. The measures linked to the strategies are:
1 Position the state to retain jobs and aggressively compete for recruitment and
expansion of investment and job-generating projects.
Facilitate the establishment of 25,000 jobs during the 15-16 fiscal year. Establish 160 new businesses development projects. Provide 115 project leads to EDO partners. Capture $2.25 billion in capital investment related to projects. Facilitate exports of $495 million in high value cluster products and services.
2 Partner with appropriate stakeholders to promote EFI's mission and support economic development initiatives that positively impact all types of job growth. Support and advocate for legislation that supports business growth and entrepreneurship. Finalize drawdown of funds for State Small Business Capital Initiative. Support the Defense Task Force with administration and logistics assistance. Promote Florida as host for national and international amateur sports competitions. Establish new international trade clients in target industry clusters. Assist FL regions to recruit and host sports events. Contract-required reports and communications are on time and accurate.
3 Aggressively market the state and build Florida’s business brand, targeting business
leaders and decision makers drive economic development.
Launch Florida’s new business brand campaign. Increase number of positive messages about Florida across all media. Increase traffic across all of EFI’s websites to bring attention to the state programs and
opportunities. Develop a competitive sales team with a commitment to customer service
4 Secure adequate, sustainable public and private-sector participation to advance the
mission of the organization.
Secure private investor funds by Board investors of $1.75 million Secure public sector funding in excess of FY 2015-16: $29,900,000 Support and advocate for legislation that improves Florida’s business climate and
competitiveness 5 Create a culture of customer service for professional economic development staff and
maintain resources necessary to support the organization’s mission.
Develop an Economic Development sales team focused on recruitment and expansion of businesses in Florida
Ensure that information and communication tools and networks are flexible and cost efficient Satisfaction by EFI staff for admin support in MIS, HR, Payroll, equipment/ facilities
management
Page 45 of 62
15
EFI BUSINESS UNITS FOR OPS PLAN EXECUTION
For purposes of executing this Plan, EFI has nine business units including the Department of Tourism Marketing which is managed and staffed by VISIT FLORIDA. And therefore not included in the EFI Ops Plan.
The units’ names and abbreviations are;
EXEC - Executive (includes Pres/CEO, EVP/COO and External Relations) BD – Business Development ITD – International Trade & Development
MC – Marketing and Communications MaSBEC – Minority and Small Business, Entrepreneurship, Capital FS – Florida Sports Development
SP - Strategic Partnerships
ADM - Administration Tourism Marketing - VISIT FLORIDA (metrics not included here)
Page 46 of 62
16
F
Y 2
014-1
5 E
FI O
PS
PL
AN
ME
AS
UR
ES
OV
ER
VIE
W
E
FI O
PS
Pla
n M
easu
res
FY
201
5-16
Exe
cuti
ve
27,5
00 jo
bs
Sec
ure
publ
ic fu
ndin
g to
mat
ch F
Y 1
5-16
of
at l
east
$29
.9 M
Sup
port
and
adv
ocat
e fo
r le
gisl
atio
n th
at im
prov
es b
usin
ess
and
job
grow
th
Bu
sin
ess
Dev
elo
pm
ent
Est
ablis
h 16
0 pr
ojec
ts
Ref
er 1
30 p
roje
cts
to p
artn
ers
$2.2
5 bi
llion
in c
apita
l inv
estm
ent
Inte
rnat
ion
al T
rad
e 1,
800
uniq
ue c
onsu
ltatio
ns in
targ
et
sect
ors
70%
of a
ll ne
w c
lient
s ar
e in
Tar
get
Sec
tors
$50
5 m
illio
n in
act
ual a
nd e
xpec
ted
expo
rt s
ales
from
targ
et s
ecto
rs o
ver
the
FY
Mar
keti
ng
&
Co
mm
un
icat
ion
La
unch
a n
ew b
usin
ess
bran
d ca
mpa
ign.
Incr
ease
in p
ositi
ve m
essa
ges
acro
ss a
ll ne
ws
& tr
ade
med
ia a
s a
dire
ct r
esul
t of
EF
I effo
rts.
In
crea
se tr
affic
to a
ll E
FI w
ebsi
tes
MaS
BE
C
Impl
emen
t a b
ondi
ng a
ssis
tanc
e pr
ogra
m w
ith a
tota
l of n
o fe
wer
than
si
x tr
aini
ng s
emin
ars
for
the
year
Com
mit
at le
ast $
5mill
ion
to lo
an s
uppo
rt
prog
ram
s In
vest
(co
mm
it fo
r fo
llow
on)
at l
east
$5
mill
ion
in v
entu
re c
apita
l-typ
e fu
ndin
g.
Flo
rid
a S
po
rts
Ass
ist F
lorid
a re
gion
s w
ith b
iddi
ng o
n an
d ho
stin
g 15
new
pro
ject
s/ev
ents
pe
r qu
arte
r th
at p
rodu
ce e
cono
mic
im
pact
for
the
Sta
te o
f Flo
rida
Pro
duce
RO
I fro
m th
ree
gran
t pro
gram
s of
at l
east
$15
0:$1
in e
cono
mic
impa
ct to
th
e S
tate
of F
lorid
a.
Pro
duce
Spo
rts
Tou
rism
jobs
from
G
rant
rel
ated
and
Am
ateu
r S
port
s ev
ents
of a
t lea
st 4
,000
, bas
ed o
n th
e S
tate
of F
lorid
a’s
stan
dard
of 1
job
per
ever
y 85
vis
itors
.*
Str
ateg
ic P
artn
ers
Boa
rd m
embe
r re
tent
ion
92%
of
Aug
ust 2
015
mem
bers
F
unds
inve
sted
in E
FI $
1.75
M
Adm
inis
ter
Def
ense
Sup
port
Tas
k F
orce
: fac
ilita
te c
ompl
ianc
e w
ith E
FI
polic
ies
Ad
min
istr
atio
n
Sta
ff sa
tisfa
ctio
n su
rvey
for:
IT
se
rvic
es a
nd r
esou
rces
; HR
se
rvic
es;
Offi
ce s
ervi
ces
Dea
dlin
es a
chie
ved
98%
of t
he ti
me
for
repo
rts
and
finan
cial
obl
igat
ions
Com
ply
fully
and
tim
ely
all
adm
inis
trat
ion
n fin
anci
al
resp
onsi
bilit
ies.
Page 47 of 62
17
MEASURES WITH STANDARDS PER UNIT
EFI OPS Plan Measures FY 2014-15 Unit FY 2014-15 standards
FY 2014-15 results
FY 2015-16 standards
Comply with delineated tasks within DEO Funding Agreement CORP 95% 100% 100%
Facilitate job growth EXEC 36,000 33,5501 27,500 Secure public funding to match FY appropriation (in millions)2 EXEC $19.9 $19.9 $29.9 Support and advocate for legislation that improves Florida’s business climate EXEC 100% 100% 100%
Staff satisfaction survey for: IT services and resources; HR services; Office services ADM 95% 95.3% 95% Deadlines achieved x% of the time for reports and financial obligations ADM 95% 98% 98% Established Projects BD 160 211 160 Project leads referred to Partners BD 110 194 130
Project-related capital investment (in $ millions) BD $1,980 $2,700 $2,250
Client consultations in target industry sectors3 ITD 1,800 2,211 1,800
Contracted and expected export sales from target sectors over the FY (in $ millions) ITD $495.0 $803.54 $505.0 Develop and launce a new business brand campaign by January 31, 20164 MC N/A N/A 100% Positive messages across all news & trade media as a direct result of EFI efforts MC 250 711 550 Website traffic – number of hits across all EFI websites MC N/A N/A 250,000 Commit at least $5 million to loan support programs for small or minority-owned businesses MaSBEC $17 million $17.3 million $5 million Invest (Follow-on or New Investment) at least $5 million in VC-type funding for small or minority-owned businesses MaSBEC $6 million $7.6 million $5 million Assist in Florida regions with bidding on and hosting 15 new projects/events per quarter that produce economic impact for the State of Florida FS 60 127 60
1 This number reflects only the jobs announced as a result of EFI business development project efforts. EFI also monitors an additional metric of “Jobs Facilitated”—a number based on private sector investment using established formulas for jobs including Florida Sports impact of 1 job for every 85 visitors, or exports impact of 6 jobs per million in sales (E&Y 2011 ROI for EFI). Last year’s “Jobs Facilitated” total was 41,978. 2 Private funding secured includes private sector contributions and in-kind contributions 3 Unique consultations—duplicate consultations with the same client are eliminated from the number reported 4 This metric refers to a new business brand campaign that is funded for the first time in EFI’s annual appropriation. As this is the first time the effort has been funded, there is no historical data.
Page 48 of 62
18
EFI OPS Plan Measures FY 2014-15 Unit FY 2014-15 standards
FY 2014-15 results
FY 2015-16 standards
Produce ROI from three grant programs of at least $150:$1 in economic impact to the State of Florida. FS $250:1 $351:1 $150:1 Produce Sports Tourism jobs from Grant related and Amateur Sports events based on the State of Florida’s standard of 1 job per every 85 visitors. FS 4,000 7,360 4,000 Board member retention 85% of August 2014 members SP 85% 92% 92% Funds invested in EFI $1.6 (in millions) SP $1.6 $1.87 $1.75 Administer Defense Support Task Force: facilitate compliance with EFI policies and legislative guidelines SP 100% 100% 100%
This Operations and Performance Plan was prepared for management of EFI by the Executive Vice President and Chief Operating Officer with assistance from the Administration department.
Recommended by: __________________________________
Bill Johnson, President & CEO Enterprise Florida, Inc.
Approved by Enterprise Florida Board of Directors on _________________ 2016 Alan Becker, Vice Chair
Page 49 of 62
Page 50 of 62
Page 51 of 62
Page 52 of 62
Zimmer Biomet Expands in Palm Beach Gardens with
Creation of 178 Jobs
Page 53 of 62
TQL Expansion Will Create 60 Jobs in Dania Beach
Page 54 of 62
Showroom Logic Creates 58 Jobs in Miami
Page 55 of 62
Board of Directors
Jason Altmire *Florida Blue4800 Deerwood Campus Pkwy. Bldg 1-8Jacksonville, FL 32246(904) 905-5152
Jeff Atwater ***Florida Department of Financial ServicesThe Capitol, Plaza 11Tallahassee, FL 32399(850) 413-2850
Lewis Bear ***The Lewis Bear Co.72 Highpoint DriveGulf Breeze, FL 32561(850) 434-0580
Alan Becker *Becker & Poliakoff, P.A.1 East Broward Blvd, Suite 1800Ft. Lauderdale, FL 33301(954) 985-4127
Jay Beyrouti ***Monicarla, L.T.D.9753 Seminole BoulevardSeminole, FL 33762(727) 656-8048
Jesse Biter ***Biter Enterprises, LLC.1233 N. Gulfstream Ave. PH. 1Sarasota, FL 34236(941) 870-3679
Pam Bondi ***Florida Office of the Attorney GeneralThe Capitol, PL-01Tallahassee, FL 32399(850) 245-0140
Jim Boyd ***Florida House of Representatives717 Manatee Avenue West, Ste. 300Bradenton, FL 34205(941) 720-6399
Dominic Calabro **Florida Tax Watch106 N. Bronough St.Tallahassee, FL 32301(850) 222-5052
Jeff Chamberlain *Publix Super Markets, Inc.3300 Publix Corporate PkwyLakeland, FL 33811(863) 284-5523
Stan Connally *Gulf Power CompanyOne Energy PlacePensacola, FL 32520(850) 444-6381
Susan Connelly *Darden Restaurants, Inc.1000 Darden Center DriveOrlando, FL 32837(407) 245-4644
For Additional Information: Noreen Levitt l Vice President, Investor & Partner Development l 407.956.5688 l [email protected]
68 Enterprise Florida Board Members | 40 At-Large Members* | 7 Ex-Officio** | 21 Appointed/Statute ***
1/26/2016UpdatedPage 56 of 62
Board of Directors
Anthony Connelly *Walt Disney Parks & Resorts, U.S.200 Celebration Place, Suite 2006Celebration, FL 34747(407) 566-7542
Andy Corty *Florida Trend490 First Ave. S. Ste 800St. Petersburg, FL 33701(727) 893-8204
Brett Couch *Regions Bank100 N. Tampa Street, Suite 3400Tampa, FL 33602(813) 226-1212
Carol Craig *Craig Technologies8550 Astronaut Blvd.Cape Canaveral, FL 32920(321) 783-1920
Marshall Criser, III **State University System of FL - Board of Governors325 West Gaines St., #1614Tallahassee, FL 32399(850) 245-0466
Brian Curtin *BRPH Architects-Engineers, Inc.5700 N Harbor City Boulevard, Suite 400Melbourne, FL 32940(321) 751-2999
Julius Davis ***VoltAir Consulting Engineers220 West 7th Ave., Suite 210Tampa, FL 33602(813) 221-9486
Hayden Dempsey ***Greenberg Traurig - Tallahassee101 E. College Ave.Tallahassee, FL 32301(850) 222-6891
Nancy Detert ***Florida Senate417 Commercial Ct. Ste DVenice, FL 34292(941) 480-3547
Ken Detzner ***Florida Department of State500 S Bronough St., Ste 316Tallahassee, FL 32399(850) 245-6524
Ernie Diaz *TD Bank255 Alhambra Circle 2nd FloorCoral Gables, FL 33134(786) 437-2409
Michael L. Dosal *JPMorgan Chase & Co.450 S. Orange Ave Suite 1000 MC: FL4-950, 4Orlando, FL 32801(813) 483-8240
For Additional Information: Noreen Levitt l Vice President, Investor & Partner Development l 407.956.5688 l [email protected]
68 Enterprise Florida Board Members | 40 At-Large Members* | 7 Ex-Officio** | 21 Appointed/Statute ***
1/26/2016UpdatedPage 57 of 62
Board of Directors
Neal Dunn, MD, FACS ***Summit Bank, N.A.101 West 23rd StreetPanama City, FL 32405(850) 527-7607
Kent Ellert *Florida Community Bank2325 Vanderbilt Beach RdNaples, FL 34109(239) 552-1730
Sheldon Fox *Harris Corporation1024 W. NASA Blvd.Melbourne, FL 32919-0001(321) 729-7848
George Foyo *Baptist Health South Florida6855 Red Road, #600Coral Gables, FL 33143(786) 662-7244
Blake Gable *Barron Collier Companies2600 Golden Gate PkwyNaples, FL 34105(239) 403-6857
Danny Gaekwad ***Information Technology Company/Hotels11980 Southeast 22nd Avenue RoadOcala, FL 34480(352) 840-9593
Gordon Gillette *TECO Energy702 North Franklin St.Tampa, FL 33602(813) 228-4492
Alex Glenn *Duke Energy299 1st Avenue NorthSt. Petersburg, FL 33701(727) 820-5587
Jorge Gonzalez *The St. Joe Company133 South WaterSound ParkwayWaterSound, FL 32413(850) 231-6433
Bill Heavener *Full Sail University3300 University Blvd. Ste 218Winter Park, FL 32792(407) 571-3900
Marlin Hutchens *Walgreens - Orlando7003 Presidents Drive, Suite #250Orlando, FL 32809(407) 859-6197
Kevin Hyman *Bright House Networks, LLC2251 Lucien WayMaitland, FL 32751(407) 210-3151
For Additional Information: Noreen Levitt l Vice President, Investor & Partner Development l 407.956.5688 l [email protected]
68 Enterprise Florida Board Members | 40 At-Large Members* | 7 Ex-Officio** | 21 Appointed/Statute ***
1/26/2016UpdatedPage 58 of 62
Board of Directors
Belinda Keiser ***Keiser University1900 W Commercial Boulevard, Suite 180Fort Lauderdale, FL 33309(954) 776-4476
Chris Kise ***Foley & Lardner, LLP106 E. College Ave. Ste 900Tallahassee, FL 32301(850) 513-3367
Brian Lamb ***Fifth Third Bank - North Florida201 E. Kennedy Boulevard, Suite 2000Tampa, FL 33602(813) 306-2491
Rhea Law **Florida Council of 100401 E. Jackson Street, Suite 2400Tampa, FL 33602(813) 222-1179
Chris Lynch *HydroLogic Distribution Co.6365 53rd Street N., Suite BPinellas Park, FL 33781(727) 608-1800
Kelly Madden *Wells Fargo Bank, N.A.1 Independent Drive, 25th Fl, oorJacksonville, FL 32202904-351-7301
Gary Mart *Global Tech LED8901 Quality RoadBonita Springs, FL 34135(877) 748-5533
Bill Martin *Florida Realtors7025 Augusta National DriveOrlando, FL 32822(407) 438-1400 x.2419
Harvey L. Massey *Massey Services Inc.315 Groveland StreetOrlando, FL 32804(407) 645-2500
Tom McCormick *BMG Money, Inc.1221 Brickell Ave, Suite 1170Miami, FL 33131(305) 851-6137
Joe Meterchick *PNC Bank201 North Franklin Street, Suite 1500Tampa, FL 33602(813) 637-7100
Gilberto Neves *Odebrecht Construction, Inc.201 Alhambra Circle, Suite 1000Miami, FL 33134(305) 704-5859
For Additional Information: Noreen Levitt l Vice President, Investor & Partner Development l 407.956.5688 l [email protected]
68 Enterprise Florida Board Members | 40 At-Large Members* | 7 Ex-Officio** | 21 Appointed/Statute ***
1/26/2016UpdatedPage 59 of 62
Board of Directors
Luis Orbegoso *ADT LLC1501 Yamato RoadBoca Raton, FL 33431(561) 322-4933
Tom Pennekamp *SunTrust Bank215 S. Monroe St.Tallahassee, FL 32301(850) 425-6710
Winfred Phillips **University of Florida328 Tigert Hall, P.O, . Box 113390Gainesville, FL 32611(352) 392-6620
Adam Putnam ***Florida Department of Agriculture & Consumer Services407 S. Calhoun StreetTallahassee, FL 32399(850) 617-7700
Jon Rambeau *Lockheed Martin Training and Logistics Solutions100 Global Innovation CircleOrlando, FL 32825(407) 306-1446
Andy Rosen *Kaplan, Inc.6301 Kaplan University Ave.Ft. Lauderdale, FL 33309(954) 515-3888
Gene Schaefer *Bank of America, N.A.701 Brickell Ave., Suite 800Miami, FL 33131(305) 347-2990
Rick Scott ***State of Florida Governor's Office400 South Monroe St.Tallahassee, FL 32399(850) 717-9249
Britt Sikes ***CareerSource FloridaDex Imaging, 2100 SW 71st TerraceDavie, FL 33317(954) 861-1231
Eric E. Silagy *Florida Power & Light Co.700 Universe Blvd.Juno Beach, FL 33408(561) 304-5206
Nathan Sparks **EDC of Okaloosa County1170 MLK Jr. Blvd, Building 7, Suite 717Fort Walton Beach, FL 32547(850) 362-6467
Gary Spulak *Embraer Aircraft Holding, Inc.276 SW 34th StreetFort Lauderdale, FL 33315(954) 359-3721
For Additional Information: Noreen Levitt l Vice President, Investor & Partner Development l 407.956.5688 l [email protected]
68 Enterprise Florida Board Members | 40 At-Large Members* | 7 Ex-Officio** | 21 Appointed/Statute ***
1/26/2016UpdatedPage 60 of 62
Board of Directors
Jason Steele ***Smith & Associates1499 S. Harbor City Blvd, Suite 202Melbourne, FL 32901(321) 676-5555
Pam Stewart ***Florida Department of Education325 W. Gaines St. Ste 1514Tallahassee, FL 32399(850) 245-0505
Bob Swindell **Florida Economic Development Council110 E. Broward Boulevard, Suite 1990Fort Lauderdale, FL 33301(954) 627-0129
Jeff Vinik *Tampa Bay Lightning401 Channelside DriveTampa, FL 33602(813) 301-6830
Dave Walsh *Mitsubishi Hitachi Power Systems Americas, Inc.400 Colonial Center ParkwayLake Mary, FL 32746(407) 688-6810
Drew Weatherford ***Weatherford Partners29141 Chapel Park DriveWesley Chapel, FL 33542(813) 714-7017
Mark Wilson **Florida Chamber Of Commerce136 S. Bronough St.Tallahassee, FL 32301(850) 521-1200
Joe York *AT&T10375 Centurion Parkway NJacksonville, FL 32256(904) 996-6525
MISSIONEFI’s mission is to facilitate job growth for
Florida's businesses and citizens leading to avibrant statewide economy
For Additional Information: Noreen Levitt l Vice President, Investor & Partner Development l 407.956.5688 l [email protected]
68 Enterprise Florida Board Members | 40 At-Large Members* | 7 Ex-Officio** | 21 Appointed/Statute ***
1/26/2016UpdatedPage 61 of 62
Enterprise Florida Board of Directors Meeting | January 29, 2016
2016 Enterprise Florida Events
Date Event Name Event Location Industry Sector(s)
Type of Event Event Contact
February 16-21, 2016
Singapore Air Show 2016 Changi Exhibition Centre, Singapore
Aviation, Aerospace, &
Defense
Trade & Investment
Paul Mitchell 407-956-5639
March 1-5, 2016 Dubai International Boat Show Dubai, U.A.E. Marine Industry Trade &
Investment Larry Bernaski 904-359-9350
March 3, 2016 Transatlantic Business Forum
2016 Berlin, Germany Best Prospects
Trade & Investment
Maxwell Stewart 813-276-9430
John Diep 561-832-8339
March 14-18, 2016 CeBIT 2016 Hannover, Germany Information,
Communication & Technology
Trade & Investment
Andrea Moore 850-469-8989
April 15-23, 2016 Export Sales Mission to Korea
and Taiwan Seoul, Korea
Taipei, Taiwan Best Prospects
Trade & Investment
Maxwell Stewart 813-276-9430
John Diep 561-832-8339
May 10-11, 2016 Enterprise Florida Board
Directors Meeting Naples, Florida
Economic Development
Board Meeting Diana Londono 407-956-5692
May 17-20, 2016 Hospitalar 2016 Sao Paulo, Brazil Best Prospects Trade &
Investment
Michael Schiffhauer
407-956-5634
May 23-26, 2016 Export Development Trade
Mission to Mexico Mexico City, Mexico Best Prospects
Trade & Investment
Stephanie Pavolini
305-808-3388 Ilona Vega
305-808-3582
Page 62 of 62