enterprise appstore webinar feb13

2/28/2013 Copyright Appear, 2012 1

Webinar – The Enterprise Appstore

21st February 2013

Mobility. Made simple.

2/28/2013 Copyright Appear, 2012 2 2/28/2013 Copyright Appear, 2013 2

Mobility not just ”The Mobile Office”

Operations Customer Service

Field Service Public Safety & Security


1st Generation Mobility

• Solution to voice & paper communications

– Increase visibility & control

– Minimize manual paper based work

• Increased efficiency

• Improved customer satisfaction

• However - some challenges for implementation

– Training overhead

– Adoption by workers

– Employee satisfaction


2nd Generation Mobility

• Lower TCO

– Cloud vs On-site installations

– One mobile enterprise platform vs Multiple siloed

mobile solutions

– Control – easier to deploy/publish and control apps

• Improved user adoption

– BYOD - Device Independence

• Efficient and reactive organisation

– Tighter, real-time integration between people, systems

– Real-time communications, visibility and collaboration is

a major game changer

• Improved team collaboration

– Shared situational awareness


Sweeping Changes (Gartner)

• Rise of tablets

”By 2013, 80% of businesses will support a

workforce using tablets”

• BYOD

”By 2014, 90% of organizations will support

corporate applications on personal devices”

• Enterprise stores

”By 2015, 60% of organizations will use private

app stores to deliver business apps on media

tablets and smartphones”

• Rise of social

”By 2015, 10% of your online ”friends” will be

nonhuman”


Connect Assets, People, Customers?

e.g. Passengers

Consumers

Operations

Management

Customer

service

Asset

Enterprise

Systems

Social

Employees

& Assets

Customers


2nd Generation – some requirements

Connecting Employees in Real

Time to Corporate Back-End

Systems Managing a Complex Fleet of

Enterprise Mobile Devices

Developing Ergonomic

Applications that Have Real

User Impact


2nd Generation – some requirements

• Cloud-based distributed architecture

provides a scalable solution

• Integrate with third party legacy systems

• Data and interactions based on the situation

of the user

• Need to choose which mobile devices are

supported (iOS, Android and Windows

Mobile, ..) and keep up to date

• Must not impact security, increase

complexity.

• Cross platform support


Drivers for Enterprise Mobility

More that 50% of the application code is spent connecting to the backend web

service, retrieving the data and managing the local device database

?


MEAP

More that 50% of the application code is spent connecting to the backend web

service, retrieving the data and managing the local device database

MEAP

Why not do it ONCE and for all?


1st and 2nd Generation Comparison

First Generation Second Generation

Device

Network

Application

All behind the firewall, on-site

enterprise implementations

Hybrid Cloud Model

Cloud based with secure back

office (e.g. ERP) access

BYOD

Multiple OS & form factors

Application ”Silos” Collaborative Apps,

Information mash-up

Dedicated Windows Mobile

Devices

Static data Dynamic, Context-aware data

”Clunky” user interfaces Intuitive, Ergonomic UI

Cross Platform

Cloud

Context

MEAP


• Distribution of

applications to

workforce

• Complexity of

mobile access

• Managing different

devices and

operating systems

• Challenges of

the

application lifec

ycle

• Integration

challenges

• Security –

Keeping private

and company

apps separate

Key Implementation Challenges


In-house technicians Management

Sub-Contractors

Enterprise App Store

Consumers

Public App Store

Enterprise Appstore

Field Staff, Rail

workers Customers


Enterprise App Store for Workforce

• Workforce solutions

– Integration to management

and operational systems

• Examples

– Asset management

• IBM Maximo, FORD

– Dispatching and scheduling

• Lawson, Optimal Solutions

– Safety and event reporting

• Tracsis, Datasys

– ITSM

• CA Service Desk

– Crew planning

• Qnamic


Extend to End Customers?

• Example: Ready-made passenger solutions

– End to end, including backend

– Integrated solutions

• Examples

– Social integration

– Fault reporting

– Panic button

– Lost & found

– Travel planner

– Traffic updates

– Arrival and departure information


Appstore Pre-Requisites

• Efficient support of multiple devices and

multiple operating systems

– Use of HTML5 cross platform

technologies

• Data integration with back-end ERPs

– Which connectors are required?

– Mobile cloud

• Rapid design, development and

deployment of cross platform apps

– Application templates

– App store


Cross Platform – A Hybrid Model?

• Hybrid : Native + Web

– Native code: smart data caching (offline use)

– Native code: access to hardware (barcode reader, camera, etc.)

– Web/HTML5: write once, run on multiple devices and OS

– Web/HTML5: requires less specialized developers


Appstore Implementation - Why Hybrid?

Device

Access Speed

Development

Cost App Store

Approval

Process

Native

Hybrid

Web

Full

Full

Very fast

Native speed as

necessary Reasonable Available

Only for

container

Available

Expensive for

multiple

platforms

Mandatory for

iOS and WP

Limited Fast Reasonable Not available None


Appstore Implementation - Using Context

GPS: N 59° 38.304' E 17° 56.368'

ID: Certified Engineer #42

Current Task: Airframe Check

External Temperature: -10⁰C

Asset Number: LN-RRB

Closest Mechanic: Larsson, Ulf

Right Information Right User Right Place Right Time


Appstore Context Principles

Context Strategy : Deliver genuine ergonomically tuned ‘app experience’.

Apps must deliver a true business functionality related to back end applications’

core processes, unlike many apps that are merely pared-down websites disguised

as apps

Context Status

Info (ex location,

route, etc.)

Context-filtered

messages

Context-aware

shortcuts (most

relevant

applications)


Enterprise Appstore – Why?

What tools are

needed for

stakeholders across

the application

lifecycle?

Integration

Deployment

Use

Management Troubleshooting

Analytics

App Development

App Discovery

IT Mgr

Users

Developers

Support

Diagnostics

Managers


• Deliver a connected workforce

• Improve Employee Morale

• Improve Customer Engagement

• Enhanced Customer Service

• Increase Workforce Efficiency

• Improve ROI

• Workforce Visibility – Improved reporting

• Less complex supply chain

• Business intelligence on how to improve and optimise workforce


Management


• Close the ”Information Gap”

• Get device they want

• Simple set-up and configuration

• Only carry one device

• Usability and Ergonomic Advantages

• Context / Role Specific


Users


• Lower Enterprise Mobility Costs and

Complexity

– Hosting

– Consumer smartphones

– Horizontal platform

• Future proof

– Not tied to one OS

– Guarantees of OS versions

• Standard reporting

– Usage, Business Intelligence

– Inventory Management

• Full Application Lifecycle Control

• Security

– Simplified management and costs

– Integrated with infrastructure

– Application of enterprise security

policies / remote wipe / data

encryption

• Support for BYOD


IT Manager


• Mobile HTML5 SDK, including templates, UI toolkit

• Mobile native SDK

• Integration Java SDK

• Collaborative development environment

• Focus on user and workflow not on devices and OS

compatibility


Developers


• Simple interface less to go wrong

• Intuitive interface for:

– Remote access to device

– Central log & context aggregation

– Inventory management

– Alerts

– Analytics

– Corporate policies application


Support Analytics


3 Key Enterprise Appstore Success Factors

• Cross Platform

– Efficient support of heterogeneous devices and multiple

operating systems

– Enable a “BYOD” (Bring Your Own Device) model

• Cloud Based

– Cost-effective deployment and usage model based on

cloud infrastructure

– Back-end integration via secure gateway and connector

libraries

• Context

– Ergonomic, user friendly applications that respond to

changes in user context

– Intelligent business workflows that react in real time to

resource location and availability


Cloud

• The Cloud advantage

– No upfront hardware or

software cost

– Growth based cost models

– Can support:

• Application development

• Testing

• Deployment

• Security

• Scalability

• Storage

• IT Operations Integration

IT Mgr Project Manager

Design Create

ERP DB

Support

Diagnostics

Devices

Notification Servers

M2M

Bank


Review - Key Implementation Challenges

• Distribution of

applications to

workforce

• Complexity of

mobile access

• Managing different

devices and

operating systems

• Challenges of

the

application lifec

ycle

• Integration

challenges

• Security –

Keeping private

and company

apps separate

Through single container

’app store’

Use context to deliver

the right interractions

Cross platform and Form

Factor

Single Approval for

container

MEAP with integration

connectors, cloud

based.

Light MDM approach

and single container


MobiCloud Enterprise Appstore Project

Backed by the European Commission

Founding partners


MobiCloud Rationale

Bridging the Enterprise Mobility Information Gap

31

Source: French Railway Union Blog

Mobile consumer oriented cloud based applications have started to appear in the market but this is not yet the case for mobile business applications in the cloud.

As a result, mobile workers are under-equipped and under-informed compared to their own customers.

2/28/2013 Copyright Appear, 2012 32 2/28/2013 Copyright Appear, 2013 32 3

2

The App Revolution

2/28/2013 Copyright Appear, 2012 33 2/28/2013 Copyright Appear, 2013 33 3

3

App Overload?

o Too many apps?

o Trusted apps?

o Privacy issues?


MobiCloud Vision

Back End ERP

Systems

Dispatcher

IT Support

Team Leader

Field Service

Agents

Connecting Back-End

Systems To Field Service

Employees

Context-Aware

Cloud-based

Cross-Platform


MobiCloud Application Scenarios

Rail

Construction Field Service

City Transit


Scenario 1 : Maintenance

– Maintenance engineers need to

access specific asset information,

receive tasks and report their

completion.

Scenario 2 : Construction

– Site engineers need to perform safety

audits, and ensure that they have the

proper certification and training in

order to perform certain assignments.

Construction Appstore

Construction


Scenario

– City Transit mobile crew of the

dispatching centers and platform

staff who need to share

operational messages with the

command & control center in

real-time for safety (fault/incident

reporting), customer service

(traffic disruption updates)

City Transit Appstore

City Transit


Scenario

– Will focus on train drivers, train

conductors and platform staff

who need to share operational

messages with the command &

control center in real-time for

energy efficiency (eco-driving),

safety (fault/incident reporting),

customer service (traffic disruption

updates) and compliance (delay

reporting and fault attribution).

Rail Appstore

Rail


Scenario

– Will focus on interim personnel

performing tasks in organizations

or facilities, who need to receive

and acknowledge tasks, report

their completion, and interact with

their organization to report time

sheets and efforts.

Field Service Appstore

Field Service


MobiCloud Membership

Early Adopter Program Member Program

Mobile

Developer

Gain early access to the

MobiCloud development

environment develop your own

applications

Get contracted to develop

applications for MobiCloud end-

user organisations

gain visibility within the

MobiCloud store

System

Integrator


MobiCloud mobility platform

receive the MobiCloud integration

and deployment handbook

Get contracted to deploy

applications for MobiCloud end-

users

be listed as a certified MobiCloud

integrator

End User

Organisations


MobiCloud mobility platform

leverage the consortium results

and technology building blocks

Build own proof of concept using

the MobiCloud infrastructure

purchase your mobile solution in

a one-stop-shop approach


Demonstration


AIQ Platform

• Enterprise mobility suite

– Appear Store: Vertically focused enterprise solutions

– Development environment

– Mobility platform

• Enabled by the 3 C’s

Context Cloud Cross-platform


A new pitch for MDM?

• The enterprise (private) app store:

– Certification of apps for enterprise use

– White-listing of apps

– Provisioning of apps (and users and devices?)

– Circumvent standard channels


The Appear Store


Thank you for joining

this webinar.

Appear IQ 8


… Join the MobiCloud Ecosystem NOW! [email protected]

mailto:[email protected]


AIQ Platform

• Enterprise mobility suite

– Appear Store: Vertically focused enterprise solutions

– Development environment

– Mobility platform

• Enabled by the 3 C’s

Context Cloud Cross-platform


The Appear Store


What we do

• Appear develops a cloud-based mobile enterprise solution combining a cross-

platform development platform, a context-aware mobility platform and a vertical

application store

• Enterprise mobility specialist

– Over 12 yrs R&D in mobile technology

• Strong track record in Transport, Logistics, Field Service

• Focus on developing eco systems

– Systems Integration

– Technology partners

– VAR


The Appear Value Proposition

• Future proof mobility platform – Cloud based

– Enterprise focused

– Social ready

– Context aware

• Ready-made solutions – Field Service

– Transportation

– Construction

• Development environment – Cross-platform support

– Native support


The 3 Key Pillars of Mobility

• Cross Platform

– Efficient support of heterogeneous devices and multiple

operating systems

– Enables “BYOD” (Bring Your Own Device)

• Cloud Based

– Cost-effective deployment and usage model based on

cloud infrastructure

– Easy back-end integration via secure gateway and

connector libraries

• Context Aware

– Ergonomic, user friendly applications that respond to

changes in user context

– Intelligent business workflows that react in real time to

resource location and availability


Visit the Appear Store

• www.appearstore.com


Appear IQ 8 Mobility. Made simple.

Thank You


enterprise appstore webinar feb13

Documents

enterprise mobility

benonhuman2282013 copyright

cross platform support

ergonomic ui2282013

application code

generation mobility

privateoperating systems

party legacy systems