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Enterprise 2.0 Michael Loke February 2008

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Page 1: Enterprise 2.0 Slide Share

Enterprise 2.0

Michael Loke

February 2008

Page 2: Enterprise 2.0 Slide Share

Enterprise 2.0

Page 3: Enterprise 2.0 Slide Share

Enterprise 2.0Another marketing buzzword????Key trends

Simple platforms for self-expression Emergent structures, rather than imposed Order from Chaos

Tacit interactions – competitive advantagesDistributing value co-creationEncourages participation due to its participatory and social natureFlattens hierarchy structure by lowering contribution barriersOutput of methaphorical troops in the trenches are visible to the

general at the hilltopOrganizations become more efficient due to

Increased sharing Discovery of knowledge Fostering innovation from within at all level of value chain (distributing value

co-creation)

Page 4: Enterprise 2.0 Slide Share

Enterprise 2.0 So what do I need ????

Page 5: Enterprise 2.0 Slide Share

Enterprise SearchNot new concept from technology standpoint … but

New capability from business perspective

Issues with Enterprise Search

Not easy to search across organization

Relevancy and prioritization

Information accuracy

Growing number of organizations use search to augment their traditional data access mechanisms

Search is a KEY enabler for accessing information inside the Federated Enterprise

Page 6: Enterprise 2.0 Slide Share

Enterprise Search

MIKE 2.0 Enterprise Search Solution Offering

http://mike2.openmethodology.org/index.php/Enterprise_Search_Solution_Offering

Page 7: Enterprise 2.0 Slide Share

Enterprise SearchGartner Magic Quadrant for Search Products

Page 8: Enterprise 2.0 Slide Share

Social Bookmarking System

User save bookmark links and tag in Social Bookmarking System

Social aspect is intriguing for two reasons :-

Usefulness of document can be determined by seeing the number of people who saved it.

A new view on how user perceive information (folksonomy) rather than expert’s view (taxonomy), which can be less intuitive.

Social Bookmark can be fused with Enterprise Search results to enhance asset discovery.

Value of “weak ties” exploited by the social element of information discovery

Page 9: Enterprise 2.0 Slide Share

Use Case – Social Bookmarking + Enterprise Search

Enterprise Search + Social Bookmarking

Improves relevancy

Displays common user perspective of information asset (tags)

Usefulness of documents displayed

Page 10: Enterprise 2.0 Slide Share

WIKI

Collective Intelligence

Platform for content collaboration and capturing tacit interactions

Versioning of documents effectively acts as a light weight document manager

Iterative Improvement

Get rid of emails

Collaborative filtering

Region A

Knowledge Worker

Region B

Knowledge Worker

Region C

Knowledge Worker

Enterprise Content Repository

Strategy Document

WIKI

Page 11: Enterprise 2.0 Slide Share

BloggingEnterprise Blogs are internal

Capture organization’s tacit/explicit knowledge by harnessing “organization memory (OM)

Enhance communication across organization

Personal voice for the common herd

Value-add through comments to blog posts

Page 12: Enterprise 2.0 Slide Share

Real Life Enteprise 2.0 Success Story

Rolled out Enterprise 2.0 solution throughout the whole enterprise. Solution known as EMC One. EMC recognizes value in tacit interactions between all parties in the value chain.

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Page 13: Enterprise 2.0 Slide Share

Real Life Success StoryBusiness Drivers

EMC has disparate business units around the world. One EMC message Information access on need to know basis Comfortable and open discussions.

Challenges Funding model. Centralized funding model. Think of it like email. Social engineering within HR department

Results Introduced a “cool” factor into the organization. Everyone adopts it.

Employees connected more efficiently leveraging the concept of weak ties. Connect employees from distant outposts (China).

Creation of central R&D repository (value: significant, incremental cost: zero) Rapid product ideation (distributing co-creation)

Sales force are more informed by leveraging conversations to their advantage

Implementation