enterprise 2.0 : leveraging collaboration platforms to foster knowledge, innovation and productivity

56
Enterprise 2.0 Leveraging collaborative platforms to foster knowledge, productivity, innovation and engagement cecil dijoux – [email protected] http://ceciiil.wordpress.com

Upload: cecil-dijoux

Post on 08-Sep-2014

29.001 views

Category:

Technology


0 download

DESCRIPTION

Knowledge worker spend 30% of their time looking for data. And only knowledge allows us to achieve Innovation and Productivity. Enteprise 2.0 offers the context and collaborative tools to address these issues. Improving productivity and encouraging collaboration, Enterprise Social Software is the key communication solution for globally distributed enteprises on highly competitive markets.

TRANSCRIPT

Page 1: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Enterprise 2.0

Leveraging collaborative platforms to foster knowledge, productivity, innovation

and engagement

cecil dijoux – [email protected]://ceciiil.wordpress.com

Page 2: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

1 – Knowledge

2 – Productivity

3 – Innovation

4 – Collaboration

5 – Engagement

6 – Enterprise 2.0

7 – Vaporware ?

8 – Implementation

Page 3: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

1 – Knowledge

Page 4: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Knowledge is the source of wealth. Applied to tasks we already know, it becomes productivity. Applied to tasks that are new it becomes innovation.

Peter Drucker

Management challenges of the XXIst Century-1999

Page 5: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Knowledge Worker : one who works primarily with informationor one who develops and uses knowledge in the workplace.

Peter Drucker (1959)

Page 6: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

It’s not a question of technologies

« Knowledge is of two kinds: we knowa subject ourselves, or we know where we can find information upon it. »

(Samuel Johnson. 1709-1784)

Page 7: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

2- Productivity

Knowledge

Page 8: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Contribution of management in XXth century : 50 fold increase in the productivity of the manual

worker in manufacturing.

Peter Drucker (Management Challenges of the XXIst Century)

Page 9: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Knowledge workers spend up to 30% of their working day looking for data.

“If HP knew what HP knows we would be three times more profitable”

Lew Platt – Former CEO of HP

Only 44% of corporate users can find the (internal) file they’re looking for compared to 86% of similar internetusers

Page 10: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Survey 1000 middle managers

US/UK – Jan 2007

Managers spend 2h/daysearching information

50 % is of found information is of no value

Page 11: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Knowledge capture in Enterprise 1.0Knowledge leaks+ =

isolated, unreachable knowledge

tacit knowledge

Enterprise captured knowledge

Accessible searchable knowledge

cecil dijoux

Page 12: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Productivity3- Innovation

Knowledge

Page 13: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

« Innovation is the process that translates

knowledge into economic growth and

social well-being. »

(Australian Research Council)

it also is …

Page 14: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

… five keys

Experimenting

Networking Observing

Questionning

Innovation

Associating

Harvard Business School 6 year study

3000 executives 500 innovative entrepreneurs

Page 15: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

… associating + networking

Usage and Technology along 3 axis :

Offer : Product / service (technology, design, marketing)

Process

Business Model

Page 16: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

… observing

“Good innovation comes from just solving simple problems that you’re

intimately involved with.”(David Heinemeier Hansson – 37Signals)

Page 17: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

… questioning

(Eric E Vogts : The Art of Powerful Questions –catalysing Insight, Innovation and Action)

“In Germany, company such as Daimler, Bayer, Siemens or SAP all have an entire department of

Grundsatzfragen, i.e a department of Fundamental Questions.”

Page 18: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

… experimenting

« Management that is destructively critical when mistakes are made kills initiative. And

it’s essential that we have many people with initiative if we are to continue to grow. »

William Mc Knight – 3M President/Chairman from 1929 to 1966

Page 19: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

65% of the 700+ senior executives are disappointed in their enterprise’s ability to stimulate innovation.

The McKinsey Quarterly

Competitive advantage

from better interactions

… disappointment

Page 20: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

ProductivityInnovation

Knowledge

4- Collaboration

Page 21: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Based on proximity, people are not likely to collaborate very often if they are more than 50 feet apart

Thomas Allen – MIT, 1977

30 40 50 60

5

10

15

20

30

35

Page 22: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

25 to 50% of workforce is engaged into knowledge-based collaboration consisting of « tacit »

How to capture this knowledge ?

Page 23: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

email : a collaboration tool ?

easy ubiquitous & universalprivate communication

ChannelPoint to point

Not Searchable20% of managers time

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 24: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Org chart + top down= Knowledge Silos

cecil dijoux

Page 25: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Strength of Weak Ties (M. Granoveter - 1973)

Strong Ties

Weak Ties

Innovation

Productivity

Potential innovation

Potential Ties

How to leverage weak ties ?

Page 26: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Knowledge workers

Post-ideologic

Authority : earned as opposed to granted

not enterprise 1.0 compatible

the digital natives conundrum

Page 27: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

ProductivityInnovation

Knowledge

Collaboration

5- Engagement

Page 28: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Engaged : 21%Enrolled : 41

Disinchanted : 30%Disengaged: 8%

90,000 people18 countries

engagement survey

Page 29: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

1. The global workforce is not engaged

2. Engaged employees are not born, but made

3. Employees worldwide want to give more

6% difference in operating profit between companies with high and low employees engagement

Conclusions

Page 30: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

6- Enterprise 2.0

ProductivityInnovation

Knowledge

Collaboration

Engagement

Page 31: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

6- Enterprise 2.0

ProductivityInnovation

Knowledge

Collaboration

Collaborative platforms to foster knowledge, productivity, innovation & engagement

Engagement

Page 32: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

The use of emergent social softwareplatforms within companies, or

between companies and their partners or

customers.

Pr. Andrew McAffee (PHD Harvard Business School, Principal research

MIT Sloan School of Management)

Page 33: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Social Software

Network effects

Free and easy

Lack of up-front structure

Emergence

> Disruptive technologies

Underlying trends

Page 34: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

wiki

Simple + easy

Unique source

Online + searchable

Versionning

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 35: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

profiles

competences management

+ expertise localisation

+ career management

= Weak ties + Engagement

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 36: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

blogs

vision

leadership

googability

cecil dijoux

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 37: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Folksonomy : lack of up-front structure at work

Categorization system gradually built over time and usage by the users

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 38: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Real Time Web

to follow and be followed

+ 140 characters

+ instant communication

= Weak ties in action – fast !

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 39: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

efficiency

engagement

knowledge capture

open questions

Discussions & conversations

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 40: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Knowledge Management 2.0

Enterprise captured knowledge

BlogWikiAnswersForumsProfessional profilesAccessible / searchable knowledge

Tacit knowledge

Isolated, unreachable knowledge

cecil dijoux

Page 41: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Fluidizing + de-siloizing = collaboration 2.0

cecil dijoux

Page 42: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Experimenting

Networking Observing

Questionning

Innovation

Associating

Five keys of Innovation with

Enterprise 2.0

Page 43: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

1. interest in employee well being

2. Reputation for Social responsibility

3. Ability to improve skills

4. Input into decision making

5. Resolution of customer’s concern

6. High personal standards

7. Career opportunities

8. Challenging works

9. Good relationships with supervisors

10.Innovation

Enterprise 2.0 and engagement

factors for employees

cecil dijoux

Page 44: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Technology rather than user drive

Complex

Taxonomy

Documents based

Too much structure for emergence

Sharepoint ?

Collaboration

Innovation

Productivité

Connaissance

Weak Tie

Engagement

Page 45: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

7- Vaporware ?

Page 46: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

US Intelligence services agencies (16 worldwide) wiki

intellipedia

Page 47: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Spacebook : NASA’s secure, homegrown secure social network application

« Why a social networking ? Because NASA is more than just one expertand one center »

Celeste Merryman – NASA (Findings from the NASASphere pilot)

Page 48: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

« We expanded the VMWorld conference from a 3 day event for 15,000 people to a 365 day/yeardestination for 50,000 IT Professionals. Oh, and

VMWorld saved us $250K in event management fees. »

Eric Nielsen, Director of Web CommunitiesVMware

Page 49: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

8 – Implementation

Page 50: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Players

Gartner MQ, 2009 Social

Software in Workforce

Ability to execute

Visionaries

JiveMicrosoft

IBM

Open Text

Atlassian

Google

Liferay

BlueKiwi

Drupal

Page 51: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Candidate

Large / mid-size (1500+ employees / £250m+ revenue)

Globally distributed workforces

Highly competitive industries (eg High Tech)

Enterprise Social Network Whitepaper (Bloor)

Page 52: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

“The Average Intel employee dumps one day a week trying to find people with the experience & expertise plus the relevant information to do their job … Let me just say that it motivates us to take action”

Laurie Buczek

Enterprise Social Media Program Manager, Intel.

49% of 2008 IT initiatives focus on collaboration as a

key priority.

Page 53: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

10 Management Principles

Conversation (Vs Diffusion)

Bottom up (Vs Top Down)

Reputation (Vs Hierarchy)

Emergence (Vs Structure)

Folksonomy (Vs Taxonomy)

Agile (Vs Process)

Transparence (Vs Security)

Open networks (Vs Silos)

Simple (Vs Abstract)

User driven technologies(Vs IT Governance)

Trust (Vs Contrôle)

Page 54: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

IT integration : a liquid nature

Page 55: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

37Signals : digital natives en action

12 people (4 days/week) and +2M users of their SaaS products (US$+5M / month)

• Ruby on Rails

• getting real

• do less

• small is the new big

Knowledge worker productivity x 50

Page 56: Enterprise 2.0 : Leveraging collaboration platforms to foster knowledge, innovation and productivity

Andrew McAfee @ PARC : http://bit.ly/1OqqED

Andrew McAfee Blog : http://andrewmcafee.org/blog/

Myths of Innovation : http://bit.ly/3P5KOD

Innovation digest : http://bit.ly/2O4ufG

Essential Peter Drucker : http://bit.ly/kbyRo

Netocracy : http://bit.ly/1AyqUe

Signals Vs Noise : http://37signals.com/svn/

Entreprise 2.0 – 10 Principles of Management : http://wp.me/p58hh-mL

Art of powerful questions : http://bit.ly/3gxvvv

Ken Robinson on creativity : http://bit.ly/101CR

Bibliblography