Enterprise 2.0Enabling change or part of the problem?

Stephen Collins acidlabs

Who am I?

What it is... and isn’t

It’s not this

It’s also not cause for this

So what is Enterprise 2.0?

In the beginning...

...was Web 2.0

Tim O’Reilly established his

“Web 2.0 principles” in

2005

Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html

The Web As Platform

Application Usage Launched

Email and calendar May 2003

Photos February 2004

Travel 2000

2007

2006

Project management 2004

CRM and contacts March 2007

Presentations 2006

Video 2005

Contacts and CV 2003

Events 2003

Events and tracking 2004

Tracking, problem solving July 2006

My Web 2.0 Infrastructure

Harnessing collective intelligence

Data is the Next Intel Inside

The end of the software release cycle

Lightweight programming (and business) models

Software above the level of a single device

Rich user experiences

“...users add value...”

http://au.youtube.com/watch?v=CQibri7gpLM

The rise of the social web

Network effects

The whole is greater than the sum

Reed’s Law

“The value of a group-forming network increases exponentially... its implications

are profound.”

“The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4)

Then Web 2.0 moved inside the wall

“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

Mr Enterprise 2.0

http://www.flickr.com/photos/ross/250133349/

Web 2.0 for business. Sort of.

Application to business?

Uses the tools of Web 2.0

Puts people at the centre

Significant increases in productivity and innovation

Visible, persistent, transparent activity

across business

Benefits realisation

Improved knowledge retention (with better

opportunities to capture previously

tacit knowledge)

Better adoption of tools as near-zero barrier to use

Emergent efficiency over predefined patterns

Greater transparency and visibility of activity

Minimise duplication and rework

Boosted productivity as people can work

more naturally

SLATES

“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

“These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.”

Dr Andrew McAfee, HBS

“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

Search

Linking

Authorship

Tags

Extensions

Signals

Still not sure?

Let’s look at a newer definition

FLATNESSES

“The state of Enterprise 2.0”, Dion Hinchcliffe, ZDNet, 22 October 2007http://blogs.zdnet.com/Hinchcliffe/?p=143

“...to get the full benefits of the Web 2.0 era, we must begin adapting our organizations and their information and IT resources (with suitable enterprise context) to this network-oriented model...”

Dion Hinchcliffe

“The state of Enterprise 2.0”, Dion Hinchcliffe, ZDNet, 22 October 2007http://blogs.zdnet.com/Hinchcliffe/?p=143

Freeform

Links

Authorship

Tagging

http://www.flickr.com/photos/nattu/2389348226/

Network-oriented

Extensions

Search

Social

Emergence

Signals

So we get better, richer outcomes

Systems can push new information

Users can pull to themselves just as

easily

Users can pull to themselves just as easily

Flow

Building the Enterprise 2.0 organisation

In successful, satisfied organisations, tool choice is driven by

business not IT

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Collaboration and cocreation

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Tapping distributedknowledge

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Organisational and management transformation

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Conversation. Collaboration. Community.

Cluetrainwasright

Business is actually about people and conversations

It’s your job to facilitate that

So what might they need?

Wikis

Blogs

Mashups

Communities

Bookmarks

Social networks

Through the Looking Glass

So what else?

Busy vs. Bursty

Bursty vs. Busy

“The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.”

Anne Truitt Zelenka, Web Worker Daily

http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/

Attraction. Engagement. Retention.

“Employee recruitment and retention could become one motivator and one very significant ROI.”

Bill Ives, FASTForward

http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/

My (everyone’s) generation

Success stories

CIA

http://community.e2conf.com/docs/DOC-1090

Janssen-Cilag

http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm

More

Do you really want to miss this boat?

“Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.”

James Governor, RedMonk

http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/

Part of the problem?

I don’t think so

More like an opportunity

Imagine

http://www.flickr.com/photos/midnight_trucker/376653652/

Licensing

http://www.slideshare.net/trib

http://creativecommons.org/licenses/by-nc-sa/3.0/

Like the cool pictures?

iStockphoto.com and Flickr

strategies, tools and processes to empower knowledge workers

Stephen Collins

trib@acidlabs.orgskype trib22+61 410 680722

www.acidlabs.orgtwitter.com/tribwww.linkedin.com/in/stephencollinswww.facebook.com/profile.php?id=692035946