enteractiv metrics report
DESCRIPTION
EMS Metric Report details the effectiveness of interactive email. Open rates, engagement and conversion rates are vastly improved when using our Mycrosite technology.TRANSCRIPT
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Key
Metrics Fall
2013
Confidential and Proprietary
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COMPANIES
Data collected for the month of September 2013
Confidential and Proprietary
Company #1 – Social Media
Company #2 – Social Media
Company #3 – Social Media
Test Campaign & Survey Results
Company #4 – Retailer
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•Open Rates Static vs Interactive Emails 1
• Engagement Rates Static vs Interactive Emails 2
• Test Campaign Results Static vs Interactive Emails 3
LEARNING OBJECTIVES
Confidential and Proprietary
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COMPANY #1
Confidential and Proprietary
Open rate
(75%) increase)
Engagement rate
(213% increase)
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Open rate
(114% increase)
Engagement rate
(357% increase)
Confidential and Proprietary
COMPANY #2
![Page 6: Enteractiv Metrics Report](https://reader033.vdocuments.us/reader033/viewer/2022051818/54ba600b4a7959a10f8b4578/html5/thumbnails/6.jpg)
Open rate
(131% increase)
Engagement rate
(50% increase)
COMPANY #3
Confidential and Proprietary
Groupon
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Confidential and Proprietary
COMPANY #4 ECOMMERCE
Open rate (62% increase) Engagement rate (77% increase)
Retailer Case Study Retailer Case Study
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Confidential and Proprietary
COMPANY #4 ECOMMERCE
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IMPACT OF
INTERACTIVE EMAIL
Company #1
Company #2
Company #3
Company #4
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Confidential and Proprietary
CASE STUDY
INTERACTIVE EMAIL TEST RESULTS
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Confidential and Proprietary
JUNE CAMPAIGN
TEST RESULTS
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Confidential and Proprietary
SURVEY RESULTS
10K SURVEYS
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Mycrosites
Proven
Results
EFFECTIVE EMAIL MARKETING
Effective
Confidential and Proprietary
Delivers
Engagement
Entertainment
Enlightenment
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Changing The Way You See Email
408-213-8115
www.enteractivemail.com