enrollment management

Enrollment ManagementEnrollment ManagementStrategies for Today and TomorrowStrategies for Today and Tomorrow

El Camino CollegeEl Camino College

Presented by:

Francisco Arce,Vice-President Academic Affairs

Jeanie NishimeVice-President Student Services

Arvid SporDeanEnrollment Services

David VakilFaculty

Year FTES04/05Summer 04 1,909Fall 04 – Spring 05 17,397Total 19,306

05/06Summer 05 1,856Fall 05 – Spring 06 16,346Total 18,202

06/07 Projected ActualSummer 06 1,909 1,805.70Fall 06 – Spring 07 17,397 16,452.89Summer 07 (Shifted to 06/07) 1,100 1,053.85Total 19,306 19,312.44

What Was at StakeWhat Was at StakeWhat Was at StakeWhat Was at Stake

Year FTES07/08 Projected New Projection Summer 07 700 716.64Fall 07 – Spring 08 16,892 17,151.24Summer 08 (Shifted to 07/08) 1,800 1,445.00Total 19,392 19,312.88

08/09Summer 08 355Fall 08 – Spring 09 17,399Summer 09 1,800 Total 19,554

09/10 Summer 09 355Fall 09 – Spring 10 17,399 Summer 10 1,800 Total 19,554

What Was at StakeWhat Was at StakeWhat Was at StakeWhat Was at Stake

How does your enrollment compare to your enrollment target

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1. We are meeting our target

2. We are above our target

3. We are below our target

4. We don’t have a target

5. I don’t know

Which best describes your enrollment situation?

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0 1. Growing

2. Shrinking

3. Approximately steady

4. I don’t know if we’re growing/shrinking

• Raise your hand if you have an enrollment management committee.

• Who’s on your committee?

• What is Enrollment Management?– Here’s how we defined enrollment

management.

Enrollment Management?Enrollment Management?Enrollment Management?Enrollment Management?

Enrollment Management PurposeEnrollment Management PurposeEnrollment Management PurposeEnrollment Management Purpose

1. The achievement of enrollment targets in order to obtain the maximum resources available to the college.

2. Maintenance of the greatest possible student access consistent with educational quality.

3. A well-balanced and varied schedule, responsible to the needs of our students and community.

4. A comprehensive educational program that is responsive to the needs of our students and community.

What Did We Do?...What Did We Do?...What Did We Do?...What Did We Do?...• Gathered Institutional Research

information from different sources– Market surveys, internal statistics

• Created EM Task Force– Comprised of….– Evolved into campus-wide committee.– Increased outreach at high schools.

• Held 2 EM Retreats

– 1 for Administrators, 1 for Faculty.• Great Teacher’s Seminar process.

What Did We Do?...What Did We Do?...What Did We Do?...What Did We Do?...

• Noel-Levitz Consultants– Findings– Advised to form subcommittees

What Did We Do? – Data UtilizedWhat Did We Do? – Data UtilizedWhat Did We Do? – Data UtilizedWhat Did We Do? – Data UtilizedAnalysis of Enrollment Changes by ECCCD ZIP Code El Camino College

Fall 2004 to Fall 2007 (est.)

n n n n %*

90260 1,111 1,042 1,009 1,195 18%90504 1,387 1,351 1,351 1,537 14%90245 386 330 293 327 12%90250 2,350 2,148 2,089 2,599 24%90301 493 451 420 538 28%90302 532 456 436 642 47%90303 397 401 404 499 24%90304 541 486 463 482 4%90305 203 181 176 248 41%90501 968 1,004 979 1,087 11%90503 1,322 1,272 1,316 1,511 15%90505 938 921 901 1,080 20%90254 307 274 272 289 6%90266 501 480 473 512 8%90277 754 691 672 741 10%90278 1,126 1,076 1,051 1,234 17%

Fall 2007ZIP

Fall 2004 Fall 2005 Fall 2006

Enrollment GainsEnrollment GainsFall 2001, 2004, and 2006Fall 2001, 2004, and 2006

Enrollment GainsEnrollment GainsFall 2001, 2004, and 2006Fall 2001, 2004, and 2006

GainsGains– Ages 17-21, esp. age 18Ages 17-21, esp. age 18– Latinos (but recently stable)Latinos (but recently stable)– Full-time studentsFull-time students– 15 units+, average units/students15 units+, average units/students– Distance education enrollmentsDistance education enrollments– Daily census courses stable after Daily census courses stable after

recent growthrecent growth

Enrollment LossesEnrollment LossesFall 2001, 2004, and 2006Fall 2001, 2004, and 2006

Enrollment LossesEnrollment LossesFall 2001, 2004, and 2006Fall 2001, 2004, and 2006

Losses– Under 17– Working Adults (25-49)– Older ages (50+)– African-Americans (since 2004)– White Students– Asians– Evening students– Part-time students (<12 units)– Fewer than 6 units– Long-term students (>60 cum. units)– Lecture/lab, work experience enrollments– Weekly census enrollments

High School Enrollment TrendsHigh School Enrollment TrendsHigh School Enrollment TrendsHigh School Enrollment Trends

El Camino Community College District and Local Area High Schools2000-01 to 2007-08

Enrollment Trends (2000-01 to 2007-08) ECC District and Nearby High Schools

5,000

6,000

7,000

8,000

9,000

10,000

11,000

Grade 9 8,494 8,870 9,083 9,224 9,546 9,579 9,562 9,950

Grade 10 7,942 8,034 8,614 8,679 8,714 8,832 8,824 8,754

Grade 11 7,162 7,448 7,586 7,966 8,310 8,371 8,145 8,135

Grade 12 5,982 6,229 6,404 6,505 7,126 7,137 7,254 7,112

00-01 01-02 02-03 03-04 04-05 05-06 06-0707-08 (est.)


• Creation of a Short-term Plan– Measurable activities.– Broad-based subcommittees.– Attached funding to the plan.

Short-Term PlanShort-Term PlanShort-Term PlanShort-Term Plan

Conduct “how to register” sessions for students and parents at high schools and during New Student Welcome Day.

Maribel Hernandez

August 22nd

Coordinate office hours in the Student Services building, update and disseminate current program contact information.

Jeanie Nishime,

Mattie Eskridge

August 27th

2007/08 Enrollment Management PlanShort-term Activity Calendar

Activity Lead(s)

August 2007

Timeline

Increase online course offerings to reach new students and the returning adult students.

Alice Grigsby

2007 – 2008 academic

year

Present outline for class schedules revamped as a direct mail marketing piece. Determine what to utilize to reach targeted audience.

Ann Garten

September 30, 2007

Activity Lead(s) TimelineSeptember 2007


• Funding– Money came from variety of sources

• Area budgets, where appropriate• General Fund• Revenues from Compton partnership

– Justified cost based on plan, stakes– Followed our planning/budgeting

process

• Money spent primarily on targeted recruiting & increasing services.

OutcomesOutcomesOutcomesOutcomes

1. Activities Grid and Enrollment Goals by High School.

2. Weekly Enrollment Trend.

3. High School Report Card.

Enrollment Goals by High SchoolEnrollment Goals by High SchoolEnrollment Goals by High SchoolEnrollment Goals by High SchoolEL CAMINO COLLEGE

Fall 2006 Enrollment Goals

Fall 2005 Fall 2006

2005 ClassSize

2005First Time

ECCStudents

CurrentlyEnrolled

EnrollmentGoal

Percentageof Goal

Completed

El Segundo 254 74 78 85 92%

Inglewood 440 48 53 55 96%

Leuzinger 700 127 171 155 110%

Mira Costa 529 161 172 175 98%

North Torrance 515 228 271 250 108%

Redondo Union 450 220 268 230 117%

West Torrance 494 193 254 200 127%

High School TOTALS

2,658 3,038 3,000 101%

Summary of OutcomesSummary of OutcomesSummary of OutcomesSummary of Outcomes

– Weekly Enrollment Trend– Review and revision of all

publications, both print and electronic (e.g. web).

– Externally - increased advertising– Internally – increased awareness

of Enrollment Management– High School Report Card

ENROLLMENT MANAGEMENTENROLLMENT MANAGEMENTSUMMARYSUMMARY

ENROLLMENT MANAGEMENTENROLLMENT MANAGEMENTSUMMARYSUMMARY

Keys to Enrollment Management

1. Recognize problems

2. Gather Institutional Research Data

3. Increase Awareness

4. Bi-Weekly Enrollment Management collaborative group

enrollment management

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