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Page 1: Enrich Supplement December 2013 REDUCED SIZE

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 At Enrich Salons & Academy, we’ve a lways worked with

the belief that each person has the gift of beauty and it’s

for us to help them be at their best, be more. With the

onset of the wedding season, our team of experts have

created bridal looks to ensure that brides and grooms can

be more memorable on their special day. It gives me great

pleasure to present this collection to you.

 There are 10 looks, each dist inctive and stunning

combining hair style and make up, so regardless of

whether you are looking for a traditional or contemporary

look, there will be a look for you in this special

supplement. There are also details and notes on each

look that will help.

Go ahead, make your day!

 Vikram Bhatt

INDIAN SUBCONTINENT I  Special Styling Supplement I  December 2013

DELHIHemant Soni, Project [email protected]: +91 9810178293

Nikhil Kumar, Asst. [email protected]: +91 9910035927

MUMBAI

Waseem Ahmad, Vice President& Branch [email protected]: +91 9833628852

Ketki Dhote, Asst. [email protected]: +91 9594956043

BENGALURUSuvir Jaggi, Assoc. Vice President& Branch [email protected]: +91 9611127470

KOLKATAPiyali Roy Oberoi,  Assoc. Vice President& Branch [email protected]: +91 9831171388

Anirban Sarkar, [email protected]: +91 9830007920

BUSINESS HEADRajeev Chopra,  Vice [email protected]: +91 9811098430

IMAGES Multimedia Pvt LtdDelhi: S-21, Okhla Industrial Area Phase II, New Delhi 110020Ph: +91 11 40525000, Fax: +91 11 40525001

Mumbai: 1st Floor, Panchal Iron Works, Plot No.: 111/3 Marol Co op Industrial Estate, Marol, Andheri (East), Mumbai 400 059Ph: +91 22 28508070/71, Fax: +91 22 28508072Bengaluru: 523, 7th Cross, 10th Main, (Jeevanbhima Nagar Main Road), HAL 3rd Stage,Bengaluru 560 075, Ph: +91 80 41255172/41750595/96, Fax: +91 80 41255182Kolkata: 30-B, Anil Roy Road, Ground Floor, Kolkata 700 029Ph: + 91 33 40080480, Fax: +91 33 40080440

 All material printed in this publi cation is the sole property of M. T.E. Edizioni, Srl or ImagesMultimedia Pvt. Ltd. or both and each of them have copyrights on their respective materials. Allprinted matter contained in the magazine is based on the information provided by the writers/authors. The views, ideas, comments and opinions expressed are solely of the writers/ authorsor those featured in the articles and the Editor and Printer & Publisher do not necessarilysubscribe to the same.Printed & published by S P Taneja on behalf of Images Multimedia Pvt. Ltd. Printed at AarveePrinters Pvt. Ltd., B-235, Naraina Industrial Area, Phase – 1, New Delhi 110028and published by S P Taneja from S- 21 Okhla Industrial Area Phase – 2, New Delhi.110020Editor: Amitabh TanejaIn relation to any advertisements appearing in this publication, readers are recommended tomake appropriate enquiries before entering into any commitments. Images Multimedia Pvt.Ltd. does not vouch for any claims made by the advertisers of products and services. ThePrinter, Publisher and Editor-in-Chief of the publication shall not be held for any consequencesin the event of such claims not being honored by the advertisers. All rights reserve d. Reproduction in any manner i s prohibited. All disputes are subject to the jurisdicti on of competent courts and forums in Delh i/New Delhi onl y. Salon International does

not accept responsibility for returning unsolicited manuscripts and photographs.

Salon International, Italy: Publisher:  Giuseppe Tirabasso, Editor-in-chief: Claudia StagnoRedazione, Amministrazione, Pubblicità, M.T.E. Edizioni S.r.l.-Via Romolo Gessi, 28 – 20146Milano, www.salon-international.net

For subscriptions: [email protected] For feedback/editorial queries: [email protected]

Visit us at www.imagesgroup.in

SALON INTERNATIONAL ADVISORY BOARD MEMBERS

ADVERTISING

Claudia Stagno, Editorial Director, Salon International-Italy; Sanjay Dutta, Owner,Looks Salon; Renu Kant, Director, Envi Salon & Spa; Miriam Mathew, Sr President, Svastti,Landmarc Leisure Corporation; Nitin Passi, Director, Lotus Herbals; Raman Bhardwaj, Director, AN John Salons; Sukir ti Patnaik, Owner, Indulge Salons; V ishal Sharma, Own er, AfnitySalons; Rekha Chaudhari, Co-owner, JCKRC Spa Destination; CK Kumarvel, Founder andMD, Naturals Salons; JC Kapoor, Co-owner, JCKRC Spa Destination; Murali Sundar, GeneralManager, Henkel Beauty Care-Professional; Samir Srivastav, Business Head- Education & Training Division & Beaut y Retail Di vision at VLCC Heal th Care Limited; Vikram Bhatt, Director,Enrich Salons; Vikram Mohan, Owner, Bounce Salons; Vipul Chudasama, Artistic DevelopmentConsultant, Hair, Education and Shows; Dhruv Abichandani, Artistic Director, Drama Salons;Ojas Rajani, Celebrity Make-up Artist

  Editor-in-Chie f Amitabh Taneja  Editorial Director  R S Roy

  Publisher  S P TanejaEditor Aradhana V Bhatnagar

  Copy Editor Shipra Sehgal  Contributing Editor Zainab Morbiwala  Correspondent  Roshna Chandran  Reporter Niharika Verma

Nipun Augustine Jacob

  Knowledge & Editorial Alliances Rajan VarmaManager - International Relations Noelia Piriz

Creatives Art Directo r  Pawan Kumar Verma

   Asst. Art Direc tor Mohd. Shakeel  Sr. Layout Designer Naresh Kumar  Sr. Photographer Vipin Kardam

Marketing & Consumer ConnectDirector - Mktg. & Consumer Connect Gurpreet Wasi

  General Manager - Consumer Connect Hemant Wadhawan  Dy. General Manager - Marketing Shara t Mishra  Asst. General Manager - Marketing Sheela Malladi  Sr. Manager - Database Anchal Agarwal  Sr. Executive - Subscriptions Kiran Rawat  Executives - Database Neeraj Kumar Singh  Sarika Gautam

  Circulation Assoc. VP - Circulation Anil Nagar

  Production  General Manager Manish Kadam  Sr. Executive Ramesh Gupta

  Support  General Manager - Administration Rajeev Mehandru

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  3

  4-16 Exclusive styling Enrich Salon &

 Academy reveals the looks for

the season

 

17  Brand focus Birth of Enrich Salon &

 Academy

  18-19  Behind the scenes Action that takes

place backstage 

20  Make-up trend In conversation with

 Taniyaa Khanna on trends in

make-up

  21 Hair trends Bridal hairstyles was

the focus of the Enrich Bridal

Collection, as Sareena Acharya

details

  22  Expansion The progress of

Enrich Salon & Academy f rom

one to 52 salons and academies

in Maharashtra, Gujarat and

Karnataka

Contents

Hair: Sareena Acharya

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Avesh Dadlani

Jewellery: Kadas by Mahesh Notandass, Wire

Model: Swapnila, Karma Model Management

16  I  SALON INTERNATIONAL I ENRIch BRIdAL SUPPLEMENT 2013

hair: Anisa NairMake-up: Taniyaa Kanna

Potograper: SaurabMuleyclotes: Bangala by Saorina andalip

Moel: Vaibav Anan, Anima creative Management

Contemporary groom: Sine e

is a guy next oor te style

is very easy to arry an will

surely make im feel onant.

In make-up, an extensive

amount of onealing

teniques is at work.

Enrich Bridal SUPPlEMEnT 2013 I SalOn inTErnaTiOnal  I  21

Hety bouy , wete wo up poyt

o bu o ow te soues, w wys ttt

tteto. Te pue up stye w wys be popu ue to

ts futoty stye. Evey wom s seve fe-svg

esgs fo su s we s fom osos. if te et s

te of su esgs s ookg fo sometg ew, you

w spto fom pue up styes tt e esy to o

w mke you et ook smpy stug!

Updos

 a ssy stye ke poyt o bu ooks get. Fo su

exe ook, you we messy se poyt ompete

wt ooufu eb o y ote essoy. Su styes

w be sutbe fo pty, f you owe essoy o sy

p.

Buns

Fo fuky gmoous ook, te te messy bu o

topkot. it w tke oy ve mutes to ete su effotessy

beutfu styes. ag, use essoes to

ompete te ooks.

Halfupdo

 aote exmpe of pue up stye s te f upo wee

oy te fot pt s pue up we te est of s eft oose.

 Ts s te pefet opto fo tose wt og . h be

smpy pue bk xe wt p o t be be

o bg stye be ombe wt wves fo boem

ue.

Tip

coose stye s pe te spe of te fe. do’t foget

to ve you ut eguy, sy, oe evey two mots, to

esue s ts best oto.

Sareena Acharya, Sr. Technical Educator,

EnrichSalons& Academy 

Hair trend

revv of tess

18 I  SALON INTERNATIONAL I E NRIch BRIdAL SUPPLEMENT 2013 ENRIch BRIdAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I 19

Behind the scenes

Glimpses

Te reative team was le by Taniyaa for make-up an

Sareena for air. Tey were assiste by Sujata an Anisa,

wo are a part of te Enri Salons & A aemy team. Te

onept was tougt troug an ieas were tosse. Wit a

series of isussions an after rejeting te expete, Moo

Boars were initiate. To esign te looks, te team sat an

planne on bakgrouns, éor, olours, jewellery an speial

elements for ea brial look. Brial outts are traitionally

in tones of re, tat an beome a limitation for variations in

 jewellery an éor, but tat was taken as a allenge. Sporting

trens an te foreast for te season was smoot sailing. Ea

moel was osen wit a istint skin tone an air texture.

Finally, wat sows in te soot is a areful istintive

element in ea look. Takling last minute allenges arriving

at alternative looks, after all of tat, te artist’s an stylist’s

brilliane an talent an be experiene in te olletion.

ial elements

Lto R: Anisa Nair, Sareena Aarya, Taniyaa Kanna,moel, Vaisnavi Malla,hemali Mullaji, Sujata Parab,Soniyaa Verma

Enrich Bridal SUPPlEMEnT 2013 I  SalOn inTErnaTiOnal  I  9

Punjabi bride: Ts stye s bg

og wves wt textue

to ete gogeous upos

wt essoes. i

mke-up, ts be’s fe

ek s se efuy

wm oou toe to

ete tu ook. Se

wes oppe eyesow

w s bee wt sve.

O te ps, mute e

oou wt go stky goss

s ppe. Go bus s

e to e e buse

eeks. cotoug s fute

tese wt mtte

boze.

h: See ay

Mke-up: Ty K

Potogpe: SubMuey

cotes: Fgu & Se Peok

Jeweey: Jumu by We

Moe: aut, Km Moe   Mgemet

8  I  SalOn inTErnaTiOnal I  Enrich Bridal SUPPlEMEnT 2013

18

16

8

21

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Contemporary groom: Since he

is a guy next door the hairstyle

is easy to carry and will surely

make him feel condant.

In make-up, concealers,

cream-based blush and matte

bronzer have been used. A

tinted lip balm gives lips a

natural shine. The jawline and

chin are contoured to create a

structured look.

Contemporary bride: A cool and

charming short hairstyle. In

make-up, a bold peach and

pink eyeshadow and pigment

is used with an overlay of

eye pigment. This enables

the reader to know about the

colour and techniques used. A

modern touch to the traditional

peer is added by designing at

the end of the eyebrows. She

shines bright with the right

amount of concealing and

shading on her face and body.

HairYou’ll walk down the aisle with style and grace

wearing one of these elegantly creative, long bridal

hair looks. In this collection, we have mainly shown

off long loose curls, half up styles, crown braids

and bridal buns, curly hair updos and hair styles

with flowers that complement gorgeous traditional

wedding accessories.

Make-upThe look for the season is sheer. For 2014,

we are trending towards a glowing skin and

vibrant make-up. A final application of

shimmer completes the looks.

4  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  5

Hair: Sareena Acharya (Bride), Anisha Nair (Groom)

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Lehenga and choli by Falguni & Shane Peacock;

bandhgala and pants Sacorina and Dalip

Footwear: Mojari by Sacorina and Dalip

Jewellery: Earrings by Amrapali; panja and waist belt by Wire

Models: Natasha Ramchandran, Vaibhav Anand,

 Anima Creative Managment

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Hair: Sareena Acharya, Anisha Nair

Make-up: Taniyaa Khanna, Vaishnavi

Photographer: Saurabh Muley

Clothes: Lengha and blouse by WireDupatta by Sacorina and Dalip

Jewellery: Earrings by Amrapali;

waist belt and ring by Wire

Model: Natasha Ramachandran,

 Anima Creative Management

Contemporary bride: A cool and charming short hairstyle. In make-up, lips are glazed, using

fuschia and nude pink colours. Finish off with a lip g loss. Cheeks are contoured using

ambering rose blusher.

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  7

Hair: Sareena Acharya

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Falguni & Shane Peacock

Jewellery: Mahesh Notandass; chuda by Wire

Model: Anuta, Karma Model Management

Punjabi bride: This style is big rolling waves with texture to create gorgeous updos with hair accessories. In make-up,

copper and gold lip colours are mixed to give the unique shade. To add to the look, an earthy shine glow is applied

over it. Her eyebrows are naturally thick, but as they need shaping and length, an eyebrow ller is used to create an

artistic look.

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Punjabi bride: This style is big

rolling waves with texture

to create gorgeous updos

with hair accessories. In

make-up, this bride’s face

and neck is shaded carefully

in a warm colour tone to

create a natural look. She

wears copper eyeshadow

which is blended with silver.

On the lips, a muted red

colour with gold sticky gloss

is applied. Gold blush is

added to her red blushed

cheeks. Contouring is further

intensied with a matte

bronzer.

8  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  9

Hair: Sareena Acharya

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Falguni & Shane Peacock

Jewellery: Jhumar and chuda by Wire

Model: Anuta, Karma Model Management

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10  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

Hair: Sareena Acharya

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Sari by Enrich Salons & Academy;

kurta suit and stole by Wire

Footwear: Mojari by Sacorina and Dalip

Jewellery: Wire

Models: Pallavi Das and Vaibhav Anand,

 Anima Creative Management

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  11

Maharashtrian bride: The classic updos

and half up-half down hairstyles

are innovative ways to do both. In

make-up, special attention is given to

her eyes. A mix of bronze with gold

eyeshadow is used. A dash of red

eyeshadow is applied to the outer

contour. Golden highlighter is also used

to create an illusion. For the lips, soft

undertones of red with gold pigmented

lipgloss is applied. Face and neck

contouring is done us ing a bronzer.

Maharashtrian groom: Since he is a guy

next door the style is very easy to carry

and will surely make him feel condant.

In make-up, an extensive amount of

concealing techniques is at work. To

add brightness, concealers and cream-

based blusher and matte bronzer have

been used.

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12  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

Hair: Sareena Acharya, Sujata Parab

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Wire

Jewellery: Renu Oberoi for Mahesh Notandass

Model: Rashmi Buntwaal, Karma Model Management

Catholic bride:  This is an easy, breezy, beautiful look for curly hair – the most popular and

hottest look for 2013. In make-up, a combination of frosted silver and pink eyeshadow is

used. On the lips, a pink lipstick and silver gloss does the trick.

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  13

Hair: Sareena Acharya

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Sari by Enrich Salons & Academy

Jewellery: Necklace by Amrapali, earrings by Wire

Model: Pallavi Das, Anima Creative Management

Maharashtrian bride: Classic updos and half up-half down hairstyles make for a harmonious and awesome hair

look. In make-up, special attention is given to her eyes. A mix of bronze and gold eyeshadow is the primary colour

combination. A semi-traditional look and almost nude pink lip colour is for the one who doesn’t want to look like a

typical bride on her wedding day. The glow is created by contouring the nose and chin.

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14  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

Gujarati/ Marwari bride: Hair, made to look luxurious comes together in an intricate updo. In make-up, the colour

red is predominant on her eyes. A shining gold pigment over antique gold highlighter is applied. Her skin tone is a

combination of yellow and coffee brown. On her lips, a shade of coffee with golden sheen has been applied; shape

of her lips is balanced to give the wow effect.

Hair: Sareena Acharya

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Avesh Dadlani

Jewellery: Kadas by Mahesh Notandass, Wire

Model: Swapnila, Karma Model Management

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  15

Gujarati/ Marwari bride: An elegant look where shoulder length hair is left open,

but tied up on the sides to enhance the facial features. In make-up, gold glitter

eyeshadow is applied. Her lips are kept natural-looking in pink frosted colour.

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16  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

Hair: Anisha Nair

Make-up: Taniyaa Khanna

Photographer: Saurabh Muley

Clothes: Bandhgala by Sacorina and Dalip

Model: Vaibhav Anand, Anima Creative Management

Contemporary groom: Since he

is a guy next door the style

is very easy to carry and will

surely make him feel condant.

In make-up, an extensive

amount of concealing

techniques is at work.

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  17

Vikram Bhatt

Enrich Salons & Academy A class apart

S tarting with a single salon

as a simple solidarity

gesture for a friend 16 years

ago, Enrich is today a four-city

54 salon chain. It is inarguably

India’s largest company owned

and company managed unisex

salon chain.

 The Enrich story stands apart

because of the dynamism

and speed with which the

company has managed to

spot what it takes, over a

period of time, and adapt to

it more swiftly. From getting

professionals on board

to support the founding

entrepreneur team to creating

a robust organisational

structure, to focusing on

technical and soft skills

training for its team members

and being the rst movers

in adopting technology to

scale up and serve customers

consistently, Enrich, indeed, a

force to reckon with.

It has also forged strong

partnerships with L’Oréal

Professional, Remy Laure,

 Agelock, Christian Valmy and

others, which has helped in

strengthening the brand.

 The journey is also marked

with a lot of pioneering

initiatives, which have been

industry rsts – launching

a unisex salon when ladies

salons and barber shops

were the norm, to having

a printed menu card and a

loyalty programme have all

been the rsts. Operationally,

having a Salon Management

 Team, a Core Team structure,

working on a cloud based real

time point of sale system, to

launching a webstore and

a mobile app, Enrich is

going strong. It has led in

each of these and is the

thought leader in the industry.

If it’s a rst, it is most likely

from Enrich.

Philosophy

 At Enr ich, the fundamental

belief has always been that

everyone has a gift and it is

a duty to recognise this in

themselves and others. This is

practiced at Enrich by creating

systems and services that help

employees, customers and

students alike – to be, look and

feel their condent best.

 As a company, they a lso put

employees ahead of customers,

because they subscribe to

the belief that a happy team

member will invariably deliver a

superior service experience to

the customer.

Planet Enrich

Helping each other to rise

to their potential is at the

core of the concept of Planet

Enrich – the showcase of

the strength of the collective.

 A proof that signicant

achievement can be made if

the team can work together. So

whether it is launching multiple

salons in a single day in a

new city or over a thousand

people contributing towards a

colleague’s medical emergency,

this tremendous power is seen

at work regularly.

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  19

L to R: Anisha Nair, Sareena

 Acharya, Taniyaa Khanna,

model, Vaishnavi Mallah,

Hemali Mullaji, Sujata Parab,

Soniyaa Verma

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20  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

Make-up trendColours andcover-ups

I t is that time of the year

when weddings and

parties are taking centrestage

and everyone wants to know

the trend in make-up for

the season. So without

further ado, let us unveil the

colours to look out for and

a few tips and tricks that we

share with you.

Colours

Emerald green, peacock

blue and ruby red and all

the colours of the rainbow

are the predicted colours

for the season. Shades of

purple, green and gold give

a twist to the classic smokey

eye make-up.

Wine colour is also hugely in

trend as are metallic shades

of orange, bubble gum pink,

golden copper, silver in olive.

 All br ight colours are in trend

for make-up. Don’t shy away

from violet, aquamarine, neon

orange shades. Hot pink

neon lipstick, plastic eyelash

extensions, and metallic silver

eye shadow should be used.

 The MAC lip liner in cherry is a

colour to try.

Concealers

MAC concealer is a must-

have for dark circles under the

eye and pigmentation marks

on the skin. It is important to

use the right product with the

correct texture for various skin

types. Another trendsetter will

be the soft application of blush

brush with bronzing powder

over the T-zone.

Tips and Tricks

 The season of festivities is

full of lights and colours. As

a make-up artist, I suggest,

apply two to three coats of

volume mascara to give your

eyes the complete look. Apply

pressed powder on the face

once before staring the make-

up and once it is over.

Hydrate your skin constantly.

Use moisture and a cream

base. Also remember to use

lip balm.

 Always remove make-up

before going to sleep.

 The contemporary woman

carries herself with condence

and air. Add a dash of neon

colour on your eyes and gloss

up those lips. Fill in the brows

with a brown eyebrow pencil.

 Apply a plum-tinted stain on

your lips. Bold brows and

warm, chocolate smoky eyes

are never out of trend. Kim

Kardashian is illustrates this

remarkably.

Line your lips with a pink

pencil rst and then ll it up

with a lipgloss. Highlight the

eyelid with a cream-coloured

shadow and use liquid liner in

a subtly winged shape that’s

thick in the middle.

Taniyaa Khanna,Technical Educator,

Professional Makeup Artistry,

Enrich Salons & Academy 

Photos: Shutterstock.com

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  21

H ealthy and bouncy hair, whether worn up in a ponytail

or bun or down the shoulders, will always attract

attention. The pulled up hairstyle will always be popular due to

its functionality and style. Every woman has several life-saving

designs for casual as well as formal occasions. If the client is

tired of casual designs and is looking for something new, you

can draw inspiration from pulled up hairstyles that are easy to do

and will make your client look simply stunning!

Updos

 A classy sty le like a ponytail or a bun looks great. For a casual

and relaxed look, you can wear a messy side ponytail complete

with a colourful headband or any other accessory. Such styles

will be suitable for a party, if you add a ower accessory or shiny

hair clip.

Buns

For funky and glamorous look, tie the hair in a messy bun or

topknot. It will take only ve minutes to create such effortlessly

chic and beautiful hair styles. Again, use hair accessories to

complete the looks.

Half updo

 Another example of pul led up hair style is the hal f updo where

only the front part is pulled up while the rest of hair is left loose.

 This is the perfect option for those with long hair. Hair can be

simply pulled back and xed with hair clip or it can be braided

or a bang hair style can be combined with waves for bohemian

allure.

Tip

Choose a hairstyle as per the shape of the face. Don’t forget

to have your hair cut regularly, say, once every two months, to

ensure hair is in its best condition.

Sareena Acharya, Sr. Technical Educator,

Enrich Salons & Academy 

Hair trendRevival of theclassic

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22  I  SALON INTERNATIONAL I  ENRICH BRIDAL SUPPLEMENT 2013

Enrich Salons & AcademyOn the fast track 

A ccording to a August

2012 report released

by Pricewaterhouse Coopers

(PwC) the beauty care market

in India is pegged at  ` 230

to  ` 245 billion. Cosmetic

products form 60 to 65 per

cent, salons and beauty

services 35 to 40 per cent

and cosmetic treatments form

5 per cent of the market that

is growing at 20 to 25 per

cent annually. The industry

is poised for high growth in

the coming years. There is

consumer awareness due to

the education levels going up,

people are travelling more,

have a higher disposal income

and are willing to experiment

with their looks.

 All of this makes for a

fabulous opportunity for the

salon industry as also for

youngsters set to make a

career choice.

Enrich Salon & Academy,

too, has grown by leaps.

 Today there are 54 salons

and ve academies that are

spread across Maharashtra,

Gujarat and Karnataka. The

last couple of salons to open

are at Vadodara and Thane.

 There are more to follow in the

course of the year.

 The salons, mostly spread

over 1,000 sq ft, are all

located in the most prime

areas of the city, equipped

with state-of-the-art facilities

and have top-end hair and

beauty brands associated

with them. Aesthetically done

up, the salons are havens

of rejuvenation and calm.

 The staff is well-trained and

thorough in their technical

knowledge and abreast of the

latest trends in hair and skin.

 The Enrich academies

operate from ve locations in

the cities of Mumbai, Pune

and Ahmedabad and offer

numerous courses in hair,

beauty and make-up. In

the hair category, there are

courses on Hair Science, Hair

 Terminology, Female Long

Haircuts, Beauty Parlour

Course and more. Their

duration, depending on the

course chosen, usually varies

from six hours to 85 days. In

the beauty category, there

are courses on Depilation,

Skin Care, Aromatherapy,

Hot Stone Therapy and more,

and last for 10 to 25 days.

In make-up, there is Basic

make-up, Foundation Make-

up Artistry and Bridal Make-up

for the bride and groom. The

duration is from ve to 10 days

 The courses are certied by

reputed international bodies

like CIBTAC, City & Guilds and

India Skills and L’Oreal.

For more information visit

enrichsalons.com

 The academy provides students wi th

training in hair, skin care and make-up

techniques

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ENRICH BRIDAL SUPPLEMENT 2013 I  SALON INTERNATIONAL  I  23

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