enoll summer schoolamsterdam, 3 september, 20141 living labs as a policy tool for transitioning...
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ENoLL Summer School Amsterdam, 3 September, 20141
Living Labs as a Policy Tool for Transitioning
Living Labs as a Policy Tool for Transitioning
Jesse MarshAtelier Studio Associato
ENoLL Summer School Amsterdam, 3 September, 20142
Living Labs as a Policy Tool for Transitioning
The new landscape of jobs
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Living Labs as a Policy Tool for Transitioning
… and manufacturing?
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Living Labs as a Policy Tool for Transitioning
Three key strategies• Cost-oriented
A retention strategy for price-sensitive mass-market customers, based on relocation to low-income countries, including the NMS
• Product/service-orientedDiversifying the spectrum towards high-quality and specialty textile products in order to raise perceived/delivered value and shift attention away from costs
• Productivity-orientedAutomation and IT-based supply chain management, to increase efficiency and improve flexibility through global sourcing systems
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Living Labs as a Policy Tool for Transitioning
EU «Industrial Compact» 2014• Move continuously towards innovative, high-added value
products• Market liberalisation to explore the opportunities in Brazil,
China, India, Indonesia, Japan and the USA;• More emphasis on creative and high-end products
manufactured in the EU;• Protect European fashion and high-end companies against
counterfeiting and other IPR violations;• Reduce the gap between longer financial cycles than production
cycles, esp. for the SMEs from the fashion industry• Struggle against the risk of losing traditional skills and know-
how• Increase the legal certainty and consequently consumers trust
regarding online shopping
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Living Labs as a Policy Tool for Transitioning
The Maker Economy?
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Living Labs as a Policy Tool for Transitioning
How to transition?
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Living Labs as a Policy Tool for Transitioning
Business Model as Research
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Living Labs as a Policy Tool for Transitioning
Rainforest Model as Policy
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Living Labs as a Policy Tool for Transitioning
Living Labs for Business Models
DesignLabs
PlaceLabs
MakingLabs
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Living Labs as a Policy Tool for Transitioning
Design Labs• Inspiration labs (drawing inspiration from
historical and multi-cultural sources)• Eco-labs (using eco-materials, Fair Trade
networks, etc.)• Techno-labs (exploring the potential of new
technical materials and processes)• Existing on-line designer and maker communities
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Living Labs as a Policy Tool for Transitioning
Making Labs• Networked laboratories (small-scale artisans as
virtual enterprises)• Making places (new life for old factories as multi-
disciplinary making centres)• Home production (DIY kits, family enterprises)• Innovative supply networks (including
organisations as well as individuals on a peer basis)
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Living Labs as a Policy Tool for Transitioning
Place Labs• User communities as “prosumers” and
“customizers”• Re-factories (re-invention of the role and
function of T&C factory structures in urban settings)
• Social spaces (making and sewing as activities with a social function providing added value to urban and regional development policies)
• Global value chain districts (based on re-configuration of existing clusters, across the geograph-ical borders)
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Living Labs as a Policy Tool for Transitioning
Business Systems• An existing industrial T&C district introducing new equipment and concepts for
custom-to-order production and fashion designs based on technical fabrics.• A technology incubator identifying and developing new business ideas to
accelerate the adoption of new technologies and approaches by the T&C supply chain, thus enabling the take-up of new business models.
• A rural district scattered with fasonista laboratories building a networked enterprise based on interchange with design schools and virtual interaction with customers.
• A fashion start-up incubator with experimental facilities for new materials, heritage and ethnically based designs, and new manufacturing processes.
• Fully or partially defined DIY kits to be custom ordered through a large-scale distribution network (supermarket, furniture manufacturer, etc.) and assembled in (fair trade) social centres in marginalised urban areas.
• An on-line ecommerce retailer introducing a home apparel department complete with equipment, designs, and DIY kits.
• A work garment producer customising for a company and on demand for each of its employees the garment to be delivered.
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Living Labs as a Policy Tool for Transitioning
Transition scenarios Making Labs Design Labs Place Labs
Supply Chain innovations
Transition Path #SC1Transition Path #SC2
Transition Path #SC3
Transition Path #SC4
Localisation innovations
Transition Path #L1
Transition Path #L3
Transition Path #L4Transition Path #L5
Business process
innovations
Transition Path #BP1Transition Path #BP2
Transition Path #BP3Transition Path #BP4
Transition Path #BP5
Skills innovations
Transition Path #S1
Transition Path #S2Transition Path #S3
Transition Path #S4Transition Path #S5
Policy/regulatory
innovations
Transition Path #PR1Transition Path #PR2
Transition Path #PR3
Transition Path #PR4
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Living Labs as a Policy Tool for Transitioning
New economic models
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Living Labs as a Policy Tool for Transitioning
New communicational models
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Living Labs as a Policy Tool for Transitioning
New normative frameworks
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Living Labs as a Policy Tool for Transitioning
New infrastructures
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Living Labs as a Policy Tool for Transitioning
Thank you for your attention
Jesse MarshAtelier Studio Associato