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    Event ConceptTHE STORY

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    WHAT IS ENLIGHTENING

    When passion meets inspiration and determination, business success is granted.

    This is what true brands are made of!

    Were here to tell their enlightening stories of successful businesses through the voices of some

    remarkable leaders.Theres no greater way to stay ahead than to get behind the scenes of business wisdom.

    Enlightening Events are strictly business, nothing more, nothing less than BUSINESS2GREATNESS.

    Welcome to Business Class Vision!

    www.enlightening.ro

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    THE TIME IS NOW

    We believe that now is the time for business greatness.

    Are you ready?

    Discover open business ideas for consistency, endurance and competitiveness

    straight from the people who made it all happen and be at the top of your

    game!

    The next step in business performanceis here for you!

    www.enlightening.ro

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    WHEN GREATNESS BEGINS

    Take ... PEOPLE

    when amazing talent is discovered by looking beyond the obvious.

    Take a look at

    Gillian Lynne - Choreographer and Television Director

    Gillian's gift for dancing was discovered by a doctor, when her

    mother took her for a medical examination because she was

    underperforming at school and showed lack of focus.

    The doctor saw an amazing dancer in Gillian and encouraged her mother to take her to dance school.

    The result?

    An international award winning ballerina, dancer, television director and choreographer.

    www.enlightening.ro

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    WHEN GREATNESS BEGINS

    Add ... STRATEGY

    when competition becomes irrelevant.

    Take a look at

    W. Chan Kim & Renee Mauborgne Blue Ocean Strategy

    As a result of a decade-long study of 150 strategic moves spanning

    more than 30 industries over 100 years (1880-2000), held by two

    passionate professors, the Blue Ocean Strategy came to life, a revolutionary

    business method which is now applied all across the globe.

    The aim of BOS is not to out-perform the competition in the existing industry, but to

    create new market space or a blue ocean, thereby making the competition irrelevant

    through differentiation and low cost tools.

    www.enlightening.ro

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    WHEN GREATNESS BEGINS

    Add ... INNOVATION

    when a new idea rolls up from simply combining existing concepts.

    Take a look at

    Mick Pierce Eastgate Centre, Harare

    In Harare, Zimbabwe an office and mall building has no conventional

    air-conditioning or heating, yet stays regulated year round with dramatically less

    energy consumption.

    The Eastgate Centre in Harare, Zimbabwe, typifies the best of green architecture

    and ecologically sensitive adaptation. With this building, Mick Pearce has tossed

    the norms of architectural correctness out of the window and looked to nature and

    local cultures for a solution to sustainability.

    www.enlightening.ro

    This goes to show that local culture and the realities of the natural geo-climatic region have much to teach

    those who are willing to challenge standardized ready-made solutions.

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    WHEN GREATNESS BEGINS

    And you find ... LEADERSHIP when passion, determination and vision melt even the Antarctic dangers.

    Take a look at

    Sir Ernest Henry Shackleton Explorer

    Sir Ernest Henry Shackleton was an Anglo-Irish explorer who was one

    of the leading figures of the period known as the Heroic Age of Antarctic

    Exploration. He earned multiple public honors for his courageous conquests

    and dangerous expeditions, which he lead safely, with no lives lost in spite

    of the overwhelming challenges that he and his crew encountered.

    www.enlightening.ro

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    TYING IT ALL TOGETHER

    The way you tie things together is who you are.

    Its a matter of choice and expertise when it comes to business.

    Here are our BUSINESS2GREATNESS key areas:

    1. People

    2. Strategy

    3. Innovation

    4. Leadership

    Are you up for the challenge?

    www.enlightening.ro

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    1. ITS ALL ABOUT PEOPLE

    Behind every idea, effort and result are People.

    Knowing how to involve and enlighten your team is the only way to stay at the top.

    People Engagement

    Motivation

    Talent Management

    Coaching

    Your team takes corporate vision personally!

    www.enlightening.ro

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    2. THINK STRATEGY OR ELSE

    Sometimes knowledge and experience is just not enough! Listen to your gut feeling when making a decision. Combine it

    with Strategy and you will build the right way for your business.

    Strategy is everything and seeing things through is the right way to go.

    Choice

    Sustainability

    Value

    Improvement

    Play to win, not to survive!

    www.enlightening.ro

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    3. DIFFERENT IS THE ONLY WAY TO GO

    If you want to win the game, innovation does the trick.

    All you need is the tools to control your imagination and resources, because with innovation always come risks.

    Manage those risks and youve got it made.

    Creativity

    Brainstorming

    Team Involvement

    Investment

    B the game. Innovate!

    www.enlightening.ro

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    4. LEAD YOUR WAY

    Managing is easy, leading is the challenge.

    We all know that leadership is about seeing the right moves, not only doing things right.

    You know what it takes!

    Charisma

    Know-how

    Vision

    People Management

    Entrepreneurship

    Stand out and make a difference!

    www.enlightening.ro

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    WHAT WE BRING TO THE TABLE

    The first Enlightening Events cycle begins this year with the

    Business Class Vision event, on November 17th 2011.

    Weve gathered leaders from around the world to share The Future:

    Knowledge

    Talent

    Perspective

    Insight

    Facts

    Theres no such thing as overqualified or overstated.

    The only way is up, for authentic business players.

    This is as high as it gets.

    www.enlightening.ro

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    WHO SHOULD ATTEND

    Are you an authentic business player? Than YOU cant miss this!

    Weve gathered leaders from around the world to share The Future:

    Corporate profile

    Top management

    Middle management

    General business areas:

    Sales & New Business

    Human Resources Operations

    Marketing

    www.enlightening.ro

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    GET BUSINESS PERSPECTIVE

    The most harmonious sounds lie in the hands of the orchestra conductors.

    The right leaders can make the impossible possible by awakening and feeding the leadership

    sense inside us.

    Be part of the first Enlightening Events Edition

    Business Class Vision

    to meet three visionary business trendsetters for both the

    Romanian and the international markets, which will share their way of staying at the top and their passion for business!

    www.enlightening.ro

    Here they are:

    Ted Lattimore / Kevin Heaney / Robert Murray

    Lets meet them and start doing greatness!

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    ENLIGHTENING SPEAKERS 2011

    Ted Lattimore

    international entrepreneurial and executive experience, renowned for delivering

    exceptional operational and organizational performance and company

    profitability.

    Ted will tell us how to combine strategy with leadership, and why people

    engagement must be hand in hand with execution.

    WHY TED

    Ted is the perfect business athlete, with an amazing sense for business

    change. He held several key management positions at some of the most impor-

    tant telecom companies in the world, where he held a crucial role in the birth of

    industry. He founded and chaired the Mobility Canada Strategic Advisory

    Committee and he was recognized as one of the top 10 business managers in

    Romania.

    Ted is currently Chief Executive Officer and President of Carmanah Technologies.

    www.enlightening.ro

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    ENLIGHTENING SPEAKERS 2011

    Kevin Heaney

    know-how in multiple industries across the globe, with a strong focus on of

    Vision, Strategy, Sales & Distribution Effectiveness and Organizational Design.

    Kevin will talk about people and numbers, how to maximize sales with a human

    touch.

    WHY KEVIN

    Kevin is a passionate person with a never ending quest to learn and teach, whos

    overwhelming professional background formed an inspiring speaker and mentor.

    There is no theory in Kevins approach, it all comes from acquired knowledge in

    business and as a volunteer in the Canadian Coast Guard Auxiliary. He has

    suffered the scars of on-the-street learning, as well as the reward of

    entrepreneurial leadership and is a an enthusiastic people driven business leader.

    Kevin is currently Vice President - Worldwide Sales & Marketing at Endurance Wind Power ,

    Principal at Kevin Heaney Consulting , Member of the GrowthPoint Group Board of Directors and

    Mentor at the University of Victoria Business School.

    www.enlightening.ro

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    ENLIGHTENING SPEAKERS 2011

    Robert Murray

    Senior Executive Business experience in Marketing, Sales, Operations, Business

    Development and General Management, world wide. Bob is here to teach us

    what leadership and success are really about.

    WHY ROBERT

    Bob stands by the idea that, as a leader, standing up in front of a crowd and

    waving your arms around is not a lasting strategy. He brings a proven track

    record of senior level strategic direction and implementation. He earned two

    New York Festival Awards and one Summit Award (in Portland, Oregon) for

    Marketing Innovation Excellence. Bob will present a different approach, byshowing us why Vision comes from the most unlikely sources, Attitude comes on

    one leg, pilots are the worlds best Implementers, and Leadership really is about

    mirrors and windows.

    He is currently the Chairman of The GrowthPoint Group, the EVP of North America for Faronics

    Corporation and Associate Professor at the UBC Sauder School of Business and the British

    Columbia Institute of Technology School of Business.

    www.enlightening.ro

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    ENLIGHTENING SPEAKERS 2011

    Roberto Lazarov

    CEO, FunDeal Romania

    WHY ROBERTO

    Roberto is a young entrepreneur with an excellent academic background in both

    Spain and Romania, and an impressive business experience. He is currently in

    charge of several local and international business projects in various activity

    areas, such as: Internet sales (win-win-win online deals), M&A consultancy

    services, renewable energy (PV), TV production, new media and many others.

    Robertos work is governed by ambition, ethics and innovation, all that with a

    strong focus on time and capital management.

    He is currently the CEO of FunDeal Romania, a very successful e-commerce business, a partner

    at FGB Asesores and, also, strategically involved in a few other companies.

    www.enlightening.ro

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    ENLIGHTENING SPEAKERS 2011

    Ada Roseti

    Channel Director South Eastern Europe, Discovery Networks CEEMEA

    Ada joined Discovery Networks as Channel Manager for Romania in January 2008.

    Her attributions later on extended to Hungary, Czech Republic and Slovakia and

    since the beginning of 2011, she has been promoted to Channel Director for South

    Eastern Europe, comprising of Romania, Serbia, Bulgaria, Slovenia, Croatia,

    Montenegro, Bosnia & Herzegovina, Albania and Macedonia. She supervises the

    programming, marketing and on-air presentation of Discovery portfolio of channels

    in these markets.

    Before joining Discovery, Ada was Head of Acquisitions, Sales, Subtitling and

    Programming at the Romanian Public Television (TVR). She has also worked in

    acquisitions and program planning for National TV and Prima TV. She began her

    career as a radio host at PRO FM, and then worked as the host and producer of a

    movie magazine show on Pro TV. She has also contributed to various TV and radio

    programes about the movie industry and is regularly invited to film events in

    Romania. She teaches "writing for television" for a master degree at the University

    of Bucharest.

    www.enlightening.ro

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    ENLIGHTENING SPEAKERS 2011

    Sergiu Negut

    Deputy CEO, REGINA MARIA, The Private Healthcare Network

    Sergiu Negut has been the Deputy CEO of REGINA MARIA, The Private Healthcare

    Network for the last six years. During this period, Mr. Negut coordinated, together

    with CEO, a growing healthcare business and an expanding team of professionals,

    so that REGINA MARIA, The Private Healthcare Network is now the largest private

    medical network in Romania.

    Sergiu Negut has an extensive experience in general management, across

    different industries (healthcare, pharmaceuticals, commodities) and business

    development, including M&A and startups.

    www.enlightening.ro

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    ENLIGHTENING SPEAKERS 2011

    Catalin Velescu

    Managing Director 3M Romania

    Catalin Velescu has a background in Physics Technology-Engineering from the

    University of Bucharest and an EMBA in Business Administration University of

    Washington, Seattle.

    Catalin has started his career at 3M in 1996 and held a number of business

    assignments with increased responsibility within the Electrical Markets Division of

    the local subsidiary. Since 2005 has held business management positions such

    as Business Development Manager for the Communication Markets Division,Central East Europe and later assignment as Business Development Manager

    Electronic Solutions Division for EMEA region.

    www.enlightening.ro

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    BUSINESS CLASS VISION EVENT AGENDA

    Welcome coffee

    Opening speechGuest Speaker TBD

    First session: Strategy

    Strategic vision in turnaround times - People and StrategyTed Lattimore - CEO and President of Carmanah Technologies Corp

    Panel discussion - Innovate to compete and conquer: minds and heartsCatalin Velescu - Executive Director, 3M Romania

    Roberto Lazarov - CEO, FunDeal Romania

    Coffee Break and Networking

    Second session: Business Results

    From Strategy to ExecutionKevin Heaney - VP Worldwide Sales & Marketing of Endurance Wind Power

    Panel discussion - Lead the WAYAda Roseti - Channel Director South Eastern Europe, Discovery Europe

    Sergiu Negut Deputy CEO, Regina Maria

    09:00 - 09:30

    09:30 - 10:00

    10:00 - 10:45

    10:45 - 11:30

    11:30 - 12:00

    12:00 - 12:45

    12:45 - 13:30

    www.enlightening.ro

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    BUSINESS CLASS VISION EVENT AGENDA

    Business Lunch & Networking

    Third Session: Leadership

    From motivation to engagementRobert Murray - EVP of North America for Faronics Corporation

    Panel discussion:Ted Lattimore - CEO and President of Carmanah Technologies Corporation

    Kevin Heaney - VP Worldwide Sales & Marketing of Endurance Wind Power

    Robert Murray - EVP of North America for Faronics Corporation

    13:30 - 15:00

    15:00 - 15:45

    15:45 17:00

    www.enlightening.ro

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    ENLIGHTENING NETWORK

    Organizer:

    The first Enlightening Events edition Business Class Vision is currently supported by the following Partners:

    Media Partners:

    www.enlightening.ro

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    KNOW MORE ON NOVEMBER 17TH 2011

    Name: Business Class Vision

    Profile : Business Conference

    Location: JW Marriot Bucharest Grand Hotel

    Date: November 17th 2011

    This year, Enlightening sets the grounds for authentic business performance.

    The clock is ticking.

    Get a business class seat and get ready for greatness!

    We are looking forward to meeting you and your ideas.

    www.enlightening.ro

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    Thank youSEE YOU SOON!

    Contact:

    77 Popa Savu St., 011432, District 1,

    Bucharest

    Phone: +40 21 411 44 20

    Email: [email protected]