enhancing systems solutions - fujitsu · axel tripkewitz - senior director, hr / business support...

COMPANY OVERVIEWFUJITSU MICROELECTRONICS EUROPE

INNOVATION. REALISATION. RELIABILITY.

Enhancing

SYSTEMS SOLUTIONS

02

...“with our special blend of technological leadership,

local product development and Europe-wide

applications teams, Fujitsu Microelectronics Europe

offers systems solutions to those industries in which

Europe leads the world.”

Shimpei Hirata

President

Fujitsu Microelectronics Europe

Langen / Germany


CONTENTS

President’s message 2

Fujitsu in Europe and throughout the world 3

FME’s company values 4-5

Automotive & industrial 6

Graphics solutions 7

Multimedia 8

Communications 9

Continuous improvement 10

Careers & environment 11

03

Fujitsu’s global perspectiveFujitsu is a world leader in IT and communications solutions,

concentrating on software & services, hardware platforms

and electronic devices & components. Fujitsu’s global goal

is to focus on customer needs, quality, timeliness and

management speed.

Commitment to EuropeFujitsu Microelectronics Europe (FME) has been established

in Europe for more than 27 years and today supplies state-of-

the-art semiconductor devices and systems solutions. FME

serves the European automotive, communications, multimedia

and industrial markets. Commitment to Europe is reinforced

by continuous investment in new design and support services

at the heart of these markets. More recently, FME moved into

new European headquarters in Langen, Germany, and

established a new Graphics Competence Center in Munich.

Support from Japan for EuropeThe construction of two new Fabs in the Mie prefecture

Japan, enables mass production of 300mm wafers, employing

90 and 65nm process technologies with the option to further

reduce to 45nm in the near future. This massive increase in

Fab capacity will enable European customers to benefit

quickly as they move towards high-end technology.

FME has been established in Europe for more than 27 years.

Goog

le Im

age

04

FME’s COMPANY VALUES

Customer orientationBrendan McKearney - vice president, sales and supply chain“FME’s mission is to fully satisfy customers by providing right-sized solutions.

We regard the customer as our number one asset and everything we do is aimed at

building mutually successful relationships. We endeavour to provide a highly

responsive service at all points of contact and gain a deep understanding of

customers’ and end-customers’ needs in order to generate sustainable value add and

competitive advantage.”


Global player Dirk Weinsziehr - vice president, marketing and development“FME develops and supports value-added solutions by focussing on markets where

Europe leads by innovation - automotive, communications, networking/telecoms,

industrial equipment and digital TV. As a global player, our integrated solutions

approach is underscored by innovative semiconductor devices and IP, backed by

increasing Europe-based design, software and application support.”

FME’s European headquarters in Langen, Germany.

05

Profitability & growthRainer Hagmaier - senior director, finance“At Fujitsu Microelectronics Europe our objective is to generate optimal levels of

profitability and growth to allow us to re-invest locally in people skills, technology and

infrastructure. Investment to ensure our customers’ continuing success.”

Developing employeesAxel Tripkewitz - senior director, HR / business support services“The key element of our success is our people. The company encourages

advancement through comprehensive training and development programmes

for individuals, work groups and business units. These range from technical

education to team-building and interpersonal skills. Our people’s training and

development needs are regularly assessed, reviewed and aligned to goals set by the

company as a whole.”

Company cultureNeil Amos - senior director, technology“FME’s culture is grounded in integrity, openness and realism. We adopt a down-to-

earth approach, which takes an objective view of the benefits that technology can

offer. Design and engineering teams across Europe, as well as Japan, work together

and share experiences and best practice to benefit customers in Europe and around

the world. Long-term partnerships are encouraged. Customer-focused attitudes are

developed. Promises are delivered.”

06


AUTOMOTIVE &INDUSTRIAL InnovationFME’s innovative automotive solutions cover key areas such as

vehicle body control and comfort systems, chassis control and

instrumentation clusters, and infotainment systems. From

microcontrollers, graphics controllers, gyro-sensors and

AGPS receivers, through software and hardware development

tools, software drivers, real-time operating systems, CAN, LIN

and FlexRay™ connectivity, to reference designs with

application software.

FME works closely with vehicle manufacturers, Tier 1

suppliers, third-party specialists and standard-setting

organisations such as AUTOSAR, with total support provided

by FME’s European Microcontroller Design Centre and local

applications teams.

Beyond the automotive sector, Fujitsu offers FRAM,

fingerprint sensors and linear devices in addition to

microcontrollers and graphics controllers. Its growing

presence in industrial embedded control applications includes

optimised solutions for factory automation, building control,

identification, vending machines and digital home appliances.

SK-91F467-FLEXRAY multifunctional starter kit for the Fujitsu32-bit Flash microcontroller MB91F467D series and FujitsuFlexRay stand-alone communication controller MB88121.

Fujitsu is a leading systems solutions supplier to the European automotive andindustrial markets.

07

GRAPHICSSolutionsFujitsu’s graphics controllers offer designers flexible options to

create complete graphic display sub-systems – from compact

single-chip 2D systems to high-end 3D, dual eight-layer

solutions. Combined with Fujitsu’s MPEG decoders and

microcontrollers, they can form fully operational systems.

On-going investment in FME’s Business Unit Graphics

Solutions enables Fujitsu to develop its aggressive graphics

roadmap. The Business Unit is based at its Graphics

Competence Center in Munich, where a team of more than

30 experts combine hard- and software design, applications

and marketing skills. The roadmap predicts a growing portfolio

of 3rd & 4th generation devices, to be manufactured in

Fujitsu’s own 90nm technology, and supports FME’s mission to

retain its No.1 slot in embedded automotive graphics.

In addition to servicing existing automotive and multimedia

customers, the Business Unit Graphics Solutions additionally

targets markets including medical, industrial, POS, marine,

console-gaming and surveillance.

MB86297 is the first graphics controller for embedded automotive applications tobe fabricated in Fujitsu’s own 90nm technology.

FME’s Business Unit Graphics Solutions is based in Munich and employs more than30 specialists, combining hard- and software design, applications engineering andmarketing skills.

08


MULTIMEDIAProducts & SolutionsFujitsu’s multimedia range of products and solutions caters for

rapidly growing consumer demand in applications ranging

from set-top boxes to integrated digital TVs and complete

solutions for in-car entertainment.

FME’s European Multimedia Design Centre demonstrates its

global technical leadership in MPEG decoder and encoder

solutions, with advanced integration of MPEG SoC solutions

and precise architectural design significantly reducing BOM

costs and increasing design efficiency.

FME works closely with European partners and provides

reference designs and development platforms to minimise

development time and meet time-to-market requirements of

customers in the fast moving consumer world. The product

portfolio also includes integrated tuner and demodulator

solutions for various DVB standards.

The Multimedia Business Unit is committed to supporting

global DVB standards for the world-wide delivery of digital

television and data services. New products will continually be

developed for emerging applications meeting multiple

standards, which will allow customers to cover all markets with

a single design.

Solutions cater for applications ranging from set-top boxes to integrated digital TVs and complete solutions for in-car entertainment.

Highly-integrated SmartMPEG-E decoder provides a complete Personal Video Recorder (PVR) solution.

09

AdvancedCOMMUNICATIONS

Fujitsu’s advanced ASIC technology and SoC capabilities

enable market leaders to develop innovative solutions for

emerging communications infrastructure applications from

broadband access to next-generation core networks operating

at up to 40Gbps.

FME’s European ASIC, Mixed-signal and RF Design Centres

provide localised design support and fast turnaround times

for European customers, while its extensive portfolio of

re-usable IP ensures efficient throughput for custom and semi-

custom designs.

For mobile applications such as multimedia terminals

and location-based services, Fujitsu offers a broad range

of solutions from VCOs and PLLs through fingerprint

sensors, chipsets and modules for GPS, to sophisticated

multimedia processors.

Fujitsu is also making significant investment in the WiMAX

arena, developing leading-edge SoC solutions enabling

broadband connectivity for both access terminals and

base-stations. This complements its leading-edge DAC

technology, which is already widely deployed in GSM-,

GPRS- and 3G-based systems.

FME provides communications solutions for applications ranging from broadbandaccess to next-generation core networks.

The Fujitsu WiMAX SoC can opperate in TDD orFDD modes and supports all available channelbandwidths from 1.75MHz up to 20MHz.

10


ContinuousIMPROVEMENT Part of the way of lifeContinuous improvement is an integral part of Fujitsu’s global

policies and objectives. Formal quality management systems

are long established, with the aim of continuously monitoring,

improving and auditing quality, with current certification to

ISO 9001:2000.

FME fulfils the most stringent customer requirements:

products for automotive applications are developed and

produced to satisfy the requirements of ISO/TS 16949

quality standards.

The pursuit of excellence goes well beyond quality

management. Our membership of the European Foundation

for Quality Management (EFQM) is helping us improve all

aspects of the company’s activities from management and

processes through to employee development, customer focus

and the encouragement of partnerships.

Formal quality management systems are part of the way of life at FME.

Membership of the EFQM is helping improve all aspects of the company’s activities.

11

At the heart of Fujitsu’s environmental philosophy is its

‘Green policy - making every activity green’.

Specific projects include collection and re-use of packaging

and empty trays; making outer boxes & filling materials

obsolete; lead-free solder materials & processes, and collection

& recycling of products. FME is fully compliant with Fujitsu’s

RoHS* and WEEE** programs, and is certified to ISO 14001.

Corporate Social ResponsibilityThroughout the world, Fujitsu actively forges links with local

communities to implement its CSR programme.

* RoHS: Restriction of Hazardous Substances

** WEEE: Waste Electric & Electronic Equipment

The Green ENVIRONMENT

Leading-edge technology needs high-calibre people.

Commercial success depends on the quality of these people.

FME is constantly looking for motivated employees, and

encourages them to commit to its business strategy. In return,

FME offers career development with all the training resource

expected from a global organisation.

With operations in Langen, Maidenhead, Milan, Munich and

Paris, the career opportunities are almost infinite across

Fujitsu’s European organisation.

CAREERSin FME

At the heart of Fujitsu’s environmental philosophy is its ‘Green Policy’.

Leading-edge technology needs high-calibre people.

Copyright Fujitsu Microelectroniccs Europe GmbH 2008

ASK FUJITSUContact us on +49(0) 61 03 69 00 or visithttp://emea.fujitsu.com/microelectronics

FME-U05-0208

enhancing systems solutions - fujitsu · axel tripkewitz - senior director, hr / business support...

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