enhancement ecosystem: enriching content with user tags and annotations

www.designforcontext.comDuane Degler @ddeglerThomas Vander Wal @infocloud

Enhancement Ecosystems: Enriching Structured Contentwith User Tagging and Annotation

SEMTECH BIZ 20132nd October 2013, New York

Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal2

Add structure

Goal: Content Enhancement

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Integer tempus orci sed dui euismod tristique. Etiam sit amet lectus non neque porttitor consectetur sit amet ut mauris. Proin sit amet est at justo auctor dapibus. Phasellus non neque blandit, volutpat nunc at, tempus lorem. Pellentesque ac consequat nibh.

Phasellus egestas semper massa, eu placerat nisl ultrices eu. Nulla et posuere mauris, at viverra nunc. Nam porttitor laoreet arcu, id tempor libero egestas euismod. Nulla in diam nisl. Phasellus elementum turpis ac ipsum dignissim, at porttitor leo semper. Duis sollicitudin velit eu dolor placerat rhoncus. Ut ut turpis nec nibh ultricies aliquet eget ac arcu. Praesent dapibus rhoncus accumsan. Integer laoreet tellus sed turpis interdum congue. Praesent nulla ipsum, iaculis nec dictum quis, posuere in nulla. Cras nec dui ornare orci blandit pretium nec consequat tellus. Etiam eu neque odio.

Nunc posuere sem sed orci faucibus aliquet. In sagittis tellus non dui laoreet, id mattis libero pharetra. Praesent sollicitudin odio a lobortis pellentesque. Integer ullamcorper dapibus auctor. Pellentesque urna magna, posuere placerat nibh vitae, feugiat adipiscing mi. Maecenas euismod, eros eget luctus tempor, eros risus placerat enim, quis gravida odio nisl id turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam a accumsan velit, ac facilisis erat. ctus eu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis non nulla lectus. Morbi mollis convallis.

Nulla nunc velit, suscipit iaculis dictumFringilla egestas ante. Integer sit amet rhoncus orci. Phasellus egestas at dolor pretium rutrum. Morbi at ultrices tortor. Donec vehicula convallis enim a interdum. Nunc sed aliquet risus.

Integer tempus orci sed dui euismod tristique. Etiam sit amet lectus non neque porttitor consectetur sit amet ut mauris. Proin sit amet est at justo auctor dapibus. Phasellus non neque blandit, volutpat nunc at, tempus lorem. Pellentesque ac consequat.

Phasellus egestas semper massa, eu placerat nisl ultrices eu. Nulla et posuere mauris, at viverra nunc. Nam porttitor laoreet arcu, id tempor libero egestas euismod. Nulla in diam nisl. Phasellus elementum turpis ac ipsum dignissim, at porttitor leo semper. Duis sollicitudin velit eu dolor placerat rhoncus. Ut ut turpis nec nibh ultricies aliquet eget ac arcu. Praesent dapibus rhoncus accumsan. Integer laoreet tellus sed turpis interdum congue. Praesent nulla ipsum, iaculis nec dictum quis, posuere in nulla. Cras nec dui ornare orci blandit pretium nec consequat tellus. Etiam eu neque odio. Nunc posuere sem sed orci faucibus aliquet. In sagittis tellus non dui laoreet, id mattis.

MetadataIssue: 7 (10)Author: A. MaecenasAuthor: G. EuismodDate: 10.2.2013Word Ct: 3,187Keywords: faucibus, aliquet, sagittis, tellus

Related Content• Integer ullamcorper

dapibus auctor• Pellentesque urna

magna• Posuere placerat• Vitae, feugiat

adipiscing• Euismod, eros eget

luctus te

Tags• ullamcorper • dapibus auctor• urna magna• placerat

LDLinked Data

TAText Analytics

IAInformation Architecture

UXUser Experience

KMKnowledge Management

ESEnterprise Social


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Review & Assess

Use

Crawl Track

Annotate

LinkTag

Collaborate

Enhance & Validate


Enhancement Ecosystem

Source MaterialExtract & Index


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Considerations for automated processing

Automated tools have “editorial perspective”

What something is about What is explicit, rather than

implied

But more challenging . . . What is inherent, even if not

made explicit? What is the external focus?

Context of use?


New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Taxonomy enhancement Must update and evolve

to remain relevant

• Should be a continual process, not “big bang” every few years

Embracing evolution lowers costs

• Improvement cost

• Misalignment cost Formalize the evolution, don’t just

react to drift

Considerations for taxonomies



Enhance & Validate


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Successful adoption… Keep it simple. It is easier for users to recognize

a term and validate its relevance than it is to recall a term that aligns with user expectations.

In the ecosystem, this step is iterative for continuous improvement.

Author / Editor / SME


Enhancement support during writing and reviewingStructured and

unstructured sources proactively provided

as resources for authors and editors.


Enhancement support for elaborating contextsA range of sources.

Recognition is easier and more consistent

than recall.


Enhancement support for elaborating contexts

Information available when applying terms

helps users understand what

terms mean.



Review & Assess


The iteration step! Not “one and done.” Pattern-finding based on what

matters to users. Assess value:

• Relevance• Quantity• Significance• Quirkiness

Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Owner’s iterative review & assessment

Review & Assess


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Review & Assess

Use

Crawl Track

Annotate

Link

Collaborate

Tag

Enlisting our users



Crawl & Track


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Review & Assess

Use

Crawl Track

Surfacing how and where used

Formal & informal references to content

Identifying where something is cited provides:

• Context

• Perceived value from user

• Surrounding terms


Tasks produce path patterns, uncovered by analytics

1 2 3 4 5 Yellow brick road (set path)

A

G

D

SN

8Family Circus(wandering)

1b

1c

1d

Spelunking(deep dive)

Window shopping (look-leave-look)

!Serendipitous (‘aha’ discovery)



Annotate, Tag & Link


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Review & Assess

Use

Annotate

LinkTag

Tags & Folksonomy Discover vocabulary Valid personal perception Emergent terms Gap identification


Folksonomy tagging triad

Definition

Interest Identity

Metadata

Object

Vocabulary


Dual folksonomy triad

TerminologyCommunity

Culture

Definition

Interest Identity

Metadata

Object

Vocabulary


Taxonomy < > Folksonomy ?

Taxonomy Folksonomy

Structure

Efficiency

Solid foundation

Messy

Difficult findability

Slow to emerge

Resource intensive

Not emergent

Difficult to validate

Relatively inexpensive

Emergent by nature

Continual validation


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Review & Assess

Use

Annotate

LinkTag

Interpreting linked content Context and conceptual patterns See things in the aggregate Surface conceptual distance, not

semantic distance


One NY Times article gets different URLs in Twitter.

The application aggregates them and captures surrounding text for analysis.


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Review & Assess

Use

Annotate

LinkTag

Users’ context-setting With Location With tool / service Direct link to concept within an

object

Can apply structure to enhance:

• Hypothesis

• Noting Structure

• Interpretation (strong)


The increase in OA-related musculoskeletal pain especially in the growing elderly population has created heightened interest in effective treatments with better safety profiles. The Glucosamine/chondroitin Arthritis Intervention Trial (GAIT) was designed to examine the effects of the dietary supplements glucosamine and chondroitin sulfate given alone or in combination as compared to celeecox or placebo on pain associated with osteoarthritis of the knee. The primary symptomatic outcome assessment of the GAIT study was after 24 weeks of randomized, double-blinded, placebo-controlled therapy.[6] An ancillary structural study describing the effects of the agents on radiographic joint space width loss for up to two years has also recently been reported.[7] To date, very few data have been reported for the long-term treatment of OA with any agent including the supplements and celecoxib studied here. Patients in the structural study continued to have safety and clinical efficacy assessments at all scheduled visits. This paper details the clinical efficacy and safety experience with these agents alone and in combination along with celecoxib as compared to placebo in patients from this subset of GAIT over 24 months of follow-up.

chondroitin sulfatecelecoxib

radiographic joint space

Add note, action

Search on this now

Tag forTag for search

Add case note

“Smart” notes for knowledge workers

Capture knowledge of important terms

Tag for Search

“Radiographic joint space” Just capture the keyword Mark as a target term Mark as a general concept

Associate with existing concept:Measurement

Search notes:

Add term cancel

Capture hypothesesand elaborations

Add case note

Paragraph 45“…radiographic joint space…”

Case note Private note

Associate with: Hypothesis ☐ Evidence☐ Concept in case documents

Other cases (cross-reference):

Save note cancel



Collaborate


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Review & Assess

Use

Collaborate

Data from collaborations Richer resource, as used more

often with more complete thoughts captured

Easy to use Larger narrative But:

• Hard to algorithmically harvest

• Not as precise


Manage

New content

Legacy content

Taxonomy• ------

• ------• ------

• ------• ------

Extract & Index

Enhance & Validate

Review & Assess

Use

Crawl Track

Annotate

Link

Collaborate

Tag

Enhancement Ecosystem:Iterative, Relevant, User-Centered

www.designforcontext.comDuane Degler @ddeglerThomas Vander Wal @infocloud

Enhancement Ecosystems: Enriching Structured Contentwith User Tagging and Annotation

SEMTECH BIZ 20132nd October 2013, New York

enhancement ecosystem: enriching content with user tags and annotations

Design

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eu placerat nisl ultrices

praesent nulla ipsum

nulla lectus

nulla et posuere mauris

nunc sed aliquet risus

amet ut mauris

dui laoreet