enhance user engagement with wordpress.com vip and the playbuzz plugin
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Meet Your Presenters
Shachar OrrenVP ContentPlaybuzz
Chris ScottVIP Business Engineer
WordPress.com VIP
Highly scalable, secure WordPress hosting and support from the experts who have been running WordPress.com for over a decade
Technology partnerships with leaders like Playbuzz provide our clients quick, easy integration of the best third party services for website publishing
What is WordPress.com VIP?
Trusted by publishers:✓ TechCrunch ✓ Facebook✓ Global News✓ CBS Local✓ Dropbox✓ Alaska Air...and many more
Who are WordPress.com VIP Partners?
Advantages and Benefits
Hosting and SupportSecure, scalable platform without the need to manage upgrades or infrastructure
All code reviewed prior to deployment to ensure code is secure and performs well at scale
Supported by an expert team of WordPress developers familiar with challenges of publishers of all shapes and sizes
Technology and PartnershipsEasy integration of third party solutions like Playbuzz that solve common editorial challenges
Plugin reviewed for security and performance
VIP is a liaison between our clients and partner
WordPress.com VIP to the RescueProblem: I need to add a poll to my website and I need it quickly
Solution: Enable the Playbuzz plugin, embed a poll, hit Publish
What is the Playbuzz Plugin?
Embed content from the Playbuzz network into your WordPress site.
Create playful content on Playbuzz.com and embed it directly into your WordPress site.
Take your site to new heights of audience engagement and shareability.
Search content by format, tag or number of views.
Editorial Challenges
People have infinite media choices - but much less attention
Mobile
78%of internet users don’t
read entire articles
Source: Wall Street Journal, 2014
Endless competition demands faster response
2.4M tweets within24 hours
Then
Now
Mobile
Time management – Creating content at scale
Save Time with Embeddables
Content Discovery
What’s Trending?
Quality Content with Metrics that Count
Phenomenal engagement performance
4%-15%Share rate
80%-95%Completion rate1:30-3:15 min
Sessions
Industry benchmarks:15 second sessions22% completion rate0.2% share rate
The Native Experience
Contact us:
publishers.playbuzz.com vip.wordpress.com
Playbuzz for Publishers
@PlaybuzzPublish / @WordPressVIP
Download the Playbuzz plugin: https://wordpress.org/plugins/playbuzz/
