english tutory veggie cookies
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MEMBERS:MAYRA FREIREANAIS MACÍAS MA. LOURDES LEÓNANDREA SOLORZANO
MEMBERS:Ivette CarranzaMa. Lourdes LeónAnais MacíasGary RuilovaAndrea Solórzano
LECTURE: MAX GALARZA
Veggie’s CookiesEnglish II – B 2016
Grade:10
Nutritive and delicious product.
No affecting pocket
Grow as a companyLocal and National level
VEGGIES Supply the local market Nutritional product.
GENERAL OBJECTIVE
•Produce cookies with different types of vegetables or fruits that capture customer attention.•Provide professional work with high quality products.
•To project the growth and expansion of our company nationwide.
SPECIFIC OBJECTIVES
Protein rich product
Artisanal cookies
Clean brand image
Lower productions costs
No experience in the market
Low production
Unrecognized product
First vegetables cookies in Ecuador
Responsable and fast suppliers
Quick access to customer through social networks
Near indirect competitors.
Bad habits, and rebuff of vegetables.
PRODUCT
Veggie cookies are homemade cookies of vegetables, currently there are four flavors: Carrot, Sweet Potato, Squash and Beetroot, each cookie has a different color and texture.
These cookies are different from others in the market, because of their main ingredients (vegetables)
The cookies do not have artificial colors, the color of cookies is typical of the vegetable, and are sweetened with brown sugar in low quantities because the vegetables already have their own sweeteners.
DESCRIPTION OF THE PRODUCT
A package of Veggie's Cookies consists of 4 cookies of different flavors in a transparent plastic little bag that is closed with a colored ribbon and an adhesive with the logo of VC.
PRICE
Ingredients Cost per packageFlour $ 0,08Butter $ 0,11Eggs $ 0,04Vegetables $ 0,05Sugar $ 0,15Packcages $ 0,03Total Cost $ 0,46Price $ 1,25
Considering it is a handmade product, and taking into account the ingredients, Veggie's Cookies are sold at an affordable price compared to other brands of cookies on the market
PROMOTION
PLACEConsumer Profile
Families and individuals in Guayaquil, who have a
medium and high purchasing power, and are
willing to consume an innovative and nutritious product with vegetable.
However… The market segment to
which the product is focused is mainly
children and teenagers.
Currently…Veggie's Cookies only has
social networks as a distribution channel.
But…The main objective is that
veggie's Cookies are sold in schools’ bars in Guayaquil
D.I.C.E THEORY
Duration
Integrity
Commitment
Effort It is an important indicator of the probability of success of a project based on objective measures; it is a very useful tool for the leadership of an organization and thus be able to manage programs of change and implementation of strategic initiatives.
• The total duration of the project related with production.
• Measured through frequent revisions, as this will have a greater probability of success
• Take into account the achievements and challenges
Duration
• The project team's ability to execute successfully
•The ability of the project leader
• The team must be integrated to solve problems, have a good communication and a nice work environment
Integrity
• Levels of support• The level of
commitment of the highs directors and the employees to know how prepared they are for the changes
• Commitment to provide a quality product
Commitment Effort
• How much effort will it require to implement
• The effort given by the team members to comply with the goals
D + (2 x I) + (2 x C 1 ) + C 2 + E
DICE FORMULA TO DETERMINE SUCCESS
A DICE score: Between 7 and 14 is in the "Win" Zone (very likely to succeed) Between 14 and 17 falls in the "Worry" Zone (hard to predict success) Higher than 17 falls in the "Woe" Zone (indicating high unpredictability or
likely to not succeed)
DICE FORMULA
Duration< 2 months = 12-4 months = 24-8 months = 3> 8 months = 4
Team Performance Integrity
Very good = 1Good = 2Average = 3Poor = 4
Commitment (SM) Clearly and strongly communicate the need = 1 Seem to want success = 2 Neutral = 3 Reluctant = 4
Commitment (Local)
Eager = 1 Willing = 2 Reluctant = 3 Strongly Reluctant = 4
Effort < 10% additional = 1 10-20% additional = 2 20-40% additional = 3 > 40 % additional = 4
SUCESS OF THE PROJECT
D + (2 x I) + (2 x C 1 ) + C 2 + E
Duration: 2 – 4 month = 2 Integrity: very good = 1 C1: Seem to want success=
2 C2: Eager = 1 Effort = 20 – 40 %
additional = 3
2 + (2 x 1) + (2 x 2) +1+3
2 + 2 + 4 + 1 + 3= 12 //
Between 7 and 14 is in the "Win" Zone (very likely to succeed)
SOURCES
4 Ps of Marketing. (s.f.). Obtenido de Buenos Negocios: http://www.buenosnegocios.com/notas/324-las-4-p-del-marketing
Wikipedia. (2016). Obtenido de DICE FRAMEWORK: https://en.wikipedia.org/wiki/DICE_framework