english presentation saxion 22 may 2013
DESCRIPTION
Een Engelse presentatie van Menno Both op het Saxion op 22 mei. Voor een groep internationale studenten gesproken over de voordelen van social media voor marketing.TRANSCRIPT
![Page 1: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/1.jpg)
![Page 2: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/2.jpg)
oth
•Facebook.com/mennoboth
•twitter.com/mennoboth
•linkedin.com/in/mennoboth
LET’S MEET Menno Both / Both social
![Page 3: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/3.jpg)
About me
Founder Both social Located Enschede Love F1 Love to travel Travel site www.maakeenreis.nl
![Page 4: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/4.jpg)
Both social • Started as spin off University of Twente • Started 3 years ago • We are with 3 ppl
Actie
27-5-2013 4
![Page 5: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/5.jpg)
![Page 6: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/6.jpg)
![Page 7: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/7.jpg)
![Page 8: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/8.jpg)
26-02-13
![Page 9: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/9.jpg)
26-02-13
![Page 10: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/10.jpg)
Social media campaign model
Inventarisatie
Actie Bewaking
27-5-2013 10
![Page 11: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/11.jpg)
Network society
Inventarisatie
Actie Bewaking
11
![Page 12: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/12.jpg)
14% trusts an advertisement /
78% trust an online review (Bron: Nielsen Global Trust in Advertising Survey, 2007)
– 2/3 of all persons buys a product because of a recommendation of someone else (Mc kinsy)
– People tend to talk NEGATIVE then POSITIVE about a product
People use social media to communicate, So What?
![Page 13: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/13.jpg)
![Page 14: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/14.jpg)
1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
Audience: ’Wij lezen en kijken naar de informatie die vermeld
staat in de social media kanalen.’
NETWORKING 6 degrees of separation
![Page 15: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/15.jpg)
BLOGS
SOCIAL NETWERK SITES
VIRTUELE WERELDEN
COLLABORATIEVE PROJECTEN
CONTENT COMMUNITIES
VIRTUAL GAME WORLDS
![Page 16: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/16.jpg)
http://youtu.be/DnYo65f_Etc
![Page 17: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/17.jpg)
1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
SOCIAL MEDIA MARKETING! WHY IS THIS IMPORTANT?
![Page 18: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/18.jpg)
Is uw organisatie
klaar voor Social Media?
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Nieuwe media vs Massa Media
![Page 19: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/19.jpg)
1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
Audience: ’Wij lezen en kijken naar de informatie die vermeld
staat in de social media kanalen.’
Model
![Page 20: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/20.jpg)
1%
9%
90%
Influential:
Editors:
Audience:
![Page 21: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/21.jpg)
online netwerk en hebben veel invloed op anderen.’
Model
![Page 22: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/22.jpg)
26-02-13
Which social media do u
use?
![Page 23: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/23.jpg)
Wb 2.0
Informatie 4 Dutch platforms
Facebook: Linkedin: Twitter: – No difference – more Female – Mainly Men - No difference in – Higher Educated – Higher education Educated – 35 < – 25 – 54
– 35<
![Page 24: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/24.jpg)
User in the Netherlands
![Page 25: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/25.jpg)
Users daily use Netherlands
![Page 26: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/26.jpg)
Who do you want to reach?
Actie Bewaking
27-5-2013 26
Concept 1. Persona
- Entrepeneur
- New advanture - 43 year old
- Name: Henk Willemsen
- Sociale netwerken: LinkedIn, Twitter en passief YouTube
![Page 27: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/27.jpg)
What do u want to reach? Make your goals SMART Specific Measurable Acceptable Realistic Time
Actie Bewaking
27-5-2013 27
![Page 28: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/28.jpg)
Actie Bewaking
27-5-2013 28
![Page 29: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/29.jpg)
Actie Bewaking
27-5-2013 29
How do you want to reach it?
![Page 30: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/30.jpg)
Actie Bewaking
27-5-2013 30
Answer the
Who question
![Page 31: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/31.jpg)
Actie Bewaking
27-5-2013 31
Answer the
What question
![Page 32: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/32.jpg)
•Started in 2004 •Started as The Facebook •Biggest social Network!
Facebook history
![Page 33: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/33.jpg)
Nieuwsoverzicht
![Page 34: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/34.jpg)
Verschil tussen een persoonlijke pagina
![Page 35: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/35.jpg)
![Page 36: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/36.jpg)
Facebook 1 Billion users
![Page 37: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/37.jpg)
Facebook groeit snel in opkomende markten
![Page 38: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/38.jpg)
Persoanal pagina
![Page 39: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/39.jpg)
FACEBOOK PAGE
![Page 40: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/40.jpg)
What is a like?
![Page 41: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/41.jpg)
84 % OF YOUR FANS ARE YOUR CURRENT OR PAST
CUSTOMERS!!!
What??
![Page 42: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/42.jpg)
Photo
![Page 43: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/43.jpg)
•More promotion Obermutten •But how? • Let’s print Facebook likes! •
Obermutten Unexpected Succes!
![Page 45: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/45.jpg)
Facebook Home
![Page 46: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/46.jpg)
Facebook trend - Unbaby.me
![Page 47: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/47.jpg)
Informatie
![Page 48: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/48.jpg)
31% of all Twitter users follow a brand
@bothsolutions
7,8 millon brand
recommendations a month tweetreports.com aug. 2010
Wat gebeurt er momenteel in de Social Media
![Page 49: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/49.jpg)
Web 2.0
Informatie
Twitter Mistakes Praktijk voorbeelden:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
Twitter mistake: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
![Page 50: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/50.jpg)
Don’t
![Page 51: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/51.jpg)
Don’t
![Page 52: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/52.jpg)
LinkedIN Why Linkedin? – CEO of Fortune 500 companies is there – Networks are open – Make new contacts
![Page 53: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/53.jpg)
1%
9%
90%
Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
Audience: ’Wij lezen en kijken naar de informatie die vermeld
staat in de social media kanalen.’
6 degrees of separation - First, second en third degree of separation
![Page 54: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/54.jpg)
LinkedIN Profiel pagina Linkedin company page Linkedin zoeken
* Discussions * Members * Promotions * Jobs * Search * More...
Criteria
![Page 55: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/55.jpg)
1%
9%
90%
LinkedIn GROUPS!
![Page 56: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/56.jpg)
Actie Bewaking
27-5-2013 56
Answer the
How question
![Page 57: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/57.jpg)
BLOGGING A way to share stories with text, movies and pictures
![Page 58: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/58.jpg)
SHOW EXPERTISE -By sharing tips, hints, tricks, pictures, etc.
http://blog.eshuis.com
![Page 59: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/59.jpg)
Do
![Page 60: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/60.jpg)
![Page 61: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/61.jpg)
26-02-13
Do
– Youtube movies wachted millions of times 700.000 fans - Distribution through the USA - Sales 600% up
![Page 62: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/62.jpg)
![Page 63: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/63.jpg)
![Page 64: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/64.jpg)
Most watched video on YouTube?
![Page 65: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/65.jpg)
PSY
![Page 66: English presentation Saxion 22 may 2013](https://reader034.vdocuments.us/reader034/viewer/2022042816/558eb6801a28ab523c8b464a/html5/thumbnails/66.jpg)
Follow us on: Twitter - @bothsocial Facebook - fb.com/bothsocialmedia Slideshare - slideshare.net/bothsocial
Thank you for your attention