english growers pride roses mothers day

SPECIAL EDITION OF THE BLOEMENKRANT

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Red Naomi!

Because your whishes are worth something extra

Like us on facebookwww.scholtesroses.com

Also this year we deliverwith Mother’s Day arose for happy faces

Bos Roses Zevenhuizen B.V.Zuidplasweg 23

2761 JK Zevenhuizen, Tel: [email protected]

Rose, Queen of the Flowers

Meet the Queen of the Flo-wers; the rose. This majes-tic rose thanks its title to

her worldwide popularity as most beautiful girl of the class. So no matter where you are or who you are; roses are always welcome.

COLOURS AND SHAPESThe rose shines in red, white, yel-low, pink, purple, orange and green. In addition there are two-coloured or even multicoloured roses. Varying in size from large to small and with short or long stems; it is all possible. And here’s some good news for fans of roses: every year new kinds of roses are introduced.

SYMBOLISM OF THE ROSEThe rose is Queen of the Symbolic Meanings as well. The heart-sha-ped leafs symbolise love and trust and the thorns indicate that love sometimes is no bed of roses.

MEANINGEspecially red roses are inextrica-bly connected with love, but did you know that each colour has its own meaning? -Red: love and respect-White: true love, pure, dignity-Pink: happiness, gratitude, purity-Orange: desire, appreciation, sym-pathy-Yellow: intimate friendship, con-nection COMBINATIONCombinations of colours and other flowers have a meaning too. When you bring a white and red rose to-gether, you express the hope that you always want to be together.

SYMBOLISERoses in a bouquet symbolise gra-titude and one single rose in a large bouquet means: ‘You are the one I love, you are the one for me!’ Isn’t that beautiful?!

BOUQUET INSPIRATION WITH ROSESVery beautiful too is this luxurious bouquet, with white tinges, vari-ous colours of pink and a golden emphasis. You can make this pas-tel coloured rose bouquet all by yourself, or you can ask the florist to give you a hand. The roses you see here are spray roses and large-flowered roses.

ACCENTAdditionally, on the photo you will also discover the beautiful Amaryl-lis Mocca in the bouquet. The dark pink carnation and a couple of branches Eucalyptus, co-loursprayed in gold, provide you with a remarkable accent.

Consumers: ‘Rose stays number 1’

PRMOTION n The acreage where Dutch roses are grown continues to decrease a lit-tle and the turnover for the Dutch rose is expected to become lower in 2016, com-pared to the year before. However, one thing remains unchanged: the product Rose remains de most important cut flower for the consumer. ‘Due to this warm winter, the sup-ply of the product Dutch Rose as well as the international product Rose continues to do well’, says Jan-neke de Jong from FloraHolland. She is the successor of FloraHol-land Product Coordinator Roos, Will Zuiderdijk, after he transfer-red to Amaryllis and Calla. ‘In other words, so far the weather has not hindered neither the supply nor the sales. This was quite different in recent years, when heavy snow-fall shut down entire regions due to a slump in supply and sales.’

PREMIUM MARKETMarket developments show that rose breeders in the Netherlands and South America mostly focus on the premium market, according to Janneke. ‘The African rose breeders focus more on the lower and mid-dle segment. However, lately some African suppliers are good enough to trade in the premium segment. This makes South America and Af-rica formidable players in the mar-ket.’

800 MILLION EUROCompared to other large products, such as Tulip and Chrysanthemum, the Rose still occupies first place. When adding the results of all sales instruments from Royal Flo-raHolland, this comes to an annual turnover of around 800 million Euro worth of roses at the auction. ‘The colour pallet on the clock has been stable for years. Red, pink and white are by far the most popular colours and they represent not less than 64 percent of the clock sup-ply. Based on volume, in 2015 the largest varieties on the clock were: Belle Rose, Marie Claire, Athena, Red Naomi en Avalanche+. Of all

roses traded via FloraHolland, 26 percent goes to Germany. Further-more many roses go to France and the United Kingdom. In a not-insig-nificant number of cases the roses remain in the Netherlands.’

PRODUCT MARKET PLANIn order to provide the product Rose with some additional sup-port, four initiatives have been pri-oritised in 2015. These initiatives were developed into the Product market plan by the FloraHolland Product team, in cooperation with the FPC. In this context Janneke informs that these initiatives will be followed up and further imple-mented in 2016. One of these ini-tiatives concerns the experiment ‘auctioning boxes’. This will be continued for the near future. The Product team coope-rates with the department Product market information. Together they have realised a poster with the title ‘The world of roses’. The internati-onal playing field of the rose can be seen on this poster. In the short term a theme report on Germany will be published. The consumer

research which was executed for rose, confirmed matters regarding consumer behaviour. But it also provided us with new insights. The information from this research will be used in developing the pro-motion plan for rose.

VALENTINE PROMOTIONSWith Valentine just around the corner, Janneke informs that Bloe-men Bureau Holland organises a remarkable initiative to promote

sales every year. ‘Two years ago we organised “In Case of Love at First Site”, where we spread love and happiness in Paris by placing 1,500 red alarm boxes with a red rose. Last year Cupidrone brought love to Verona, city of the worlds most famous love couple Romeo and Ju-liet. And this year Cupid will help in Rome to spread the love by means of distributing roses. Undoubtedly this will be another much talked about promotion!’

n FloraHolland Product Co-ordinator Rose Janneke de Jong

Janneke de Jong, successor of Royal FloraHolland Coordinator Roos, Will Zuidwijk.

Rose in Growers PrideGrowers Pride is an edition of the Bloemenkrant.This special edition is published by Uitgeverij Verhagen in cooperation with FPC Roos, FPC FloraHolland, growers and breeders. WITH CONTRIBUTIONS OF:Wilma van VelzenFrank de KlerkEsdor van Elten

ENGLISH TRANSLATION AND EDITING BY:Joep Derksen (Writing4U.eu)

WITH THE COOPERATION OF:Royal FloraHollandBloemenbureau HollandVGBSLBVBW

Huub Snijders, sales manager

Teuntje van Delft, chief editor

www.mooiwatbloemendoen.nl www.bloemenbureauholland.nl

DINSDAG 12 ARPIL 2016 3

New sorting and selection system IRISSROZENHOF UNIQUE IN CONSISTENT QUALITY

Always supplying roses of consistent quality.

This is the reason why nursery Rozenhof in

Zevenhuizen invests in a completely new

‘Intelligent Roses Inspection and Sorting

System (IRISS). The expectations for this

system are high.

‘I know for sure that the position of

Dutch rose growers will improve with

IRISS’, says IRISS designer Kees

Bukman. ‘Six years ago various parties

started working together to set up a

new selection system. Rose companies

were still working with a technique

designed in 1992. Yet this technique

was largely obsolete already. On the

one hand, too little had been invested,

but on the other hand you could also

say that about this technique, that it

was very good. The machines, which

are older than 20 years, are technically

still in prime condition.’

Bukman is founder of the technology

department of Aweta, a Nootdorp

company which sold 350 rose

processing machines.

Nowadays he works with the team of

his company 4More Technology bv

on the modernisation and perfecting

machinery. ‘The latest development is

the camera measuring technique; with

this system roses can be delivered in

19 different sorting stations’, Bukman

says. ‘This can only be accomplished

by executing precise measurements.

When a bouquet of roses passes

through the machine ten times, the

end result should also be the same ten

times in a row.’

TWO WINNERS

The advantages of the new exact

measuring system are huge. ‘We

not only supply a better product, but

because of the improved selection

each rose ends up in the right box for

the maximum prise. The client can rely

on standard bouquets of quality roses,

which are the same every day. Because

of IRISS, there will be two winners: the

grower as well as the client’.

Sales manager Cor Broer of Rozenhof

stresses the importance of IRISS: ‘It is

no point having a modern nursery with

an unbalanced quality product. At the

request of the customer we can supply

roses with a separate quality label.

Customization is possible, exactly

according to the wish of the client.

Whether it is related to the hight of the

buds, with, stem thickness, length,

flower, leaf or colour. If a client requests

150,000 roses of a certain bud size for

the coming summer, we can check our

database to see whether we will be

able to supply the sufficient number of

roes in that quality.’

COOPERATION

The roses are sold via FloraHolland,

but in cooperation with the trade. A

considerable part is destined for export

to Belgium, France, Germany, Italy,

Russia and Switzerland.

‘Because of our short and direct lines

with the trade, we try to keep a grip

on our assortment’, says Broer. ‘An

important criterion with the delivery

is, that the trade companies meet the

expectations of a repeat purchase. To

put it simply: the trade and florist have

to meet the expectations of the client.

That client has to be satisfied in such a

way that he will come back next week.’

IRISS

IRISS makes sure that the grower and

client know where they stand. ‘It is

very rare that a company dares to tell

a client that it can consistently supply

the same quality. To our clients we

offer the guarantee that the quality

of the products they buy today, is

the same quality as what the receive

tomorrow. In that we are unique. There

is room for improvement in our market

regarding the supply of products with a

consistent quality to the end user.

We supply a consistent quality that

foreign suppliers cannot comply

with. For instance when it comes to

the speed of the delivery and meeting

the specific wishes of the client. If a

florist wishes to receive ten bouquets

of a certain size, we can custom-make

this for him. When the whole supply

chain obtains a solid relationship with

the client, we can create the most

beautiful white rose that exists.’

By Frank de Klerk

QUALITY FACTSStem Length (L) min. 700 mmStem Thickness (T) min. 5 mm max. 8 mmBud Height (H) min. 50 mm max. 55 mmBud Width (W) min. 40 mm max. 45 mmBud Color (C) Greenish White

INSPECTED BY IRISS=

UNIFORM AND CONSISTENT QUALITYThese roses have been inspected and selected by a unique optical inspection system called IRISS: Intelligent Rose Inspection and Sorting SystemRoses are inspected using cameras that view the rose from various angles. A sophisticated computer sorting system analyses each rose and checks if it meets the high standards that have been defined for this product. Only those roses that meet the minimum requirements are proud to carry the label: “Inspected by IRISS”The IRISS project is an initiative of Dutch Rose growers and is funded by “Stichting Technologiefonds Tuinbouw” and “Stichting Hagelunie”

Deze rozen zijn geïnspecteerd en geselecteerd door een uniek optisch inspectiesysteem met de naam IRISS: Intelligent Rozen Inspectie en Sorteer SysteemRozen worden geïnspecteerd met behulp van camera’s die vanuit verschillende hoeken naar de roos kijken. Een geavanceerd computersysteem analyseert elke roos en controleert of het aan de hoge eisen voldoet die voor dit product zijn vastgelegd.Alleen rozen die voldoen aan de minimale eisen zijn trots dat ze het label “Inspected by IRISS” mogen dragen. Het IRISS project is een initiatief van Nederlandse Rozenkwekers en is medegefinancierd door “Stichting Technologiefonds Tuinbouw” en “Stichting Hagelunie”

Contactpersoon Cor Broer: 06-13280848e-mail : [email protected]

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KWEKERIJ ROZENHOFrepeat purchase by the customers customer cust

omer cu

stomer.

IRISS camera technology. Meet the expectations of the

Customization, made possible by high tech 3DUnique in consistent quality

.

adv_Valentijn-EN_266x194_01.pdf 1 22-1-2016 10:34:36

Looking for a uniqueMother’s Day?Our printed roses are a musthave for Mother’s Day.

ROSE n Too much important informa-tion and developments are missed when people don’t look over the fen-ce. This is the firm conviction of Mark van der Hulst, chairman of FPC Roos. After all, each company or organisati-on has to deal with the environment or sector in which it operates.

Roos is the most international product of all product groups. Therefore Van der Hulst be-lieves is to be of the greatest importance for FPC to be influential on all matters regarding auctions. And always be well informed of new information and developments.Van der Hulst was taught the rose business from the nursery. This has caused Van der Hulst to commit himself on behalf of the FPC for the rose business. ‘Van der Hulst Ro-zenkwekerijen’ is a family business, consis-ting of three modern rose breeders. Situated close together in Meterik, in the province of Limburg. ‘My two brothers and I each own a nursery and our sister and in-laws take care of the administration. Or contribute in a dif-ferent way. Our parents, Sjaak and Cleta van der Hulst, are also still actively involved in the operation. The total production area of the nurseries is nine hectare. Our unique selling point is that we grow eleven special large-flowered roses in an exclusive colour palette. We were taught at a young age already, to get our feelers out in the world around us. And to actively participate in working groups and consultative bodies, from the perception that people will be stronger together. PRODUCT MARKET PLANIn these days particularly, the Dutch rose is still under pressure and a number of growers is in desperate straits. Therefore it is more

important than ever to cooperate in order to come to a good auction policy, according to Van der Hulst. ‘It is incredibly harsh to hear when a colleague has had to pull the plug. In addition, rose growers in Africa are suffering due to the unfavourable euro dollar exchan-ge rate. However, we have to move on and look to the future. That is where the Product

market plan Roos comes in. We from the FPC are pleased about the way this was achieved within the new auction strategy. The FPC has continuously and closely monitored the development by advising or judging over the subjects discussed during each meeting. Despite the recent changes within the team of Royal FloraHolland, the process itself was executed well. This also applies for the speed in which the team executed the tasks at hand. PROMOTION PLAN ROSE 2016The product team of Royal FloraHolland has in the meantime picked up four initiatives. Next to that, the Product market plan also consisted of the intention to set up and work out the Promotion plan Roos 2016. The pro-duct group Roos is one of few product groups for which a promotion plan has not been re-alised. According to Van der Hulst this is due to the extreme complexity of the product Roos. He explains: ‘Roos is represented in the FPC internationally as well. When you want to summarise the whole range of products in one plan, it is all about the details. First eve-rybody has to be on the same pages and only then we can move ahead. In any case, Royal FloraHolland Product Marketing currently works hard on realising the Promotion plan Roos 2016. Possibly a first impression can al-ready be presented during the National Day of the Roses. However, it is expected that this

plan is only ready for presentation after this summer. Only at that time, the plan can be put to the vote. But once the Promotion plan Roos 2016 is finished, a real feat has definitely been accomplished. We are looking forward to that.’

DINSDAG 12 APRIL 2016 7

Mark van der Hulst chairman FPC Rosen You miss a lot when you don’t look over the fence

Kwekerij G.F.J. van SetersKerklaan 138 - 2678 SZ De Lier - T. 0174-515484M. 06-10188172 - E. [email protected]

MIMI EDEN® is een prachtige trosroos welke al jaren een vaste waarde is in het rozenassortiment. MIMI EDEN® is een romantische roos, de witte bloem met het roze hart is perfect voor onder andere gebruik in bruids-boeketten. Deze roos heeft een vaasleven van maar liefst 16 dagen.

In 2002 werd MIMI EDEN® al bekroond met de titel FleurPrimeur, in 2010 kreeg de roos de speciale bekroning ‘Ere-FleurPrimeur 2001 – 2010’. Een uitzonderlijke prestatie.

MIMI EDEN®

Bert Lammers BVHoofdweg 1771424 PG De KwakelT. 06-51001715E. [email protected]

MIMI EDEN ® is a wonderful spray rose which for years is a fixed value in the range.

MIMI EDEN ® is a romantic rose, the white flower with the pink heart is perfect for use in bridal bouquets. This rose has a vase life of up to 16 days.

In 2002, MIMI EDEN ® already awarded the title FleurPrimeur, in 2010 the rose the special award “honorary-FleurPrimeur 2001 – 2010 ‘. An exceptional performance.

Roses to seduceRoses are a party to florist and top arranger Johan Martens from Helmond. Of course he is a flower enthusiast, but he has something special with roses. It is a particularly good product with which he can seduce the consu-mer.

For the third time in a row, Johan Martens and his colleague Ria Nijssen were asked to decorate the Gertrudis church in the rose village Lottum with flowers. This will be done for the biannual Rose festival. ‘Every time this is an enormous challenge’, says Johan. ‘Because the church deco-rated with roses is part of the festival, attracting over 50,000 visitors. The decorations go beyond merely some rose arrangements. Over 30,000 roses are used to make the church building one of the larger crowd pleasers of the festival.’ YEAR IN ADVANCEThe fun starts a year in advance already. The moment when Johan and Ria think of the way they will incorporate the roses within the festival theme. ‘It has to be done in such a way that we will entice the visitors. After all, inspiring appli-cations are the best promotion for the flower and rose business.To mention an example, after the latest festival, we were contacted by a couple about to be mar-ried. They wanted to have precisely the same decorations in the chapel where they would exchange their wedding vowels. Now that is precisely the way we want it.’

PRINCE FILIPEIt is a well-known fact that Johan has for years been active as a flower arranger with Bloemen-Bureau Holland. Also he has been working for Bloemsierkunst ‘t Genderdal in Eindhoven for the past fifteen years.And he has been involved with many more pro-jects, such as ‘300 years St. Petersburg’, ‘Sailing Corso’, ‘Autumn shows FloraZON, the flower event in Azerbaijan, numerous international pre-sentations and the construction of shows and events.Johan even helped to decorate the royal wedding of Prince Filipe en Letitzia in Spain. CHILDHOODHis passion for flowers goes all the way back to his childhood. At the age of 12 he had already made up his mind and started his career at the ‘lagere tuinbouwschool’ (elementary horticul-ture school).After that he went to the secondary horticulture school and followed the ‘Meesterbindersoplei-ding’ (Master binder education) in Vught. ‘All kind of opportunities crossed my path and it only got better. After having worked five years in Venlo at Bloemsierkunst Hai Ebus, now called Nizza Bloembinders, I felt it was time to start for my own. I set up and ran a specialist shop in flo-wers in Beek and Donk for thirteen years. The past ten years I run Floral Moments from Helmond. Besides this, I have been active as an independent entrepreneur for the past twenty years.’

COMPETITIONSJohan likes to participate in competitions, for a change. He can then compete with both national and international top arrangers. He has so much creativity that he developed his own unique style. ‘Every day I am learning. Colleagues, trends and flower events are my most important sources for inspiration. I strive to always seduce the consu-mer with flower decorations, arrangements and bouquets. The end result should reflect a certain atmosphere. It is remarkable that the younger consumer is becoming more and more open for this seduction. Beautiful products such as roses will help to achieve this. Especially the latest ge-neration of roses in the top end with their beauti-ful round and lush filled flowers are marvellous. They perform well in both the romantic as well as the modern settings, in which I prefer to show the rose in its purest form.Johan concludes by stating that cut backs should not be done on promotion. Much talked about te-levision programmes such as ‘Eigen Huis & Tuin’ (Own Home & Garden) and, recently, ‘Nederlands Beste bloemstylist’ (Dutch Best Flower Stylist) make tongues wagging and show how beauti-ful this business is. ‘Showing your products and what you do almost always leads to new consu-mer purchases. “That is what I also want”, is the main reason for the consumer. But you should ne-ver show up with a non-inspiring homogeneous product. Therefore, I always give my products a twist. In short, it is all about creating atmosphere, colour and smell in an inspiring setting.’


Rose, Queen of the Flowers

CHRYSAL GUARANTEES A SHINING LIFE IN A VASE

The rose should get back to the place it belongs. Queen Rose deserves to be on her throne. Sales and marketing manager Simon Buis of Rosa Natura leaves no room for doubt: the rose has the most emotional value of all flowers. It stands out from the pack, not in the least because of the perception.

It is not merely a coincidence that the roses of rose nursery Rosa Na-tura are so beautiful and smell so nice. They grow on historical soil, where flowers were grown for the Royal House of Orange in the 17th century already. ‘It is almost sacred ground’ over here, says Simon Buis. ‘The “Lusthof (pleasure garden) Hontsholredick”, with the very first rosarium of the Netherlands was situated at precisely this location. The royal élan of the House of Oran-ge is still wandering around. I hope that we can further develop this and promote it to the consumer.’

RIVALRYRosa Natura is quite a substan-tial company. Often rivalry can be found amongst rose growers, regar-ding size of beauty of the organisa-tions. But Simon sees it completely different: ‘We want to create the best experience for the consumer and exceed all her expectations’, says Buis.

‘The rose is the most beautiful flo-wer in terms of emotion and it con-nects people with each other. We want to deliver this message to the client. That is the reason why we use the designation “rosa&u” (Rosa and you). With the “&” symbol we want to create connections with the different parties in the chain. With one primary goal; a consumer who enjoys the products. To accomplish this, we closely coo-perate with various parties. Toge-ther we want to serve our buyers even better. Additionally, we want to let the fi-nal customer enjoy our marvellous large-flowered rose with her beau-tiful natural perfume for a longer period of time.’

NURTURINGWith such a sensitive and beautiful product as the rose, a very careful way of operating is absolutely vi-tal during the cultivation. ‘We will first make sure that our own peo-ple are comfortable. When that is the case, they will also deal in a good way with our products’, says Simon Buis. ‘We particularly look at personal hygiene, but company hy-giene as well. Our employees work in company clothing and they dis-infect all harvest carts and harvest scissors several times per day. The roses follow a carefully laid out hy-gienic path, to protect them against harmful bacteria. In this way, the consumer can enjoy the rose in the best way possible. Visitors and employees all have to abide the hy-gienic protocol. In the beginning it took some time to get used to, but now it has become routine. Altoge-ther we grow 25 million beautiful love roses. And we do it with dedi-cation!’

HYGIENETo guarantee the hygiene in the supply chain, and in so doing pro-long the vase life considerably (the so-called post harvest), Rosa Natura has sought and found cooperation with Chrysal. ‘The consumer want to enjoy these beautiful flowers for ten days’, says export manager Emile Dings of Chrysal. ‘Our depart-ment of research and development has done tests to find out in what way we can keep flowers well for as long as possible. Chrysal employees have regularly visited Rosa Natura and have helped in the research during all stages. Based on the re-sults of the audit, Chrysal has given a suitable advise about possible improvements regarding the after harvest process. A common point of concern for Chrysal and Rosa

Natura is the multiple auction cask. It looks clean from the outside, but this is merely appearance. It is filled with bacterial life and these bacte-ria are anything but beneficial to the perishability of our carefully grown and harvested roses.’ Chry-sal and Rosa Natura have set up a protocol together to improve the quality and reduce bacteria growth. ROSA&U ROSESThis special cooperation has led to the fact that the consumer can bring home an exceptionally good quality of rosa&u roses.’ Because of a good perishability the happiness with the rose lasts longer. ‘When the client can enjoy it ten days or longer, he is happy for a longer pe-riod of time and will come back to the florist because of the good qua-lity of the flower. Quality improve-ment is a sales opportunity. ‘Top quality requires the commitment of the entire chain. Good nurturing and hygiene is of the utmost impor-tance. That process starts with the grower and ends at the consumers house’, says Emile Dings. ‘In between are the exporter, wholesaler and florist.

We try to get through to all these parties to nurture the flowers and plants well. In such a way the qua-lity can be guaranteed. For instan-ce: sixty percent of companies in the supply chain does not use any conditioners to keep the flowers and plants in good condition with themselves or at the consumer. In this lies a great challenge, but parti-cularly a great opportunity!’ POSITIVISMA beautiful example of the unique rose messages takes place in Delft. At the restaurants Le Mariage, de Pijpela and The Bounge, diners will only find red roses of rosa&u on the tables. Tourists purposefully visit these restaurants to take pictures of these roses. De chef Ed Hoogen-dijk shows our roses every episode of the television programme ‘Ne-derland proeft’ (Holland tastes).

He explains the reason: “I can cook with more feeling thanks to your roses around me. And my guests experience the food different and with more feeling. They become cheerful and are filled with positi-vism. Often the first topic of conver-

sation is the vase with roses on the table!” Rosa&u represents a completely different experience. Our rose al-ways opens completely and emits a pleasant perfume. This subtle aroma may help people to fall in love. Take a rose with you to a date and butterflies will be all over the stomach. Hand over one rose at a condolence and every recipient un-derstands your emotion and mes-sage. The rose is thé flower for joy and sorrow. One red rose is worth a thousand words.’ Dear reader: It is almost Valentine! Our advise: give it a try! By Frank de Klerk


SoSSSSooRhodosroses

Quality with love

www.optimal-connection.com

So Rhodos roses

Bloemenkrant februari.indd 2 25-02-16 12:11

Six basic nurturing tips for the Roses1SUN n Give the rose a place in the sun, with the occasional gust of wind. She’ll love that. In this way, the rose is less susceptible for diseases and fungi.

2MANURE n Provide the roses with a handful of rose manure in spring. Preferably organic manure. When the rose stands in sandy soil, give her extra rose manure at the end of June.

3WATER n Roses in pots also need a little space and lots of water. Especially during summertime when it is warm.

4FLOWERING n When the rose in the pot has finished flowering, cut her all the way back to 5 cen-timetres and put her in the gar-den.

5SPACE n Don’t plant a rambler too tight to the wall; give her some space - about 40 centime-tres away from the wall is a good location.

6NURTURE n Nurture them well. In autumn they love a layer of stable manure. This manure will mix with the earth, drastically improving the soil.

Confetti in the garden with Queen of FlowersHAPPY n Roses make you happy! And can be compared to confetti in your garden, from the mo-ment in May when the first buds open and the summer party can begin.

Plant them in open field in your garden or in pots and baskets at the terrace or on the garden table. Choices can be made from a large variety of roses: bed roses, shrub roses and ramblers with double flo-wers or graceful single flowers.Make a choice for what suits in your garden or on your terrace. Do you wish to have roses in pots and baskets? Then it is better to select a stem rose or a small bed rose.All summer long the roses in pots need to be watered sufficiently. The pots need to be big enough to pre-vent the roses from drying out. FLOWER OF LOVEAll over the world, the rose is a much loved flower. This can be seen from her nickname ‘Queen of the

flowers’; she is the most beautiful and prettiest flower on earth.Many poems and songs have been attributed to this flower. With all her sophisticated colours and scents, the rose is the flower of love. Scents you would like to preserve. CHINAOriginally the rose only appeared on the northern hemisphere and was used as ‘garden rose’ in China. Only after that, the rose came to Eu-rope. Before the eighteenth centu-ry, only pink and white roses colou-red the gardens. Only later the red and yellow roses appeared. Now we have more than 30,000 types of cul-tivated roses in beautiful colours. TIPRegularly check healthy roses for lice. When you notice it in time, these lice can be fought by spraying water. Spray with a tight stream and the lice will be flushed off. If this doesn’t work, the rose can be treated with biological products.

Many poems and songs have been attributed to this flower.

Give the rose a place in the sun, with the occasional gust of wind.

On course: Crop farming cooperation RoosROOS n Crop farming cooperation Roos is on course. This cooperation started 12 May 2015, initiated by the national committee Roos of the LTO Glaskracht Nederland. From his position as chairman of the crop farming cooperation, Marc van der Drift says that currently almost 70% of rose growers participate.’This shows a wide support with which continua-tion of crop orientated research is guaranteed.The first Assembly of Members took place in October. Research propo-sals were approved at this meeting. Among them were cultivation trails which were previously started by the PT for the research programme ‘Kas als Energiebron’ (green house as energy source). These will be con-tinued.

LED it be dark: durability as

guidance

A new research project is ‘LED it be dark’, which is used to make durabi-lity as guidance for the perfect rose. With this energy efficient research, the lighting in the green house is replaced by LED lights. However, this research must first be appro-ved by the entrepreneurial group of KAE, which will meet in February. On the other hand, research regar-ding the health of plants is done. Scale insects, mealy bugs, mildew and trips are investigated. In the near future, plans will be unfolded for research into the white fly.Now that the research has been ac-commodated in the crop farming cooperation, there is an added ad-vantage. The government budget for ‘product exceeding research will be doubled.’ RALSTONIA CONTAMINATIONWhereas the crop farming coopera-tion Roos is well on course, Van der Drift does indicate that the board shares its concern with LTO Neder-land regarding the Ralstonia phan-tom. Ralstonia has invaded some rose growers since the middle of 2015.The NVWA (Netherlands Food and Consumer Product Safety Autho-rity) has ascertained contamina-

tion of the bacteria Ralstonia so-lanacearum with nine rose growers and three seed growers.By now the NVWA has started vi-siting all rose growers and seed growers in the Netherlands. These visits are expected to be finalised by the middle of February.

PROTOCOLSTo operate in a preventive way, the LTO Glaskracht Nederland has been organising meetings for members of the crop farming cooperation Roos. At these meetings NVWA re-presentatives explained the situa-tion at hand.Specialists of Groen Agro Control were involved as well. According to Van der Drift, one of the subjects discussed extensively is prevention of Ralstonia contamination by con-sistently using hygienic protocol with crop rotation. ‘The large tur-nout at these meetings shows that banning this disease is very impor-tant to the rose growers.All protocols are lived by scrupu-lously, for everybody knows how badly effected the colleagues are, in whose enterprises Ralstonia was discovered.Since the contamination took place with young plants, these colleagues were affected double. Especially be-

cause the government has no com-pensation funds available to com-pensate for the damage suffered.’ SOLIDARITYBehind the screens Helma Verberkt and Nikos van Aelst of LTO Glas-kracht Nederland are in the middle of preparing a new hygiene proto-col, as well as instructions for how to keep the green house properly clean and guidelines for the insu-rance.

Enormous solidarity amongst the

members

‘Despite this doom scenario, posi-tive developments can also be re-ported’, concludes Van der Drift. ‘In that regard, I would like to mention the enormous solidarity amongst the members of the crop farming cooperation.But also the actions of LTO Glas-kracht Nederland and the fact that protocols for all rose growers and breeders are handled properly in order to prevent any new contami-nations. Hopefully we will be able to leave the Ralstonia story behind us soon. It is our wish that we can look to-wards the future with a positive perspective.

By now the NVWA has started visiting all rose growers and seed growers in the Netherlands. | Foto: PR

Marc van der Drift, chairman of the crop farming co-operation. | Foto: PR


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