english for business purposes
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English for Business PurposesTRANSCRIPT
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English for Business Purposes
Course: Topics on Teaching English for Specific Purpose
Instructor: Dr. Hsiu-Hui SuPresenter: Vivian 9722607
March 12th, 2009
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Aims of EBP
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Characteristics of Business English• Users of Business English
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NNS
NS
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Characteristics of Business English• Definitions of Business English
– The careful research and design of pedagogical materials and activities for an identifiable group of adult learners within a specific learning content. (Johns & Dudley-Evans, 1991)
– Designed to meet specified needs of the learner. (Strevens, 1998)
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Characteristics of Business English
(Ellis & Johnson, 1994)5
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EGBP V.S. ESBP
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Object Focus
EGBP
Pre-experience learners
•Presentation through listening and/or reading•Practice grammar and vocabulary
ESBP
Job-experienced learners
•Deep-end approach•Fluency activity•Outcome language and skills work
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EGBP V.S. ESBP
Teacher Language school manager
EGBP
Develop relationships over time
Become familiar with materialHave a regular pattern to lessons
Need regular intakesUse class sets of booksOrganize the taking of public tests
ESBP
Establish instant relationshipsUse different material each timeHave no pattern to lessons
Block weeks of timeNeed wide range of resourcesNeed more staff planning time
7(Developments in English for Specific Purposes,
Reflection 4a, p.57)
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The role of needs analysis in Business English• Need analysis
(Holden, 1993; Yin & Wong, 1990)8
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Teachers of Business English
• Acquiring the resources of EBP trainer– The communicative functioning of EBP– The business people’s expectations and
learning strategies– The psychology of personal and
interpersonal interactions– Management theories and practice– First-class training skills
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Key issues for Business English• The communicative functioning of
English in business contexts
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Key issues for Business English• Learners’ expectations and strategies
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Course variables Students Business people
•Group size•Materials/handouts•Pace of classes•Learners’ age•Assessment procedures•Pre-course information•Quality and style•Appearance
VariablePhotocopiesAverage18-25Formal exams
NoneMixedCasual
Small 1-8Printed + folderFast25-55None
Printed bookletHighSmart
(Developments in English for Specific Purposes, Task 4d, p.65)
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Key issues for Business English• The role of cross-cultural
communication– Four relationship dimensions of EBP
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Key issues for Business English• Management theory and practice
(John, 1996)13
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Key issues for Business English• Communication skills training
(Ellis & Johnson, 1994)14
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EBP V.S. EAP
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References
• Ellis, M., & Johnson, C. (1994). Teaching Business English. Oxford: Oxford University Press.
• John, M. (1996). Business is booming: Business English in the 1990s. English for Specific Purposes, 15(1), 3-18.
• Scollon, R., & Scollon, S. W. (1995). Intercultural communication : a discourse approach. Oxford: Basil Blackwell.
• Trompenaar, F. (1999). 卓皮納斯文化報告。臺北市 : 麥格羅希爾。
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Thank you for attention!