Maxs Groenow 25/06/2015EnglishTutoria

INTRODUCTION:

Gatorade not only is the market leader in the sports drink category, it is the creator of that beverage category. Gatorade was the first drink to be offered as a substitute for water,and has remained profitable since its inception. The company was able to capture theathlete market and has been a sponsor of notable athletes like Michael Jordan and TigerWoods. Today, Gatorade is involved in every major sport. It is impossible to watch afootball game, Nascar race, or golf tournament without seeing a Gatorade lightning bolt somewhere around the event.

HISTORY: Gatorade was created by Dr. Robert Cade, Dr.. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada initially for the football team of the University of Florida in 1965. Name Florida Gators team was, so then adopted the nickname athletic college, "the Gators".It is a non-carbonated drink, used to rehydrate and recover carbohydratesIn the form of sucrose sugars glucose and electrolytes (sodium and potassium salts) depleted during exercise.GATORADE meets three basic promises:Rehydrates: The taste in Gatorade allows consume more fluids during activity, ensuring rehydration, also the concentration of carbohydrates (6%) ensures faster absorption of body fluids.REPLACED: In lose sweat electrolytes such as sodium, potassium and chloride. Gatorade helps replenish these electrolytes in sweat relationship.REACTIVE: Gatorade, unlike water, contains carbohydrates that are the main source of energy for working muscles. Gatorade consumption helps combat fatigue. Feel less fatigued affects athletes have mental advantage over other opponents.

Gatorade, can be found in various sizes, shapes packaging with easy grip and variety of flavors for the election of the general public throughout its global network.

SIZE:TETRAPACK 250m521ml bottle710ml bottle1000ml bottle

DESIGN PACKAGE OR FORM:

We get the drink in glass bottles, plastic and tetra pack in various sizes for the preference and taste of the public and with easy grip suitable model to carry it anywhere.

FLAVORS:MandarinTropical FruitGrape fruitOrangeLemon limeCool blueIce punch

GROWTH:This rehydration drink had a change in their ingredients which began to be consumed and not only for athletes but by others.He gained a name in the national, regional and international markets, expanding the product for its quality, taste and the change that caused you.Gatorade replenishes, rehydrates and reactive energies not you lost this drink if it was not the opposite of recuperabas, you felt better with strength to continue.

MATURITYIt is a global market positioned itself as a recognized name Gatorade, with a successful track record supported by many organizations, football teams, athletes. Increase sales and was holding for a long period based on the tastes and preferences.5Incentivo promotions and consumers it acquired for its quality and energy mix.

COMPETITION:

RECOMMENDATIONS:By consuming this beverage before or after the activity will keep in perfect condition for not feel weak.Consuming to eliminate fatigue and maintain a peaceful atmosphere.We consume when we are exhausted, we burn the stomach because it helps us to correct the stomach when we feel heavy, they no longer bother us.

CONCLUSIONS:Finally, we can say that this drink gives your body everything it needs when performing a sequence of exercises, or otherwise when we are tired or weak, because it contains energy substances for recovery and rehydration of our bodies moment to feel renewed and continue with your activities.