english attack! for language study travel
DESCRIPTION
Giving your language study travel customers Premium access to English Attack!'s digital entertainment immersion is an idea to top and tail your travel study program, providing instant added value to your package; an enhanced learning experience and effective post-package branding, as well as creating an opportunity fo incremental revenue.TRANSCRIPT
How to add immediacy, value and CRM effec6veness to your EFL travel / study service with digital entertainment English immersion
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Executive Summary
The demand for studying English abroad – through study abroad programmes, summer school sessions and longer-‐term study
– has never been greater.
At the same 6me, compe66on is heavy; service offerings are very similar and customer acquisi6on
costs are high.
How can you add value to your offering, and maintain visibility with hard-‐won customers aIer the
study programme has ended?
Marke2ng Challenge
iFrame banners on websites and blogs Executive Summary Marke2ng Challenge
Provide added value immediately
Make their travel study experience more produc2ve
Maintain share-‐of-‐mind with a post-‐course branded
presence
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You can provide access to English AOack’s entertainment immersion content instantaneously, by e-‐mail, upon your customers’ purchase of your service. They can thus start their study abroad language learning experience, co-‐branded with your brand, right away.
An increased exposure to English -‐ enhanced and packaged for learners – ahead of the study trip will get your customers “thinking in English” earlier, give them more vocabulary as a base, and will result in more self-‐confidence and faster learning during the trip itself.
The dura6on of purchased Premium Access can be designed to extend to the period aIer the study trip, and can be prolonged via a co-‐branded Partner Channel featuring selected free entertainment learning content refreshed regularly.
Introducing
www.english-‐aCack.com
Regardless of teaching methods, improvement in language skills can only
come about with frequency of exposure to -‐ and use of -‐ the target
language.
The English Attack Motivational Approach
Today’s genera6on of learners will only prac6ce English language skills on
a truly regular and frequent basis if they are
mo6vated to do so. Interes6ng, current and authen6c entertainment
content is a key mo6vator.
A learning resource that features such content, regularly refreshed and packaged for learners of
all levels within a mo6va6onal ecosystem, creates the condi6ons required for effec6ve language learning.
How does it work?
More effective learning through increased and enhanced exposure to English
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The largest, most current range of EFL / ESL learning content based on authentic entertainment video
• Over 1,000 video-based learning units: movie clips, music videos, tv series, news reports…
• Available as or even before films are showing in local cinemas
• Four difficulty levels • Fresh content published daily • Short sessions: 12 – 15mn to complete
The largest catalogue of English language learning visual dictionaries
• Over 250 thematic dictionaries • Over 5000 vocabulary files • Each item is illustrated, defined, used in a
sample sentence, and has an audio file for correct pronunciation
A constantly updated collection of EFL exercises based on current, authentic entertainment content … What is it?
… within a service creating motivation, repeat use and a sense of progress…
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The only range of quality games dynamically driven by every learning unit
• Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units.
• All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible
The most gamified learning service, for motivation and engagement
• 10 Card types • 50 Achievement Levels • 25 Badges to be earned • Points for Learning Units completed, and
games played • Coaching function showing progress • Global social network and community
activity feeds, friends, messages
What is it?
… resulting in very high levels of site use frequency and duration, thus achieving true learner engagement.
87% of English Attack! subscribers learn with it at least once a week 3.6 visits per week
Average weekly site use duration: 2h 28 mins, of which over 80% on actual
exercises. 9.8 exercises completed per week
What is it?
The world’s most global EFL online service, available in 25 interface languages & used worldwide What is it?
A user interface available in 25 languages
• The option of a user interface in their L1 allows lower-level learners to use the site quickly and confidently. Languages include Chinese (Simplified and Traditional), Japanese, Korean, Arabic, Russian, Spanish, Portuguese, French, Italian, German, Polish and Czech.
A growing list of prestigious partners
• English Attack! has been adopted as a pedagogical resource by a wide range of ELT publishers, language schools, educational authorities and educational service providers who have recognised the effectiveness of the digital immersion approach and its complementarity with other methods of English language instruction.
Adding English ACack! to your Travel Study / Summer School
programs
Adding English ACack! to your travel study packages: Before the trip: an immediate customer benefit
• When a customer signs up for a study trip or summer school session with you, provide instant value by welcoming your new customer with Premium Access to English AOack!
• Depending on the dura6on of access you decide to give, your welcome giI will have a high perceived value in the €36 -‐ €72 range, although this benefit will only cost you a frac6on of that.
• The version of English AOack! your customer will enjoy will carry your name, your logo, and your message informing him or her that Premium Access has been provided by you.
Adding English ACack! to your travel study packages: Making the travel study experience more produc2ve
• Premium access to exercises based on the very latest films, TV series, and music videos is the ideal prepara6on for language study abroad, in which the social dimension is just as important as the formal language teaching.
• By using the site in the weeks preceding their trip, your customers will learn not just the vocabulary, but also the buzz words, idioms and even slang associated with the latest entertainment content.
• They will thus arrive at their study course more confident, and be able to share their newly acquired language skills with fellow students and maybe even some local English language mother tongue speakers. Their en6re course of study will be enhanced as a result.
Adding English ACack! to your travel study packages: Making the travel study experience more produc2ve
English AOack! can also be integrated into your on-‐loca6on teaching programs, through use in class (via IWB, projector, or learners’ own devices) or as out-‐of-‐classroom assignments.
If desired, we will provide you with complimentary Teacher passes for your teachers / trainers, complete with a full set of teacher tools and class management func6ons to further enhance the learning experience.
Adding English ACack! to your travel study packages: APer the trip: prolonging the benefit & staying top of mind
• Upon their return home from the study trip, your customers can con6nue to improve their English thanks to the Premium access you have contracted.
• Past the contracted period, you can prolong their access to some free content for via a branded Partner Channel on the site, with content updated quarterly (thus giving you further excuses to be in touch with them, to inform them of the new available free exercises).
• This can be combined with a reduced-‐price offer (thus another benefit you are giving them) for follow-‐on subscrip6on, which will earn you a 10% commission on all subscrip6on revenue thus generated for 12 months on each subscrip6on.
iFrame banners on websites and blogs Getting started Marke2ng Challenge
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Tell us how many learners you would like to give access to English AOack! to, and the desired dura6on, in months, of the access (minimum 3 months to unlimited maximum). We will give you an immediate cost quote.
Send us your company logo, and we’ll set up your branding on the site and send you the access codes. You send the individual access codes to your customers.
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Your customers get an immediate, relevant, branded benefit; you retain share of mind before, during and aIer the study travel, and you generate incremental revenue.
For more information, contact:
Paul Maglione Co-‐founder, English AOack! LinkedIn Profile: hOps://www.linkedin.com/in/paulmaglione TwiOer: @paulmaglione E-‐mail: paul.maglione@english-‐aOack.com Phone: +33 6 12 76 60 23
Other useful links: For more on our pedagogical principles: hOp://blog.english-‐aOack.com/ English AOack! for Schools: hOp://slidesha.re/RoiZES The English AOack! Affiliate Program: hOp://slidesha.re/1qIeb9d Using video in EFL: hOp://slidesha.re/1gAj6T2 The English AOack! Facebook Page: hOps://www.facebook.com/EnglishAOack