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1 Tanuj Bansal Sr Product Manager Engineering Data Management Why should you care? Agenda Industry Trends Resulting Challenges Consequences Solution: Engineering Data Management Autodesk Solutions Q&A

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Page 1: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Tanuj BansalSr Product Manager

Engineering Data ManagementWhy should you care?

Agenda

Industry TrendsResulting ChallengesConsequencesSolution: Engineering Data Management Autodesk SolutionsQ&A

Page 2: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Industry Trends

New revenue opportunityMore configurationsMore complex requirements

Globalization

Cost advantage & flexibilityMore collaborationLess control

Outsourcing

Tailored to customer needsMore product versionsMore product changes

Mass Customization

Overall Impact is More Engineering Effort

Mass Customization

Source: University of Nottingham; Cox WM, Alm R (1998), The Right Stuff: America’s move to mass customization, Federal Reserve Bank of Dallas. Annual Report 1998, Dallas

14117Pain relievers318Bicycle types

361Contact lens types

2855Sneaker styles

155Television screen sizes

Late 1990’sEarly 1970’sMarket Offerings

Mass customization = More chaos for engineering•Proliferation of products•More data, files, parts to manage•More assemblies and BOMs to manage•More product changes to implement and track

Page 3: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Outsourcing

Source: Outsourcing Survey, Desktop Engineering, March 2003

Over 30% spend $100k-$500k on outsourcing

Outsourcing

China Labor costs 90% lower than developed countries

Small and Mid-size companies are investing in offshore resources

Cisco owns only 3 factories and subcontracts the rest of its work to other companies around the world

66% of the automobiles sold in North America by Japan’s Toyota Motor Company are built in North America, many in Kentucky and in seven other states

Source: "Globalization," Microsoft® Encarta® Online Encyclopedia 2003

Page 4: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Globalization: No Longer an Option

Small and medium size companies view offshore markets as essential to survival and growth

By 2008, China is estimated to have more purchasing power than the European Union

Within next 5 years, China is expected to become the second largest automobile market

Source: AMR Research 2003

Big or small, you have to be part of the Globalization trend

Industry Trends

Mass CustomizationOutsourcingGlobalization

Reduce Time to MarketReduce Product CostsLeverage Global Sources and MarketsImprove Productivity

These key trends… Are forcing manufactures to…

But significant challenges stand But significant challenges stand in the way!in the way!

Page 5: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Agenda

Industry TrendsResulting ChallengesConsequencesSolution: Engineering Data Management Autodesk SolutionsQ&A

What’s getting in the way?

Product Lifecycle

Version Control Errors

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Page 6: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

What’s getting in the way?

Product Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

• Working on wrong version• Overwriting good work• Modifying the same part • Wrong reference designs

Version Control Errors

What’s getting in the way?

Product Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

• Incomplete or inaccurate Engineering BOMs• No one way or place to manage BOM from Design thru Support • Out of sync Engineering and Manufacturing BOMs

Page 7: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Engineering Change Delays

What’s getting in the way?

Product Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Low Design Reuse

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

• Complex data spread all over multiple repositories and desktops

• Unable to reliably determine what’s used where• Unable to easily search for designs

What’s getting in the way?

Product Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

• Broken engineering change process• Cumbersome, complicated signoff processes• No means for tracking, notifying, prioritizing• Incomplete or inaccurate supporting

documentation• No historical record of past changes

Page 8: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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What’s getting in the way?

Product Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

• Sharing wrong version or supplier working on a dated version• Tough to track or close-the-loop to supplier suggestions in timely manner• Inability to track change requests submitted by the customers• Suppliers/customers buried in emails

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

Agenda

Industry TrendsResulting ChallengesConsequencesSolution: Engineering Data Management Autodesk SolutionsQ&A

Page 9: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Consequences

Lack of design reuse can lead to 5-15% product cost disadvantage

Imperfect product data interoperability costs at least $1B per year in waste to the US Automotive industry

$900M of this cost is in drawing re-mastering

For consumer branded goods, the 2nd and 3rd to market experience 25% to 35% lower sales

Source: AMR Research, April 2003

How do you measure where you stand?

Performance Measure 25th Percentile Mean 90th PercentileOn-Time Delivery 90% 91.60% 99%Customer Lead-Time (Days) 30 28.6 2Total Inventory Turn Rate 4 15.7 26Finished Product First Pass Yield 90% 91.10% 99%Effective Capacity Utilization 70% 79.10% 95%Unplanned Downtime 10% 7.60% 1%Labor Turnover Rate 15% 12.00% 1.70%Revenue per Employee $108k $272k $500kNote: Over 35% of the companies in this survey had revenues of less than $100m.

See www.industryweek.com/iwinprint/census for more information.The research is from Annual Census of Manufacturers

How to measure success?

Where is your company on this chart?

Page 10: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Agenda

Industry TrendsResulting ChallengesConsequencesSolution: Engineering Data ManagementAutodesk SolutionsQ&A

Product Lifecycle

Engineering Data ManagementEngineering Data ManagementEngineering Data Management

OtherOtherOther

CADCADCAD

CreateCreate

Manage, ShareManage, Share

ExecuteExecute

ERPERPERP

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Engineering Data Management

Page 11: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

SolutionsProduct Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

• Better structure and control of WIP data• Multi-user environment• Leverage design standards and templates • Implement design reviews and release processes

Version Control Errors

SolutionsProduct Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

• Establish processes for access and control of released data• Manage EBOM integrated with the CAD data • Integrate EBOM with MBOM

Page 12: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Engineering Change Delays

SolutionsProduct Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Low Design Reuse

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

• Consolidate product data in one place• Implement attribute-based searches, where used • Implement part libraries

SolutionsProduct Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

• Implement electronic Engineering Change processes

• Automate notifications and tracking• Leverage and track change history

Page 13: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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SolutionsProduct Lifecycle

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

• Establish traceable collaboration processes• Implement secure “publishing” of released data• Track, audit and report outstanding actions, change requests, suggestions etc.

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

Version Control Errors

Results from Typical Initiatives

5-30% reduction in Time to Market

35% reduction in product development costs

80% reduction in tooling lead time by providing suppliers accessto CAD data

Reduced design errors and rework by 25%

Reduced ECO Cycle time by 50%, ECO Admin expense reduced by 60%

Source: AMR Research, September 2002

Page 14: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Agenda

Industry TrendsResulting ChallengesConsequencesSolution: Engineering Data Management Autodesk SolutionsQ&A

Autodesk Vault

Easy to use intuitive interfaceManage, organize engineering data Safe repository for all related engineering dataMulti-userTrack versionsSearch for products/parts/files

Page 15: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Autodesk Vault - Components

Autodesk Inventor Add-in*

Autodesk Inventor Autodesk Inventor AddAdd--in*in*

Vault Explorer*Vault Explorer*Vault Explorer*

EngineeringEngineering**VaultVault

* Included in AIS/AIP

Autodesk Vault - Demonstration

Page 16: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Autodesk Streamline

Collaboration Service to organize, manage and share design and engineering information with supply chain

CAD design filesNon-CAD files

Simple and Secure

Easy to Use

Potential Future Offerings: Autodesk Product Explorer

New solution:Release Process Management Engineering ChangeBill of Material ManagementLeveraging industry standards such as .Net and SOAP API

Page 17: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Autodesk Inventor Professional Autodesk Inventor Series

Autodesk Solutions: Key Differentiators

Superior design integrationEasy to use – “Hassle Free” Scalable from workgroup to enterpriseInstall easily, no complex deploymentExtensive IT support not required

Autodesk Engineering Data Management Solutions

Product Lifecycle

Version Control Errors

Low Design Reuse

Engineering Change Delays

Poor Supplier and Customer Collaboration

Bill of Material Discrepancies

DEFINE DESIGN PILOT MANUF SUPPORT RETIRE

Page 18: Engineering Data Management Why should you care? · Sneaker styles 5 285 Television screen sizes 5 15 Market Offerings Early 1970’s Late 1990’s Mass customization = More chaos

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Tanuj BansalSr Product Manager

Engineering Data ManagementWhy should you care?