engine media - investor deck - october 2021 - vf
TRANSCRIPT
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INVESTOR PRESENTATIONOCTOBER 2021
This presentation contains “forward-looking statements” under applicable securities laws, that are based on management’s belief and assumptions and on information currently available to management. In some cases, you can identify forward-looking statements by the use of words such as, but not limited to, “anticipate,” “believe,” “continue,” “could,” “estimate,” “prospects,” “forecasts,” “expect,” “intend,” “if,” “may,” “will,” “plan,” “target,” “seek”, “predict,” “project,” “is/are likely to,” “potential,” or the negative of these terms or other comparable terminology.
Forward-looking statements include, but are not limited to: (i) projected financial performance of Engine Media Holdings, Inc. (the “Company”); (ii) completion of, and the use of proceeds from, the Company’s sale of securities; (iii) the expected development of the Company’s business, projects, and joint ventures; (iv) execution of the Company’s vision and growth strategy; (v) sources and availability of third-party financing for the Company’s projects; (vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vi) renewal of the Company’s current customer, supplier and other material agreements; (Vii) project industry growth and media trends; and (viii) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment. These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws.This Presentation does not constitute an offer to sell or a solicitation of an offer to buy any security and does not purport to be all-inclusive or to contain all of the information that a party may require to make a full analysis of an investment decision. The contents of this presentation should be considered in conjunction with the risk factors, warnings and cautionary statements contained in the Company's published financial statements and other public filings available on www.sedar.com and www.sec.gov/edgar.
A final base shelf prospectus and a preliminary prospectus supplement containing important information relating to the securities described in this document have been filed with the securities regulatory authorities in each of the provinces of Canada, other than Quebec. In addition, a registration statement on Form F-10 (Registration No. 333-254709), including the final base shelf prospectus and the preliminary prospectus supplement have been filed with the U.S. Securities and Exchange Commission for the offering to which this document relates. A copy of the final base shelf prospectus, any amendment to the final base shelf prospectus and any applicable prospectus supplement that has been filed is required to be delivered with this document. This document does not provide full disclosure of all material facts relating to the securities offered. Investors should read the final base shelf prospectus, any amendment and any applicable prospectus supplement for disclosure of those facts, especially risk factors relating to the securities offered, before making an investment decision. 2
Forward-looking Statements:
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BUILDING THE ECOSYSTEM OF THE FUTURE IN SPORTS AND ESPORTS GAMING FOR CONSUMERS, PUBLISHERS, INFLUENCERS AND BRANDS
WEGOT
GAME
Leadership Team
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Tom RogersExecutive Chairman
Lou SchwartzCEO
● Media/Technology executive who has shaped the communications industry
● Former Chairman of Frankly Media and WinView Games
● Founder of CNBC and MSNBC
● Previous President & CEO of Tivo
● Broadcasting Hall of Fame & the Cable Hall of Fame inductee
● Emmy Award winner for the development of advanced TV
● Seasoned technology & digital media executive
● Former CEO of Frankly Media
● Pioneer in internet video management & OTT video delivery
● Previous Chief Digital Officer at WWE
● Previous CEO of Totalmovie (acquired by Agile Content, SA)
● Founder, Chairman & CEO at Multicast (acquired by Piksel)
Rudolph Cline-ThomasFounder and Managing Partner of MASTRYFounder of Player’s Technology Summit
X Lori ConklingGlobal Head of TV & Film Partnerships at YouTube
XHank RatnerFormer President & CEO of Madison Square Garden Former Vice Chairman of Cablevision
Larry RutkowskiChief Financial Officer - Petco, Warnaco & PrimediaFormer Sr. Finance, NBC and The Walt Disney Company
Board of Directors
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Omar KarimChief Product Officer
David PaschkesChief Commercial Officer
Mike MunozChief Financial Officer
John WilkGeneral Counsel
Pam HegeVP of Marketing
Jason RogersVP Corporate Development
Jeremy HaileSVP of Product
Tree McGlownSVP of Revenue
Eduard MontserratHead of Stream Hatchet
David NadalHead of Eden Games
Alan PavlishHead of Product, WinView
Benj SmithHead of Frankly Media
Eric VaughnHead of WinView & UMG
Management Team
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Digital Executive of the Year Winner
● Tri-party merger of Torque Esports, Frankly Media and WinView Games in calendar Q2’20 during the COVID-19 pandemic
● Merger focused on addressing macro shifts within high growth areas such as sports gaming, esports, media, data and analytics, and targeted marketing
● Utilized calendar 2H’20 and 1H’21 to merge, integrate and position the business to capitalize on high growth potential
● Spun out non-core assets and streamlined portfolio
Accomplishments
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Media Revenue Trends & Shifts
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Cable / Satellite Subscriber Fees Direct-to-Consumer Fees Linear Advertising Programmatic Ads &
Influencer Marketing
Sources: Newzoo, Morgan Stanley, Influencer Marketing Hub, Research & Markets, eMarketer, Industry Research Co.
Expected High Growth Industry TrendsEsports Market Revenue ($M)
14%+ CAGR
39%+ CAGR
US Sports Betting Market Revenue ($B)
Global Influencer Marketing Platform Growth ($B)
32%+ CAGR
Global Programmatic Advertising Spending ($B)
20%+ CAGR
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Engine’s Gaming & Media Assets
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FRANKLY MEDIASTREAM HATCHET SIDEQIK
Well positioned assets, capitalizing on numerous macro sector growth trends within the gaming and media landscape:
● Sports and esports competitive gaming
● Game publishing and development
● Gaming and media data analytics
● Programmatic targeted advertising
● Influencer marketing
GAMING PLATFORMS
UMG GAMING EDEN GAMESWINVIEW GAMES
MEDIA & ANALYTICS
The global market leader in live video game streaming analytics
Stream Hatchet
● Generating deep consumer and audience insights across all major gaming streaming platforms at the individual streamer level
● Powering partners’ esports and gaming go-to-market strategy through influencer discovery, marketing campaign delivery, audience measurement, and competitive insights
● Key clients include YouTube Gaming, Facebook Gaming, Riot Games, Activision Blizzard, and Take-Two 11
● Enabling brands, agencies, consumer packaged goods, and direct marketers to discover, connect and execute marketing campaigns with thousands of influencers
● Participating in the performance of influencer marketing campaigns
● Providing data analytics and activation across all major forms of influencer marketing globally
Market innovator in influencer marketing across all major social media platforms
Sideqik
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● Programmatic and premium direct digital advertising sales on behalf of broadcasters and multi-channel publishers
● 1,200+ radio, TV and print media brands, including Newsweek and Vice Media; TV affiliates of NBC, CBS, FOX and ABC, with large radio station groups such as Cumulus; sports and esports media outlets such as VSiN and Esports Media Inc.
Multiplatform publishing, engagement and monetization platform for broadcasters and media publishers
Frankly Media
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● Predictive games-of-skill contests covering both sports and esports with cash entry gaming eligibility in 85% of U.S. population1
● A social gaming experience that draws viewers closer to the action by leaning into fan passion and knowledge through predictive play-along contests
● 80 patents comprising 1,200+ patent claims. Covers key aspects of mobile sports betting including assurance of integrity during live events
● Filed patent infringement lawsuits against DraftKings and FanDuel
WinView
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Market innovator and play-along gaming platform for viewers during live events
1. Based on eligible states percentage of U.S. population from 2020 U.S. Census
● Microsoft's official Gears Esports program for North and South America
● Powered Tencent’s Riot Game’s VALORANT First Strike: North America competition, the first official VALORANT esports event in NA
● Hosting thousands of esports competitors and spectators daily across UMG’s digital properties
● Premium production capabilities and creators of award nominated gaming content
UMG GamingCompetitive gaming platform powering some of the biggest events in esports
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● Crossover category between traditional sports and esports
● 20+ years of experience developing and publishing award winning motorsport games
● Partner developer with EA1 of the official Formula 1Mobile Racing game
● Publishers of leading mobile racing franchise Gear.Club
Eden GamesPremium racing games developer and publisher across mobile and console
161. On December 14, 2020, Electronic Arts announced its intention to acquire Codemasters for $1.2Bn (implying a 23.8x LTM EBITDA multiple)
Driving Revenue Synergies Across Our Gaming and Media Platform
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PLAYER & FANCOMMUNITIES
EDEN GAMES
WINVIEW GAMES
FRANKLY MEDIA
STREAM HATCHET
SIDEQIKUMG GAMING
PUBLISHERS, CREATORS & BRANDS
MEDIAGAMING
Microsoft Case StudyUnique Multi Platform Solution
UMG GAMINGServing as principal partner for Gears Esports,
running tournament operations and production
STREAM HATCHETProviding audience analytics for Microsoft, including
global consumer viewership of Gears Esports
FRANKLY MEDIALeveraging esports and gaming publisher partnerships to amplify Gears Esports audience
WINVIEW GAMESPredictive free-to-play games embedded into the stream through a proprietary Twitch extension
GEARS ESPORT
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Tencent / Riot Games Case StudyUnique Multi Platform Solution
STREAM HATCHET
Global viewership analytics solutions provider across all
esports including both League of Legends and Valorant
Sideqik
Influencer marketing and social data analytics provider for Riot Games
UMG GAMING
Served as Tournament Operations platform and broadcast provider for Valorant First Strike: North America
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Major Differentiation Driving Market Relevance in High Growth Sectors
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High Growth Sectors
Sports Gaming Esports Data Analytics Influencer Marketing Programmatic Advertising
● Social competitions
● Intuitive game design creating low barrier to entry for consumers
● Games-of-skill regulatory advantage
● Catalyst for live event viewership
● Significant IP portfolio
● Vertically integrated offering including tournament platform and broadcast
● Enables immersive brand/sponsorship activations
● Efficient consumer acquisition through B2B relationships
● Drives D2C revenues and non-advertising revenue from esports viewers and players
● Granularity and depth of data across all major global live streaming and non-live social media platforms
● Product offerings that provide solutions for publishers, teams, brands, agencies, and marketers
● Ability to target and connect influencers across streaming and social media platforms globally
● Industry agnostic
● Impact and measurement performance reporting
● Leverage existing expertise and relationships into esports and gaming advertising
● Representing both inventory and sponsorship
● Utilize owned inventory to promote our properties
Mar
ket D
iffer
entia
tor
FY’Q3 Highlights
UMG Gaming renewed its partnership with Microsoft's The Coalition, to continue to
serve as the principal Esports Partner for Gears Esports across both North
and South America
Eden Games and publisher partner Microids surpass 1M units sold of the Gear.Club
Unlimited franchise on Nintendo Switch and extend
partnership to bring Gear.Club Unlimited to Xbox Series X
and PlayStation 5
Frankly Media announced a partnership with Esports
Media, providing day-to-day monetization management
across Esports Media's digital properties, including the news outlet Esports.gg
Engine Media acquires Sideqik, enhancing Engine's
data and media solutions business. Sideqik will integrate with Stream
Hatchet, creating a single point of contact to analyze and activate across global
social media platforms
Stream Hatchet & SideqikWinView
WinView announced the filing of two patent infringement
lawsuits against both DraftKings and FanDuel
UMG Gaming Frankly Media Eden Games
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Blue Chip Client & Partner List
Team Envy
TSM
100 Thieves
Faze Clan
Game Publishers
Streaming Platforms
Media Companies
Consumer Brands
Talent Agencies
Esports Teams
Influencer sales
commissions
Differentiation - Diversified Revenue to Peers
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esports Players
esports viewers Sports
viewersGame
publishers
esports teams
Radio & Television
broadcasters
Digital media publishers
Brand sponsors
Brand agencies
Revenue Types
Direct-to-Consumer Advertising & Marketing Revenues SaaS Platforms IP Licensing B2B Services
Reve
nue
Sour
ces
Third quarter revenues of $9.6M; sequential quarterly revenue growth of 14.6%Increased 29% from $7.5 million in the first quarter of current fiscal year1
Revenue growth of 36%+ from fiscal first quarter of company consolidated financials (Q4’20)2
Sequential quarterly Adjusted EBITDA (loss) improvement of 18%24
Net income from continuing operations for fiscal third quarter of 2021 was $6.2M13
Financial Highlights
241. Q3 net income was primarily due to non-cash adjustments to the fair value of Engine’s warrant liability and convertible debt in the third quarter.2. Adjusted EBITDA is a non-IFRS measure. Please refer to our MD&A for further information on this calculation.Note: Additional information regarding the above non-audited measures can be found in our interim financial statements filings on SEDAR and/or EDGAR.
Engine Media Continued Revenue Growth2
Historical Financials & Capitalization
251. Proceeds to be received if all warrants exercised: $66.1M2. Revenues do not include contributions from Sideqik | Acquisition of Sideqik occured Jul’21
Exchange: Nasdaq | TSX GAME | GAME.V
52-Week RangeAs of October 7, 2021
$3.78 - $13.40 USD
Shares Outstanding 15.4M
Warrants & Strike1
As of May 31, 2021Warrants: 5.2M
Weight Avg. EP: $12.72
Principal Value of Debt As of May 31, 2021
$8.5M USD
Cash & Cash EquivalentsAs of May 31, 2021
$21.3M USD
36%+ Revenue Growth from Q4’20 - Q3’21
Esports & Gaming Peer Set*
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Company Name Ticker Market CapMillions USD
TTM RevenueMillions USD
Price/Sales
Esports Technologies Inc. EBET 312.6 0.1 2,230xSuper League Gaming SLGG 113.8 3.4 33.8xEsports Entertainment Group GMBL 143.2 8.0 17.9xEnthusiast Gaming EGLX 467.1 125.7 3.7xGameSquare Esports GSQ.CN 39.1 2.1 18.8xMotorsport Games MSGM 253.6 16.6 15.2xMean1 - 203.4 31.1 17.9Median1 - 143.2 8.0 17.9Engine Media Holdings Inc. GAME 66.7 32.5 2.1x
* Data as of intra day October 7, 2021 | All values represented in USD | Peer Set financials from public filings and has not be verified by the issuer or underwriters * Disclosure: There is inherent risks relating to the comparables, including risks in making an investment decision based on the comparables* Disclosure: If the comparables contain a misrepresentation, the investor does not have a remedy under securities legislation.1. Calculation omits the inclusion of Esports Technologies, Inc. (Ticker: EBET)
Avg. Price / Sales: 17.9x1
GAME Price / Sales: 2.1x
2,230X
Peer Set Stock Price Movement
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Stock Price Since YTD’21 Highs
Stock Price Over Past 6-MonthsSince end of Q1’21
Investment Highlights
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Leading integrated player driving the future of sports and esports gaming1
Positioned amidst strong industry tailwinds3
Strong quarterly revenue expansion since consumption of merger 5
Numerous near term growth catalysts4
Underpinned with unique complimentary media assets2
Media Highlights
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