engine manufacturing company

8/11/2019 Engine Manufacturing Company

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E8 Engine corporations limited

Major constrains in the sector

Future DriversHealthy economic growth, changing consumer preferences and rising

aspirations, increased spending on infrastructure development, thrust on ruraleconomy and new product launches would be the chief factors driving the automotive

industrys growth and expansion, going forward.

Future StrategiesThe strategies likely to be adopted by automotive companies

would be aimed at meeting the major challenges faced today, particularly in the areas

of rising fuel consumption; automobile recycling; increasing environmental and safety

concerns, cost-effectiveness and rising market competition.

Technology InnovationThe future technological development in the Indian

automotive industry would be driven by changing demands in the core areas of fuel

efficiency, emission reduction, safety and durability, cost optimisation and innovativefeatures.

Focus on Green TechnologyGreen vehicle manufacturing, i.e. product and process

innovation and enhancement of efficiency and productivity would assume centre stage

in the coming decade. In view of the rising fuel prices and increasing expectations of

Indian consumers for cost-effective and fuel-efficient vehicles, the Original

Equipment Manufacturers (OEMs) would place greater thrust on two core areas -

reducing vehicle weight and developing smaller engines.

Cost OptimisationMounting pressures on margins would put cost optimisation high

on the industrys agenda, which they would approach through local sourcing,local

manufacturing and by having multi-plant operations. The globalisation objectives

would lead to companies widening their presence, not just within the domestic

boundaries, but also across the global markets. The success stories of Indian

companies who embarked on the acquisition route early on would encourage more

auto players to aggressively focus on expanding their global footprint.

CollaborationThe changing role of component suppliers will necessitate more

investments in R&D, product innovation and faster response time to OEMs new

product launch plans. As a result of the changing OEM-Tier I supplier relationships,

the findings predict increased consolidation in future.

Challenges

Potential of Diesel Technology to be harnessed

Development & Collaboration for expediting Hybrid Technology

Widespread use of Electric Vehicles

Hydrogen Economy in future


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PRODUCTS AND ITS DEVELOPMENT PRODUCTS : Production Process

The design and development of vehicles requires a large team of specialists from a wide

variety of disciplines working over a period of years to achieve the goal of a high-performance, competitive product. Engineers are involved in all phases of this highly

interdisciplinary process - from the initial concept through manufacture and even into

marketing. As a result, engineers from all disciplines can find a role in the automotive

industry process.

Styling and Packaging Phase

The first stage of the automotive development process is two-fold: styling (exterior aswell

as interior design) and packaging.

Styling begins with sketches. Those that are selected for further development are then

rendered in more detail - first digitally and finally as clay models. Exterior and interior

designers work closely together, consulting with aerodynamics and ergonomic engineer

as the design progresses.

Packaging is the process by which all the component parts are fit together within the close

dimensions of the vehicle. Today's design concepts place a premium on the use of space,

and components must fit together within these design constraints but in such a way that

the strength and safety of the system is never compromised. Once the overall design is

set, there is little room for change.

With the detailed drawings and models resulting from the styling and packaging phases of

development in hand, the development or feasibility engineer begins the challenging work

of finding the right balance between desired product design and real-world achievability.

Thanks to the wide variety of computer simulation and 3-D modelling technologies

available, testing that once would have been difficult or even impossible this early in the

process is now common practice.

Issues such as environmental efficiency, compact design, safety, and style all have to beaccommodated in the design segment. This means that, to a large extent, the success of an


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automotive company is often in its design and development process. With so much riding

on this phase, it's not surprising to find that in addition to the designers, cross-disciplinary

teams include scientists, graphic artists, and, of course, engineers.

Resource Requirement

The automotive industry changed people's ideas of boundaries, limits, and distance. With

the arrival of the automobile, people suddenly had the freedom to go farther faster than

ever before. It changed where people lived and worked. It changed how and where they

shopped and traveled. It changed how they thought about distance and time, making a

significant impact on how people live their lives and how they behave on a daily basis.

Engineering played a great part in making the automotive industry the important force

that it is today. Engineering breakthroughs and innovations in the field are found

throughout the industry's history, beginning with components such as shock absorbers

,disc brakes, tilt steering, and windshield wipers, and followed by systems such as the

self-starting internal combustion engine, electronic fuel injection systems, anti-lock

brakes, and air bags. Many of these innovations not only made vehicles more user-

friendly, but also made them a good deal safer.

And, engineering innovation was more than just the improvement and development of

automobile parts. The production process itself was an innovation and one whose impact

can hardly be overstated. The face of the industry (and manufacturing as a whole) was

changed forever when the Ford Motor Company introduced the first moving assembly

line. The new process meant that more cars could be produced and that prices would

drop, changing the car from a luxury item into an affordable means of transportation for

the masses.

As motor vehicles became more accessible, they played an increasingly prominent role in

everyday life and it quickly became clear that a more robust infrastructure was needed to

support the new mode of transportation. Here too, engineers played their part. The Office

of Public Roads started an engineer trainee program in 1904, and the Federal Aid Road

Act of 1916 required each state to have a highway agency staffed with engineering

professionals in order to carry out its subsidized road construction projects.

The industry and its place in the public consciousness grew exponentially as roads grewmore crowded and a wider variety of motorized vehicles were offered. Commercial


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vehicles like buses and trucks became prominent, changing the face of public

transportation and bringing goods and services to new and wider areas. Consumers were

soon choosing from sedans or station wagons, hatchbacks or convertibles, motorcycles or

recreational vehicles. And, with all these vehicles on the roads, the environment and

public safety became issues of great importance and necessary considerations forengineers.

And there are still plenty of innovations to come. Even now, the automotive industry is in

the midst of an engineering revolution with government regulations, environmental

concerns, and the need to lower costs. New vehicle designs, the use of new and different

materials, and improved engine design are needed to increase fuel efficiency, improve

safety, continue cutting down on harmful emissions, and manage production efficiency

and costs. Automotive engineering thus remains important for the industry and offers

achallenging career with the potential to make a significant impact on society.

MARKETING

MARKRTING STRATEGY

Creating predictable environment for business operations in Indian automotive

industryBusiness Intelligence UnitMonitor micro and macro economy in the country and

abroad.Develop an updated market information system (rules and regulations in thecountryand international rules and regulations)1.1.3 Study and analyze the automotive

industry with policy recommendations1.2 Automotive human resources development1.2.1

Study the evaluation method and set criteria to evaluate the human

resourcescapability1.2.2 Design incentives for training Master Plan for Indian

Automotive Industry ProjectExecutive Summary1.3 Market expansion by opening market

through Free Trade Area1.3.1 Domestic market1.3.1.1 Stimulate local demand by means

of taxes and interest rates1.3.1.2 Search for cost reduction methods in production and

distribution processes1.3.1.3 Conduct a study on market (demand) gap1.3.2 Export

market1.3.2.1 Push for negotiations to integrate ASEAN into one market1.3.2.2 Bilateral

agreements with targeted trading countries i.e. Australia, China and India (Free Trade

Area)


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Kiosks for interactive customer information exchange, vehicle selection, pricing,

delivery-date promise, order checking and "soft offers" (warranties, financing, insurance,

service packages, etc.)

Internet sites for some of these same functions Benefits include reduced mass-media

advertising expenditures, more effective targeted marketing and reduced sales force

resources for almost every phase of the process. (See ExhibitV.)

Use best practices in service and parts.

Techniques for parts inventory management, service personnel staffing practices, service

bay scheduling and repair and maintenance procedures typically vary greatly from one

dealership to the next. Systematically identifying the differences and meticulously

implementing revised practices results in an average parts and service costreduction of 15percent to 20 percent with only nominal investment.

Increase customer satisfaction.

Customer satisfaction and loyalty are rich veins of potentialfunctional improvement.

Manufacturers' efforts are usually unsuccessful when they try to bribethe channel to

improve customer service. Good performers in the channel end up getting paid for what

they are already doing and the poor performers undertake short-lived, superficial steps

to"manage the measurements." Customer service in auto retailing is mostly about

executing the basics well -- fixing cars right the first time, keeping commitments, offering

conveniences like pick-up and delivery where feasible. Service advisors and computer-

driven follow-up calls willnot regain ground lost to sloppy execution.

ORGANIZATION & MANAGEMENTLocation:

The industry will be setup in Noida in Up because there are some reasons:

There is Cheaper Workers

Close to NCR

Quick Link with Indian Government


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Large Production area

Good transportation system and distribution

Cooperate Polices of UP Government

No shortage of workers

Available Facilities (Raw Material, Electricity, water supply)

Educated People

Key PersonalCEO:

Puneet Chaurasia

Chairman:

Sujay Tiwari

CMO:

Mayank Aggarewal

CFO:

Gopal Saxena

CPO:

Ansul Jain

CHrO:

Shishir Singh


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These four influencers are.

1. The Financial Influencer(s)

2. The User Influencers

3. The Gatekeeper(s)

4. The Champion or Sponsor

5. The Researcher(s)

Each of them is important, and each of them plays a very important role in whether their

company will buy from you. Lets take a look at each of these influencers, and how they

influence the buying decision.

The Financial Influencer

The financial influencers role is to give the final approval to buy. This is the Decision

Maker. This role may consist of more than one person, such as an executive committee, and

could even be the Board of Directors. It usually is more than one person in tough economic

times. So, be very aware of that in this economy.

There are a number of reasons why this influencer may be a committee. The most important

factor, in the buying process, is what impact your product or service has on the organization.

Does your product affect a whole department? Does this department have to change the way

they currently operate? If so, then it will probably affect more than one department.

The financial influencer is focusing on the bottom line and what influence your product does

have on the organization. This influencer has the following characteristics.

Has direct access to the dollars needed

Can release the funds

Has some discretionary use of funds

Has a veto power

This influencer asks; What kind of return will the company get on this investment?

So, be aware of this when you are selling. This influencer has the most persuasion power of

any of the other influencers. However, it is imperative to incorporate the other influencers

into the process too. In fact, very few, if any, corporate decisions are made today, without the

approval of all of the buying influencers.

The User Influencer

As you can readily surmise, this influencer is the person or group that will directly use your

product, or whose department is directly influenced by your product. The role of this


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influencer is to make judgments on the impact your product or service will have on his job

performance. Either it will affect his job directly, or at the very least, the people that work for

him.

The role this person or group plays in the evaluation process is;

This is the group using or supervising the use of your product.

It is personal, because this group has to live day-in and day-out with your product,

both during implementation, and after it has been implemented.

There is a direct link between the user influencers success, and the success of your

product.

This person or group focuses on the job to be done. They askHow will this affect me and

my job and my department? This is the group that will have the most important impact in

the executives eyes, as this group will be the most affected by the buying decision.

Get as close to this group as you can. Get to know the senior executive that runs this group.

He or she will have a huge weighting on whether you make the sale or not. Make this person

one of your main contacts for the decision. You, of course, also need to be as close to the

financial influencer as you can.

The Gatekeepers

The gatekeeper can also be referred to as the technical buying influence. The role of the

gatekeeper is to screen out or block your proposal. There are many groups who may begatekeepers. They include the following.

The finance department

The legal groupmay be inside and outside the company

Human resources

The IT department

Engineering

Operations

Researchers

Even Executive Assistants

As you can see, depending on the technical and financial influence of your product and

service, there are many gatekeeper groups that can be involved. Also, the impact your

proposal has on the organization will determine how many of the above gatekeepers will get

involved.


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These people generally will only be involved for a short time, and then not be involved at all,

after your proposal has been accepted or rejected. The keys for gatekeepers are the following.

They judge the measurable and quantifiable aspects of your proposal.

They have certain specifications that have been set up beforehand, and they tick offwhether you meet those specifications or not.

They can and will make recommendations.

They cannot say yes, but they can say no, and their vote carries quite a bit of weight.

It is often the users that develop many of the specifications for a proposal. This group acts as

the gatekeepers to ensure you have met those specifications. You need to understand who

these groups are.

It is important to note that in todays connected world, most larger companies have acommittee that researches new products and services, to help them solve their problems. You

must understand this fact, and you must find out who the members are of this committee and

engage them thoroughly.

It is often difficult to get to know them really well personally, because they are usually only

involved for a short time during the proposal phase. However, you need to be aware of their

influence, and if possible make every effort to meet and understand how they operate during

the decision cycle.

The Champion

The champion may also be called your sponsor or coach. It is someone who preferably is

inside the influencers organization. However, it may be someone inside your organization or

someone who is outside of both companies, like a consultant.

A champion is someone who will help sponsor your proposal to the buying company. The

person must therefore have influence within your client company. Preferably, it is an

executive within the buying organization. And of course the best champion is the financial

influencer. The second best champion is the user influencer executive.

However, you will have a much easier time overcoming all objections if the champion or

sponsor is the financial influencer. The champions role is to interpret information about the

following.

The situation and why the company is looking to buy,

To give you access to all of the buying influencers,

To understand and lead you as to how each influencer wins, and what benefits each of

them is looking for.


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Your champion will focus on how you can be successful with this proposal, or how can we

pull this off. Look for a champion or sponsor, and your job will become much, much easier

by having one.

Keep in mind though, that his or her reputation is at stake. So, you better implement well, and

look after this client for a long time to come. You will be rewarded far beyond your

expectations if you do this.

The Researchers

Because of the way B2B companies are able to find products and services now, a new

Influencer has emergedThe Researchers.

Why has this group of Influencers sprung up? As mentioned earlier, there are three basic

reasons;

Over 80% Of B2B Companies Search For You now

Are Over 50% Of The Way Through Their Buying Process Before You Know They

Are Looking

Sr. Execs Do Not Answer, or Return, Cold Calls Anymore

Here is what the general makeup of the Research Influencers.

Usually 1 to Several People,

Appointed by Cheque Signer/Financial Influencer,

From Different Departments that could include some or all of; Finance; IT; HR; Ops;

Engineering; etc.,

Similar to Gatekeepers & Users,

Have a Set of CriteriaBig Influence,

Usually on the Initial Search only,

Make Recommendations.

So, beware of this Influencer now, because this group has a large influence on what

companies advance to the short list.

Indian automobile companies

Chinkara Motors:[117] Beachster, Hammer, Roadster 1.8S, Rockster, Jeepster, Sailster

Force Motors (earlier known as Tempo): One

Hindustan Motors:[118] Ambassador


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ICML:[119] Rhino Rx

Mahindra:[120] Major, Bolero, Scorpio, Thar, Xylo, Quanto, Verito, Verito Vibe, Genio,

XUV500.

Premier Automobiles Limited:[121] Sigma, RiO

San Motors:[122] Storm

Maruti Suzuki (subsidiary of Japanese auto maker Suzuki)[123][124] 800, Alto, Alto800,

WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Gypsy, Ertiga

Tata Motors:[125] Nano, Indica, Vista, Indigo, Manza, Indigo CS, Sumo, Grande, Venture,

Safari, Xenon, Aria

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