Short Schedule Farm/Company

Name: Web site: E-mail:

Place, map of location

Country: Region: City:

Product Type

Reference year 2001

Completion date 16.03.2010.

Case Study Title Chapter 1 of 4

Farm description

Start point/Challange

Successful elements

Output/Effects

Key Words

Farm Logo Put full name of logo in English

Farm Description

Image Title

Why is

the topic interesting?

Page 1 of 4

Page 2 of 4

Case Study Title Chapter 2 of 4

Start Point

Farm description

Start point/Challange

Successful elements

Output/Effects Image title

GLOSSARY

Image title

Challenge

RECALL!

Page 3 of 4

Case Study Title Chapter 3 of 4

Successful elements

On the sales level: Farm description On a product level: Start point/Challange On the farm level: Successful elements On an advertising level: Output/Effects

STRENGTHS E X E R C I S E S - DIRECT DISTRIBUTION AT THE COMPANY – (adap teachers’ questions, if usefulin your CS)

1. Why do you distribute at the company? – I lose little time in respect to setting up and displaying products O – So that I can do other things at the same time O – I profit more from my products O – For contact with the customer O – The prices better represent my product O – For other reasons O Explain? ...................................................................................... 2.Where does direct distribution at the company fit in to your method of commercialization? – Less than 20% of total sales O – From 20 to 50% O – More than 50% O 3.Have you equipped any locales specifically for direct distribution? – Yes O – No O 4.At the heart of your company, who takes care of direct distribution? – Mostly the chief of the exploitation O – Mostly his or her spouse O – Both evenly O 5. Do your sales increase? Why? – A real store has been set up O – Effective advertisement O – Consumers want to know where their products come from O – I have amassed a solid clientele O – Other reason O Describe? ........................................................................................... 6. How could you augment sales at the company? – By ameliorating the sales location O – By advertising O – By integrating myself with a single sales location O – By becoming a member of a network O – Other methods O Describe? .............................................................................................

Schemes, diagram..graphic representations

Page 4 of 4

CASE STUDY END…...an end is always

a new start...

Case Study Title Chapter 4 of 4

Output/Effects

Farm description

Start point/Challange

Successful elements

Output/Effects

Discussion Questions/Remarks

(put WEB links where farm is involved in which organizations) Further investigations

(Write 2‐3 important sentences about farm success, show a little bit of farm dynamics, development)

C o n c l u s i o n s