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2014 PASADENA STARTUP WEEKEND

Alberto Tam Yong Joel Steres

Jose SotoRaj Acharya

Wei Liu

You worry as a teacher and a parent..

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Overall Engineering0%5%

10%15%20%25%30%

% Increases in Jobs 2010 - 2020 Only 16% of high

school students are interested in STEM Career!!

Will students get employed graduation?

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Students aren’t interested in STEM due to perception of difficulty and unfamiliarity

- Most students lose interest in STEM in middle school

- Perception that it is difficult

- Unfamiliarity

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•Inspire students in STEM•Hands-on educational products•Easy to use •Fun•Affordable

Engagr’s Mission

Sample Product For a Middle School Student

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Engagr

Robot!Emphasizes Learning

Affordable - $50

Simple to program and assemble

Inspirational / Fun

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Robots that emphasize learning

Affordability

Ease

of

Use

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Business Model• Variable Cost (Material and Labor): $15• Customer Acquisition: $10• Revenue per Unit: $50• Gross Profit Margin: 50%

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US Market Size

Toys and Games

Educational Toy

ENGAGR

•$23B

•$5B

•$25M

STEM Education Industry is Growing and is Gaining Momentum

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Obama has dedicated $170 million for STEM innovation in 2015

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Go to Market

Schools

• Develop Partnership with schools

• Tie products with Next Generation Engineering Standards

Parents

• Market Niche products• Online Campaign • Seek media coverage

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Operational PlanQ2 Q3 Q4 Q1 Q2 Q3

2014 2015

Customer Validation

Raise Capital

Online Campaign

Product Development

MVP

Launch Product

Amazon Store

Source Suppliers

Partner with Schools

Develop Marketing Material

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Q&A

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References• http://hbswk.hbs.edu/archive/4035.html• http://www.huffingtonpost.com/blair-christie/how-to-increase-the-stem-_2_b_4965591.html

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