engaging young alumni through membership models & benefits · 2018-09-13 · engaging young...
TRANSCRIPT
Engaging Young Alumni Through Membership Models & Benefits
September 7, 2018
Lindsay SeminaraAsst. Director, Early Engagement
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• Introduction • The Alumni Life Cycle• Young Alumni: Who Are They?• Tips for Engagement• Success Story: Alumni Club of NYC• Sharing of Best Practices• Q&A
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Prospective Student
Current Student
30 & Under
30-50 50+
Legacy
Alumni Life Cycle
Young Alumni: Who Are They?
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Millennials Gen Z1983-1995 1996 onwards
Young Alumni: Who Are They?
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Millennials Gen Z1983-1995 1996 onwards
Tech-savvyMulti-taskers
InnovativeEducatedDiverse
Young Alumni: Who Are They?
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Millennials Gen Z1983-1995 1996 onwards
OptimistsDigital Pioneer
Communicate with textGlobal SpectatorFocus on Present
RealistsDigital Native
Communicate with imagesGlobal Citizen
Focus on Future
Young Alumni: Who Are They?
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Millennials Gen Z1983-1995 1996 onwards
OptimistsDigital Pioneer
Communicate with textGlobal SpectatorFocus on Present
RealistsDigital Native
Communicate with imagesGlobal Citizen
Focus on Future
Tech-savvyMulti-taskers
InnovativeEducatedDiverse
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for engaging young alumni
Easy Registration10
Ability to Bring a Guest11
Ability to Bring a Guest12
… or their kids!
Ability to Bring a Guest13
… or their dog!
Value in Cost
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Value in Participating
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Stay Current on Events16
Representation in Leadership17
Consider Time/Day
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Consider Time/Day
…can you involve them remotely?
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Make it Exclusive
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Utilize Technology21
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Consider the Activity25
Have a Marketing Strategy26
Power in Peer Voice
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Pair & Share:How can you apply one of these tips?
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Welcome, Ryan Edmiston & Bruce Jones! Alumni Club of NYC
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What has worked for your club or society?
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Q & A
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