engaging with your audience through social media

10
Total Media Breakfast Briefing: Engaging with your Audience February 2011 #smwldn #smwengage

Post on 22-Oct-2014

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As part of Social Media Week London, Having trouble engaging your customers online?If your social media messages are not getting through to your customers, then come and learn about how to build an engaged, active, and passionate community around your brand/products or services.- Are your messages online falling on deaf ears?- Do you feel disconnected from your customers?- Does your social media strategy put your brand before your customers?- Is your Facebook community not growing organically?- Does your online community not respond to you?If you answer yes to any of the questions above, then you should definitely attend, as we will be explaining what’s happening, and how you can start to turn things around.In addition, we'll be taking you through the basic principles of Social Media, and sharing some Best Practices to ensure your social media strategy is as effective as it can be.

TRANSCRIPT

Page 1: Engaging with your Audience through Social Media

Total Media

Breakfast Briefing:

Engaging with your Audience February 2011

#smwldn #smwengage

Page 2: Engaging with your Audience through Social Media

Agenda for this morning:

-Why do people talk online?- Interruption vs. Engagement-Why might people ignore you?-Respecting your customers-The value exchange-Social Media Best Practices

Page 3: Engaging with your Audience through Social Media

Why do people talk online?

Friends

To connect with:

Family

Similar Interests

Page 4: Engaging with your Audience through Social Media

Interruption vs Engagement

vsBroadcasting = Interruption

Personal Conversations = Engagement

Page 5: Engaging with your Audience through Social Media

Why might people ignore you?

You think your audience will hear your every word – they won’t

You try to grab people’s attention, when they’re busy

Page 6: Engaging with your Audience through Social Media

Respect your customers

Listen, before speaking

Engage in a long term relationship

Generate waves as a member of the community

Page 7: Engaging with your Audience through Social Media

The Value Exchange

Marketing messages are empty and hollow – they can see right through you

You need to invest time & money to build real relationships

Only after you invest heavily, will you get ‘engaged fans’ after 6 months to a year.

Page 8: Engaging with your Audience through Social Media

Social Media Best Practices

Treat each individual as unique

Give value unconditionally, and in time you’ll start to receive attention

You’ll be off course 90% of the time, so plan to regularly review, and correct your course

Page 9: Engaging with your Audience through Social Media

Questions?

Page 10: Engaging with your Audience through Social Media

Thank you!

For more information:@totalmediauk

[email protected] : 0207 937 3793