engaging with employers online

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Social Media & The Job Hunt Interacting With Employers Online

Post on 19-Oct-2014

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This is an updated version of Social Media and the Job Hunt I presented to students at the University of Maryland's Career Services Center.

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Page 1: Engaging with Employers Online

Social Media & The Job Hunt

Interacting With Employers Online

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Today’s Presenter

Veronica SegoviaEmployer Brand Marketer, Vocus

@VASegoviawww.linkedin.com/in/vsegovia

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Employer Branding

Source: Jobvite Social Recruiting Survey 2013

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Employer Branding

Source: Jobvite Social Recruiting Survey 2013

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Employer Branding

LinkedIn

Facebook

Twitter

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Employer Branding

LinkedInFacebook

Twitter

020406080

100

78% of recruiter have hired through a social network. A 20% increase in three years.

Source: Jobvite Social Recruiting Survey 2013

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How Important Is Your Profile?

Employers Are Highly Likely to Look At Candidates

93%Source: Jobvite Social Recruiting Survey 2013

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How Important Is Your Profile?

Source: Jobvite Social Recruiting Survey 2013

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What are we looking for?

Experience

Specific Skills

LinkedIn

FacebookBlogs Twitter Google

+

Cultural Fit

Industry-related posts

Experienc

e

Source: Jobvite Social Recruiting Survey 2013

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Maintain Your Brand

Google Yourself

Get Organize

d

Update Contact

Info

Privacy Proficienc

y

ENGAGE

Your Responsibilit

y

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Best Practices for Posting• Complete bios, appropriate

headshot/profile picture, call to action for contact info

• Ask/Answer Questions

• Keep it real and be authentic

• Use professional language and spelling

• Golden Rule Applies: If your mom would be ashamed…

• Be conversational and ENGAGE: Tweet Chats are awesome for this!

• Aim for quality, not quantity

• Keep content appropriate

• Be Positive

• Be aware of your audience

• Do NOT publicly post anything negative about interviews, employers.

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Who Are You?

Photo Source: BrandYourself.com

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• Name, Photo, and Headline

• Customize URL and Link to it on websites, social media, business cards, your resume

• Compelling Summary Call to Action

• Keyword Rich Experience

• Add Rich Media - Projects

• Contact Info• Ask for

recommendations and endorsements.

LinkedIn

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LinkedIn• Join Groups• Follow Companies

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• Use “LinkedIn Today” to find influencers.• Use LinkedIn “Student Jobs”

linkedin.com/studentjobs

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Profile Views

Source: LINKEDIN Talent Solutions

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• Look up “companies that my friends work for” or “software companies in the DC area.”

• Search “my friends who are writers” or “my friends who work in marketing”

Graph Search for Facebook

Photo Source: Facebook

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Sharing Updates with Lists• You can select which lists can (or can’t) view your posts.

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• Twitter is the 3rd most popular search engine behind Google and YouTube.

• Use Hash tags to search for #jobs• You can search within Twitter two ways, by selecting #Discover or

entering words in the search box.• Search words can be phrases or #hashtags• You can search by location in the search box:#hiring near:

Maryland within:25mi

# Search in Twitter

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Complete Twitter Profiles•https://twitter.com/settings/account•Include an avatar•Include links in your bio information• www.facebook.com/vocuscareers• www.whyworkatvocus.com/opportun

ities

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Tweet Chats

@VocusCareers attempts to participate in close to 25 career-related tweet chats a month.

Tweet chats can help increase followers, reach and engagement.

Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for you.

Reach: Your chances of being retweeted are increased when you offer great insight to the topic. People retweet and share you original message with their own followers.

Engagement: We use “engagement” in social media to refer to activity and interaction with followers. When you put out a question and get responses, you are engaging your audience.

Hashtags to remember: #Hiring, #HireMonday, #HireFriday, #HFChat, #millennialchat

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• The Vocus Careers Blog is an informational resource of posts related to the employee experience at Vocus for current and prospective employees of the company to help them through the job search process and to make the most of their experience as a hire.

• The blog reinforces the Vocus employee brand image as unique, accessible and credible and will also establish the Vocus recruiting department's expertise in the areas of corporate recruitment.

• Get noticed by commenting, sharing and tagging.

Employer Blogs

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Ignite Your Word Of Mouth

Posting comments on relevant blog posts about job searching might get you in front of recruiters who use social media to source talent.Post on company blogs or on general sites like Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster, CareerBuilder. Other ways to promote

your brand:

•Email Signature•Facebook posts•Tweets or RTs•LinkedIn Profile•Network IN PERSON. WOM about brands still occurs offline.

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• Create a Living Resume relevant to your industry. Link to accomplishments.

• Follow Companies

Pinterest

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• Helps get you found with SEO.• Share your resume. • Share industry relevant

content.• Recently added hashtags to

search results. #jobhunting #recentgrad

Google+

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• Twilert is an app that allows you to receive updates of tweets.• Set up “Twilert” emails with keywords so that you get updates about

jobs at specific companies in your email. This is easy to do.• You connect it to your twitter handle or google account.• Create searches and assign each a time to conduct the search.

Alerts

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• Video is a great way to get creative.• YouTube, Vine, Instagram• If done well, these are great tools to stand out.

Think Outside The Box

Photo Sources: Mashable, Instagram (@VocusCareers)

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Monitor

Use Your LinkedIn Profile

Privacy

Network

Engage

Hashtags

Key TakeawaysYour Brand Online (Google, Brand Yourself)

(CTA, Compelling Summary, Keyword Rich)

Master Privacy Settings for Personal Accounts

Online and Offline (90% of WOM still occurs offline)

Don’t wait for us to find you. Be creative.

Hashtags are supported across platforms: Twitter, Instagram, Facebook and Google.

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Stay Connected

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Questions?