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Engaging through Social MediaSocietys gift to Alumni Relations1Todays Focus

Why Social Media is worth the time and effortIts FREE!

FacebookThere are more than 500million active users of Facebook50% of active users log in once a dayUsers spend over 700 mins/month on FBFacebook is a social utility that connects people with friends and others, Facebooks statistics site.

LinkedInThere are more than 100 million professionals online as of March 11Holton-Arms SchoolFounded in 1901 in Washington, DCMoved from Washington, DC to current campus in Bethesda, MD in 1963Grades 3-12Enrollment 645All-girls Independent Day SchoolHolton-Arms Alumnae AssociationTotal Alumnae 7,505Living Alumnae 6,165Alumnae with accurate contact information 5,148Alumnae with valid email 2,634Holton-Arms FB group 1,031Holton-Arms LinkedIn Group 552

Holton-Arms Alumnae Programing2-3 Alumnae Events per month, 12 months a yearLocal and RegionalUsing Faculty: Book Club & Beer TastingNetworking EventsUsing Holton Alumna Expertise for events3 to 4 day Reunion Weekend

Todays GoalsTo look at Social Media strategically not technicallyHelp you see how it can be a serious tool to engage your alumniTo provide concrete take aways that you can implement into your own programSocial Media Holton Groups

Holton Alumnae Group on Facebook for events, updates, and opportunities(1031 Members)Facebook as a serious toolSupplemental communication, Cross PollinatingProviding School information where your constituents already areAs a database for contact informationExamples: EventsPost all of your alumni events on Facebook. Its okay to invite everyoneHolton-Arms Networking WorkshopInclude a surveyRespond to event postsEvent TipsPost your events earlyClick Share at least 8 times with a message to publicize your eventRecord those who have RSVP'd on FB in your database or Excel1 week prior to event, send a targeted email to all who have RSVP'd to provide details such as parking & to serve as an additional touchEvent Follow UpPost PhotosTag your key volunteers Public RecognitionThank your volunteers by tagging them in a postRecognizing your AlumniPost Accomplishments

Recognizing your AlumniPublically thank

Facebook as an Annual Fund Tool1000 donors by June 30th 25 new gifts in 3 days

Facebook as an AF tool for your volunteersAsk your volunteers to post the same message on FacebookThere is nothing easier or less intrusive for a Volunteer than to post on Facebook

Alternative Ways to EngageCall for VolunteersAsk for FeedbackIf an alum comes to campus, snap a cell phone photo and post itAllow alums to post and promote their businessesAlternative Ways to EngagePost a campus happening

Holton Alumnae group on LinkedIn for Job networking, job postings, industry advice, discussion forums, and a professional directory resource(552 Members)

Helping people help themselves with LinkedInEnable your alumni to use the resource

DiscussionsYoung alumna inquiry06 Alumna moving to LondonAlumnae Self PromotionJob Board on LinkedIn

The Search Function on LinkedInEnable your alumni to use the Member search functionKey words (ex: Public Policy)CompaniesNamesEngaging on LinkedInAsk Questions

LinkedIn as a resource for youAccurate Employment InformationAccurate Contact InformationEasily SearchableUsing Facebook & LinkedIn TogetherPost on Facebook to look at the new job postings on LinkedInPost the link to a new LinkedIn discussion on Facebook or vice versaLink to events /discussions on your email signatureLink to your Social Media Groups on your email signatureMy Email Signature

Ensure Continued SuccessCreate content Creating can be as simple as posting a web story that is relevant

Ensure Continued SuccessAND Digest contentIt can be as simple as Liking a posting by an alum or reposting their contentRespond to group postings or to Event postingsFrequencyGoal: Create Content once a dayHow am I going to do all of this?Check your social media when you check your email and your voicemailRemember: We are putting content into the modes of communication our alumni are already checkingTheir PDA is in their hand they are checking it we are just adding in our messaging to also be digested Why it mattersI didnt know Holton did stuffYoung alumnas response to her first alumnae event in March 2010You can stay top of mind and remind without being intrusive keep it out of the inboxWe kill ourselves to do it all, let Social Media support our daily work

It matters because we are. . . Relationship brokers and connectorsWe connect people with people, the School, emotions, things, and activitiesWe engage our constituency through events, programs, Reunions, relationship management, volunteer management

What better tools to have in our arsenal than Social Media; helping people help themselves.My Contact informationAbigail Sheridan BettsAlumnae DirectorHolton-Arms School301.365.6005abigail.betts@holton-arms.edu