engaging through social media video production explained
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8/9/2019 Engaging Through Social Media Video Production Explained
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Video pructn xplan
Engaging through social mEdiaPart 2
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Veis the reason why many people use social media,
especially sites like YouTube. Through videos they share
opinions, record events and activities and create
artistic, inormative and entertaining lms.
t e ep y e ve
p eqe with a view to producing video
content about your youth project and its activities,to put on social media sites, as well as your own website.
V pructn in itsel is an engaging activity that
you can do with members, giving them new skills and at
the same time promoting your project.
te beef ve e:● Showcasing your project, its people and its activities
●Using it as an online marketing tool
●Getting your members involved in and leading a creative activity
●Giving young people a voice through a medium they might not have
considered
●Building and sharing new skills and interests
P ve pe.●Anyone can pick up a mobile phone, a pocket video camera or a
camcorder and start recording.
● The art o good video-making is to produce something where the
content delivers your objectives and is meaningul.● This guide is to help you ocus on your aims and to talk you through
the whole process.
s y w: ●Gain knowledge o the production process
●Learn about storytelling and scripting o short videos
●Learn about flming and editing techniques
●Know how to upload a fnished video online
Video pructn xplan
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Video pructn xplan
te BA video is composed o words and pictures, where the images lead the
story, unlike a print or newspaper article where it is the words that are
creative and inormative. So it is important when you think about
making a video with your project members to decide on the story you
want to tell and to nd a style o lming that matches.
Some ideas include creating a video diary o events or one person’s
view; a day in the lie o a band or a youth project; a documentary-style
report on a local place o interest or a concern such as homelessness or
drug addiction; an original music video; or maybe a ’what’s on’
report that is presenter-led and can be updated monthly. Once you have
decided on your subject matter, think about which style would be
most appropriate. For example ast-cut or a music video; or ‘news
report’ style, presenter-led or an inormative piece; or video diary style
where someone talks to camera.
Pep
te y pStart developing your video idea by summing it up in one sentence.Work out the story you want to tell so that you know what elements you need to lm.
For example, think about the images you need to video, who you would like to
interview and what messages or inormation you are aiming to get across.
Length o a video
A video or a social media site can be any length, but as viewers are used to short clips
aim at no more than three minutes. A standard TV news report in a bulletin is rom
40 seconds to one minute 20 seconds. To avoid making a ‘guesstimate’, prepare your
ideas and write them down.
Three spoken words equal one second o video.
So 10 seconds o speech equates to 30 words.
Write a script or ‘shot list’ – you can just create a table in Word (see below), or you
can hand draw one, with columns or:
Pictures – what you want to lm
Dialogue – what you want to say
Timing – how long it might last
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Video pructn xplan
Skateboarding was invented in
1967 and it’s more popular than
ever with lots of national
competitions to take part in.
“The UK has over 200 skate parks
where you can get great practice
to develop your tricks and skills,
sometimes with a coach to help.”
There are many video clips on You-
Tube that show you how to do it
Skateboarders in a skate park
Sound-bite or comment from a
UK champion skateboarder
YouTube clip
8 secs
8 secs
10 secs
F p
syeWhatever camera or mobile you use or lming your video, you still need to think
about the types o shots you want because they will really make a dierence.
Some shots to think about include:
A strong opening shot: a big close-up o ngers on a guitar; an artistic shot o a
skyline; sun glinting on windows
Atmospheric picture: sunsets, stormy clouds, pouring rain, neon lights, city skyline,
railway tracks
General scene-setting shots: people working, cars on streets, buildings, shopping
malls
Aerial shots: rom a gallery in a club showing people on the dance oor;
skateboarders rom the top o a hal-pipe.
Names o places and logos
Good/relevant locations or pieces to camera or interviews. For example i you are
doing a story about a young ashion designer try to show some clothes or a sewing
machine behind them.
A closing shot to make the story memorable and that links to the nal words:
a person walking away; a door closing: a sunset.
Image description Dialogue Time
a expe p
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Video pructn xplan
s
Once you’ve decided on the style or your video, there are standard camerashots you can use to tell your story. You can write these in your script to remind
you and whoever is lming.
l ls sets the scene, or example a skate park,
seeing the whole group o skaters.
We Ws is also used or giving context to your video.
m ms is most commonly used or recording interviews.
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Video pructn xplan
ce-p cu is a good way to emphasise something, like a person’s hands tightly
clasped while they are talking, a street sign or the wheels o a skateboard or car
going by. Close-ups are oten used as cut-ins or cutaways when editing. These are shots that are used i someone is talking, allowing you to edit their dialogue
by inserting a cutaway o their hands or example.
B e-p Bcu or greater emphasis o detail. This could be used to ocus on a
person’s eyes or ngers on a keyboard or instrument.
tk enable you to ollow a person or action. They can be shot rom a
moving car, or rom a supermarket trolley as it is pushed.
P- rom one object in the oreground to another in the background is
common or changing emphasis and moving to another subject (this is always usedin soaps).
P rom right to let or vice versa. I these are long they can rarely be used in short
reports. There has to be a reason or the pan – moving rom one subject to another.
t moving up or down. For example rom a person’s eyes to the book they
are reading, rom a sign outside a building down to the entrance door or vice versa.
Z in or out. For example zoom out rom a close-up o a singer to seeing the
whole group on stage.
P vew rom over a person’s shoulder to show what they are seeing rom
their viewpoint.
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Video pructn xplan
ievew
Interviewing is an art and consists o asking questions which will get actual replies– not just yes or no. You need to listen careully to your interviewee and ollow what
they seem condent talking about, without getting led o course.
Vox Pops are very short ‘clips’ or comments that you see on the news given by the
‘person in the street’ about dierent issues, events etc. They are a quick and easy way
o getting opinions and could be good or your video.
ievew pWrite questions which will get the answer you want.
Asking “How do you eel about...” or “Tell me...” are good ways to begin.
Don’t accept a poor answer, or example i it is unclear, mumbled or there is asudden noise or intererence. Be condent and ask it again, you may not get
another chance.
Find a quiet location not a busy road junction and i inside make sure all electrical
noises are switched o.
Check the material you record by using playback on your camera or phone beore
you leave – just in case!
l,
l The sun illuminates what you are lming, use it as your spotlight, always behind you.
Placing someone in ront o the sun or a window results in a silhouette.
Make sure indoor lighting is not too bright and turn o ceiling lights to make a scene
or interview more dramatic.
F evewDecide i you want a person to be in a mid shot or a close-up.
Think about which way you want the person to look at you when talking. When you
rame your camera shot, you want them on the let or right edge o the rame so itlooks more natural to the viewer.
Do you want them to talk straight to camera as in a video diary?
You have to direct interviewees and explain to them that they need to look at you or
another ocal point, not at the camera, otherwise their eye-line can icker rom you to
the lens and look strange or the viewer.
F ee Static shots are best. Keep recording or at least 10 seconds, longer i you like.
A tripod is best to keep your shots steady, but you can use both hands to support
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Video pructn xplan
your phone or camera. Other options are: putting it on a ladder or chair, or leaning
it against a wall or pillar or support.
Change the size o your shot so you have a good mix o cutaways or editing.Make sure you lm close-ups and mid shots along with your wide shots.
Do not move the camera around, keep it still and use your zoom button to change
the shot.
I you lm someone walking towards you, make sure they walk past you and exit
the shot. To be sae, ask them to walk towards you two or three times, so you can take
dierent sized shots, or example o their eet walking towards you, or o a head and
shoulders shot, as this will make your editing much easier and give you more choice.
Take separate shots o whatever your interviewees are talking about or are pointing
out, again or editing purposes.
re sMake sure that you are in a quiet area i you are trying to interview or get a com-
ment rom someone. I using a mobile as a camera, hold it close to them to get the
best sound level.
Avoid music and other background noises when lming. Ask i people can turn
things o or move away to a quieter location.
A camcorder that has a separate microphone, will result in the best sound; a
built-in one will record all background noise which you will not be able to edit out.
I you have a camcorder that can take external headphones, use them so that
you can hear exactly what you are recording.Be alert to noise levels.
F e
Remember that videos on YouTube and other ‘open’ social media sites and
proles can be seen by everyone. So do not include anything that will embarrass you or
your club members or harm the reputation or name o the project.
Not every public space has unrestricted access or lming. You must get permissions
to lm on railway stations (they charge you), bus stations, shopping malls andcomplexes. Security ofcers have to know who you are and what you want to lm.
I lming in a market, or example, be polite and always ask i the stallholder minds
beore you start lming his stall.
Filming on private property including some parks is not allowed without permission.
Interviewing young children and young people might need their parents’ consent,
even i you know them. I in doubt ask them or written permission.
Health and saety
When out lming these are basic potential saety issues to consider:
People tripping over cables or equipment lying on the ground
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Video pructn xplan
Children and others getting hurt in some way
Drawing a crowd that causes an obstruction on a pavement or in a shopping mall
Thet o equipment let unattendedKeep in touch with the youth project or someone else who knows what you are
doing and where you are, in case o an accident during lming. Also exchange mobile
numbers with anyone else who is part o the lming.
EAnyone who has a computer or laptop already has an editing program, usually
Moviemaker that comes with Microsot Ofce. So look at your program list and see i
you can nd it.
Movie Maker is a simple and easy-to-use edit program with clear instructions.
You can teach yoursel how to use it and be creative with all sorts o eects. I youhave an Apple Mac then you may have the iMovie program and there are others
you can download such as Adobe Premiere, or buy, such as Apple’s Final Cut or Avid
which are more complex to use.
Remember that what you are aiming to achieve rom your video is something that
people want to watch and to share with their riends and amily. When you are
editing, it is important to think about these points:
Ensure the basic storyline is clear
Have the best sound possible
Add non-copyright or original music
Keep it moving and interesting
Use only your best shots
E pThe best way to learn and improve your own editing style is to watch TV
and online material and see how people cut lms and the efects they use.
Watch documentaries, pop promos, online videos and advertisementsto see a wide variety o dierent editing techniques.
ITV and the BBC have opened their news libraries to the public so you can use the
ootage and download it.
Be careul not to use copyrighted music, it can be a costly mistake i you are sued;
music companies scan the internet or illegal usage.
Remember that i your material is going online, the size o the screen will be much
smaller (unless people opt to use the ull screen), and the denition or quality o the
shots will be lower. So choose shots that are well lit, clear and maybe closer rather
than long-distance, to help the appearance o your lm.
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Video pructn xplan
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re eyAdd a commentary i it helps to make sense o the story you are trying to tell.
This can be done beore editing to use as a track to cut the images too, or else addedaterwards to link the story elements.
The commentary can be recorded straight onto your computer –
Movie Maker explains how – or you can record into your phone or camcorder or
possibly a better quality, and then downloaded into the edit program.
Try them all out and see what works or you.
upHaving edited your video it is now ready to upload and share. Uploading to
social media sites is very simple and the principles are the same across most o the
platorms. Below is an example o uploading to YouTube:Create a YouTube account i you don’t already have one
Look or the UPLOAD sign on top right o the page
Select a video to upload rom My Docs or your desktop or DVD drive and it is done
That’s it!
You can then copy the URL that is up on the right and share the video on other sites
like Twitter, Facebook etc.
Once the video is uploaded encourage your members to comment on it and
share it with their riends.
syRecording video needs preparation, consideration and organisation.
Once you have mapped out a plan o action, lming should be enjoyable,
creative and rewarding.
Compare it to cooking a meal or some riends.
Do you just hope the meal will come together in some way, or do you plan it, read
some recipes, go out and buy the ingredients and then come back to cook?
Filming is something you can develop a eel or.
Everyone has their own style o lming, just as they do in writing or speaking and youwill develop your ‘eye’ and visual signature or style. Just picking up a camera,
switching it on and ‘having a go’, is ne, but why not produce a video which is really
watchable
te e p e , e bee eqy e bee e epe.