engaging the youth around global issues - unesco workshop
TRANSCRIPT
“The first-ever EUROVISION DEBATE between the candidates to become President of the European Commission will also empower citizens to #TellEUROPE what matters to them”
ROLE OF SOCIAL MEDIA WITHIN THE EUROVISION DEBATE
• What matters to you?
• What would you tell the next
President of the EC?
Monitoring & analysis of the
conversation => main topics for the
TV Debate
MAKING THE AUDIENCE FEEL PART OF THE DEBATE
Questions & polls
SM competitions
Promotional teasers
Live SM Q&A with candidates
INCREASING THE INTERACTION WITH USERS
1. Coordinated activities with social media editors from EBU Members
MAXIMIZING THE AUDIENCE AWARENESS
2. Coordination with:
Facebook + Twitter
Political parties
European Parliament
MAXIMIZING AUDIENCE AWARENESS
SOCIAL TV:
Allow the audience to have their say
Social Media Hub
Social Media Intelligence Company
PHASE 2: SOCIAL MEDIA DURING THE TV DEBATE
Facebook:
• 4,130 likes
• 3,699 talking about this
• 25% males aged 25-34
• ITA, SPA, BEL, POR, GER
Youtube: 15,084 views
(on the official channel)
Google+: 7.922 views
RESULTS – FACEBOOK, OTHER CHANNELS
Without being online, we can’t reach young audiences
Conceive and produce products for online and mobile
Make the products available and sharable online wherever they want it
and whenever they want it
Work with a multimedia mindset
Try new things. Dare to fail
ONLINE IS FIRST
Produce content about them and with them
Create dialogues with them before, during and after the broadcast
Broadcast their reality
Show that they can change things
“Make me think, make me laugh, make me dance”
ONLINE, ON AIR AND ON ME