Engaging the World: The Paris Climate Talks

Julie Szabo & Darren Barefoot

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Comparing COPs

What should the tweet be?

meth·od·ol·o·gyA two-pronged marketing & engagement approach

Heartbeats• Website/blog content• Email updates & asks• Events, rallies,

protests• Press releases• Online advertising• Social media updates

Remarkables• Cut through “noise”

• Tell stories that inspire

• Offer an insider’s

perspective

• Make an emotional

connection

• Make you look twice

“Safe is risky and risky is safe.”

– Seth Godin

Engaging the Media

Engaging the Public

Engaging Attendees

“Learning and innovation go hand-in-hand. The arrogance of success is to think that what you did yesterday will be sufficient for

tomorrow.” – William Pollard

bit.ly/CapuletBTH

Thanks for listening!