ENGAGING THE VIEWER

There are a few methods for connecting with the audience, one of the ways is making the audience inquiry of what’s going on and giving them little clues about what is about to take place, making them feel unsettled as they get a sense of that somethings going to happen, however the character doesn't think about it yet.The procedure of editing starts in the post-production stage, in which a film or a TV piece is editing to make the final outcome. This is changed into a piece suitable for its targeted audience; the role of an editor can be seen as a standout amongst the most essential roles while making either a film or TV piece because of the fact they are the key collaborator with the director. Another way the editor is able to connect with the audience at all times is by the pace of the shots they have chosen to utilize. For instance, editing can be utilized to generate tension by utilizing gradually paced shots that progressively develop speed; and in comparison face paced shots are usually found in action movies in where there is a scene including a car chase or a battle scene. This editing procedure is utilized alongside sound effects that praise the scene as music can impact furthermore impact the way the audience look at a particular Each genres of a film has a dissimilar technique and style that are utilized to outline the class (genre) of the film or TV program.

Production value Certain shots will have been filmed in order to maximise the sensory experience

for the viewer. This can be achieved through:

- Wide shots which present a panorama of a setting or communicate the scale of an action spectacle.

- Aerial shots which follow action while taking in an entire geography- Crane shots which can scale buildings.- Bullet time camera-setups which allow the viewer to experience a moment of

action frozen in time from 360 degrees.

Variation of shot distance and camera angle. Audiences love and expect variation of shot distance and camera angle.

- At some point during an action scene the audience will want to have the setting established in order to get a sense of space and proxemics and to get to know the things about the area.

- There is an expectation, in both mainstream and independent films, that amid key dramatic beats in a scene, the audience will want a close scope of the action. This may include a close-up of a character's face, so as to uncover emotional detail. It may include an extreme close-up of an article, for example, a book, a weapon or a telephone, keeping in mind the end goal to reveal information detail.

- POV shots immerse the audience in a particular character’s experience of the action. Depending on the genre, such shots can be very useful to an editor where the aim is to build tension and suspense.

Varying editorial pace. Audiences like to feel changes in the shape of editorial pacing.

- Changing pace- speeding up or slowing down editorial pace can create tension (depending on the context)

- Long takes can also be used to create a sense of naturalism (real time passing) - which can engage an audience by giving the sense of being immersed in a real life situation.

Development of Drama Conflict External conflict

- Encounters between a protagonist who has a dramatic need in the scene and an antagonist, who opposes that need in the scene.

- When things comes to a head the editor will often rely on the editorial technique of shot-reverse-shot to move back and forth between the two characters.

- Presenting the audience a character in close-up will inundate the viewer in the burgeoning feeling in that character; at the same time, the viewer will expect the response of the off-screen agent in the exchange.

Withholding information Audiences enjoy suspense in all its various forms. They like to be teased and

challenged.- Withholding a character’s identity at a key moment challenges an audience

to make intelligent guesses.

- Cutting away from a scene (for example cross cutting to another scene) invites the audience to imagine how the action in the first scene might be continuing.

Internal conflict When the protagonist is involved in a battle with himself or herself – feeling two

opposing needs- internal conflict arises.- The editor may favour close coverage to capture this internal struggle.

- Shots will be chosen which concentrate on eyes and mouth to show sentiments of distress/unease/pressure or on other bodily parts, for example, hands, feet to hint at strain and pressure, with the expectation that viewer will vicariously feel the same battle.

HORROR GENRE:

The genre horror normally joins both slow and quick cuts to develop and discharge tension. Slow paced shots are utilized to create the sense of unease within the

audience, additionally to persuade them into carry watching. Low angled shots are utilized to create fear as this shows the audience the characters fear and strain. This

kind of editing that makes tension inside the viewers is firmly connected by the decision of sound utilized close by the scene. An example of a horror movie that

utilizes a blend of slow and fast paced shots to develop pressure in the scene can be found in the trailer for the 2009 Warner Brothers film The Orphan.

ROMANTIC COMEDIES

Rom-Coms is a genre that likewise utilizes sound to induce the audience into feeling and communicating certain feelings. Slow paced shots and cuts are utilized to allow

the audience to completely comprehend the feelings of certain characters as romantic comedies are essentially based upon two fundamental characters. The editor is in

charge of controlling the talents performance as they can pick the most realistic and acceptable shots taken. A case of this can be found in the 2009 Trailer Dear John.

ACTION

Typically Action is a genre where majority of the time fast paced cuts to keep the audience occupied with the film or TV programme. This is due to the fact that the

story of the film is based around continuous action meaning that the shots need to coordinate with the performance. The 1999 film Fight Club used fast paced cuts to

permit the camera to tail all the action.

REFERENCE: Evans, R. (2012). Keeping the audience Engaged. [Blog] Film and Editing

Techniques. Available at: http://expertinediting1.blogspot.co.uk/2012/06/keeping-audience-engaged_11.html [Accessed 24 Jun. 2016].