engaging the connected traveler in the travel planning phase · planning phase on inspiration...
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1
Engaging the Connected
Traveler in the Travel
Planning Phase
On Inspiration Tiffany Miller
Head of Industry, Travel
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INSPIRING THE JOURNEY
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50% of travelers do not have a brand in mind
when they start looking for hotels
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2.4 wks
18sites 6clicks 8sessions
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HOW CAN HOTEL BRANDS STAY RELEVANT?
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Multiply Influence
Involve the Consumer
Provide Value
#1 #2 #3
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MULTIPLY INFLUENCE #1
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“ We’re saying we’re going to be the largest publisher of life
style. We’re going to be the Red Bull of this category.
That’s where we want to get to.
- David Beebe, Marriott’s Content Studio
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INVOLVE THE CONSUMER #2
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PROVIDE VALUE #3
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THE MOST IMPORTANT THING IS… GETTING STARTED.
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THANK YOU. @GoogleTravel