Engaging customers in an online world

Karen Stocks, Google/Yahoo Australia

The future of online video

10.8 million aus people watch online video.

79% of all internet users

10 hours per person uploaded

Mobile penetration

33million streams 189 countries using Youtube symphony orchestra as example

2014 = 90% of video. Currently a third of all web traffic.

Think about the last video you watched. How did you find it

500 yearsz of video watched on facebook. 700 videos a minute on twitter.

Sharing is viral and has no frontier.

Entertainment is not the ontly reason for using youtube. Information is also an important factor.

Great content can come from anywhere.

Premium content: music, tvNiche content: youtube symphony, crochetuser content:

Life in a day: crowdsourced documentary

The cost of production is trending to zero.

Engaing with your audience

Google analytics.Simplifying the messageInteraction in different contextsLife is for sharing.

Youtube insides