Page 1Vol. 3 Issue 4

July 13, 2012

Please meet the Associate Director of FieldOperations Support – Cara DusekI am excited about the opportunityto work with Promotions and the field.I come to PromoWorks with a diversebackground in management and sales.Seven of those years I spent managinga team that answered a multi-lineswitchboard focusing on customersupport. I also bring to the team 4 yearsof field experience. During my collegeyears I was a brand ambassador forChicago-land retailers and bars, specializing in liquorpromotions and consumer goods demonstrations. Iattended Northeastern Illinois University where I received aBachelors of Science in Business Administration. In 2011, Ireceived an MBA from Roosevelt University in Chicago. I ampassionate about growth and improving the communicationchannel between the office and the field. My focus is to bean advocate for the field, supporting operations tocontinually improve our processes. I am excited about thenew improvements and I am looking forward to getting toknow everyone over the coming months

Welcome to our July issue of TeamWorks RDS.Hopefully everyone had a Happy 4th of July and wasable to spend time with family and friends. We haveofficially made it through half of the year and it is theheight of Summer. As we head into what will be our2nd busiest quarter, we want to say Thank You toeveryone for all the hard work and dedication to ourclients and retailers. In this issue, we will beintroducing you to 2 members of team and sharinginformation about one of our annual events. Wehave some tips for you and a new item that we hopewill be a bit of fun – a puzzle. As we continue to addnew items, we welcome ideas from you about whatyou would like to see inthe TeamWorks RDSeditions.

Happy Reading!

Welcome

PromoWorks continues to improve our field support for ourEngagement Specialists. The (field support team or promotionsteam) has be realigned to answer all field related questions orconcerns such as logistics, payroll, substitutions, paperworkprocessing, basic IT related concerns and many more. Their goal isto support the field in any way they possibly can and be your onestop shop! Cara our Assoc. Dir. would like to introduce you to theTEAM; Michelle Thommes, Jannah Jefferson, Humberto Villegas,Michele Lieberman and our newest team member Eric Paihr.Please call us at 800-238-9199 or via email atdirectstaffingams@promoworks.com for any support questions youmay have. We all look forward to supporting the field andspeaking with each of you!

How the TEAM WorksHave you ever wondered what it takes to make a PromoWorks eventsuccessful? It takes Team Work:Sales – facilitates programs between the CPG company and theretailer.Client Services – ensures that the details of the program arecommunicated properly.Marketing – creates POS materials and other support items for theevent.Logistics – ensure placement of kit orders and shipping.District Coordinator – contacts and schedules events with theEngagement Specialists.Promotions – supports the Engagement Specialists with questions on theday of and/or prior to the event.Engagement Specialist – is the key to shopper engagement and salesat the store level.Area Manager – ensures quality and integrity in their market.Director – is the bridge between the field and the other teams forefficient and effective execution of the events.ES Payments – makes sure that your paperwork is processed and paymentsare mailed.

Interesting News

Field Support GROWS!Engagement Specialist TooltipsHave you ever thought to yourself, “It would be so much easier if Ihad all information needed for my jobs listed in one place?” Well wehave a solution for you! It is an easy way to keep track of yourscheduled events, payments, and any important numbers and e-mails that you may need. You can pick up a small 5½ x 8 inchplanner at almost any local store and they are the perfect size totake with you. Planners allow you to see one week at a time andwrite any notes pertaining to your event that you may need. Theexample below includes the program #, store #, equipment needed,hours of the event and the pay for the demo, as well as the date thecheck will be issued. Once you receive payment, note the check #and date of the check under the notes for the event. If you notice afew days after payment was scheduled, that an event has not beenpaid, e-mail your pay inquiry to ESPayments@promoworks.com orcall 1-800-238-9199.

The planners have a place foryou to document any notes. Inour example (pictured at right),we have referenced the 6-digitpersonnel number, 7-digitpromopin number, the areamanager & schedulers nameand phone numbers, along withthe PromoWorks Field Supportnumber as well as the email forpay inquiries.

Vol. 3 Issue 4

Stevie has been working with Promoworks as a DistrictCoordinator for 7 years. Stevie successfully staffs the MetroAtlanta area and is an asset to our organization. Whenconsidering what the key to Stevie’s success was, I decided toask a few of her Engagement Specialists what they thoughtStevie’s secret was. Here are a few of the comments Ireceived:

I feel that Stevie values me. She listens and pays attention to assure she is offering

and booking me for the jobs in which I will excel. She is a pleasure to work with. She is always available… I have never had an instance

when I could not reach her or that she did not call meback almost immediately.

She offers support and suggestions. She is always Informative. She REALLY cares. Stevie always has great ideas for me as to how I can

improve on my presentation and delivery. Stevie is cool! I heard this several times form different

Engagement Specialists. When I asked exactly whatthey meant by that I was told, I just love her and loveworking with her.

Stevie makes a special point to develop a good workingrelationship with store managers and personnel. They know herby first name and always look forward to seeing her. I asked acouple of her store managers how they felt about the jobStevie does and here are some of those comments:

Professional Friendly and Helpful Concerned Proud of Engagement Specialists she works with; it is

apparent that they have a great working relationship.

In addition to working with Promoworks, this graduate from theUniversity of Colorado continues to bring her love of art toothers. Stevie is a noted instructor at several art centers in theAtlanta area and has continued her art education throughmany classes and workshops. Her art has been exhibited inseveral shows throughout the Southeast. Even with her busyschedule she still finds time to volunteer for various organizationsand delights in spending time with her family.

To Stevie: “Thank you” from Promoworks and your EngagementSpecialists for your style, expertise, and professionalism!

Meet Our Atlanta Georgia DistrictCoordinator -- Stevie Sackin

Page 2

This was my first experience with the Safeway BBQ BattleEvent held every year in Washington, DC. There is no otherway to describe this event than “WOW”!! This was the 20th

Anniversary. It was a two day event held in the heart ofWashington, DC on Pennsylvania Avenue. The event is listedas the best BBQ Event held in the United States and draws anestimated 150,000 people over the two day’s and over16,000 spectators passed through the Safeway Pavilionduring the weekend.

The Safeway Pavilion is a 10,000 sq. ft. tent featuring well over30 different stations and we staff it with approximately 60people per day. Safeway also sponsors a DemonstrationStage that offered suppliers, various chefs and food expertsthe opportunity to demonstrate cooking techniques, productknowledge, recipes and many different ways to prepare alltypes of food.

Make no mistake this is a massive undertaking to put all ofthis together and the entire team did an outstanding job!!Initial planning stages for this event starts as early as Marchuntil the final tear down on June 24th closing the event. RexChaney does a superb job coordinating everything fromstart to finish and our Area Manager Elmira O’Hara does anoutstanding job putting everything together from staffing tothe flow of the entire process. Also, DC’s Carolyn Braxton,Carol Ballard and Karen Redden did a magnificent joboverseeing the event and keeping the entire staff motivatedand focused throughout the entire event.

The vendors, Safeway Corporate and the Safeway EasternDivision all had great things to say about our staff and theevent. Several even made the comment that they felt thiswas the best year they have ever had!!

20th ANNIVERSARY Barbecue BattleJune 23rd & 24th, 2012

Vol. 3 Issue 4

Promoworks Engagement Specialistcontinues to demonstrate client products inthe most professional and successful way.

Rhonda Palmer has been anEngagement Specialist foralmost a year now and hassuccessfully executed demosthrough her approach withexcitement and eagerness whileengaging customers.

•Rhonda greets customers with enthusiasm and passion•She makes sure that her table is neat and organized. Shewears a welcoming smile that invites customers to share ina wonderful and unforgettable experience•Rhonda takes great pride in introducing new productsand representing our retailers and CPG companies.

Here are some of the compliments that Rhonda hasreceived while executing demos.

1. While I was working at the Cloverly, MD Safeway. Afather & young son approximately 8 years oldapproached my table & sampled the Open NatureGranola/Cereal/Ice Cream. They both interacted withother consumers, and left with huge smiles on theirfaces as a line began to form at my demo table. Aftera short period of time they re-approached me with thesame big smiles on their faces. The father informed himthat his son was insistent that they return to inform mehow happy he was that I had treated him so well. Theson wanted me to know that I was doing a wonderfuljob, and that inviting him to be an integral part of mydemonstration made him feel happy and involved. Heappreciated my initial acknowledgment of him withpatience, courtesy, and respect for his opinions, whileincluding him in my introductions and inquiries aboutthe products. They both felt welcomed and valued.They purchase the products from my table, and willnow be faithful consumers of the products.

2. “Ms. Rhonda was very helpful and knowledgeableabout the products that she was promoting atSafeway. She helped us and exceeded theexpectations. My wife and I were very happy” .-SatisfySafeway shopper.

3. “Rhonda is perfect for the demonstrator position, verypleasant, in fact I have never met a kinder, friendlierspirit.” - Regular Costco shopper

4. “You are doing a good job. We are sold out ofmozzarella sticks.” – Safeway frozen food manager

Page 3

Web Portal Engaging Sample Safe Sales

Event Manual Retail Tastings Debit Card Uniform

TeamWorks Personnel Number Promo Pin Number Referral

Professionalism ES Payments Promotions Team Event Sign

Assessment Pre Call Area Manager Inventory

V I O A A B A O W T E S Y R E G E I S F T F E R RR W R E N T F M D O G L G M E B L E W F R E E O IE A E R O A O R F O O S L E E N T P L D E I T P LP N M B R A A P N E F P N I S R R I A E N R E C ED A G O P C I V O V L U A O M O S M F M U R R T PM E O A T O M E M M N U T T M E E A K M S E I T AA S S I G C R N M I O S L O T M S I S O F L M L SR S B B V I P T F E A A P R A E I O N E E I E A ER E S Y P I N O A O M I S E L L E N R L P V T R RD S L E E I R G F L N M T P S M E R M R E F S E OR F D S S M N E W N L S M G B L A S E N L P N S OS O I I T S R A U A N A N I N L I T T E D S V S SR N S A N A M M R O S I O U S L E M M G O O F R WI N R A E M B E I E T T M R A K A R N N R N S S OO T R S M E E T N S A B I N N N R L U R O L L T PP E R I R P O Y A T E M O S U I A O V E O M I S IO M V E E M L T T R E I A A T P Y S W M T S O Y BS N A E O E L O V E S P L N R N G R E M E R E E DR N R R N I R B B S L M A C A E E E O N A A E A AA I P F A T A G E V E L P S S G B M O T G E E S ON E W T S R S F A O E M A I N P E Y Y D N O T S NL E E P E E O I R A T E E C N A R R B A R E U B RL R E S E R L E G E S M I S E K V N N L P E V O LV T A S P E I A A N E S N O P R N B T O E S M N EE T T B G R A P S N E O S U W E P E M B G M E I I

Completing puzzles is a fun and effective way to keep ourminds sharp, so give this one a try and let us know yourfeedback.

The answers to this puzzle will appear in the next edition ofTeamWorks.

Have Fun!

Puzzle CornerIn this edition of TeamWorks, wehave decided to add a wordsearch puzzle as a fun way tofamiliarize yourself with many ofthe new terms you mightencounter as an EngagementSpecialist.