engagement marketing: influence the influencer
DESCRIPTION
A concept of engaging with influencers in the social sphere around the values of S.O.C.A.L. (sincere-open-collaborative-interested-authentic-likeable)TRANSCRIPT
@echristensen42
Elisabeth Bitsch-Christensen
Social Influencer
Project Update
www.echristensen42.com
Not just my idea
Be S.O.C.I.A.L.
• S incere
• O pen
• C ollaborative
• I nterested
• A uthentic
• L ikable
Give credit – don’t take credit: ”pass it on”
Our approach to engagement is the result of building a community by focusing on the people that are in the community
https://twitter.com/salesforce/community-mvps
People Are No Longer Faceless Data
Email Addresses
Cell Phone Numbers
Cookies That Expire in 30 Days
Residential Addresses
... and he engages!
You can
BUY ATTENTION. (Advertising)
BEG for ATTENTION from the media. (PR)
BUG people one at a time to get ATTENTION. (Sales)
What can a social presence do for your business?
http://www.youtube.com/watch?v=pPI
CpydTH6Q
Or you can engage them to act on your behalf
Social Influencer Update (Sweden) Oct/Nov 2012
Objective: awareness & engagement
• Identify influencers for ”business is social”
• Engaging them via social media
• Establishing your company/brand as a player/thought leader in this space
• Build a relationship that can lead to strategic collaboration in the social blogging/twittersphere
• Create new business opportunities through feedback from the influencers
Tonality
Posts; Trend Line & Theme Clouds
Clarification of Sources
• This report is showcasing Twitter feed and blogs related to that feed
• The report is showcasing the presence in Sweden in both Swedish and English language
• The report is juxtaposed by statistics from Meltwater Buzz and Radian6
Currently adding a further analysis layer with recommendations on how to become a ”customer company” to be able to use this to engage our influencers and provide an asset for sales
So... What do you think?