ENGAGEMENT STRATEGY

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Who We Are

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Mission and Vision

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Mission

Texas Southern University is a student-centered comprehensive doctoral universitycommitted to ensuring equality, offering innovative programs that are responsive to its urbansetting, and transforming diverse students into lifelong learners, engaged citizens, andcreative leaders in their local, national, and global communities.

Vision

Texas Southern University will become one of the nation’s pre-eminent comprehensivemetropolitan universities. We will be recognized by the excellence of our programs, the qualityof our instruction, our innovative research, and our desire to be a contributing partner to ourcommunity, state, nation, and world.

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

ValuesWe are all part of the same team, working together to promote the mission, vision and goals of this University.

• Excellence

• Student Centered

• Engaged

• Creative

• Collaborative

• Inclusive

• Efficient

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A Review of the Numbers

0

2000

4000

6000

8000

10000

12000

2010-2011 2011-2012 2012-2013 2013-2014 2014-2015

Enrollment Rates

Fall Spring

9730 9646

870392339152 9145

8390 8049 8109

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http://www.tsu.edu/about/administration/institutional-effectiveness/enrollment-data/facts-in-brief.php

9557

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

A Review of the Numbers

48

50

52

54

56

58

60

62

64

2010 2011 2012 2013 2014

Retention Rates

60.7% 60.9%61.4%

55.2%

53.3%

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http://www.tsu.edu/about/administration/institutional-effectiveness/pdf/reports/federal-state-reports/abest-fall-2009-2014.pdf

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

A Review of the NumbersGraduation Rates

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0

2

4

6

8

10

12

14

16

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2010 2011 2012 2013 2014

6yr Grad Rate 4 yr Grad Rate

13.3%

3.0%

11.8%

3.1%

12.0%

3.3%

16.3%

5.0%

16.0%

6.1%

http://www.tsu.edu/about/administration/institutional-effectiveness/pdf/reports/federal-state-reports/abest-fall-2009-2014.pdf

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

Are we really Student-Centered? Is this Excellence?

Full-Time Students Graduating in 6 years:

16.0%

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Full-Time Students Graduating in 4 years:

6.1%

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

Are we really OneTSU?

CURRENT PERCEPTION THE TSU BRAND

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VS.

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

Discussion

◦ How are we aligned/ misaligned with the University mission and vision?

◦ Do we have the right people in the right seats?

◦ How do other people see us?

◦ How do we see each other?

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Discussion

◦ Having the best people and the best teams to produce the best results = HIGH ENROLLMENT, HIGH RETENTION, HIGH GRADUATION, HIGH CAREER PLACEMENT, HIGH ALUMNI SUPPORT STRONG BRAND REPUTATION

◦ Is “OneTSU” aligned with your individual department initiatives?

◦ How are we each personally accountable for its success?

◦ What part are you PERSONALLY responsible for?

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Bridging the Gap

GETTING FROM WHERE WE ARE TO WHERE WE WANT TO BE

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Understanding and Living the Brand

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Regent Oliver Bell

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

We must take care of ourselves, each other, and then we can take care of our students.

Refocusing Our Priorities

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Narrowing Our Focus

WHAT WE ARE…

Student-Centered

Engaged

Efficient

EXCELLENCE

Collaborative

Creative

Inclusive

MEASURING SUCCESS

Enrollment

Retention

Graduation

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Student - Centered

Focusing on Customer Service

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Engaged

Video: Who is sinking my boathttps://youtu.be/y4nwoZ02AJM

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Efficient??

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“I submitted my admissions

documents 3 TIMES!”

“Admissions said they don’t have my transcript; it

must be lost…smh”

“It’s almost drop day and my

financial aid STILL is not processed.”

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

Efficient

The Enrollment Process - ???

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Excellence

Competencies – Do your employees have the necessary core competencies to perform their job in EXCELLENCE?

Are we connecting our everyday job performance to our goals?

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Enrollment

Retention

Graduation

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE

Collaborative

Recruitment

Registrar

Admissions

Financial Aid

Scholarships

Accounting

Housing

Advising

Ombuds

Understanding our interdependencies

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Creative

Group discussion:

Working together to improve our strategic position;

Communicating the brand positively;

Impacting the brand positively.

Is our message consistent throughout campus?

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Inclusive

Working Together

Embracing Diversity

Sharing information with our teams

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Making the Commitment. Are you in?

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I’m In!

STUDENT-CENTERED ENGAGED EFFICIENT EXCELLENCE COLLABORATIVE CREATIVE INCLUSIVE