Engaged: Bringing Current Students into the World of Diversity Recruitment

Ja’Niah Downing

Associate Director of Admissions

Purdue University-West Lafayette, IN

#nacacGWI @NACACedu

Antonio Moore

Director

Pennsylvania State University, PA

• History

• Recruitment

• Training

• Funding

• Outcomes

Plan for today

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History

Where it all began?

• Boiler Tracks’ inaugural year was 2011– Partnership with the Office of Undergraduate Admissions and

the Office of the Dean of Students

– 10 students

– Fall 2014 Boiler Tracks gained student organization status

History

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• 50 + Students

• Monthly Meetings

• Boiler Tracks Day!

• Marketing Partnerships

• T-Shirts/Swag

• Executive Board

Current Stats

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• Founded December 1988

– 10 students (30 year anniversary)• Response to Student Unrest

• 1.2% Black Student enrollment

• 1400 out of 32000

• Reporting/Organization Structure

History

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Recruitment

Building a team of All Stars

• By Application (Last year 80 applicants and 50 new Members)

– Fall Semester Only• 3 recruitment sessions

– General questions

– Mission

Recruitment

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• University Involvement Fair

• Self-Recruiting Per Activities and Events

• Welcome to the Valley– Multicultural Involvement Fair

– Welcome to the Valley

S.M.A.R.T Recruitment

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• Campus Signage

• Email Blasts

• College Partners

• Friends of Current Members

• Legacy

• Callouts and Trainings

• Food!

Recruitment

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TrainingOn boarding the team.

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• Purdue Passport

– Digital Badging

– Train at your speed

• Slack

• Face to Face

– Event Preparation

• Executive Board Retreat

Training for Tracks

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Open Passport

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• 6 Week Training for NERDs– New, Eager, Ready and Determined SMARTies

• Overnight Retreat Fall

• Spring Retreat

• Executive Board

• General Body

Training

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FundingYou ain’t got the answers Sway!

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• Undergraduate Admissions– Activities, events, gear

• Recognized Student Organization

• 2nd Year of Dues– More Gear

• Other– Valentines day, Candy gram, Bake Sales, Panda/Chipotle

• Thon Family

Funding S.M.A.R.T.

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• “Everything but a paycheck” model

– Food

– T-Shirts/Swag

– First dibs on paid positions

– Invitations to special events

– Recommendation Letters

– Academic/Social Support

– Recognition

Funding Tracks

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OutcomesSo, what does it all mean?

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Event & Marketing

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• 80% show rate of Boiler Tracks Day attendees

• High School visits

• Student Panel, Tour Guides, Campus Hosts

• 20+ students moving to paid positions

• 1,000’s of phone calls, emails, and conversations with students that share similar life stories

Practically

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• Tour Group• Spend A Summer Day• Vamanos• Somos• Spend A Fall Day• Achievers• Let’s Ride• Pow Wow• Start SMART (High School Visits)• Recognized Student Organization

Outcomes

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So how do I do this on my campusPractically

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• Define goals

• Dream big but play the long game

• Find professional allies

• Find student allies

• Recruit, Train, Incentivize

• Launch

Steps to developing a team

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questions

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What did we miss?

Engaged: Bringing Current Students into the World of Diversity Recruitment

Ja’Niah Downing

Associate Director of Admissions

Purdue University-West Lafayette, IN

#nacacGWI @NACACedu

Antonio Moore

Director

Pennsylvania State University, PA