www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 1

ENGAGE OVERVIEW

Multichannel Marketing Built by Marketers for Marketers

Silverpop Engage On-demand Marketing Automation and Email Marketing for Today’s Savvy Marketer

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built

atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on Silverpop’s Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and

prospect relationships from interest to conversion and beyond.

Experience the benefits of Silverpop’s Engage platform by easily developing dynamic, repeatable and measurable marketing programs. Generate, score and nurture your contacts. Increase response rates, route only qualified leads to sales and finally have the insight into marketing’s bottom line contribution to revenue – all from one solution.

COLLECT• Web Forms• Web Tracking• Robust Administrator And

Permission Controls• International Character

Support• Large Number Of DB Fields

CREATE• WYSIWYG Email editor• Landing Pages• Drag and Drop

Form Builder• Surveys• Dynamic Content• Progressive Web Forms

SECURITY

EMAIL SOCIAL MOBILE WEB

DELIVERABILITY SCALABILITY

AUTOMATE & EXECUTE• Automated Multi-Track

Communication Programs• Lead Nurturing Campaigns• Lead Generation Campaigns• CRM Integration• Centralized Lead Scoring• Multiple Lead Scoring Models• Lead Management• Social Media Marketing• Send Time Optimization

ANALYZE & MEASURE• Revenue Reporting• Campaign Metrics• Email Metrics

• Harness the effectiveness of multichannel, behavioral marketing within one powerful automation engine

• Easily create landing pages and Web forms that can effectively capture and generate more business leads

• Create automated lead generation and lead nurturing campaigns

• Score leads throughout the sales cycle until they reach a “qualified” sales-ready status

• Shorten the time to realize return-on-investment by getting results-generating campaigns out the door quickly

• Make informed decisions on marketing strategy and provide substantiated metrics reports to key company stakeholders

INTE

GRAT

IONS SERVICES

www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 2

ENGAGE OVERVIEW

The Silverpop Difference With its unique combination of marketing automation and email marketing capabilities, Silverpop’s Engage solution is designed for those who want powerful tools, time-tested best practices, sophisticated techniques and want to be “up and running” quickly - without the need for third-party or even IT support.

• Experience the benefit of true behavioral marketing• Reactively respond to historical interactions• Proactively respond with relevant targeted messaging

• Increase your marketing outputs without straining existing resources

• Benefit from deep automation capabilities without the stress of complexity

• Receive unparalleled training and 24x7 support• Receive the most value for your dollar with our all inclu-

sive pricing structure

Silverpop Engage Solution Highlights

Scalable Email Marketing

Automated Lead Generation

Automated Lead Nurture

Lead Scoring

Lead Management

CRM Integration

Drag And Drop Builders

Progressive Web Forms

Multiple Lead Score Models

Web Tracking

Share to Social

Send Time Optimization

Dynamic Content

Survey

Transact

Web Tracking

Share-to-Social

Send Time Optimization

Silverpop Engage Programs

Silverpop Engage Lead Management