ENGAGE, PERSONALIZE, DELIGHT: Why Your Pharmacy Needs FLAVORx

INTRODUCTION Now, more than ever, retail pharmacies need to offer innovative, unique services to survive and thrive. FLAVORx helps you genuinely engage with your customers and personalize the products & services you offer to deliver a smile-filled experience to parents and children. Read on to learn why its so important to properly implement the FLAVORx program into your pharmacy today…

2

TABLE OF CONTENTS 03-04 Get Engaged 05 Less Stress, More Delight 06 Make it Personal 07 Bring on the Millennials 08 The Fun Factor 09 Better Adherence 10 Keep the Lights On 11 Let’s Get Started

GET ENGAGED Meaningful, helpful consultation with customers are critical to a great customer experience. You just need relevant reasons to engage. Studies show that 6 in 10 parents have moderate to severe stress administering medicine to their children due to bad taste or the child’s fear. The FLAVORx program is the perfect opportunity to connect at a deeper level with your customers. Offering them a solution to a common, stressful problem is the perfect conversation starter. Read on for a few suggested approaches to engage your customers with FLAVORx.

3

GET ENGAGED Here are a few proven ways to offer the stress-busting flavoring service to your customers:

4

The Consult “Does your daughter struggle to take liquid medicine? We can really improve the overall experience by giving you and her a choice in how the medicine tastes. Would you like to see which flavors I recommend?” The Recommendation “This medication is very difficult for children to take. I strongly recommend we custom-flavor this medication to improve the taste. What’s your child’s favorite flavor?”

The “Wow, Really?!” “Did you know we offer 20 different flavor options for your child’s prescription? Just pick a favorite and we’ll customize the taste of the medicine right here at the pharmacy.” The Assumption “How would you like your son’s medicine to taste?”

LESS STRESS. MORE DELIGHT. 7 in 10 Americans now report “stress” as their #1 health concern. Offering mom and dad a solution to what is normally a high stress situation elevates their shopping experience to a higher level. Most parents will be surprised to learn that custom flavoring their child’s medication is even an option. FLAVORx leaves a lasting impression because it makes medicine-time so much easier. With less stress comes more delight. And more delight translates to happy, loyal customers.

5

60% of parents say medicine-time with their kids is highly stressful

THE FUN FACTOR How many things do you do for your customers that they would consider “fun”? Yet fun and unique can be the very essence of a great customer experience. FLAVORx is the perfect opportunity to have a little fun as a pharmacy team and with your customers. We provide you with great tools to kick up the fun factor in your pharmacy and create unique experiences for your customers.

8

“FLAVORx is, and always will be, the fun side of pharmacy, both for our pharmacy teams and customers.”

BETTER ADHERENCE

9

Improving patient adherence is a critical roll pharmacists and technicians play in todays healthcare system. Yet pediatric adherence rates are often forgotten or neglected due to the acute nature of many kids illnesses.

Pediatric adherence rates typically hover around 60%. When medications are custom-flavored, those rates can increase to 90% or higher. It’s the right thing to do, regardless of the acute or chronic nature of an illness.

On a larger scale, with antibiotic resistant bugs on the rise, we as a society, can’t afford to have our kids spitting out even the most common medications.

Adherence to liquid medications improves to 90%

when a child chooses his or her

favorite flavor.

KEEP THE LIGHTS ON Your pharmacy is a business. Businesses make money or they cease to exist. Most pharmacies charge $2.99 for the flavoring service. Not factoring in your labor costs, each flavoring sale is worth roughly 70 margin points. That’s a lot. In fact, the profit on custom-flavoring medications is usually more than what you’re getting from the drug itself. To your customers, the service is worth every penny you charge.

10

Most successful pharmacies charge $2.99 for the flavoring service and flavor 25% of the

liquid medications they dispense.

LET’S GET STARTED

11

FLAVORx ONLINE

FORMULARY

Now, more than ever, FLAVORx can have a significant impact on your customers and your business. •  Customizing the taste of medicine and personalizing the customer experience creates

tons of goodwill with parents and drives traffic to your pharmacy. •  The ability to improve adherence and outcomes by offering a flavor choice and improving

the taste of medicine is a huge win. •  The 70 points of gross margin on each $2.99 flavoring sale is a bonus.

Call us at (800) 884-5771 or email info@flavorx.com to get started with

FLAVORx in your pharmacy today