engage, interact and grow with social media with allan and farshid
TRANSCRIPT
A Review of Best Practices
Engage, Interact and Grow with Social Media
Welcome!
! Allan Pulga, Manager of Communications @poonisms ! Farshid Zavosh, Manager of Partner Programs
@farsh_tweets
Format: • 30 min presentation: Social Media strategy and best
practices • 20 min open discussion: What has worked for you? • We’ll also post a follow-up “Social Media Cheat Sheet” of
highlights from this presentation on iQmetrix.com/events/retail-summit
iQmetrix’s Audiences
Who are your company’s audiences?
• Customers • Partners
• Potential Employees • Advertisers?
• Who else?
• How can you provide value to your audience?
Which social networks does iQ use?
iQ Blog iQmetrix.com/industry-news-and-views
Marketing ≠ Social media
Your brand personality
How do you want customers to perceive you?
ss
Which social networks should you use?
Your Company
Social media growth
Relationship Management
Collaboration Build Reach Conversation
The key is to listen…
Social media: Listening
Social media: Timing
The key is to listen…
Social Media: Tracking Results
! Campaign Reach ! Frequency
! Social Reach ! Clicks
! Actions
Twitter best practices:
! Short handle ! HootSuite or TweetDeck
! Repeat your tweets; time of day ! Use hashtags; see what’s trending
! URL shortener (e.g. bitly.com)
! Follow back ! Twitter lists
Twitter by the numbers:
! 140M+ users ! 55% use Twitter on mobile, 40% growth by Q
! Users send 1B Tweets every 3 days ! 60% of users tweet; 100% are listening.
! 79% follow brands to get exclusive content.
! Super Bowl 2012 , 1/5 ads had a hashtag. ! Promoted Tweets: avg. engagement 1-3%
Cautionary Tales: Twitter
! #McDStories ! @BicForHer
! #Rogers1Number
Pinterest: Worth it?
Social media is not your brand’s savior.
! Don’t put all your eggs in the social media basket; complement existing channels.
! Human matters: Your customers still want answers over the phone and in-store service and support.
Social media is not your brand’s savior.
Originality & Authenticity
“The opportunity lies in doing things differently. Invest in great content based on real insights and stay flexible.” -Seth Simonds, Social Innovation Director, Mullen advertising agency (via Advertising Age)
“People want to deal with people, not companies. When
companies tweet in a human voice, in a meaningful way, they can establish relationships that are stronger than on other social platforms because they are in real time and ongoing.” - B.L. Ochman , President, Whatsnextonline.com
“Social engagement is the new SEO.” – Fast Company
! Google’s new algorithms (Aug. 2012) consider your brand’s appearance in social media interactions (both peer-peer and peer-brand) when determining your website’s rank.
“This is what social really needs to be: a method of creating real value for customers, connecting them deeply and efficiently with the information they need to become – and then stay – satisfied, long-term customers of the companies and brands that matter to them.”
– Tom Kelly, President and CEO, Moxie Software (via Forbes)
Questions?
Fire away! (20 minutes for Q&A) • Our question for you: How has your company
successfully used social media to drive sales, engagement and repeat business?
• Email/tweet additional questions or best practices to:
[email protected] @poonisms [email protected] @farsh_tweets
iQ Social Media Cheat Sheet
! Scan for highlights of this presentation:
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